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ICOrating TOKENLEND Rating Review (https://tokenlend.io) ICO dates (26.03.2018 10.05.2018) Web: icorating.com Email: [email protected] Twitter: @IcoRating
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Page 1: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

ICOrating

TOKENLEND Rating Review (https://tokenlend.io)

ICO dates (26.03.2018 – 10.05.2018)

Web: icorating.com

Email: [email protected]

Twitter: @IcoRating

Page 2: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

1. Ratings 3

2. General Information about the Project and ICO 4

3. Description of the Services and Scope of the Project 7

4. Market Review 10

5. Team and Stakeholders 13

6. Token Analysis 16

7. Analysis of Factors Affecting the Future Value of the Token 17

8. Investment Risk Analysis 19

Page 3: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

1. Rating

We assign the TokenLend project a "Stable" rating.

Penetration of cryptotechnologies into lending and the building of p2p business models

for various types of loan has increased in recent years. The TokenLend team is

planning to develop a lending marketplace platform, combining the primary and

secondary markets and providing security, transparency and low cost via the use of

Ethereum smart contracts and LPN virtual securities.

Given the obvious advantages of p2p, cryptocurrency and blockchain over traditional

loan issuance and securitization schemes, TokenLend’s solutions seem fresh and

attractive. If the team is able to create a system secure for investors, where risks in

investing will be similar to ones associated with traditional lending, the platform will

receive its share of market demand.

In addition to an original idea, TokenLend’s assets include the professionalism and

experience of its team. All the listed team members have a direct relation to the

DAEMON Tools project, which we consider to be a good example of the development of

a major IT business. Therefore, we see no reason to doubt the competence of the team

or their ability to implement proposed functionality.

The project's liability is its early stage of development. There is no MVP; platform

development is planned to commence after the ICO. However, it is too early to talk

about the creation of a loan portfolio or about any work in this direction, since the team

is focused on development.

Another feature of the project is the configuration of the ICO token, TLN. Despite the

possibility of using the token for payment transactions or as the currency for a loan,

platform participants have no direct motivation to pursue it. Taking into account currency

risks and the volatility of cryptoassets, which could deter users from using TLN as loan

currency, we cannot say that TLN is a traditional utility token. Instead, TLN involve

payments of platform profits, making it a security token similarly to a dividend share.

It is important to understand that on the one hand this model looks good in the long

term, as it aligns the motivation of the team and investors. At the same time, it increases

token risks due to heightened attention from regulators, entailing possible problems with

listing on exchanges. Also, in this regard the team gives approximate calculations for

TLN token profit in the first year of operation, however these seem currently superficial,

providing only a general idea of the prospects and any correlation between payments

and business growth.

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2. General Information about the Project and ICO

TokenLend is a project aiming to create a platform for P2P lending, as well as a

secondary market for loans with the use of cryptocurrency and blockchain technologies.

The team is planning to create primary and secondary markets for lending in its own

ecosystem which will operate on the basis of fiat and cryptocurrencies, as well as a

Loan Participation Note validating the right to request a loan (LPN).

The scheme of the platform uses a model of lending via LPN as a financial instrument,

where the financing of the company through a mediator is undertaken by a wide range

of investors in exchange for issued shares. Such papers have a value in the future like

any asset, and can circulate in the secondary market. By adding cryptocurrency and

smart contracts to this scheme, one can draw an analogy between TokenLend and this

scheme.

A characteristic feature of the project is its focus on reliable secured loans (for legal

entities and individuals), as well as involving third parties in the process of granting a

loan to guarantee the legal purity of a transaction and be responsible for claiming debts.

Thus unlike many projects in the lending market, emphasis is placed on large capital

and compliance.

In terms of technical architecture and innovation, TokenLend is developing a centralized

platform that uses Ethereum smart contracts to create loans and issue LPN. The

secondary market is also centralized; its transparency is ensured by the Ethereum

blockchain due to the transactional transparency.

From a legal point of view, the project is represented by DT Soft Ltd., registered in

Belize. The business model focuses on Eastern Europe: first of all on Estonia and

Latvia, the two European jurisdictions most accepting of cryptocurrency; in the future,

platform activities are planned to be expanded to include other large countries.

The project is led by a strong team headed by Sergei Naiden; the team's portfolio

includes some known projects such as DAEMON Tools. A number of consultants from

different jurisdictions with specialized experience have also been engaged.

The TokenLend ICO is being staged in two phases: A presale, and the crowdsale itself.

Presale participants are offered a special discount, as well as exclusive rights to access

the beta platform testing. TLN tokens sold in the course of the ICO are security tokens;

the basic mechanism of internal value creation is the distribution of a portion of

TokenLend’s net profit among tokenholders.

Pre-sale

Start: 1 March 2018

End: 11 March 2018

Hard cap: $3,010,000

Minimum investment: 1 ETH

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ICO

Start: 26 March 2018

End: 10 May 2018

Soft Cap: $4,300,000

Hard cap: $35,000,000

Price: 2500 TLN = 1 ETH

Minimum investment: 0.0004 ETH

Token: TLN, ERC-20 standard

Accepted currencies:

Total issue: 130,411,585 TLN

Allocation of funds:

75% — Tokensale

14% — Team

7% — Pre-sale

1% — Bounty

For sale: 93,750,000 TLN

TLN tokens received by contributors will be transferable 7 days after the end

of the Initial Coin Offering campaign

All unsold tokens will be burned

Core Budget is 800 ETH, the amount of funding needed to develop, launch

and promote the lending platform.

Partner tokens will be frozen for 12 months after the ICO

50% of the team's tokens will be locked for 24 months after the ICO, the

remaining 50% will be locked for 48 months.

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The ICO involves bonus tiers depending on the purchase total as well as on the sale’s

progress. Depending on purchase total, the bonus tiers range from 20% (less than 5

ETH) to 25% (more than 80 ETH). Depending on sale progress, bonus tiers start at 10%

(tier 1) and decreases to 3% (tier 4).

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3. Description of the Services and Scope of the Project

TokenLend is developing a p2p lending platform with three main components:

Loan Marketplace — the primary p2p lending market where borrowers are

businesses, and lenders (investors) are platform users.

Loan Participation Note (LPN) market — a secondary market for p2p lending

where users can trade ongoing investments for immediate liquidity.

Payment gateway — a service that enables users to deposit and withdraw funds

from the platform.

It would be prudent to carefully review all the mentioned services; however, the Loan

Marketplace is the basis of TokenLend.

Strictly speaking, the description of platform services in the documentation is not

particularly comprehensive, but the general picture is given: The marketplace will be

filled by intermediaries (third-party licensed firms which are loan originators) and

borrowers (investors). Lenders will participate in the process only through loan

originators (legal entities and individuals that provide secured loans). According to the

logic of the project, the emphasis is placed on real estate-secured loans — reliable

mortgage loans. This will allow it to create an ecosystem with a low probability of

borrower default in the first stages of platform development.

Loan originators are licensed intermediaries who have a legal relationship with both the

borrower and TokenLend. In the case of any problems with a loan, loan originators risk

all assets on the platform, and they are obliged to compensate for all delays and

defaults before further debt collection.

TokenLend illustrates an example of the loan lifecycle in its white paper; the example

uses TLN tokens, but the scheme is valid for any supported currency (fiat and

cryptocurrencies):

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1. The loan originator adds a new loan to the system via the Dashboard, fills out all

necessary forms and submits the documentation. After the loan details are

validated and successfully verified by the system and by TokenLend, the loan

smart contract is created with all the relevant parameters.

2. Users (investors) acquire the LPN by transferring TLN tokens to the smart

contract address. Then the loan smart contract generates the LPN contract with

loan repayment terms and a schedule.

3. Tokens collected from investors are sent to the loan originator, and each LPN is

linked to the user's ETH wallet address for transfer of the interest and loan

principal.

4. In accordance with the loan smart contract schedule, the loan originator makes

interest payments and principal repayments; funds are transferred to the LPN

contract from the loan smart contract. The LPN contract sends the funds to the

investor's wallet.

5. After the last transaction on the loan, the loan is closed, the address of the wallet

is removed from the LPN, and the LPN contract is considered to be fully

executed.

If there is any delay, default or other extraordinary event, the mechanism and actions of

platform participants are not specified. Given references to the legally pure relationship

between the end borrower and loan originator, it should be considered that it is the

intermediary that will be responsible for debt recovery or bankruptcy of the borrower. At

the same time, it is difficult to predict how this mechanism will be executed in reality

since the legal scheme is ambiguous.

Even based on the description, the financial flows for lending services are still unclear to

us. Despite the fact that LPN can be issued and sold in different currencies, when using

Page 9: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

TLN the end borrower or the end lender must convert funds, which entails currency risk.

It is not quite clear to us who will carry these risks because the conversion process is

not detailed; logically, the risk falls on the investor, but in this case, they have an

opportunity to use fiat for platform operations.

There is no process for creation of interest rates or of default loan realization on the

platform; this mechanism will be an intermediary's responsibility. However, if the interest

rate against the quality of the borrower does not satisfy the market, funds will not be

raised, which will not benefit the marketplace.

The secondary LPN market will operate similarly to an exchange, where users can

make requests for buying and selling as well as satisfy counter requests. Transactions

will be carried out by transferring LPN from one Ethereum address to another in

exchange for cryptocurrency or fiat. If the platform becomes popular and in demand with

private investors, this will significantly reduce lending risks as it will enable the project to

provide liquidity for LPN.

With regard to the business model, TokenLend does not provide approximate

calculations on interest rates within the platform, but instead gives the average rates in

Latvia and Estonia and justifies the expediency of such a model for all parties in the

ecosystem. According to information from the white paper, loans secured by real estate

are offered on the market at rates of 10–14%, and attraction of investment carries rates

of 5–8%. This raises questions, because the currency of loans is not specified,

however, considering that Latvia and Estonia are part of the Euro zone, the given rates

look unrealistic for this currency. No data source was provided for this information.

Regarding the structure of fees, three types of fee will be established within the

ecosystem: A loan listing fee for loan originators — 0.5%–1% from the loan principal; an

LPN sales fee for users - this fee is to be collected from users for every successful trade

of LPN on a secondary market — 1–5% of the market price; and a withdrawal fee (for

fiat currency only) at 1% of transaction volume.

Page 10: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

4. Market Review

Peer-to-peer lending has evolved relatively recently; after the international financial

crisis of 2007-2008 it started to actively gain popularity. The erosion of the banking

system’s credibility led to a surge of ideas for the elimination of intermediaries in

financial services. The first ideas for fintech startups on blockchain also exploited this

topic for PR purposes. However, even without blockchain, infrastructure platforms for

p2p lending are developing at a high rate.

According to a study by Transparency Market Research, the global p2p market will

show a CAGR of 48.2% during the period of 2016–20241. The volume of the market by

2024 will amount to about $900 billion, compared to $26.16 billion in 2015. These

figures are certainly very impressive.

Other marketing studies also place the prospects of this market at a high level. The

Research and Markets agency predicts that the p2p lending market will grow at a rate of

53.06% in the period of 2016–20202.

The history of peer-to-peer lending services started long before blockchain’s invention.

Interestingly enough, this direction originated in the UK rather than in the US. The first

p2p lending service was Zopa, founded in 2005. Since then, this service has issued

2.85 billion GBP worth of loans.

Americans followed, and in 2006 two startups appeared in San Francisco — Prosper

and Lending Club. Surprisingly, both projects still exist; moreover, Lending Club is the

world's largest p2p lending marketplace, with a current volume of issued loans

exceeding $7.6 billion3.

The evolution of these services began after the global financial crisis of 2008, when

banks began to drastically reduce limits, and many borrowers were forced to look for

alternative sources. Currently, p2p marketplaces allow them to find acceptable loan

conditions without intermediaries, and lenders receive an opportunity for profits higher

than that from bank deposits. Notwithstanding the fact that such platforms do not enter

into obligations themselves, but only provide an infrastructure for transactions, the

business resembles brokerage more than banking. Clients borrow, clients "place

deposits", there are scoring rating models for borrowers, etc.

With developments in technology, many fintech start-ups ventured into the p2p lending

market. Currently there are a number of fairly well-known projects that have been

operating in this segment for quite some time.

1 https://globenewswire.com/news-release/2016/08/31/868470/0/en/Increasing-Small-Business-Units-to-Act-as-Building-Blocks-for-Peer-to-Peer-Lending-Market.html 2 https://www.researchandmarkets.com/research/mvbrkw/global 3 http://peer-to-peer-lending.credio.com/

Page 11: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

Project Summary

ETHLend is a fully decentralized p2p lending

platform, where Ether is used as collateral.

The platform supports any ERC20 tokens. All

lending on the platform is facilitated by smart

contracts on the Ethereum blockchain.

A platform for lending and borrowing,

accepting cryptocurrencies as collateral.

Everything is simple: security deposit in

cryptocurrency; loans in fiat.

Lendoit — a decentralized p2p lending

platform. Ethereum smart contracts are used

to connect borrowers and lenders. Loans can

be provided in any ERC20 currency.

This list is not exhaustive; there are already many projects in the market. The three

projects presented above demonstrate the variety of services offered. Thus it is possible

to borrow in fiat with cryptocurrency as a collateral; it is possible to borrow in

cryptocurrency with cryptocurrency as collateral, and finally, it is possible to borrow in

cryptocurrency without any collateral at all (e.g. Lendoit). In a sense, the TokenLend

project has gone further and added the possibility of investing in loans secured by real

assets, using TLN tokens.

TokenLend did not choose Eastern Europe at random. Currently, this region is the most

active in p2p lending market development4. Cambridge University in conjunction with

KPMG published an interesting study on the alternative finance industry in Europe5.

This study presents a diagram of market distribution by segment:

4 https://tokenlend.io/tokenlend_whitepaper.pdf 5 https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2016/09/sustaining-momentum.pdf

Page 12: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

It clearly shows that the leading place is occupied by Peer-to-Peer Consumer Lending

and Peer-to-Peer Business Lending, and these services for business grew with a rate of

131% over the last three years. Moreover, absolute value of the total share of p2p

lending was 578 million EUR (i.e. 57% of the entire European market).

Page 13: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

5. Team and Stakeholders

The TokenLend project team is quite experienced in the software market; the founders

already have one well-known product, DAEMON Tools which is a virtual drive and

optical disc authoring program. Many years of experience in the management of large

IT projects (e.g. DAEMON Tools) indicates professionalism on the part of the team,

including its ability to properly organize business processes.

Specified experience of team members does not include work with any other blockchain

projects, but their existing experience should help them implement the technical aspect

to a high level.

We did not find any information to discredit the founders or other team members. Given

their already implemented projects, it is fair to say the team has a good reputation.

Sergei Naiden, Chief Executive Officer

Robert Morris University, USA:

Master of Science, Banking, Corporate, Finance

and Securities Law. Serial entrepreneur with 25+

years experience in managing large enterprises

and 10+ years experience in the ownership and

management of an international IT company.

Developer and vendor of the world famous

software product DAEMON Tools.

More details: Linkedin

Ivan Kovtun, Chief Operating Officer

Business analyst and product manager with 10

years experience in managing international

business operations and 5+ years of experience

in software product ownership and project

management.

More details: Linkedin

Page 14: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

Vitaliy Russkih, Chief Technical Officer

Senior developer with 12 years experience in

developing complex systems and 10 years

experience in software team management.

More details: Linkedin

Alexandr Petrov, Blockchain Architect/Lead

Developer

Senior developer with more than 12 years

experience in designing and implementing

enterprise-grade solutions including kernel driver

development and embedded systems

development.

3+ years experience in designing blockchain

solutions for IoT and FinTech.

More details: Linkedin

Maria Viter, Chief Marketing Officer

Industry professional with more than 8 years

experience in software product marketing and 5+

years experience in business development of the

DAEMON Tools product line.

More details: Linkedin

Page 15: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

Tanya Chuh, Chief Communications Officer

Senior specialist with more than 5 years

experience in public relations activities,

specialising in building PR and Community

management strategies for companies operating

in stock markets and international software

vendors.

More details: Linkedin

The project has specified four advisors. Judging by their descriptions, all four are

entrepreneurs and have been working successfully in different sectors of the economy

for many years. That being said, these advisors have not provided services for other

blockchain projects in the past. We hope that their expertise will prove valuable to the

TokenLend project.

Advisors

Leo Matveev

Linkedin

CEO and Founder of SearchInform,

Russia

Maksims Matulevics

Linkedin

CEO and Founder of Money Express

Credit, Latvia

Anton Kolomyeytsev

Linkedin

CEO and Co-Founder of StarWind Inc.,

USA

Nikolajs Timofejevs

Linkedin

CVO of MONEY EXPRESS, Estonia

Page 16: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

6. Token Analysis

The TLN token has primarily a security function within the TokenLend business model;

however, it also carries some utility functions, as it is also possible to invest in TLN on

the platform.

The fundamental component in the price of TLN is the distribution of TokenLend’s net

profits. However, this mechanism is only valid for tokenholders i.e. investors in the ICO

are offered a kind of "dividend" in return for early participation in the project. According

to information from the documentation, the amount of reward from net profit will be

determined proportionally to number of tokens purchased at the ICO.

The model of the platform's net income breakdown, where ICO investors receive shares

also raises some questions. Firstly, a detailed mechanism, the amount of reward or the

expected financial results after launch of the platform are not disclosed. At the same

time, such a model implies recognition of a token as a security; here it is necessary to

have a clear legal position with regards to regulatory issues and to ensure maximum

possible liquidity, because trading platforms will try to avoid supporting the token.

Another problem for the dividend mechanisms is the lack of a legal basis; investor rights

are not protected by anything. And if in the case of the utility, the internal price is closely

related to business, and any infringement of rights will occur at the expense of the

business, in this case the team’s obligations are independent of the business and the

mechanism is built on trust.

Regardless of legal risks, we positively assess such a mechanism if the team is able to

make it work and comply with obligations. In this case, it is more beneficial to buy the

token during the ICO itself, and even in the case of a further price reduction, the team

will receive the funds needed for development and will be able to implement the

roadmap.

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7. Analysis of Factors Affecting the Future Value of the

Token

The basis of all the factors affecting the TLN token is its security nature, based on the

model of platform revenue distribution. Despite the technical existence of utility

functions (payments can be made in tokens), they cannot be seriously considered as

increasing market demand, as there are no direct incentives to use the token. At the

same time, the ecosystem enables the token to "work" when it is held in a portfolio by

an investor, that is, to generate additional profits on an equal basis with TokenLend

interest shares.

When considering important factors in the price of of TLN, firstly, we note the early

stage of project development. This generates risks of development and bringing the

product to market; this especially concerns early ICO investors. TokenLend

compensates for such risks with its model of platform profit distribution, that is, investors

are motivated to participate at the time of the ICO rather than later when liquidity and

price may be lower than expected. This additional risk of investment correlates with

further future profitability; this is facilitated by bonuses and discounts.

Contrary to established practice, TokenLend does not offer users a UI or an MVP.

According to the published roadmap, the first development products will become

available in October 2018, and the development itself is scheduled to commence only

by April 2018. The team actually needs the ICO to start developing their own product.

The end of development and the release of the finished platform will be in a year’s time;

there are also a number of milestones for expanding and upgrading the ecosystem.

Given the roadmap, we see no fundamental short- and medium-term triggers for the

price of TLN after the ICO. The prerequisites for increasing fundamental demand for the

token on the open market may arise after the initial loan portfolio of the platform and the

first payments are implemented; reassessment of the risk after these events is likely to

be significant and so the price will grow.

The marketing campaign can be assessed positively, especially regarding the actual

dynamic of interest in the project; however, we recognize that the project is not the

strongest in terms of hype and recognition among the community. If this situation

remains, there would be no reason to expect speculative demand for the token. The

rather high hard cap also mitigates against speculative demand.

Long-term fundamental attractiveness of TLN is supported by the business model. The

higher the turnover of the business, the greater the return on investment will be given.

The white paper provides approximate figures on dependence on payments from the

loan portfolio: From each loan listed on the platform the platform will receive up to 2% in

fees, and up to 5% of operations in the secondary market. As a result, an income of

about 3 million euros is expected for the first year of the platform's operation; a

Page 18: ICOrating TOKENLEND Rating Review ()€¦ · Penetration of cryptotechnologies into lending and the building of p2p business models for various types of loan has increased in recent

corresponding scaled calculation is given in the white paper. Depending on the period of

participation in the ICO, an investor will receive 77–89% of annual profit from the token.

Despite the presence of specific figures and forecasts, the current stage of the project

obviously only enables discussion of actual projected tokenholders' ROI with

assumptions. It is also unclear how the company will be accountable to them and on

whatn basis it will determine the share of paid dividends. Again, this will be at least a

year from now, after the launch of the p2p marketplace.

In terms of long-term fundamental analysis of the TLN business itself, the difficulty for

TokenLend is in the need to combine efforts to attract clients from two sides, lender and

borrower, in order to avoid skew either from the demand side or from the supply side.

Otherwise, the impact on the market demand for the token will be scaled according to

turnover on the platform (in the primary and secondary LPN markets).

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8. Investment Risk Analysis

The TokenLend project is at an early stage of development, and the majority of

associated risks arise from this fact. The project primarily offers a p2p lending

marketplace, but implementation of the declared functionality will not happen soon, and

as of yet TokenLend has neither an MVP nor strong marketing support. As a result, the

community is still viewing the concept in its "pure" form.

A common issue for p2p lending platforms is the risk of default. It is obvious that any

financial institution has such risks, but in this case the important question is to what

extent the investor will be legally protected. At the moment, enforcement of law

concerning cryptocurrency loans is limited. However, TokenLend customers will have

an advantage over clients of other p2p platforms, as offered loans are analyzed by

experienced counterparty entities (loan originators) that will be responsible for

repayments in cases of default.

We cannot ignore competitive risks either. TokenLend is not the only project in the P2P

lending marketplaces field, and overall success for the project will depend on the

development of competitors who have a temporary advantage.

Questions about the economy of the project remain. On the one hand, implementation

of the project significantly depends on the amount of funds raised during the ICO: the

more funds it is able to raise, the faster the platform will reach "liquidity". On the other

hand, the early development stage inhibits the project’s investment attractiveness in the

medium term, which could prevent it from raising significant funding amounts.

Any participant in the TokenLend ICO also should to take into account the token’s

security nature and all associated risks, including possible problems with exchange

listing.

The information contained in the document is for informational purposes only. The views

expressed in this document are solely personal stance of the ICOrating Team, based on

data from open access and information that developers provided to the team through

Skype, email or other means of communication.

Our goal is to increase the transparency and reliability of the young ICO market and to

minimize the risk of fraud.

We appreciate feedback with constructive comments, suggestions and ideas on how to

make the analysis more comprehensive and informative.


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