Title

Name Ida Berg Hauge

Organisation Norwegian Dairy Council (Melk.no)

Event name Yves Boutonnat IMP Award presentation

Who is IMP?

• More than 50 years old

• Approx 17 member organisations involved in generic marketing

• A permanent task force of Standing Committee on Marketing (SCM) within IDF

• Meeting twice a year

Sharing

Learning

Collaborating

What are the topics? Identifying market trends and new consumer

behaviour

Exchanging information about market and product developments

Discuss alternative positioning of dairy products

Share strategic tools to improve the image and consumption of dairy products

Discuss how to meet common possibilities and threats

SCMMarketing and Communcation

collaborative

Yves Boutonnat IMP Award

IMP Award

Rules: Entries are based on a specific format including analysis,

campaign objectives, implementation and results. Entries will be judged by the members present at the

meeting

Objectives:Seeking best practices in successful generic marketing and efficient marketing methods

The finalists of the IMP Award

Mooving Kids Back to the Farm!Mary Ann Burkman, Senior Director of Program Services

PROMOTING DAIRY FOR TEENAGE HEALTHY LIVINGZoe Kanavagh, Chief Executive

A campaign to support the French dairy farmersDominique Poisson, head of Media Services