ID 304 01 Media IV

Introduction

Review the syllabus

• Goals of the course• Structure of semester and classes• Projects and grading• Schedule

If the drawing is good, is the design good?

Why do we draw?

• To explore our designs– Expand from concept diagrams– Test layouts abstractly– Test ideas for proportion, color, materials

• To communicate our designs– To other designers– To consultants– To our clients– To contractors

What makes a drawing good?

• Appropriate for the role of the drawing (concept exploration vs. construction detail analysis)

• Suited for point in the design process (earlier is usually less precise)

• Comprehensible to your audience (lay person vs. design professional)

La Maison Unique, NY - Shop

concept sketches

Frank Gehry – Disney Concert Hall, Los Angeles, CA

Frank Gehry – Disney Concert Hall, Los Angeles, CA

Frank Gehry – Disney Concert Hall, Los Angeles, CA

What makes a design good?

• Fits site well?• Fits program well?• Nice spaces?• Nice materials?• What is “nice”?• Who makes this judgment?

Xel-Ha – a spa in Tokyo

Zaha Hadid sketches

Zaha Hadid sketches

Zaha Hadid sketches

Zaha Hadid sketches

Zaha Hadid sketches

Building analysis diagrams

• Usually small and very simplified• Standard views: plan, elevation,

axonometric• Meant to study one aspect of a project

– Geometric composition– Program distribution– Circulation– HVAC distribution– Daylight penetration

From Clark, Pause: Precedents in Architecture

Hand drawn presentation drawings

• Pros:– Immediate – no special equipment– Very effective at showing materials– More familiar medium to older clients– More familiar medium to older coworkers

• Cons:– Generally slower to produce– Difficult to scale – Difficult to distribute without loss of distinctive

characteristics– Irreplaceable original– Hard to include in work typical flow

http://www.prelim.com/interior.htm

Quick electronic modeling

• Pros:– SketchUp and similar programs are easiest to learn– Very quick, or even real time sketching with client– Relatively accurate– Easy integration into project work flow– Easy to scale and distribute

• Cons:– Can look cold and lifeless to uninitiated– Somewhat dependent on special equipment and

skills

Experimental Sketches

Materials, lighting can be filled in later

Sasaki

Markups

Photo-realistic Rendering

• Pros:– Very precise and effective representation of a

project– To scale– Highly accurate materials, colors, and lighting

possible– Easy to scale and distribute

• Cons– Very slow process– Very dependent on powerful specialized equipment

and advanced skills– Can still appear cold

http://www.simplystrata.com/AhmadJohari.html

http://www.howardmodels.com/Architectural-Renderings/BellbrookeInt/index.html

http://www.3d-visualization.net/

Photo-manipulation and compositing

• Pros:– Very precise and effective representation of a project– To scale– Highly accurate materials, colors, and lighting possible– Easy to scale and distribute– Manipulation adds life and depth to composition – Appear more creative– Can speed up rendering part of typical design process

• Cons– Somewhat slow process– Very dependent on powerful specialized equipment and

advanced skills

Horns and whistles

• Animations – Just really cool– tech-savvy clients eat it up– Daylighting studies, etc

• Advertisements• Web pages• Google Earth integration

Virtual reality tour

assignments

• analysis boards

• composite drawings

Homework

• read Ch.4: Complex Studies with Photoshop Elements

• find a project you like and scan– must have at least three good

perspectives and a plan– frilly designs are a little harder

Consider size of image – 1200 is max, 600 fine

for a 4x4 image

Click for a quick scan, to find borders of image

Check to remove “artifacts” – usually

looks better

Click here for file type and compression

options

File type and compression

Preview window

Click to find

borders of

image

Drag cropping perimeter