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ICT Market Report 2014/15
ICT Market Report 2014/15
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EITO Task ForceEnrico Barella (Telecom Italia)Antonio Cimorra (AMETIC)Diane Dufoix (AFDEL)Dana Eleftheriadou (EU Commission)Andreas Fier (Deutsche Telekom AG)Carrie Hartnell (techUK)Petar Indovski (MASIT)Pierre Muckly (SWICO)Jonathan Murray (DIGITALEUROPE)Axel Pols (BITKOM e.V.), ChairmanTaylor Reynolds (OECD)Loïc Rivière (AFDEL)Tiziano Rognone (ANITEC)Yannis Sirros (SEPE)Patrick Slaets (AGORIA)Myriam Vassiliadou (SEPE)Bruno Wallraf (KPMG)Verena Weber (OECD)Balázs Zörényi (EU Commission)
EITO Project ManagementFranz GrimmKatja Hampe
Layout and GraphicsAstrid Scheibe
Editorial SupportBartlomiej Kowalik
ImprintEuropean Information Technology Observatory
PublisherBitkom Research GmbHAlbrechtstraße 10, 10117 Berlin, GermanyRegister of companies: Amtsgericht CharlottenburgHRB 87370 BManaging Director: Dr. Axel PolsPhone: +49.30.27576-560Fax: +49.30.27576-51560Internet: www.bitkom-research.de
EITO SponsorsDeutsche Telekom AGKPMG AGTelecom Italia S.p.A.
With the support of:European Commission, DG Connect, DG Enterprise and IndustryOECD, Directorate for Sience, Technology and Industry
Research PartnersThe EITO Report 2014/15 has been jointly prepared by IDC and the EITO Task Force on the basis of the infor-mation available as of May 2014.
Copyright noteText, data, and tables/figures included in the EITO reports are subject to copyright law and must not be published without written permission of Bitkom Research. All excerpts of text, data, tables and figures rightfully used by third parties shall mention in a manner clearly visible for the reader the source of the publication and the year of appearance. If you wish to quote from this report, please provide us with a sam-ple of the intended use of the information by e-mail to [email protected]. This will enable us to ensure accuracy, currentness and the proper context.
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The EITO project is sponsored by following companies and organizations (Gold sponsors):
Deutsche Telekom AGwww.telekom.de
Telecom Italia S.p.A.www.telecomitalia.it
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft, Wirtschaftsprüfungsgesellschaft www.kpmg.com
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The EITO reports are prepared and distributed in cooperation with our partner organizations across Europe
Afdel (France)L’Association Française Des Éditeurs De Logicielswww.afdel.fr
AGORIA (Belgium)Belgium Federation for the technology industry www.agoria.be
AMETIC (Spain)Asociación multisectorial de empresas de la elec-trónica, las tecnologías de la información y la tecomu-nicación, de las telecomuni-caciones y de los contenidos digitaleswww.ametic.es
ANITEC (Italy)Associazione Nazionale Industrie Informatica, Telecomunicazioni ed Elettronica di Consumowww.associazioneanitec.it
BITKOM (Germany)Bundesverband Informa-tionswirtschaft, Telekom-munikation und neue Medienwww.bitkom.org
DIGITALEUROPEEuropean umbrellaorganization for the digital technology industrywww.digitaleurope.org
MASIT (Macedonia)Macedonian ICT chamber of commercewww.masit.org.mk
SEPE (Greece)Federation of Hellenic Infor-mation Technology & Com-munications Enterprises www.sepe.gr
SWICO (Switzerland)
Schweizerischer Wirtschaftsverband der Anbieter von Informations-, Kommunikations- und Organisationstechnik www.swico.ch
techUK (United Kingdom)Information Technology Telecommunications & Electronics Associationwww.techUK.org
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Preface
We are happy to present the new edition of our bi-annual ICT Market Report. As previous editions the present publica-tion is the result of a long-standing co-operation between Bitkom Research and a broad range of partners who make this a truly unique European initiative. The EITO reports are produced by a group of international ICT experts – the EITO Task Force – in close cooperation with IDC, a leading global market intelligence firm. The EITO Task Force brings together experts from 10 EITO partner associations across Europe, the EU Commission, the OECD as well as our sponsors.
The ICT Market Report 2014/15 provides the reader with an intimate understanding of the dynamics and trends shap-ing the ICT markets. The report focuses on developments in Europe while also covering major international ICT markets such as the U.S., Japan and China. We continue to devote special sections to the analysis of user and technology trends in Europe. Key trends analyzed include mobility, cloud computing, social business & technologies, big data & analytics.
The report is structured as follows:
Section A examines at the European ICT market. It includes two major chapters, the first presenting an in-depth analysis of the market dynamics and trends in Western Europe and the second looking into developments in Central and Eastern Europe. Both chapters start with a comprehensive analysis of key developments at the regional level and then go on to present country findings. The scope of the country analyses varies. More detailed data and narrative are available for countries that are formally affiliated with EITO and thus represented on the EITO Task Force.
Section B includes ICT market data and forecasts for Brazil, China, India, Japan, Turkey, and the USA.
Sections C presents data of the worldwide ICT market and Section D contains summary tables including all countries.
We are always interested in customer feedback so please let us know what you like about the current report or what you do not like. We are committed to continuous improvement to ensure it remains an indispensible source of information and analysis for you, our clients and readers.
An update of the data included in the present report is scheduled for November 2014.
Axel Pols
Chairman, EITO Task Force
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Table of Contents
Imprint 2 Preface 3 Executive Summary 12
A The European ICT Market 191 The ICT Market of Western Europe 19
1.1 Western Europe: ICT Market Dynamics and Key Trends 191.1.1 Macroeconomic Developments Affecting the ICT Market 191.1.2 Key User and Technology Trends Shaping the ICT Environment and Industry 211.1.3 IT Market Development by Segment 301.1.4 Telecommunications Market Development by Segment 36
1.2 Western Europe: Data Tables 41
1.3 Western Europe: Country Analyses 421.3.1 Austria 421.3.2 Belgium/Luxembourg 531.3.3 France 641.3.4 Germany 751.3.5 Italy 881.3.6 Greece 991.3.7 Spain 1101.3.8 Switzerland 1221.3.9 United Kingdom 133
1.4 Other Western European Countries: Data Tables 1451.4.1 Denmark 1451.4.2 Finland 1461.4.3 Ireland 1471.4.4 Netherlands 1481.4.5 Norway 1491.4.6 Portugal 1501.4.7 Sweden 151
2 The ICT Market in Central and Eastern Europe 1522.1 Central and Eastern Europe: ICT Market Dynamics and Key Trends 152
2.1.1 Macroeconomic Developments Affecting the ICT Market 1522.1.2 Key Technology Trends Reshaping the ICT Environment and Industry 1532.1.3 IT Market Developments by Segment 1552.1.4 Telecommunications Market Development by Segment 160
2.2 Central and Eastern Europe: Data Tables 164
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2.3 Central and Eastern Europe by Country: Data Tables 1652.3.1 Bulgaria 1652.3.2 Croatia 1662.3.3 Czech Republic 1682.3.4 Estonia 1702.3.5 Hungary 1712.3.6 Latvia 1732.3.7 Lithuania 1742.3.8 Macedonia 1752.3.9 Poland 1762.3.10 Romania 1782.3.11 Russia 1802.3.12 Slovakia 1822.3.13 Slovenia 183
3 The ICT Market in the EU: Aggregate Data Tables 184
B The ICT Market in Non-European Countries 1851 Brazil 1852 China 1863 India 1874 Japan 1885 Turkey 1896 United States of America 190
C The Global ICT Market 191
D Summary Data Tables by Country 192
Appendix 195
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List of FiguresFigure 1: Global ICT market 2014, by country / region 14Figure 2: Changes in External IT Spending among European Organizations, 2014 20Figure 3: Business Priorities among European Organizations 21Figure 4: IT Priorities Among European Organizations 22Figure 5: Ranking of Mobility Challenges in Europe 24Figure 6: Cloud Adoption in the UK, Germany and France 26Figure 7: Big Data Activities Among European Organizations 28Figure 8: Usage of Social Technologies among European Organizations 29Figure 9: Austria, IT market value 2012-2015 (in € billion) 42Figure 10: Austria, IT equipment market 2013-2015 (growth in %) 43Figure 11: Austria, software market 2013-2015 (growth in %) 45Figure 12: Austria, IT and business services market 2013-2015 (growth in %) 46Figure 13: Austria, telecommunications equipment market 2013-2015 (growth in %) 48Figure 14: Austria, telecommunications services market 2013-2015 (growth in %) 50Figure 15: Belgium/Luxembourg, IT market value 2012-2015 (in € billion) 53Figure 16: Belgium/Luxembourg, IT equipment market 2013-2015 (growth in %) 55Figure 17: Belgium/Luxembourg, software market 2013-2015 (growth in %) 56Figure 18: Belgium/Luxembourg, IT and business services market 2013-2015 (growth in %) 57Figure 19: Belgium/Luxembourg, telecommunications equipment market 2013-2015 (growth in %) 59Figure 20: Belgium/Luxembourg, telecommunications services market 2013-2015 (growth in %) 60Figure 21: France, IT market value 2012-2015 (in € billion) 64Figure 22: France, IT equipment market 2013-2015 (growth in %) 66Figure 23: France, software market 2013-2015 (growth in %) 67Figure 24: France, IT and business services market 2013-2015 (growth in %) 68Figure 25: France, telecommunications equipment market 2013-2015 (growth in %) 70Figure 26: France, telecommunications services market 2013-2015 (growth in %) 72Figure 27: Germany, IT market value 2012-2015 (in € billion) 75Figure 28: Germany, IT equipment market 2013-2015 (growth in %) 77Figure 29: Germany, software market 2013-2015 (growth in %) 79Figure 30: Germany, IT and business services market 2013-2015 (growth in %) 80Figure 31: Germany, telecommunications equipment market 2013-2015 (growth in %) 82Figure 32: Germany, telecommunications services market 2013-2015 (growth in %) 85Figure 33: Italy, IT market value 2012-2015 (in € billion) 88Figure 34: Italy, IT equipment market 2013-2015 (growth in %) 90Figure 35: Italy, software market 2013-2015 (growth in %) 91Figure 36: Italy, IT and business services market 2013-2015 (growth in %) 92Figure 37: Italy, telecommunications equipment market 2013-2015 (growth in %) 94Figure 38: Italy, telecommunications services market 2013-2015 (growth in %) 96Figure 39: Greece, IT market value 2012-2015 (in € billion) 99Figure 40: Greece, IT equipment market 2013-2015 (growth in %) 101Figure 41: Greece, software market 2013-2015 (growth in %) 102Figure 42: Greece, IT and business services market 2013-2015 (growth in %) 103Figure 43: Greece, telecommunications equipment market 2013-2015 (growth in %) 104
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Figure 44: Greece, telecommunications services market 2013-2015 (growth in %) 107Figure 45: Spain, IT market value 2012-2015 (in € billion) 110Figure 46: Spain, IT equipment market 2013-2015 (growth in %) 111Figure 47: Spain, software market 2013-2015 (growth in %) 113Figure 48: Spain, IT and business services market 2013-2015 (growth in %) 114Figure 49: Spain, telecommunications equipment market 2013-2015 (growth in %) 116Figure 50: Spain, telecommunications services market 2013-2015 (growth in %) 118Figure 51: Switzerland, IT market value 2012-2015 (in € billion) 122Figure 52: Switzerland, IT equipment market 2013-2015 (growth in %) 124Figure 53: Switzerland, software market 2013-2015 (growth in %) 125Figure 54: Switzerland, IT and business services market 2013-2015 (growth in %) 126Figure 55: Switzerland, telecommunications equipment market 2013-2015 (growth in %) 128Figure 56: Switzerland, telecommunications services market 2013-2015 (growth in %) 129Figure 57: United Kingdom, IT market value 2012-2015 (in € billion) 133Figure 58: United Kingdom, IT equipment market 2013-2015 (growth in %) 135Figure 59: United Kingdom, software market 2013-2015 (growth in %) 136Figure 60: United Kingdom, IT and business services market 2013-2015 (growth in %) 137Figure 61: United Kingdom, telecommunications equipment market 2013-2015 (growth in %) 139Figure 62: United Kingdom, telecommunications services market 2013-2015 (growth in %) 141
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List of TablesTable 1: Western Europe, ICT market value (in € million) 41Table 2: Western Europe, PC unit shipments 41Table 3: Austria, ICT market value (in € million) 51Table 4: Austria, ICT unit shipments, CAPEX, subscribers 52Table 5: Belgium/Luxembourg, ICT market value (in € million) 62Table 6: Belgium/Luxembourg, ICT unit shipments, CAPEX, subscribers 63Table 7: France, ICT market value (in € million) 73Table 8: France, ICT unit shipments, CAPEX, subscribers 74Table 9: Germany, ICT market value (in € million) 86Table 10: Germany, ICT unit shipments, CAPEX, subscribers 87Table 11: Italy, ICT market value (in € million) 97Table 12: Italy, ICT unit shipments, CAPEX, subscribers 98Table 13: Greece, ICT market value (in € million) 108Table 14: Greece, ICT unit shipments, CAPEX, subscribers 109Table 15: Spain, ICT market value (in € million) 120Table 16: Spain, ICT unit shipments, CAPEX, subscribers 121Table 17: Switzerland, ICT market value (in € million) 131Table 18: Switzerland, ICT unit shipments, CAPEX, subscribers 132Table 19: United Kingdom, ICT market value (in € million) 143Table 20: United Kingdom, ICT unit shipments, CAPEX, subscribers 144Table 21: Denmark, ICT market value (in € million) 145Table 22: Denmark, PC unit shipments 145Table 23: Finland, ICT market value (in € million) 146Table 24: Finland, PC unit shipments 146Table 25: Ireland, ICT market value (in € million) 147Table 26: Ireland, PC unit shipments 147Table 27: Netherlands, ICT market value (in € million) 148Table 28: Netherlands, PC unit shipments 148Table 29: Norway, ICT market value (in € million) 149Table 30: Norway, PC unit shipments 149Table 31: Portugal, ICT market value (in € million) 150Table 32: Portugal, PC unit shipments 150Table 33: Sweden, ICT market value (in € million) 151Table 34: Sweden, PC unit shipments 151Table 35: Central and Eastern Europe, ICT market value (in € million) 164Table 36: Central and Eastern Europe, PC unit shipments 164Table 37: Bulgaria, ICT market value (in € million) 165Table 38: Bulgaria, PC unit shipments 165Table 39: Croatia, ICT market value (in € million) 166Table 40: Croatia, ICT unit shipments, CAPEX, subscribers 167Table 41: Czech Republic, ICT market value (in € million) 168Table 42: Czech Republic, ICT unit shipments, CAPEX, subscribers 169Table 43: Estonia, ICT market value (in € million) 170
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Table 44: Estonia, PC unit shipments 170Table 45: Hungary, ICT market value (in € million) 171Table 46: Hungary, ICT unit shipments, CAPEX, subscribers 172Table 47: Latvia, ICT market value (in € million) 173Table 48: Latvia, PC unit shipments 173Table 49: Lithuania, ICT market value (in € million) 174Table 50: Lithuania, PC unit shipments 174Table 51: Macedonia, ICT market value (in € million) 175Table 52: Macedonia, PC unit shipments 175Table 53: Poland, ICT market value (in € million) 176Table 54: Poland, ICT unit shipments, CAPEX, subscribers 177Table 55: Romania, ICT market value (in € million) 178Table 56: Romania, ICT unit shipments, CAPEX, subscribers 179Table 57: Russia, ICT market value (in € million) 180Table 58: Russia, ICT unit shipments, CAPEX, subscribers 181Table 59: Slovakia, ICT market value (in € million) 182Table 60: Slovakia, PC unit shipments 182Table 61: Slovenia, ICT market value (in € million) 183Table 62: Slovenia, PC unit shipments 183Table 63: EU26, ICT market value (in € million) 184Table 64: EU26, PC unit shipments 184Table 65: Brazil, ICT market value (in € million) 185Table 66: China, ICT market value (in € million) 186Table 67: India, ICT market value (in € million) 187Table 68: Japan, ICT market value (in € million) 188Table 69: Turkey, ICT market value (in € million) 189Table 70: Turkey, PC unit shipments 189Table 71: United States of America, ICT market value (in € million) 190Table 72: World, ICT market value (in € million) 191Table 73: ICT market value (in € million), by country 192Table 74: IT market value (in € million), by country 193Table 75: Telecom market value (in € million), by country 194
