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IDC Energy Insights Smart Buildings Maturity Model Web Conference – April 3, 2012 Casey Talon
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Today’s Speaker
Casey Talon Research Analyst [email protected] 303-385-0327
© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Agenda
1. Introduction: Defining the Smart Building & Research Context
2. Maturity Model Overview
3. Value Proposition for End Users
4. Value Proposition for Vendors
5. Smart Building Research Opportunity
6. Upcoming Smart Buildings Research
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© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Buildings Management: Industry Transformation
The nature of building management is being transformed by the demand for new ways to achieve a range of business goals, including reducing energy costs and attaining sustainability objectives. New, highly integrated building automation and information technology (IT) solutions are becoming more widely available to meet the needs of building management looking to evolve their facilities to smart buildings.
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© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Introduction: Defining the Smart Building
A smart building is defined as a facility that utilizes advanced automation and integration to measure, monitor, control, and optimize building operations and maintenance.
Data centers, the residential sector, and manufacturing
lines/industrial processes are excluded from the scope of this smart buildings research initiative.
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Introduction: Research Context Facility Transformation Development of the Smart Building
Energy Auditing and Facility Baselining
Upgrade Existing Infrastructure for
Energy Management
New Automation & Controls for Energy
Efficiency
Adaptive Controls Responding to External Data
Streams
Integration Across Building Assets &
Enterprise Applications
0
1
2
3
4 OPTIMIZATION
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Defining Technology Maturity
Level 4 Optimization
Level 3 Adaptive Action Level 2
Preliminary Action
Level 1 Stakeholder Alignment
Level 0 Baseline
Key Concepts: – End goal is real time,
adaptive and strategic energy management
– Comprehensive control and automation of building equipment and assets
– Iterative investments provide cumulative improvements in efficiency for cost and energy savings
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Technology Inclusions
Advanced Automation & Integration
HVAC Lighting Plug Loads
Fire & Security
Distributed Energy
Resources
Analytics & Data
Management
* A facility will be fully transformed into a Smart Building when advanced automation and controls pro-actively manage all energy-consuming building assets, thereby optimizing operations
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© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Smart Buildings: Market Maturity Model: Technology Ecosystem
© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Smart Buildings: Market Maturity Model: Technology Ecosystem
Level 3 Adaptive
Actions
Level 1 Stakeholder
Alignment
Level 0 Baseline
HVAC
Level 4 Optimization
Level 2 Preliminary
Actions
Operations Personnel - Manual Scheduling
Basic Automation (Fixed Schedule)
Advanced Automation (Chiller Sequencing, VSDs & VAV
Automation)
Real-time adaptation to meet goals of energy management platform, fully integrated with other bldg systems
Retro-Commissioning
© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Smart Buildings: Market Maturity Model: Technology Ecosystem
Level 3 Adaptive
Actions
Level 1 Stakeholder
Alignment
Level 0 Baseline
Level 4 Optimization
Level 2 Preliminary
Actions
Lighting
Occupant - Manual Controls
Occupancy Sensors or Timers
Advanced Control (Dimmable Ballasts, Managed LED Retrofit)
Real-time adaptation to meet goals of energy management platform, fully integrated with other bldg systems
Centralized Control (Building Automation Systems)
© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Smart Buildings: Market Maturity Model: Technology Ecosystem
Level 3 Adaptive
Actions
Level 1 Stakeholder
Alignment
Level 0 Baseline
Level 4 Optimization
Level 2 Preliminary
Actions
Plug Loads
No Management
Manual EE Measures Instituted by Internal Teams
Occupancy Sensor Signaled Control
Integrated Plug Load Control with BMS and other building systems
Localized Power Management
© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Smart Buildings: Market Maturity Model: Technology Ecosystem
Level 3 Adaptive
Actions
Level 1 Stakeholder
Alignment
Level 0 Baseline
Level 4 Optimization
Level 2 Preliminary
Actions
Fire & Security
Fixed Settings based on Local Regulations
Video Monitoring System
Zonal response settings based on occupancy
Advanced Fire & Security Devices Integrated with BMS
Occupancy Sensors, Automated Access Controls
© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Smart Buildings: Market Maturity Model: Technology Ecosystem
Level 3 Adaptive
Actions
Level 1 Stakeholder
Alignment
Level 0 Baseline
Level 4 Optimization
Level 2 Preliminary
Actions
Distributed Energy
Resources
None
Traditional Back-Up Systems, Diesel Gensets
Integrated DER Responsive to External Data
Integration on Common Network, Advanced Analytics for
Optimization
Renewable Energy & Storage
Technologies
© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Smart Buildings: Market Maturity Model: Technology Ecosystem
Level 3 Adaptive
Actions
Level 1 Stakeholder
Alignment
Level 0 Baseline
Level 4 Optimization
Level 2 Preliminary
Actions
Analytics & Data Mgt
None
Visualization – Dashboards (estimated/ manual data entry)
Energy analytics utilizing data from BMS, plus external data, identifying
EE opportunities
Integration with BMS, enterprise asset & facility analytics, and DER, Automated Controls for Energy Mgt
Reporting templates, customizable dashboards
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End User Value Proposition: MUSH Market Public Sector; i.e. , municipalities, universities, schools and hospitals
Unique Stakeholder Pressures
Mandates: Better Buildings Initiative, City Energy Benchmarking Regulations, GHG commitments City Green Building Seattle, PlanNYC,
Existing Commercial Buildings Energy Performance Ordinance San Francisco, Energy Performance Benchmarking of Privately-Owned Buildings D.C.
Positioned to adopt technologies early on due to longer payback threshold than private entities
“The Better Buildings Program recognizes the critical role that cities play in fostering energy efficiency and I hope that it will inspire and empower local governments to create innovative programs to save energy and money.” – Mayor Bloomberg
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End User Value Proposition: Retail
Pressure to Differentiate in economic recovery EnergyStar Certification
Better Buildings Initiative
Opportunities to manage and reduce operational costs Lighting Control Systems
Analytics & Data Management
Leadership in Corporate Social Responsibility
“Reducing our energy footprint and creating a more thoughtful and sustainable operation are important priorities, and we will continue to test innovative ways to build our stores with future generations in mind. These projects are good for the environment, improve our operating efficiency and create jobs — ultimately benefiting the communities we serve.” – Supervalu
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End User Value Proposition: Commercial Real Estate
Differentiate to acquire and retain tenants
Green Leases growing tool for financing energy efficiency/Smart Buildings investments
New opportunities for revenue and budget management Reducing energy use 30% is
equivalent to increasing NOI and building asset value by 5% (EnergyStar)
“Improving efficiency is an economic driver. Companies that spend less on energy have more to spend on other things – like expansion and job creation. And the task of improving U.S. buildings involves hundreds of thousands of good-paying jobs that can only be done on-site ‒ not sent offshore.” – Jones Lang LaSalle
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End User Value Proposition: Manufacturing/Industrial
Meet green or GHG reduction supply-chain requirements: – Manufacturers are having to share their
carbon footprint and energy intensity with their customers – especially if they are supplying retailers, and in other segments as well
– Manufacturers can also use Smart Building solutions to educate their own suppliers
Improve operational efficiency to drive cost and energy savings Lighting Controls Analytics & Data Management
“Education and innovation are critical to America’s growth. We’re pleased to equip Americans with the technical skills to help them get back to work and invest in innovation that will make our manufacturing processes and facilities greener.” – Alcoa
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Vendor Value Proposition: Information Technology
Value Proposition • Data Management Core
Competencies • Analytics Legacy
Competitive Landscape • Analytics offerings from BAS
majors and niche energy management providers • Existing relationships • Cost containment
“Optimizing building performance and leveraging sensor data from a holistic point of view requires collaboration between facilities and IT operations.” – IBM
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Vendor Value Proposition: Building Automation
Value Proposition • Control and Infrastructure
Expertise • Existing Relationships
Competitive Landscape • Analytics & Data Management
Demands • Cost-competitive solutions
capable of integrating with existing BAS
“The synergy created by sharing infrastructure and data delivers flexibility, reliability, greater visibility and enhanced productivity – leading to more opportunities to create comfortable, safe and sustainable environments.” – Johnson Controls
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Vendor Value Proposition: Energy Management Providers
Value Proposition • Cost Effective Supplemental
Automation and Control Solutions • Functionality free from
infrastructure requirements of complete BAS/BMS
Competitive Landscape • Compete with IT & BAS Majors • Acquisition-heavy environment • Challenge of portfolio offerings
for comprehensive optimization
“Today’s organizations face a major disruption in the business environment, driven by escalating demand for energy and resources, volatile and rising energy and resource costs, and the proliferation of environmental regulations globally... In order to thrive and grow, organizations will have to adapt their business strategies and develop new competencies in their energy and resource usage.” – C3
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Smart Buildings Research Opportunity: Multi-Client Study
IDC Energy Insights is proposing an analysis and forecast of worldwide investment in Smart Building automation, optimization and integration technologies. This study will segment spending across six technology segments (HVAC, Lighting, Plug Load, Fire and Security, Distributed Energy Resources, and Analytics and Data Management), seven vertical industries (healthcare, government, retail, higher education, K-12, commercial real estate and manufacturing) and five regional markets (North America, Western Europe, CEMA, Latin America). The result will be a calculation of current market size and forecasted growth in spending for Smart Building technologies in the commercial, industrial and government building sectors.
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© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
Methodology End-user surveys;
Surveys of, and interviews with, key Smart Building technology vendors; Industry associations; IDC Energy Insights studies; Historical market data (including the IDC Energy Insights Smart Buildings
Global Market Forecast 2010-2015); Public financial records (e.g., quarterly announcements and annual reports); Public data provided by the U.S. government including industry size, health,
and growth rate; and, Published news articles and press releases.
Region Close-ended Open-ended North America 50-60 3-4 Western Europe 50-60 3-4 CEMA 25-30 3-4 APAC 25-30 3-4 LATAM 15 2-3
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Business Strategy: Smart Building Maturity Model report for Vendors and report for End Users (February 2012)
IDC MarketScape: Smart Building Lighting Control Solutions (March 2012)
Business Strategy: Smart Buildings and the Smart Grid (Q2)
Technology Selection: LEDs for Smart Buildings (Q3)
Technology Selection: Smart Building Solutions for SMBs (Q4)
Central Research Theme: Exploration of how Smart Building solutions contribute to increasingly comprehensive integration of energy management solutions utilizing analytics & data management functionality
Upcoming Research: 2012 Smart Buildings Research Agenda
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Questions & Answers
Casey Talon Research Analyst [email protected] 303-385-0327
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APPENDIX
© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.
IDC (International Data Corporation) is the premier independent global market intelligence, events, and advisory firm for information technology, telecom-munications, and consumer technology markets
More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 50 countries
We have been delivering IT intelligence, industry analysis, market data, and strategic guidance since 1964
Our multilingual, multicultural workforce surveys over 250,000 technology users and decision makers annually, delivering unrivaled coverage
IDC is a subsidiary of IDG, the world's leading technology media, research, and events company
IDC Overview
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IDC’s Global Network of Country Offices
1000+ analysts providing a global information network Coverage of 50+ countries around the world More than 40+ years experience analyzing IT and
Communications markets
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IDC’s Family of Industry Lines of Business: Insights: Industry-Specific Advisory Services
Insights is a series of industry-focused lines of business within IDC
Each Insights focuses on technology-enabled business innovation within a single industry
Insights leverages 40+ years of IDC research methodologies and processes
An agile start up with a global footprint
IDC Energy Insights covers: Utilities and Oil & Gas, including clean energy, smart grid, and intelligent oil and gas
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IDC’s New IT Executive Programs IDC’s IT Executive Programs consists of a family of research programs intended to
help today’s time-constrained IT executives make more effective technology decisions. The goal of the program is to offer accurate and timely research that will assist IT executives in mitigating technology risks, maximizing the effectiveness of IT investments, identifying and capitalizing on new opportunities, and bringing forth solutions that are aligned with the organization’s business objectives.
Our flagship offering in the series, the Executive Technology Advantage Program, includes a strategic partnership with IDG’s CIO Executive Council, a global peer advisory community of 750 global enterprises and more than 1,400 IT leaders. Through this new partnership, IT executives will have exclusive access to IDC’s team of 1,000+ global analysts, IDC Insights industry specific research, and the CIO Executive Council’s member CIOs, offering a global resource to help accelerate the decision-making process. The new offering brings together two of the most powerful brands in the IT industry.
Our IT Executive Programs offer a range of services that align with the needs of IT executives - from very personalized guidance with a CIO advisor to specific research to assist with critical decision making.
For complete details visit www.idc.com/iep
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Terms of Use
Except as otherwise noted, the information enclosed is the intellectual property of IDC Energy Insights, copyright 2012. Reproduction is forbidden unless authorized; contact [email protected] for information. All rights reserved.
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