Introduction to Consumer Marketing Tools

ID NOW™ MARKETING TOOLKIT

How ID NOW tests help meet consumer needs………………….. 3

Toolkit Template Introduction…………………………………….... 4,5

Toolkit Access………………………………………………………………. 6

Toolkit Templates – Print……………………………………………… 7

Toolkit Templates – Digital…………………………………………… 8,9

Table of Contents

Proprietary and confidential — do not distribute

ID NOW MARKETING TOOLKIT

ID NOW RAPID MOLECULAR TESTS HELP YOU MEET THAT NEED

• Significantly faster than other molecular methods2

• More accurate than conventional rapid tests1, 2

• Enable immediate, effective treatment decisions.2

• Aid targeted antiviral therapy and Antimicrobial Stewardship

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Consumers want more timely, accessible care

1 ID NOW Influenza, Strep A and RSV only. ID NOW COVID-19 does not have an accuracy claim

2 Williams, KM, Jackson MA, Hamilton M. Rapid Diagnostic Testing for URIs in Children: Impact on Physician Decision Making and Cost. Infect. Med. 19(3): 109- 111, 2002.

ID NOW MARKETING TOOLKIT

You can now promote your ID NOW rapid molecular testing services to consumers using templates from Abbott.• Easy 3 step process to use:

1. Accept Terms & Conditions to gain access2. Download templates to update with your information

3. Send your final versions of templated media to Abbott for approval via portal

• Key considerations:• No charge to access or use templates. You are

responsible for posting digital content & printing collateral

• Not an incentive to purchase additional ID NOW instruments or assays

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Now Available: Consumer Marketing Tools

ID NOW MARKETING TOOLKIT

Multiple versions available: focus on the ID NOW tests you offer• Flu, Strep, COVID-19 or generic “Respiratory Infection”• Test offerings including time to result

• Ask a Healthcare professional or Pharmacist• Required disclaimers pre-populated

Variable content sections to enter your own information• Your website

• Your location(s)• Your phone number

• Your logo

DESIGNED TO MARKET YOUR RAPID MOLECULAR TESTING SERVICE TO CONSUMERS

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Toolkit Templates

ID NOW MARKETING TOOLKIT

• Visit idnowmarketingtoolkit.com• Click on “Register”• Complete webform & accept Terms &

Conditions to request access• Requires ID NOW serial number

for verification

• Username & password will be approved via email within 3 days

• Login to download templates and instructions, and also to update & submit final versions

• There are detailed instruction documents available for each template type

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How to Access the Toolkit

ID NOW MARKETING TOOLKIT

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Toolkit Templates: Printable

MAILER POSTER SHELF TALKER/ SIGN

ID NOW MARKETING TOOLKIT

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Toolkit Templates: Digital

SOCIAL MEDIA AD SOCIAL MEDIA POST WEB CONTENT BLOCKS

ID NOW MARKETING TOOLKIT

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Toolkit Templates: DigitalEMAIL ANIMATED BANNER ADS

STATIC BANNER ADS

Ad sizes available: • 250x250• 300x250• 300x600• 728x90

The ID NOW COVID-19 test has not been FDA cleared or approved. It has been authorized by the FDA under an emergency use authorization for use by authorized laboratories and patient care settings. The test has been authorized only for the detection of nucleic acid from SARS-CoV-2, not for any other viruses or pathogens, and is only authorized for the duration of the declaration that circumstances exist justifying the authorization of emergency use of in vitro diagnostic tests for detection and/or diagnosis of COVID-19 under Section 564(b)(1) of the Act, 21 U.S.C. § 360bbb-3(b)(1), unless the authorization is terminated or revoked sooner.

© 2021 Abbott. All rights reserved. All trademarks referenced are trademarks of either the Abbott group of companies or their respective owners. Any photos displayed are for illustrative purposes only. COL- 05748-01 06/21