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ParlayTransforming Ideas in Services

Jos Guilherme S. T. de SouzaIBM Software GroupMarch 22, 2006

2006 IBM Corporation

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Agenda

What is Parlay

IBM Parlay Strategy

Architecture Overview

Examples

What else should you know

Conclusion

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Parlay.org Open multi-vendor forum to

standardize and promote open programming interfaces to the telecom network;

Over 70 member companies;

Allows applications to leverage the capabilities of the telecom network;

Parlay APIs endorsed by 3GPP, 3GPP2, and ETSI/OSA;

IBM Parlay LeadershipZyg Lozinski President Joe McIntyre Web Services

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What is Parlay?

A mediator set of APIs between Telecom networks and 3rd Party applications.

Secure interface between Network Operators and Application Servers.

Open standards (specified by the Parlay Group and 3GPP, OSA).

Raises programming abstraction level and allows multi-network applications.

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IBM Parlay Strategy

Extend WebSphere to support Parlay and ParlayX. Partner with NEPs/Gateway Providers to provide

pre-tested network solutions Leverage IBM PartnerWorld program to enable ISV

applications on Parlay Leverage all open standards technologies: Eclipse,

J2EE, BPEL, WebServices, etc

Java Community

Process

Support for Key Telecoms / IT Standards Bodies and Open Source Communities

W3CWS-Federation

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Architectural Overview

EJB EJB EJB

Parlay X Web Service Implementation

Application

Web Servicesmessages

Handlers

Java CallsUsage Privacy

Security

LocationServer SMS-C MMS-C

TrafficMgmt

EJB EJB EJB

LocationServer SMS-C MMS-C

OSA GatewayAND/OR

CORBA

WASWebSphere Application Server

OSA/ParlayApp. Server

Application

Telecom Web Services Server

WESTWebSphere Everyplace Server for Telecom

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Telecom web services in action: Sprint simplifies integration between network and applications

Leverages WEST to deliver messaging, presence and location network services to developers who are building enterprise applications

Sprint Business Mobility FrameworkSMHigh-Level Architecture

WebSphere EveryplaceServer for Telecom (WEST)

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Sample IPTV Caller-ID Architecture

AIN CapableClass 5 Switch

Traditional Wireline CAMEL Capable MSC

GSM Wireless VoIP - Platform IMS

CAMEL Terminating Attempt

MessageForward

SIP Invite

AIN Terminating Attempt

Message

IPTV Caller IDApplication IPTV

Platform

Lucent ISG interworks with existing and future IMS VoIP networksto provide call information and call control

IBM WES-T provides interface to IPTV platform

(908)582-8519 ID: P.Russo

STB

IBM Assets 3rd Party AssetsLucent Assets

Parlay / OSA Gateway

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Par

lay

/ OS

A

Sample Mobile Task Manager Solution

ArcWebServices

Aut

hent

icat

ion

MapDatabase

SOAP

SOAPApplication

Parlay X Support

WebSphere Server

WebSphere Everyplace Server for Telecom

Telecom Web Services

Parlay X Web Services

Traffic MgmntSecurityLocation

MessagingCall ControlStatus

Enterprise

ESRI Data Center

Telecom Infrastructure

Web Service Request / Response for Locationing Services (Map, Routing, etc.)

Web Service Request / Response

for Mobile Device

Location

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ParlayX? SDP? IMS?What else should I know?

2006 IBM Corporation

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Making the Business Model Work

The 85% Clients Dont YET See: ServiceLifecycle Management Challenges, Integration, Security, Identity Management, etc

The 15% Clients See:Services Over IPGreat Expectations

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Lower Lifecycle CostLower Lifecycle Cost InnovationInnovation

Faster TimeFaster Time--toto--MarketMarket

Revenue GrowthRevenue Growth

DifferentiatingDifferentiatingQualityQuality

Creating BarriersCreating BarriersTo EntryTo Entry

Unifying TeamsUnifying TeamsAcross RolesAcross Roles

Change ManagementChange Management

Performance TestingPerformance Testing

DocumentationDocumentationAutomationAutomation

Asset ReuseAsset Reuse

PreservingPreservingArchitecturalArchitectural

IntegrityIntegrity

ManagingManagingOutsourcedOutsourced

DevelopmentDevelopment

Cost EstimatingCost Estimating

Unifying TeamsUnifying TeamsAcross GeographiesAcross Geographies

Requirements ManagementRequirements Management

Continuous Quality VerificationContinuous Quality Verification

Defect TrackingDefect Tracking

ReliabilityReliabilityTestingTesting

ProgressProgressTrackingTracking

TraceabilityTraceability

ApplicationApplicationPortfolioPortfolio

ManagementManagement

ParallelParallelDevelopmentDevelopment

Regression TestingRegression Testing

ApplicationApplicationIntegrationIntegration

MonitoringMonitoring

Governance

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There are several dimensions in the governance. Reusability, security, development process, provisioning Lets get only monitoring.

Internal:Application and Performance

Tuning

Network and IT Environment

Monitoring and Planning

SLA and Regulatory

KPIs

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IBM IMS: Focus on Services Plane enabling a flexible, standards-based service delivery platform. Parlay-X is key in this approach.

Service plane

Applications

Streaming Services

Web/WAP Services

Messaging Services

IMS Services

Intelligent Network Services

Migration Integration

Ser

vice

man

agem

ent

Ser

vice

cre

atio

n

Core infrastructure and IP Networks (IP, circuit switched, GPRS, etc)

Any Client Any Time Anywhere

Service Delivery PlatformCommon enablers (e.g. Authentication & Authorisation, Charging & Rating)

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IBMs IMS software mission is to be the open standards-based, converged middleware provider of choice for:

Service Execution

Service Integration

Service Presentation

Common J2EE/SIP execution environment

to deploy, run and manage converged

services

Single interface for delivery of customized

content across multiple devices

Flexible platform enabling the delivery of composite services integrated with back-end support systems

Unified environment supporting the

complete service lifecycle across

stakeholders, multiple deployment platforms

and sites

Service Creation

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The converged J2EE/SIP execution platform supports a wide range of modular service enablers

NGN offering from IBM

Enhanced!NGN offering

from IBM

IMS offering from IBM

IBM Service Enablers Partner provided

Various new partner-provided service enablers

Common Service Enablers

Service Execution Environment (converged J2EE/SIP)

Subscription Management

IMS Enablement (e.g., Diameter and charging interfaces)

GroupList Mgmt

PresenceTelecom Web

Services(e.g., Parlay X)

Content Mgmt

Voice TechnologiesCommerce

DRMFederated Identity Mgmt

WebSphere Application Server

Tivoli Federated

Identity Mgmt

WebSphere Commerce

WebSphere Voice Server/ Voice

Response

WebSphere Everyplace Server for Telecom

WebSphere Everyplace Subscription

Manager

WebSphere Presence Server

WebSphere IMS Extension

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Service innovation and cost reductionInnovative proof-of-concept

Challenge:The company needed to bring new, converged services to market much faster and with reasonable efforts/costs.

What they needed:Provide rich voice and data services to customers quickly and at a reduced costRapid assembly of innovative combinational services

The Project Leader said, This horizontal approach to service creation combined with the power of IMS gives us a much closer interlock between our Business Analysts and Technical Architects allowing us to translate marketing product wish lists to reality much more efficiently.

Outcomes:

In the proof of concept, two combinational services were developed, CallTones and InfoService

Closer interlock between Business Analysts and Technical Architects results in ability to bring marketing product wish lists to reality much more efficiently

Previously siloed network infrastructure transformed into componentized, reusable services that can easily interoperate using industry standards

The approach leads to shorter product development times, reduced cost and a more integrated services portfolio

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Conclusion

2006 IBM Corporation

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1999

2000

2001

2002

2004-2005

Market Share 1999Application server 21.7%Business integration 12.8%

WebSphere Market Momentum

Market Share 2000Application server 22.1%Business integration 13.1%Portal: 3.4%

Market Share 2001Application server 31.4%Business integration 15.5%Portal: 7.0%

1998

2003

WebSphere Market Share 2002Application server 36.4%Business integration 18.2%Portal: 19.1%

WebSphere Market Share 2003Application server 41.3%Business integration 20.3%Portal: 21.9%

Source: Gartner Application Integration, Middleware and Portals Market WorldwideAugust 2002 and May 2004

Source: Gartner Application Integration, Middleware and Portals Market Worldwide, August 2002 and May 2004

WebSphere product line launched

Common development tools

Open tool environment Eclipse, Web Services, Pervasive

Business Integration

On demandOperating environment,SOA and Web Services

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Conclusion

IBM is committed with the telco industry, Parlay, ParlayX, IMS and open standards.

We are driving our partnership ecosystem to provide pre-integrated solutions. Proven experience.

Parlay are a key element on an Service Delivery Platform. But the solution is not only products. Its also processes and best practices. Governance!

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Jos Guilherme S. T. de Souzajoseguilherme@br.ibm.com