Our editorial proposition

John Baker Global Editor – Custom Publishing

Tel: +44 20 8652 3153

Email: john.baker@icis.com

What is it?Paid-for or sponsored editorial products that provide in-

depth, targeted communication with ICIS subscribers and readers

• In print and online, or a mix of the two• Backed by an experienced global editorial team and

talented in-house design and production• Editorial offerings tailored to your requirements –

produced for you as and when you need them

A selection of offerings - I

• Printed supplements delivered globally or regionally to ICIS Chemical Business’s 23,000-plus circulation

• Electronic supplement – either pdf format or e-book

• ICIS TV or radio productions – hosted on ICIS.com web site and emailed to ICIS customers

A selection of offerings – II• Roundtable discussions moderated by ICIS and published

in ICIS Chemical Business

• Sponsorship of awards, online presentation/discussions (web casts), special features in ICIS Chemical Business…

• Sponsored monthly e-newsletters

• Sponsored/paid for ICIS reader surveys

1. Printed supplements• Bound-in or loose insert in ICIS Chemical Business• Sizes from 8 pages upwards• Three/four month time-scale from order to publication• Written by expert ICIS editors after in-depth interviews• Circulation tailored geographically • Publication can be made available electronically• Tie-in with online and tv/radio offerings to up exposure• Client receives agreed number of copies of publication

Some recent examples:

Sponsored corporate supplements – IDeliver in-depth information on your company or selected

parts of its operations

Dedicated editorial can cover: • CEO interview• Company strategy• Financial performance and goals• Focuses on individual business unit• R&D and innovation• SH&E performance, etc...

Sponsored corporate supplements – IIIdeal for:• Communicating/reinforcing company strategy• Explaining acquisitions• Marketing major divestments or IPOs• Highlighting regional expansion or • Product development

Previous clients include: ICI, BASF, DuPont, Dow Corning, Bayer MaterialScience, Elementis, Inspec…

Sponsored multiclient supplements Ideal for:• Chemical investment sites/regional authorities/trade

associations• Packages the investment message from chemical

producers, utilities and service providers and regional authorities at a defined location

• Allows global promotion of investment opportunities

Previous clients include: Port of Rotterdam, ChemSite (Germany), EDB (Singapore), NOM (Netherlands), Invest in Germany…

Other print supplements• Association annual reports – eg Cefic’s Responsible

Care report• Sponsored issue- or topic-based publications – on

logistics, IT, innovation, petrochemicals, etc… with multiple sponsors or a single key sponsor and paid-for advertising

• Trade show guides, conference/event

daily newsletters, etc…

2. Electronic supplement/website• ICIS can produce a pdf format or electronic document for

emailing or hosting on the client’s web site

Or• ICIS can set up a dedicated mini-web site sponsored by

the client and populated with articles, links, opinion pieces, reader response button, etc…

3. ICIS TV or radio productions• One-off programme or a series of programmes on

specific topics• Interviews with CEO/industry leaders• Previews/coverage from trade exhibitions• News on plant ground breakings/plant openings• Tie-ins to sponsored supplements/roundtables

4. Roundtable discussions• Sponsored events organised by ICIS but co-chaired by

ICIS and the client• Ideal for positioning the sponsor as “thought leader”• Client chooses topic and agenda and participants • Output reported in ICIS Chemical Business• ICIS radio interviews with participants

Previous roundtables: M&A/finance (Celerant Consulting); environmental aspects of M&A (Pilko & Associates); innovation strategies (Celerant); Reach (ICIS own event), CEOs on EU petrochemicals (Booz & Company)

5. Awards sponsorship opportunities• ICIS runs an Innovation Award each year• Sponsored by Dow Corning for the past five years • Includes associated editorial and advertising in ICIS

Chemical Business• Banner ads on ICIS websites and e-newsletters• Involvement in judging panel• ICIS radio and TV slots…

WE ARE ALWAYS LOOKING FOR NEW AWARDS – for example, CEO of the year, company of the year, etc…

6. Other opportunities• Online presentation/discussions (web casts)• Special features in ICIS Chemical Business• Sponsored e-newsletters – we produce a number of weekly

e-newsletters, including ones on logistics and CEO opinion• Sponsored/paid for ICIS reader surveys - we survey

readers online and publish results in ICIS Chemical Business, with joint branding

Past clients: Accenture, PA Technology, Celerant Consulting, CSC, J&M Management Consulting…

Do you have a message to communicate to the chemical industry?

Can ICIS help in any way?

For further details contact:

John Baker, Global Editor, Custom Publishing, ICIS

Tel: +44 20 8652 3153

Email: john.baker@icis.com