ICT Trends Worldwide-Tivit Foresight Seminar-

Ines Seidel, InnowatchHanna Marttinen-Deakins, SW & DM Industry

December 2008

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1. Open Innovation and Crowdsourcing2. Reality Sensing3. Empowering Energy Efficiency4. Human Interface5. Appealing Design 6. Virtual meets Reality7. Productivity Protection

Selected trends that affect ICT Industry

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Open Innovation and Crowdsourcing

•Collaboration for idea generation, product development, product testing, marketing to speed up processes and engage with clients

•Collaboration within a companyas well as with outside experts, partner companies and „thecrowd“

What happens?Openmoko is a project funded by FIC (Taiwan) to create a smartphoneplatform which follows the open source software philosophy. FIC'sOpenMoko phones are designed to provide end users with the ability to modify the operating system and software stack.

Juice producer Calpis collaborated with users of popular social network Mixi (both Japan) to create a new juice flavor.

InnoCentive is a leading “Open innovation" platform where companies like Procter & Gamble post challenges to interested researchers, who win up to 100.000 for successful solutions.

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Open Innovation and Crowdsourcing

Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013 –Forrester Research, April 2008

Opportunities for ICT•Software for networking: platforms, widgets, market places…

•Software for analyzing: text mining the blogosphere, rating tools, measurement of networking effectiveness…

•Security and authentication, prevention of „identity theft“

•More partnering opportunities for SMEs as (temporary) solutionproviders

Ntag (U.S.) provides real time event managementservices that allow e.g. to measure number of interactions or how manybusiness cards have beenexchanged. Used e.g. byLucent, Mastercard

Trampoline Systems (UK) enables companies to visualize the network within an enterprise based on email data: Who are the communication brokers and gatekeepers?

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Open Innovation and CrowdsourcingHot Spots*

Trend settingFollowing Fast

American ConsumerGoods companiesarguably were the first to replace the „notinvented here“ mindsetwith a „proudly foundelsewhere“ attitude. Bynow, success stories of co-creation can be spotted everywhere. The same goes for solution providers, withSilicon Valley as theepi-center.

*note that the map is based on selectedfindings and not systematic research

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Reality Sensing

What happens?•Existing data is analyzed in new ways for measuring and predicting events almost in real-time

•Analyzing traffic jams based on movements of mobile phones, sensing life signals of elderly ormeasuring networking at events isalready happening

•Drivers for development currentlysecurity and risk management(e.g. through early recognition of unusual behavior)

Google Flu Trends uses aggregated Google search data to estimate flu activity in U.S. states

SK Telecom (South Korea) offers a service for fishermen: Using a float-shaped ultrasonic transmitter that is connected to a cell phone on one end and a fishing line on the other, the device transmits the position of fish to the cell-phone.

TomTom's HD Traffic series uses mobile phones of drivers inching through traffic jams to sense congestion.

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Reality Sensing

In order to identify and react to major societal shifts and trends, by the end of 2010, 15 % of U.S. and European businesses will have formalized societal trend watching as a corporate discipline. – Gartner, September 2008

Opportunities for ICT•Context aware sensors

•Analytical tools that can manage huge amounts of data

•Visualization of results

•Security solutions and reality checks to guard againstmanipulation

Cambridge Mobile Urban Sensing is a research project that uses mobile phones to sense pollution

Smart floor (Germany) with interwoven sensors could be used for occupant recognition or emergency guidance

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Reality SensingHot Spots*

Trend settingFollowing Fast

Reality Sensing ispretty new. Regionswith strongtelecommunication and sensor clusters have a natural advantage.

*note that the map is based on selectedfindings and not systematic research

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Empowering Energy Efficiency

What happens?•Energy is increasingly seen as a valuable and limited resource

•“Empowered”, critical consumers and business clients strive for sustainability and independence

Bionic Power (Canada) is commercializing a device that will generate electricity from the natural motion of walking and use it to power a broad range of portable devices including iPodsand wireless phones.

Opportunities for ICT•Making energy usage transparent

•Devices with low energy demand

•Innovative charging solutions

Smart Homes of the future feature energy management solutions, smart meters that measure energy by household device and combine this with tariff information (picture by Fraunhofer/ISE Germany)

Solar charger for mobile phones for developing countries by G24 Innovations (UK)

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Empowering Energy EfficiencyHot Spots*

Trend settingFollowing Fast

While developednations have so far been leaders in technical solutions, developing countrieswithout reliable or widespread energy gridsare leading areas for applying thetechnology. Risingenergy prices and eco-awareness fueldemand also fromWestern consumers.

*note that the map is based on selectedfindings and not systematic research

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Human Interface

What happens?•Technology is coming closer and closer to human beings: Robotscan understand and express emotions, search engines begin to understand natural language, sensors detect brain waves in order to steer a wheelchair

•Health, security and entertainment as main drivers

Emotiv’s (U.S.) wireless headset detects brain waves, facial expressions, body language, and movement – in combination they are used to control computer functions (e.g. in games)

Noir, a “grandchild” robot designed to communicate with and help take care of the elderly is one example among a growing herd of robots that can not only interact but also detect and express emotions. (Japan)

Powerset (U.S.) is a semantic search engine (acquired by Microsoft in 2008). It understands English questions and currently uses Wikipedia to find answers

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Human Interface

Opportunities for ICT•Create better human-machine interfaces

•New application areas in healthcare, machine control, workplacesecurity, national security, consumer research,…

Finnish brain researcher developed a device that can steer a wheelchair based on the brainwaves.

The Department of Homeland Security's (U.S.) is researching a system that uses a battery of sensors to remotely checks people's pulse rate, breathing patterns, skin temperature and momentary facial expressions to determine if people have any mal-intent.

Not just for humans: Researchers at Japan’s National Institute of Animal Health developed a method for identifying cattle infected with mad cow disease, simply by measuring brain waves produced in response to audio stimuli.

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Human InterfaceHot Spots*

Trend settingFollowing Fast

Commercial players at the human-machineinterface are still rare. Research seems to be strongest in U.S. and Japan (where robotsare very advanced)

*note that the map is based on selectedfindings and not systematic research

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Appealing Design

Opportunities for ICT•partnering with designers and end-users early on in productdevelopment

•Instructions and installation for products need to be simple and accessible

•Knowing about usability, consumer preferences is a Must –

“xx.“Samsung Lavender” concept cell phone not only looks like a perfume bottle, it also dispenses lavender aroma. The display shows how much perfume is still left, perfume can be refilled.

Alcatel-Lucent Lab uses a hand-picked global community of pre-teensand teens to understandhow they use all sorts of screens

•Consumers are not interested in technology but in design and user experience

•Drivers of the trend are the new Very Important Target groups: Generation Y, Women, Seniors

What happens?

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Appealing DesignHot Spots*

Trend settingFollowing Fast

Understanding of theimportance of designand the relevance of women, seniors and GenY is already widelyspread.

*note that the map is based on selectedfindings and not systematic research

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Virtual meets Reality

What happens?•Virtual worlds which are familiar from games and entertainment enter business world

•Virtual Settings used for training, teaching, for simulating futurescenarios, for creating offline products

•Virtuality is hoped to bring down costs (e.g. virtual meetings, virtual product testing), but also to be more effective (e.g. learningthrough games instead of in classroom)

„AfterShock“ is a simulation by theInstitute of the Future (U.S.) that aims to prepare Californians not just for the few moments during an earthquake, but also for the days and weeks afterward.

During the Sims 2/H&M Fashion Runway contest in 2007 users were invited to create outfits for Sims avatars. The winning dress was later sold in selected H&M stores.

Subscribers of the “Virtual Wife” service from Metaboinfo.com(Japan) can choose from one of four virtual wives and tell her about their weight, and lifestyle habits. The wife sends daily emails, reminding to eat healthy.

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Virtual meets Reality

Opportunities for ICT•Enable virtual meetings

•Enable visualization laboratories

•Partnering with universities and training institutions to create virtual learning experience

Researchers surrounded by proteins in 3D room “StarCave” at UC San Diego (U.S.). The room allows visualization of nano particles as well as the cosmos..

Telstra (Australia) used a hologram to beam its Chief Technology Officer live into Adelaide from Melbourne where he gave a speech.

„World of Healthcraft“(MDM, Canada) aims to deliver leadership and collaboration training using a massively multiplayer online role-playing game

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Virtual meets RealityHot Spots*

Trend settingFollowing Fast

While North America seems leading in termsof virtual enterpriseapplications, the Far East is leading in bringing virtual gamesinto everydayconsumer life.

*note that the map is based on selectedfindings and not systematic research

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Productivity Protection

What happens?•In a knowledge economy, a company’s success hinges on the creativity and productivity of its employees

•Lack of motivation as well as sickleave (due physical/psychologicalstress) recognized as an attack on a company‘s assets

•With demographic change, talent becomes a limited source -companies need to make the most out of their existing employees talents

•Companies that protect theenergy of employees are moreattractive as employers

Nearly half of U.S. employers (48 %) say stress caused by working long hours is affecting business performance.– Watson Wyatt, Feb 2008

At Google‘s European engineering HQ in Switzerland, design plays a crucial role to let creative juices flow

MetroNaps (US) enhances workforce productivity through mid-day napping equipment and education.

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Productivity Protection

Opportunities for IT•Stress reduction e.g. throughtech-aided interruptibilityrecognition, need-for-breakrecognition•Getting-things-done solutions•Creativity training, ideamanagement solutions

Visomate (China) is a USB device which monitors the eye level. When the employee reaches a drowsy state, the Visomatealarm turns on.

In order to teach communication applications when interruption is ok, researchers at Carnegie Mellon University (U.S.) use sensors (e.g. cameras and microphones) to estimate interruptibility.

Remember the milk is a getting-things-done software that helps to prioritize work – it can be connected with various devices (e.g. Blackberry) and applications (e.g. Google maps, Twitter)

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Productivity ProtectionHot Spots*

Trend settingFollowing Fast

Companies thatdepend on outstandingproductivity, service orcreativity of theiremployees (likeGoogle, Microsoft, Zappos) were the first to realize the need to guard and nurturetalents. Web2.0 toolscurrently play a big rolein increasing (but also in threatening) productivity –enterprise applicationsare still strongest in U.S.

*note that the map is based on selectedfindings and not systematic research

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Non-US markets lead Usage Penetration in Some ICT Application Categories

(Source: Morgan Stanley Research 2008)

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Olympialaisten tuomat muutokset

Thank you!Hanna Marttinen-Deakins

Head of Finpro Asia ICT TeamGlobal Software and Digital Media Industry

Hanna.marttinen-deakins@finpro.fi+358-40-3433348