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The ICRC's ambition

to raise awareness

about lack of

safe access to health care

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1. Life & Death campaign

2. Communication challenges

3. How can we foster a

community of concern?

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Life & Death Campaign

launched in August 2011

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1. Raise awareness about lack of safe

access to health care

2. Support a community ofconcern

to be adopted by

decision makers andimplemented on the

ground by those who

can facilitate or

impede safe access

to health care

3. Advocate practical

measures

Life & Death Campaign

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Life & Death Campaign

RCRC

Volunteers Public opinion

Health-care

workers

Academic

circles

Political authorities

Arms carriers

Affected

populations

Target audiences

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Life & Death Campaign

Focus on victims rather than presenting

medical personnel as heroes

Targeting both countries where the issue

is present and contexts with international

influence

Capitalizing on RCRC Network

Community of concern is a major vector of

the campaign key messages

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Main sources of information on

Health Care in Danger

7

7

7

22

7

22

22

TV

Newspapers

Radio

W ebsite dediicated to the issue

Social media (Facebook, Twitter etc)

Friends and family

International humanitarian organistion campaign

Other

Dont Know

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Campaign tools

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A sign of solidarity with the victims

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www.icrc.org/eng/life-death

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Attacks

Obstruction

Discrimination

General Insecurity

Communication challenges

Mostly, visibility on attacks against doctors

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Communication challenges

Lower personal engagement in Western countries

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Communication challenges

Global campaign adapted to local contexts and audiences

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Community of

concern

Academics HC community

ICRC

UN

NGOs

CelebritiesStates

Arms

carriers

Who could be part of the community of concern?

RCRC

National

Socities

Media

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What could be the role of the

Community of Concern?

Profile the issue: What messages?

Raise awareness: To whom?

Exchange knowledge and experiences:

How?

Establish best practices: What?

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Discussion

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Communication challenges

Lower government engagement expected in Western

countries