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IDC IT SECURITY ROADSHOW 2011 OVERVIEW INDEX Win the Game: Beat IT Threats Introduction ............. 02 Experts ............. 03 Roadshow Partners ............. 05 Attendee Demographics ............. 07 Ankara, Turkey February 03 ............. 10 Istanbul, Turkey February 17 ............. 14 Kiev, Ukraine February 24 ............. 18 Moscow, Russia March 02 ............. 22 Bucharest, Romania March 10 ............. 27 Athens, Greece March 11 ............. 31 Prague, Czech Republic March 17 ............. 35 Sofia, Bulgaria March 22 ............. 39 Budapest, Hungary March 29 ............. 44 Warsaw, Poland March 31 ............. 48 Belgrade, Serbia April 07 ............. 52 Kazan, Russia April 07 ............. 55 Malta, Malta April 15 ............. 58 Ljubljana, Slovenia April 21 ............. 61 Zagreb, Croatia May 12 ............. 65 Almaty, Kazakhstan May 19 ............. 69 Nicosia, Cyprus May 25 ............. 73 Novosibirsk, Russia May 26 ............. 76 St. Petersburg, Russia June 16 ............. 80 Access to Presentations ............. 84
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Page 1: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

IDC IT SECURITY ROADSHOW 2011

O V E R V I E W

INDE

XWin the Game: Beat IT Threats

Introduction ............. 02

Experts ............. 03

Roadshow Partners ............. 05

Attendee Demographics ............. 07

Ankara, Turkey February 03 ............. 10

Istanbul, Turkey February 17 ............. 14

Kiev, Ukraine February 24 ............. 18

Moscow, Russia March 02 ............. 22

Bucharest, Romania March 10 ............. 27

Athens, Greece March 11 ............. 31

Prague, Czech Republic March 17 ............. 35

Sofia, Bulgaria March 22 ............. 39

Budapest, Hungary March 29 ............. 44

Warsaw, Poland March 31 ............. 48

Belgrade, Serbia April 07 ............. 52

Kazan, Russia April 07 ............. 55

Malta, Malta April 15 ............. 58

Ljubljana, Slovenia April 21 ............. 61

Zagreb, Croatia May 12 ............. 65

Almaty, Kazakhstan May 19 ............. 69

Nicosia, Cyprus May 25 ............. 73

Novosibirsk, Russia May 26 ............. 76

St. Petersburg, Russia June 16 ............. 80

Access to Presentations ............. 84

Page 2: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

document index

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

IDC IT SECURITYROADSHOW 2011

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sIntroductionToday more than ever, security – whether of information, employees, or physical assets – is a major issue for enterprises. The financial crisis has made them more sensitive to risk, as failure to tackle security threats could have serious business implications including loss of revenue or customers. IDC’s IT Security Roadshow has been a reliable partner to CEMA IT executives since 2001, offering them support and advice on developing holistic, effective security strategies that become core parts of their organizations and business routines. More than 3,100 delegates have taken part in our roadshows, sharing ideas and learning about the latest trends and best practices from leading security experts.

SIEMENS

ING BANK

PROCTER&GAMBLE

VOLKSWAGEN

UNICREDIT LEASING

ALLIANZ

VODAFONE

DHL ExPRESS

VOLKSBANK

LG ELECTRONICS

CITIBANK EUROPE PLC

ERNST & YOUNG

MERCEDES-BENZ

COCA-COLA

Regional Attendance Global Players in Attendance

Scope of the Roadshow

• 19 country events

• 3,137 attendees

• Highest attendance in Moscow: 406 delegates

• Second highest attendance in Istanbul: 265 delegates

• Average end-user proportion of roadshow attendees: 95,9%

• Highest percentage of end users in Novosibirsk and Ankara: 100%

406

265210 189 179 168 161 155 144 140 137 135 132 125 118 117

77 77 74

5

2

23 4 6

4 7 4 1

4 9

18

812

5 5

1 27 7 2 8

1

1

0

100

200

300

400

500

End Users IT Vendors Media

Page 3: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

IDC IT SECURITYROADSHOW 2011

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document index

Who attended

The two largest sectors of delegates were from the financial sector (nearly 25%) and from the government and public services (22,7%).

The highest proportion of finance sector delegates was recorded in Warsaw (43%), followed by Budapest and Almaty (31%).

The highest proportion of government sector delegates was recorded in Ankara (55,5%), followed by Sofia (37,3%), Malta (37%).

The majority of the delegates were senior decision makers: IT directors, CIOs, department heads, and IT managers, with over 20% of attendees representing those responsible for IT Security, Moscow had the highest proportion of IT directors and CIOs (30,4%), followed by Ljubljana (over 17%).

Featured IT Security Experts References

„It was good to know that other security experts and leading vendors might have the similar cogitations and fears as mine was.“ Ireneusz Jazownik - Alior Bank

„Very well organized event. Rich and updated content of the presentations delivered by good speakers.“ Cristian Giuhat, Corporate Segment Manager, Marketing Business Segment - ROMTELECOM

„The conference met my expectations. As a company that makes preparations for the virtualization, the information on integration of virtualization was very interesting for us.“ Ergun Fırat, IT Manager - Iskenderun Enerji

Neli Vacheva IDC Bulgaria

Tomasz Sloniewski IDC Poland

Tom Schwieters IDC CEMA

Ramsés Gallego Chief Strategy Officer, ISACA

Yves Vandermeer IT Forensics Investigator, Federal Computer Crime Unit – Belgium

Marco Gercke Attorney-at-law

Throsten Holz Senior Threat Analyst at LastLine

Craig Schiller Chief Information Security Officer, University of Portland

Piotr Niemczyk Security Expert

Ranjit Rajan IDC Middle East, Africa & Turkey

Timur Faroukshin IDC Russia and CIS

Thomas Vavra IDC CEMA

Page 4: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

The results displayed in the graphs are based on data IDC acquired from attendees of IDC’s IT Security Roadshows in the Central and Eastern Europe, the Middle East, and Africa (CEMA) region in 1H11. IDC gathered the data using self-completion questionnaire. The results are shown at a 95% confidence interval, with a deviation of +/- 3,7%.

IDC IT SECURITYROADSHOW 2011

4document index

Atte

ndee

Stat

istic

sSERIOUSNESS OF THREATS TO NETWORK, DATA AND INTERNET SECURITY

MOST IMPORTANT CRITERIA FOR SELECTING A PROVIDEROF IT PRODUCTS OR SERVICES

TOP 5 KEY IT INVESTMENT AREAS IN 2010 MEASURES TAKEN TO DEAL WITH THE IMPACT OF THE ECONOMIC CRISIS

Most Important Criteria for Selecting a Provider of IT Products or Services76,0%

45,6%

35,6% 33,0% 30,6% 30,3%

0,0%

20,0%

40,0%

60,0%

80,0% Total costPast experience in industryGood understanding of our businessTiming / Fast responseFlexibilityReferences

Total cost (76%) and Past experience in the industry (45,6%) are the most important factors for choosing an IT provider. *

n= 1140

59,5%

42,5%

21,5%19,5% 19,0%

0%

10%

20%

30%

40%

50%

60%

70%HW installation and support (PCs, notebooks, servers, printers)SW installation and support (core IS)

Networks (LAN-WAN)

Development of tailor-made applications

IT security

In 2010, companies invested the most in Hardware (59,5%), followed by Software (42,5%), Networks (21,5%), and Tailor-made applications development (19,5%)and IT security (19%). * n= 1218

4%

5%

5%

4%

8%

7%

10%

7%

11%

8%

11%

12%

10%

15%

14%

18%

17%

21%

13%

12%

15%

21%

19%

24%

23%

27%

26%

23%

22%

27%

32%

28%

27%

26%

28%

27%

54%

51%

43%

34%

31%

30%

25%

22%

17%

0% 20% 40% 60% 80% 100%

Corruption of Data

Disclosure of Client Data

Viruses

Unintentional Data Leakage/Loss by Employees

External Hacking

Employee Sabotage

Denial of Service Attacks

Unwanted Reconfiguration

Spam

Not significant threat at all 2 3 4 Very significant threat

Companies consider data corruption, disclosure of client data, and viruses to be the most significant threats.

n= 1093

62,8%

41,5%

28,0%25,8%

21,9%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0% Tighter cost control / Cost cutting

Restriction on investments

Changes in corporate strategy

Project delays

Employee layoff

n= 714

Tighter cost control, cost cutting, and curtailing investments are the commonest measures taken by companies in dealing with the negative effects of the economic crisis.*

Page 5: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

IDC IT SECURITYROADSHOW 2011

5document index

Road

show

Part

ners

IDC was also joined by the industry’s most innovate providers of IT security technologies. Our partners showcased their state-of-the-art technologies and recruited end-users to deliver case studies on effective implementation strategies.

Actividentity

ADACOM S.A.

APC - MGE Romania

Arbyte Computers

Astec d.o.o.

BalaBit IT Security kft.

Barracuda Networks

Besecure

Blue Coat Systems

Bluecoat

CA Technologies

Cisco Systems Ltd.

Coming-Computer Engineering d.o.o.

Computech

Computerlinks

Crossbeam Systems, Inc.

CRUCIAL Systems

Cyber-Ark

Dell

DUCAT

EMC

Euro One Zrt.

Fortinet

Fujitsu Technology Solutions SA

GFI

Headtechnology

Hewlett-Packard

Hitachi Data Systems GmbH

Check Point Software Technologies

IBM

Inforte

Infowatch

ITProtect

ITWAY

Jet Infosystems

Juniper Networks

Kaspersky Lab

Kingston Technology

Kürt

Lancope

McAfee

Microsoft

Nebula

Net++ technology

Novell

Nuspire Networks

OKB SAPR

Oracle

Performance Technologies S.A.

Printec Group of Companies

Prolink

Qualys

RSA

S&T Slovenija d.d.

secunet

Security Code

SIS

Sourcefire Inc.

Stone Computers

Stonesoft

SvitIT

Symantec

SysSec

Torell

Trend Micro

Uni Systems

Verisign

Vision Solutions

WebControl

Websense

Zscaler

Page 6: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

IDC IT SECURITYROADSHOW 2011

6document index

Med

ia Pa

rtne

rs@Astera

ABClinuxu

Access ICT

AgencijaNet

Bitport

Biznis i finansije

Business and Security Magazin

Business Week

Business.hr

BYTE

Calendar Evenimente

CIO

Club IT&C

Computer Club Magazine

Computer Review

Computerwelt

Computerworld

Comunicatii Mobile

CRN RE

DailyComm

Decyzje-IT.pl

Depó

Doingbusiness.ro

eFinance

Ekapija

Ekonomist

Enterprise Magazine

Finance.ua

Gazeta.kz

CHANNEL PARTNER Magazine

Incobiz

InStore

Intelligent Enterprise

Internet ogledalo

Investkz

IT Expert

IT Channel Romania

IT Manager

IT News

IT PRO

IT Security

IT Systems

ITBiz

IT-Business

ITC Publishing

IT-Event.ru

ITTV

KIT

Konak Medya

Market Watch

Maxihaber

Mikro PC-World

Mladina d.d.

Moj Mikro

Monitor

NEO Magazine

Netweek

Nevtron&Company

PC Forum

PC Week

Portfel.pl

Prim online

Privátbankár

Profit

Profit Magazin

Racunalo.com

Rational Enterprise Management

RISSPA

Saga Technology

Securitymag

Security-portal

TatCenter.ru

Techline.hu

Tele.com.tr

Telecom Dunyasi

Telepati Telekom Magazine

Todays Zaman

Web ground

Page 7: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

IDC IT SECURITYROADSHOW 2011

7document index

Atte

ndee

Dem

ogra

phic

sDEMOGRAPHICS OF ATTENDEES BY VERTICAL DEMOGRAPHICS OF ATTENDEES BY POSITION

24,2%

21,6%

8,8%7,7%

6,5%

5,7%

4,7%

3,4%

3,0%3,0%

2,6%2,5%

2,4%2,2%

1,9%Banking/ Finance/ InsuranceGovernment & Public ServicesManufacturingTelecommunicationsBusiness ServicesWholesale & Retail TradingEducationTransportationAgriculture, Construction, MiningUtilitiesMediaHealth CareOil, GasOtherIT

24,2%

21,6%

8,8%7,7%

6,5%

5,7%

4,7%

3,4%

3,0%3,0%

2,6%2,5%

2,4%2,2%

1,9%Banking/ Finance/ InsuranceGovernment & Public ServicesManufacturingTelecommunicationsBusiness ServicesWholesale & Retail TradingEducationTransportationAgriculture, Construction, MiningUtilitiesMediaHealth CareOil, GasOtherIT

24,2%

21,6%

8,8%7,7%

6,5%

5,7%

4,7%

3,4%

3,0%3,0%

2,6%2,5%

2,4%2,2%

1,9%Banking/ Finance/ InsuranceGovernment & Public ServicesManufacturingTelecommunicationsBusiness ServicesWholesale & Retail TradingEducationTransportationAgriculture, Construction, MiningUtilitiesMediaHealth CareOil, GasOtherIT

42,4%

34,3%

10,3%

5,1%4,4%

3,3% 0,2% Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security ManagerNetwork Manager, System Engineer, IT Specialist/Consultant

CIO, IT Director, Deputy IT Director

CEO/Board/MD/Country Manager / Other Executives

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

Other

Storage Manager, Storage/Data Specialist42,4%

34,3%

10,3%5,1%4,4%3,3% 0,2%

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security ManagerNetwork Manager, System Engineer, IT Specialist/Consultant

CIO, IT Director, Deputy IT Director

CEO/Board/MD/Country Manager / Other Executives

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

Other

Storage Manager, Storage/Data Specialist

Page 8: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

IDC IT SECURITYROADSHOW 2011

8document index

Atte

ndee

Dem

ogra

phic

sDEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

34,1% of Attendees Responded78,2% of Attendees Responded

25,2%

19,2%

13,8%

9,8%

9,7%

7,5%

7,5%

7,3%

10 000 and more

Fewer than 50 Employees

100 - 199

1 000 - 4 999

500 - 999

50 - 99

200 - 499

5 000 - 9 999

25,2%

19,2%

13,8%

9,8%

9,7%

7,5%

7,5%

7,3%

10 000 and more

Fewer than 50 Employees

100 - 199

1 000 - 4 999

500 - 999

50 - 99

200 - 499

5 000 - 9 999

25,2%

19,2%

13,8%

9,8%

9,7%

7,5%

7,5%

7,3%

10 000 and more

Fewer than 50 Employees

100 - 199

1 000 - 4 999

500 - 999

50 - 99

200 - 499

5 000 - 9 999

23,6%

18,6%

15,8%

11,5%

10,0%

8,6%

6,3%5,6%

Less than 8.000 EUR

8.000 - 19.999 EUR

20.000 - 39.999 EUR

40.000 - 59.999 EUR

400.000 - 799.999 EUR

80.000 - 159.999 EUR

60.000 - 79.999 EUR

160.000 - 399.999 EUR

23,6%

18,6%

15,8%

11,5%

10,0%

8,6%

6,3%5,6%

Less than 8.000 EUR

8.000 - 19.999 EUR

20.000 - 39.999 EUR

40.000 - 59.999 EUR

400.000 - 799.999 EUR

80.000 - 159.999 EUR

60.000 - 79.999 EUR

160.000 - 399.999 EUR

23,6%

18,6%

15,8%

11,5%

10,0%

8,6%

6,3%5,6%

Less than 8.000 EUR

8.000 - 19.999 EUR

20.000 - 39.999 EUR

40.000 - 59.999 EUR

400.000 - 799.999 EUR

80.000 - 159.999 EUR

60.000 - 79.999 EUR

160.000 - 399.999 EUR

Page 9: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

IDC IT SECURITYROADSHOW 2011

9document index

Atte

ndee

Dem

ogra

phic

sDEMOGRAPHICS OF ATTENDEES BY MOTIVATION DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLE

54,6% of Attendees Responded84,9% of Attendees Responded

86,4%

11,2%

2,4%

Evaluating Vendor for a Current Project

Investigating Background for an Upcoming Project

Keeping up to Date with the Latest Developments

86,4%

11,2%

2,4%

Evaluating Vendor for a Current Project

Investigating Background for an Upcoming Project

Keeping up to Date with the Latest Developments

86,4%

11,2%

2,4%

Evaluating Vendor for a Current Project

Investigating Background for an Upcoming Project

Keeping up to Date with the Latest Developments

49,3%

25,8%

24,8%Specify

Recommend

Approve

49,3%

25,8%

24,8%Specify

Recommend

Approve

Page 10: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

IDC IT SECURITYROADSHOW 2011

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document index

ANKARA, FEBRUARY 03

Statistics

Total Registered: 268

Total Attended: 156

End Users: 156

Partners, Speakers, Organizers: 27

(100%)

DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

89,6% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11tuank_agenda

55,5%

8,4%

7,7%

6,5%

5,8%

5,8%

2,6%2,6%

1,9%1,9%

0,7%0,7% Government & Public Services

Banking/ Finance/ Insurance

Health Care

Manufacturing

Agriculture, Construction, Mining

Education

Media

Transportation

Oil, Gas

Utilities

Business Services

Wholesale & Retail Trading

61,9%

30,3%

6,5%

1,3%Network Manager, System Engineer, IT Specialist/Consultant

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

CIO, IT Director, Deputy IT Director

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

43,9%

15,1%

12,2%

10,8%

9,4%

4,3%

2,9% 1,4%1 000 - 4 999

10 000 and more

500 - 999

200 - 499

5 000 - 9 999

Fewer than 50 Employees

100 - 199

50 - 99

Page 11: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

IDC IT SECURITYROADSHOW 2011

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Theconferencewasusefulforcomparingsecuritysolutionsfromdifferentcompanies. We thank IDC for organizing this event.

• Ihadtheopportunitytoseedifferentsolutionsandsecurityapproaches.

• Thesubjectsoftheconferencewereup-to-dateandthecontentwas very useful.

• WedonothaveanefficientITsecuritysysteminourorganization,butweareworking on the subject. The conference was very useful for us.

• Iwasverypleasedthattheorganizationwasperfect,thepresentationswereeasy to understand, and the technical information was detailed.

• Theconferencewasusefulininformingusaboutnewthreats,technologiesonhow combat them, and statistical information on these technologies. Learning about actions to prevent information theft and data loss was very important.

ankara, FEBRUARY 03

60,6% of Attendees Responded

74,8% of Attendees Responded

54,8% of Attendees Responded

76,7%

17,2%

6,0%Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

54,3%

16,0%

10,6%

6,4%

5,3%5,3%

2,1% 800.000 EUR and more

80.000 - 159.999 EUR

160.000 - 399.999 EUR

20.000 - 39.999 EUR

8.000 - 19.999 EUR

400.000 - 799.999 EUR

60.000 - 79.999 EUR

58,8%

31,8%

9,4% Specify

Recommend

Approve

Page 12: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

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document indexankara, FEBRUARY 03

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Mahir Ünal (CA Technologies) 4,31 4,42 4,37

Hüsamettin Başkaya (Websense) 4,29 4,30 4,30

Pınar Yılmaz (Microsoft) 4,27 4,28 4,28

Orhun Babalık (Check Point) 4,15 4,14 4,15

Cenk Özügür (McAfee) 4,13 4,15 4,14

Serkan Kırmızıgül (McAfee) 4,17 4,05 4,11

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,633,48

3,75

4,17

3,633,48

4,18 4,10 4,09 4,05 4,00 3,92

0,0

1,0

2,0

3,0

4,0

Websense CA Technologies

Microsoft Serkan Kırmızıgül,

McAfee

McAfee ITWAY

Before After

Page 13: IDC IT SECURITY - IDC CEMAimages.idc-cema.com/mail-image/1024920/overview_it... · IDC IT SECURITY ROADSHOW 2011 2 Win the Game: Beat IT Threats Introduction Today more than ever,

For further information contact

Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

IDC IT SECURITYROADSHOW 2011

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PRIOR THE EVENTRoadshow Advertisements

TeLePaTIMedia Type: Business/IT PrintedDescription: Full Page Advertisement

TUrk.InTerneT.COMLink: http://turk.internet.com/Media Type: On-lineDescription: Banner and Conference Listed within Upcoming Events

MaXIHaBer.neTLink: http://www.maxihaber.netMedia Type: Business, On-lineDescription: Banner Published on Main Page

kUrUMSaLHaBerLer.COMLink: http://www.kurumsalhaberler.comMedia Type: Business, On-lineDescription: Press Release Distributed to Media and PR Agencies, E-newsletter was Sent to the PR and Media Agencies

COMPUTerWOrLd.COM.TrLink: http://www.computerworld.com.trMedia Type: On-line, IT Description: Banner Published on Main Page

M E D I A C O V E R A G E

ankara, FEBRUARY 03

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Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

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ISTANBUL, FEBRUARY 17

Statistics

Total Registered: 574

Total Attended: 267

End Users: 265

IT Vendors: 2

Partners, Speakers, Organizers: 102

(99,3%)

(0,7%)

DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

92,5% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11tuist_agenda

34,1%

10,1%

9,4%7,9%

6,4%

6,0%

5,6%

5,2%

4,9%

3,8%2,6%

1,9%0,8%

0,8%0,7% Banking/ Finance/ Insurance

Telecommunications

Manufacturing

Government & Public Services

Group Companies

Wholesale & Retail Trading

Health Care

Business Services

Transportation

Education

Agriculture, Construction, Mining

Media

Oil, Gas

Utilities

IT

55,8%36,7%

6,0%

1,5%Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

CIO, IT Director, Deputy IT Director

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

30,0%

19,8%15,8%

9,7%

7,7%

7,3%

4,9%4,9% 1 000 - 4 999

10 000 and more

500 - 999

5 000 - 9 999

100 - 199

200 - 499

Fewer than 50 Employees

50 - 99

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Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Thecontentofthepresentationswerequitesuccessfulanduseful.

• IDCconferencesarealwayssuccessful.Weareverypleasedthatweattendedanother event of IDC.

• Theconferencewasveryinformative.

• IDCoffersanindependentplatformandweareabletoseevariousvendorstogether, which is really useful for us.

• Itcouldhavebeenmuchbetterifwehaveseenmorecasestudies.

• Keepinguptodateonthenewtechnologies,trends,andproductsisveryusefulfor our business.

• Theconferencemetmyexpectationsintermsofgettinginformationontheintegration phase of virtualization, which we are also planning in the very near future.

ISTanBUL, FEBRUARY 17

65,9% of Attendees Responded

93,6% of Attendees Responded

72,6% of Attendees Responded

55,1%

10,8%

9,1%

8,0%

5,1%

4,6%4,0%

3,4% 800.000 EUR and more

160.000 - 399.999 EUR

400.000 - 799.999 EUR

80.000 - 159.999 EUR

20.000 - 39.999 EUR

8.000 - 19.999 EUR

40.000 - 59.999 EUR

60.000 - 79.999 EUR

86,4%

10,4%

3,2%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

47,4%

28,4%

24,2% Specify

Recommend

Approve

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ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Gareth Sweetland (Türk Ekonomi Bankası) 4,35 4,52 4,44

Ali Fuat Türkay (Cisco) 4,21 4,45 4,33

Can Değer (Inforte) 4,20 4,33 4,27

Ranjit Rajan (IDC CEMA) 4,11 4,08 4,10

A. Levend Abay (Yapı Kredi Bankası) 4,10 3,97 4,04

Birant Akarslan (McAfee) 3,96 4,03 4,00

Hüsamettin Başkaya (Websense) 3,97 3,98 3,98

Mahir Ünal (CA Technologies) 3,95 3,99 3,97

Hakan Terzioğlu (Oracle) 3,93 3,99 3,96

Speaker Content Style Total

Pınar Yılmaz (Microsoft) 3,93 3,89 3,91

Mohammad Kaouk (Blue Coat) 4,02 3,67 3,85

Omar Fathallah (RSA) 3,76 3,79 3,78

Gökhan Poyraz (Check Point) 3,81 3,71 3,76

İbrahim Eskiocak (Trend Micro) 3,75 3,60 3,68

Luc Erol Alptuna (HP) 3,62 3,60 3,61

Cüneyt Yavuz (Yapı Kredi Emeklilik) 3,50 3,33 3,42

Emin Murat Keskin (Eczacıbaşı Holding) 3,52 3,22 3,37

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,72

3,72

3,16

3,63

3,37 3,

50 3,63

3,16 3,27

3,28

3,27

3,23 3,32

3,33

4,16

4,08

4,01

4,00

3,90

3,89

3,88

3,79

3,79

3,75

3,72

3,70

3,68

3,65

0,0

1,0

2,0

3,0

4,0Before After

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PRIOR THE EVENTRoadshow Advertisements

TeLePaTIMedia Type: Business/IT PrintedDescription: Full Page Advertisement

ITPrOMedia Type: Business/IT PrintedDescription: Full Page Advertisement

TeLe.COM.TrMedia Type: Business/IT PrintedDescription: Full Page Advertisement

TeLekOMdÜnYaSIMedia Type: Business/IT PrintedDescription: Full Page Advertisement

TUrk.InTerneTLink: http://turk.internet.com/Media Type: On-lineLanguage: TurkishDescription: Banner and Conference Listed within Upcoming Events

MaXIHaBer Link: http://www.maxihaber.netMedia Type: Business, On-lineDescription: Banner Published on Main Page

kUrUMSaLHaBerLerLink: http://www.kurumsalhaberler.com Media Type: Business, On-lineDescription: Press Release Distributed to Media and PR Agencies, E-newsletter was Sent to the PR and Media Agencies

COMPUTerWOrLdLink: http://www.computerworld.com.trMedia Type: IT, On-linePublished: Banner Published on Main Page

M E D I A C O V E R A G E

ISTanBUL, FEBRUARY 17

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KIEV, FEBRUARY 24

Statistics

Total Registered: 381

Total Attended: 218

End Users: 210

Media: 8

Partners, Speakers, Organizers: 32

(96,3%)

(3,7%)

DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

76,9% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11ua_agenda

28,1%

20,0%10,0%

7,6%

7,6%

7,6%

6,7%

2,4%2,4%

2,4%2,4% 1,4% Banking/ Finance/ Insurance

Government & Public Services

Manufacturing

Telecommunications

Transportation

Wholesale & Retail Trading

Business Services

Education

Health Care

Other

Utilities

Agriculture, Construction, Mining

69,3%

14,2%

9,2%

3,7%2,3% 1,4% Head of Department, IT Manager,

Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

CIO, IT Director, Deputy IT Director

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

Other

CEO/Board/MD/Country Manager / Other Executives

27,7%

15,1%

14,5%

10,8%

9,0%

9,0%

7,2%

6,6% 1 000 - 4 999

500 - 999

200 - 499

50 - 99

Fewer than 50 Employees

5 000 - 9 999

100 - 199

10 000 and more

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Theconferencehadagoodleveloforganizationandproposedmaterials.

• Verypleasedthatthepresentationshavebecomemoremeaningful.

• Itisinterestingtofindouttrendsandforecastsfrom“first-hand”sources.

• Mostofthepresentationsareinteresting,buttodatetherearenorecommendations of competent government authorities regarding the possibility and feasibility of the proposed technical decisions.

• Verygoodimpressionofthepresentations,whichwereofveryhighquality.Conference topics applicable to both large companies and SMBs.

• IlearnedalotaboutprovidingITsecurity.

• LikedthepresentationfromKasperskyLabs,therest–mostlywater.Inthe future, I would like to see more specific solutions/presentations, not a repetition of the same from different vendors.

kIev, FEBRUARY 24

30,0% of Attendees Responded

88,2% of Attendees Responded

72,6% of Attendees Responded

25,4%

20,6%

12,7%

9,5%

9,5%

7,9%

7,9%6,3%

8.000 - 19.999 EUR

800.000 EUR and more

20.000 - 39.999 EUR

60.000 - 79.999 EUR

80.000 - 159.999 EUR

40.000 - 59.999 EUR

160.000 - 399.999 EUR

400.000 - 799.999 EUR

68,4%

30,5%

1,1%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

56,1%

41,4%

2,5%

Recommend

Specify

Approve

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,58

IDC Presentation Content 4,59

Partner Presentation Content 4,45

Networking with Peers 4,51

Venue 4,79

Catering 4,32

Audio Visual 4,49

Registration Process 4,94

Customer Service On-Site 4,66

Value for You 4.48

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Sergey Novikov (Kaspersky Lab.) 4,78 4,78 4,78

Edvinas Pranculis (Qualys) 4,66 4,73 4,70

Viktor Evdokimov (Moscow Bank) 4,58 4,60 4,59

Oleksii Pusenkov (Oranta) 4,68 4,50 4,59

Timur Faroukshin (IDC Russia) 4,53 4,63 4,58

Vladimir Ilibman (Cisco) 4,59 4,54 4,56

Yuriy Ponomarenko (Sumatra Ltd) 4,38 4,29 4,33

Oleksii Andriyashin (Check Point) 4,25 4,13 4,19

Vladislav Grigoriants (Blue Coat) 3,62 3,26 3,44

Total Number of Returned Surveys = 107 (51,5%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

4,34

3,913,52

3,77 3,67 3,71 3,71 3,643,45

4,524,27 4,25 4,10 4,07 4,07 4,05 4,00

3,55

0,0

1,0

2,0

3,0

4,0

5,0Before After

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PRIOR THE EVENTRoadshow Advertisements

COMPUTer revIeW (КОМПЬЮТЕРНОЕ ОБОЗРЕНИЕ) Link: http://ko.com.ua/ Media Type: OnlineDescription: IDC IT Security-11 web-banner

ITC.UaLink: http://itc.ua/ Media Type: OnlineDescription: IDC IT Security-11 web-banner

BUSSIneSS and SeCUrITY MagaZIneLink: http://bsm.com.ua/ Media Type: General Security, Printed & On-lineDescription: Web Banner with a Link to the Event, Registration Page on BSM Web Site

FInanCe.UaLink: http://news.finance.ua/Media Type: On-lineDescription: Web Banner

COMPUTer revIeW (КОМПЬЮТЕРНОЕ ОБОЗРЕНИЕ) Link: http://ko.com.ua/ Media Type: OnlineDescription: Announcement in Calendar Description: Announcement and Invitation Located in the News Column

BUSSIneSS and SeCUrITY MagaZIneLink: http://bsm.com.ua/ Media Type: General Security, Printed & On-lineDescription: Announcement in Calendar

FInanCe.UaLink: http://news.finance.ua/Media Type: On-lineDescription: Press Release

association of Information Technology enterprises of UkraineLink: http://apitu.org.ua/Media Type: On-lineDescription: Announcement and Invitation

BIZ.Liga.netLink: http://news.liga.net/announce/Media Type: On-lineDescription: IDC Event Located to the Event Calendar

Journalists Participating at the Event

Business &Security Magazine, Svetlana Belenkaya HiTech Expert , Aleksandr LevshinITC Publishing, Aleksandr MakarenkoMolod Ukrainy, Petr VatsikITPartner, Denis KrivovITC, Evgeny KulikovSK Ukraina, Sergey MishkoPH SoftPress, Vladimir Tabakov

M E D I A C O V E R A G E

kIev, FEBRUARY 24

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MOSCOW, MARCH 02 Statistics

Total Registered: 747

Total Attended: 429

End Users: 406

IT Vendors: 5

Media : 18

Partners, Speakers, Organizers: 63

(94,6 %)

(1,2%)

(4,2%)

DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

78,8% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11rumos_agenda

30,4%

14,4%

10,2%9,3%

7,1%

5,8%

4,9%

4,4%

3,2%2,6%

2,2%1,5%

1,5%1,5%

1,2% Banking/ Finance/ Insurance

Wholesale & Retail Trading

Manufacturing

Business Services

Telecommunications

Government & Public Services

Oil, Gas

Education

Agriculture, Construction, Mining

Transportation

Media

Health Care

Other

Utilities

IT

53,1%

30,4%

14,6%

1,0% 0,5%0,5%

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

CIO, IT Director, Deputy IT Director

Network Manager, System Engineer, IT Specialist/Consultant

Other

CEO/Board/MD/Country Manager / Other Executives

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

23,2%

21,0%

15,7%

11,7%

8,3%

8,3%

8,0%

3,7% 1 000 - 4 999

200 - 499

10 000 and more

500 - 999

50 - 99

100 - 199

5 000 - 9 999

Fewer than 50 Employees

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Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Thepresentationsweretoogeneral.Iwouldhavelikedtoseenmorecasestudies.

• Theinformationwastopicalanduptodate.

• Inordertoimprovetheevent’squality,youshouldsuggestthespeakerstodoless commercial presentations and more on more general and practical topics that bring more value and information.

• TheIDCeventwastopicalasusual.Kaspersky’spresentationwasveryinteresting

• Verygoodpresentationofthenewproducts/solutions.

• Interestingcontentandinformationfromthepresentations.

• Theeventwasasuccess.Thepresentationscoveredthecriticalissuesofsecurity management.

MOSCOW, MARCH 02

21,6% of Attendees Responded

100% of Attendees Responded

72,0% of Attendees Responded

24,7%

19,0%

18,0%

13,5%

10,1%

9,0%

3,4% 2,3%800.000 EUR and more

20.000 - 39.999 EUR

160.000 - 399.999 EUR

40.000 - 59.999 EUR

80.000 - 159.999 EUR

400.000 - 799.999 EUR

60.000 - 79.999 EUR

8.000 - 19.999 EUR

64,5%

21,0%

14,5% Recommend

Approve

Specify

86,6%

10,7%

2,7%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,54

IDC Presentation Content 4,41

Partner Presentation Content 4,30

Networking with Peers 4,49

Venue 4,84

Catering 4,35

Audio Visual 4,47

Interpretation 4,59

Registration Process 4,70

Customer Service On-Site 4,55

Value for You 4,46

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Mirko Schneider (Zscaler) 4,46 4,98 4,72

Alexey Lukatsky (Cisco Systems) 4,67 4,75 4,71

Denis Batrankov (HP Russia) 4,9 4,41 4,65

Timur Faroukshin (IDC Russia/CIS) 4,45 4,66 4,55

Anton Stupin (Arbyte) 4,48 4,48 4,48

Andrey Akinin (WebControl) 4,45 4,43 4,44

Victor Gudkov (Cyber-Ark) 4,45 4,33 4,39

Anton Razumov (Check Point Software Technologies) 4,39 4,39 4,39

Speaker Content Style Total

Craig Schiller (Portland State University) 4,26 4,5 4,38

Nickolay Romanov (Trend Micro) 4,05 4,5 4,28

Andrey Akinin (WebControl) 4,24 4,17 4,21

Oleg Bakshinsky (Headtechnology) 4,08 4,22 4,15

Andrey Solovyev (Kaspersky Lab) 4,12 4,11 4,12

Cezary Prokopowicz (Actividentity) 4,24 4,01 4,12

Elman Beybutov (Jet Infosystems) 3,97 3,89 3,93

Total Number of Returned Surveys = 133 (32,4%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

4,28

3,71

3,30 3,

57

3,44

3,25

3,82

3,65

3,29

3,32 3,

52

4,87

4,20

4,13

4,12

3,99

3,96

3,90

3,85

3,84

3,84

3,73

0,0

1,0

2,0

3,0

4,0

5,0Before After

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PRIOR THE EVENTRoadshow Advertisements

COnneCTLink: http://www.connect.ruMedia Type: Telecommunications Description: banner, event announcement, half-page Advertisement @#2

SYSTeMS adMInISTraTOrLink: http://www.samag.ruMedia Type: IT Description: Half-page Advertisement, Banner, Event Announcement

COMPUTerWOrLdLink: http://www.computerworld.ruMedia Type: IT Description: Banner on the Front Page, Half-page Advertisement, 4 Mailings to Subscriber Base, Calendar Placement, Event Announcement

daILY COMMLink: http://www.dailycomm.ruMedia Type: IT Description: Banner in Rotation, Event Announcement

IT-evenT.rULink: http://www.it-event.ruMedia Type: IT Description: Mailing to Subscribers, Calendar Info

raTIOnaL enTerPrISe ManageMenTLink: http://www.remmag.ruMedia Type: IT Description: Banner on the Front Page, Calendar Entry, Event Announcement

BeSTSeLLerY IT-rYnkaLink: http://www.itbestsellers.ru/Media Type: IT Description: Event Announcement

InTeLLIgenT enTerPrISe Link: http://www.iemag.ru/Media Type: IT Description: Event Announcement

BYTeLink: http://www.bytemag.ru/Media Type: IT Description: Banner, Event Announcement

PC Week Link: http://www.pcweek.ru/Media Type: IT Description: Event Announcement

@aSTeraLink: http://www.astera.ruMedia Type: IT Description: Banner in Rotation + Mailings

AFTER THE EVENT

nP SOdeYSTIeLink: http://www.npsod.ru/Media Type: IT Description: Photo Gallery, Event Write-up

M E D I A C O V E R A G E

MOSCOW, MARCH 02

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BFM.ruLink: http://www.bfm.ru/Media Type: Business Description: Event Write-up, Event Coverage with Focus on Cloud Security and Guest Speaker

iBusiness.ruLink: http://www.ibusiness.ru/Media Type: IT Description: Photo Gallery from the Press Conference

COMPUTerWOrLdLink: http://www.computerworld.ru/Media Type: IT Description: Event Write-up with Focus on IDC’s Presentation

Journalists Participating at the Event Connect, Svetlana AryaninnaPC Week, Valery VasilievIKS, Evgenia VolynkinaV Mire Nauki - Scientific American, Fyodor KapitsaMarker, Alexander KondratievComputerworld, Valery KorzhovOpen Systems, Oleg SedivIT News, Yury KurochkinNP Sodeystvie, Nadezhda MarkalovaBFM.ru, Alexander MikhailovLAN, Sergey OrlovThe Moscow Times, Olga RazumovskayaiBusiness.ru, Mark Salov

M E D I A C O V E R A G E

MOSCOW, MARCH 02

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BUCHAREST, MARCH 10 Statistics

Total Registered: 281

Total Attended: 172

End Users: 167

IT Vendors: 6

Media: 5

Partners, Speakers, Organizers: 29

(93,6%)

(3,5%)

(2,9%)

DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

57,0% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11ro_agenda

20,3%

18,0%

12,2%11,6%

8,1%

5,8%

4,7%

4,1%

3,5%

2,9%2,3%

2,3%2,3%

1,7%Government & Public Services

Banking/ Finance/ Insurance

Business Services

Utilities

Telecommunications

Manufacturing

Transportation

Oil, Gas

IT

Media

Agriculture, Construction, Mining

Education

Health Care

Wholesale & Retail Trading

48,3%

32,0%

8,7%

5,8%5,2%

Network Manager, System Engineer, IT Specialist/Consultant

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

CEO/Board/MD/Country Manager / Other Executives

CIO, IT Director, Deputy IT Director

21,4%

19,4%

18,4%

11,2%

10,2%

9,2%

9,2%

1,0%500 - 999

200 - 499

1 000 - 4 999

50 - 99

Fewer than 50 Employees

100 - 199

5 000 - 9 999

10 000 and more

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Theinformationreceivedwasontopanduptodate.

• Inordertoimprovetheevent’squalityyoushouldsuggestthespeakerstodoless commercial presentations and to insist more on more general and practical topics that bring more value and information.

• Thepresentationsandtheorganizationwereexcellent.

• TheIDCeventwasontopasusual.Kaspersky’spresentationwasveryinteresting.

• Verygoodpresentationofthenewproducts/solutions.

• Verywellorganizedeventasusual.Veryactualtopics.Congratulations!

• Interestingcontentandinformationreceivedfromthepresentations.

• Theeventwasasuccess.Thepresentationscoveredthecriticalissuesofsecurity management.

BUCHareST, MARCH 10

15,7% of Attendees Responded

47,1% of Attendees Responded

23,8% of Attendees Responded

33,3%

22,2%

18,5%

7,4%

7,4%

7,4%

3,7% 8.000 - 19.999 EUR

20.000 - 39.999 EUR

800.000 EUR and more

40.000 - 59.999 EUR

160.000 - 399.999 EUR

400.000 - 799.999 EUR

80.000 - 159.999 EUR

80,2%

18,5%

1,2%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

82,9%

14,6%

2,4%

Recommend

Approve

Specify

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,57

IDC Presentation Content 4,48

Partner Presentation Content 4,45

Networking with Peers 4,29

Venue 4,82

Catering 4,61

Audio Visual 4,35

Interpretation 4,62

Registration Process 4,83

Customer Service On-Site 4,75

Value for You 4,64

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Stefan Tanase (Kaspersky Lab) 4,72 4,78 4,75

Bogdan Manolea (Independent speaker) 4,44 4,70 4,57

Tom Vavra (IDC CEMA) 4,52 4,48 4,50

Eduard Bodor (APC by Schneider Electric) 4,35 4,19 4,27

Adrian Danciu (Fortinet) 4,38 4,10 4,24

Ovidiu Pismac (Microsoft) 4,24 4,17 4,21

Andreea Avrigeanu (Crucial Systems) 4,22 4,01 4,12

Grigorios Dimitropoulos (Printec Group) 4,12 3,91 4,02

Total Number of Returned Surveys = 103 (59,9%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,79

4,163,95

4,22

3,133,38

4,49 4,49 4,37 4,36

3,94 3,86

0,0

1,0

2,0

3,0

4,0

FORTINET KASPERSKY LAB

APC by Schneider

Electric

MICROSOFT CRUCIAL SYSTEMS

PRINTEC GROUP

Before After

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PRIOR THE EVENTRoadshow Advertisements

PC FOrUM Link: http://www.pcforum.ro/Media Type: IT, On-lineDescription: Banner

COMUnICaTII MOBILe Link: http://www.comunic.ro/Media Type: IT, Business/Finance, Printed, On-lineDescription: Half Page Advertisement CLUB IT&C Link: http://www.clubitc.ro/Media Type: IT, Business/Finance, Printed, On-lineDescription: Half Page Advertisement CaLendar evenIMenTe Link: http://www.calendarevenimente.ro/Media Type: General, IT, Business/Finance, On-lineDescription: Banner

IT CHanneL Link: http://www.itchannel.ro/Media Type: IT, On-lineDescription: Banner

MarkeT WaTCH Link: http://www.marketwatch.ro/Media Type: IT, Business/Finance, Printed, On-lineDescription: Half Page Advertisement eFInanCe Link: http://www.efinance.ro/Media Type: General, IT, Business/Finance, Printed, On-lineDescription: One Page Advertisement

dOIngBUSIneSS.rO Link: http://www.doingbusiness.ro/Media Type: General, IT, Business/Finance, Other, On-lineDescription: Banner, One Page Article

Journalists Participating at the Event

Agerpress, Florin BarbutaPC Forum, Dan DragomirMarket Watch, Alexandru PadureFinmedia, Cristian PavelCurierul National, Adrian Ungureanu

AFTER THE EVENT

PC FOrUM Link: http://www.computerblog.ro/idc-security- roadshow-tendinte-in-securitatea-it.htmlMedia Type: IT, On-lineDescription: One Page Article

agOra MedIa Link: http://www.agora.ro/stire/printec-group-silver- partner-la-idc-cema-it-security-roadshow- 2011-bucurestiMedia Type: General, IT, Business/Finance, Other, Printed, On-lineDescription: One Page Article devIrUSareLink: http://devirusare.com/2011/03/15/netsafe- solutions-gold-partner-la-idc-it-security- roadshow-2011/Media Type: IT, On-lineDescription: One Page Article

M E D I A C O V E R A G E

BUCHareST, MARCH 10

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ATHENS, MARCH 11 DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

69,0% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11gr_agenda

Statistics

Total Registered: 233

Total Attended: 138

End Users: 132

IT Vendors: 4

Media: 2

Partners, Speakers, Organizers: 34

(95,7%)

(2,9%)

(1,4%)

23,9%

20,3%

11,6%

11,6%

5,8%

5,8%

5,1%

4,3%

2,9%2,9%

2,9% 1,4% Other

Manufacturing

Media

Transportation

Telecommunications

Wholesale & Retail Trading

IT

Business Services

Oil, Gas

Government & Public Services

Education

Banking/ Finance/ Insurance

37,7%

26,8%

18,1%

6,5%

6,5%4,3%

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

CEO/Board/MD/Country Manager / Other Executives

CIO, IT Director, Deputy IT Director

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

Other

24,2%

22,1%

17,9%

9,5%

7,4%

6,3%

6,3%6,3%

200 - 499

1 000 - 4 999

Fewer than 50 Employees

10 000 and more

5 000 - 9 999

50 - 99

100 - 199

500 - 999

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Verygoodpresentation.Widecontentofinformation,butveryfast;itneededto be a bit more detailed.

• Verygoodandusefulevent.

• Excellentvenueandorganization.

• VerygoodeventwithexcellentIDCpresentationcontent.

aTHenS, MARCH 11

28,0% of Attendees Responded

74,0% of Attendees Responded

30,1% of Attendees Responded

23,7%

13,2%

13,2%13,2%

10,5%

10,5%

10,5%

5,3%800.000 EUR and more

8.000 - 19.999 EUR

40.000 - 59.999 EUR

160.000 - 399.999 EUR

20.000 - 39.999 EUR

80.000 - 159.999 EUR

400.000 - 799.999 EUR

60.000 - 79.999 EUR

53,7%

24,3%

22,0%Recommend

Approve

Specify

89,2%

10,8% Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,25

IDC Presentation Content 4,50

Partner Presentation Content 4,18

Networking with Peers 4,02

Venue 4,31

Catering 4,17

Audio Visual 4,07

Registration Process 4,56

Customer Service On-Site 4,37

Value for You 4,21

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Marco Gercke (Attorney-at-law) 4,67 4,67 4,67

Gerasimos Moschonas (Alpha Bank) 4,64 4,55 4,59

Jeffrey Vavra (IDC CEMA) 4,50 4,63 4,56

Christos Ventouris (Symantec) / Dimitris Patsos (Adacom) 4,23 4,20 4,22

Denis Maslennikov (Kaspersky Lab) 4,22 3,96 4,09

Antonis Markopoulos (Ministry of Regional Development) 3,82 3,82 3,82

David Albohair (Blue Coat) 3,84 3,80 3,82

George Dimitriou (ENISA) 3,69 3,60 3,64

Andrea Carmignani (IBM) 3,67 3,96 3,49

Total Number of Returned Surveys = 49 (35,5%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,91 3,943,79

3,633,31

4,24 4,22 4,09 4,00 3,94

0,0

1,0

2,0

3,0

4,0

Kaspersky Lab Symantec Corporation

IBM Adacom Blue Coat

Before After

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PRIOR THE EVENTRoadshow Advertisements

IT SeCUrITY MagaZIneLink: http://www.securitymanager.gr/it_security/index.phpMedia Type: IT, OnlineDescription: Newsletter, Banner, Full Page Advertisement

n.eOLink: http://www.neo2.gr/web/neo2.gr/welcomeMedia Type: Technology WebsiteDescription: Online Banner

InreTaIL/InFOSTOreLink: http://www.infostore.gr/Media Type: ITDescription: Online Banner, Full Page Advertisement

CHanneL ParTnerLink: http://www.itpublications.gr/el/channelpartner.phpMedia Type: IT, PrintedDescription: Full Page Advertisement

IT PrOMedia Type: IT, PrintedDescription: Full Page Advertisement

neTWeekLink: http://www.netweek.grMedia Type: IT, OnlineDescription: Online Banner

neTFaXMedia Type: IT, OnlineDescription: Online Banner

Journalists Participating at the Event

Vlassis Amanatidis, Press Line

M E D I A C O V E R A G E

aTHenS, MARCH 11

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PRAGUE, MARCH 17

Statistics

Total Registered: 246

Total Attended: 182

End Users: 179

IT Vendors: 3

Partners, Speakers, Organizers: 36

(98,4%)

(1,6%)

DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

70,9% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11cz_agenda

23,9%

20,3%

11,6%

11,6%

5,8%

5,8%

5,1%

4,3%

2,9%2,9%

2,9% 1,4% Other

Manufacturing

Media

Transportation

Telecommunications

Wholesale & Retail Trading

IT

Business Services

Oil, Gas

Government & Public Services

Education

Banking/ Finance/ Insurance

51,0%

31,3%

11,7%

3,3% 2,2% 0,5%Network Manager, System Engineer, IT Specialist/Consultant

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

CIO, IT Director, Deputy IT Director

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

Other

CEO/Board/MD/Country Manager / Other Executives

24,2%

22,1%

17,9%

9,5%

7,4%

6,3%

6,3%6,3%

200 - 499

1 000 - 4 999

Fewer than 50 Employees

10 000 and more

5 000 - 9 999

50 - 99

100 - 199

500 - 999

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Veryniceconference,amazingrobot,Igainedtheexpectedinformationabouttrends in threats and technological progress in an optimal time frame.

• AninterestingeventthatexpandedmyhorizonsintheITsecuritytrendsarea.

• Perfect,IchosefromthetopicsthatIwasinterestedinandthenIgainednewinformation about trends.

• Alotofusefulinformationaboutvariousviewsonthesamething,thankyoufor inviting me.

• Inmyopinionitwasanexcellentconference.Myjobpositionrequiresanoverview of the new technologies and this event allowed me to gain it.

• Thecombinationofvendorandindependentpresentationswasveryinteresting.

• Averywellpreparedandorganizedconference.

PragUe, MARCH 17

31,9% of Attendees Responded

80,2% of Attendees Responded

29,7% of Attendees Responded

23,7%

13,2%

13,2%13,2%

10,5%

10,5%

10,5%

5,3%800.000 EUR and more

8.000 - 19.999 EUR

40.000 - 59.999 EUR

160.000 - 399.999 EUR

20.000 - 39.999 EUR

80.000 - 159.999 EUR

400.000 - 799.999 EUR

60.000 - 79.999 EUR

53,7%

24,3%

22,0%Recommend

Approve

Specify

89,2%

10,8% Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,45

IDC Presentation Content 4,31

Partner Presentation Content 4,13

Networking with Peers 4,00

Venue 4,56

Catering 4,38

Audio Visual 4,95

Interpretation 4,55

Registration Process 4,71

Customer Service On-Site 4,87

Value for You 4,18

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Vladimír Smejkal (Legislative Council Czech Republic) 4,60 4,64 4,62

Miroslav Knapovský (HP) 4,33 4,66 4,49

Ramsés Gallego (ISACA) 4,35 4,56 4,45

Yves Vandermeer (Federal Computer Crime Unit, Belgium) 4,38 4,18 4,28

Thomas Vavra (IDC CEMA) 4,05 4,27 4,16

Miloslav Lujka (Check Point) 4,13 4,15 4,14

Marcus Walcher (Barracuda Networks) 3,93 4,07 4,00

Ondřej Kováč (Trend Micro) 3,97 3,95 3,96

Andrzej Blaszczyk (ActivIdentity) 3,96 3,95 3,95

Total Number of Returned Surveys = 104 (57,1%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,59 3,45 3,32 3,303,48

3,01

4,164,01

3,71 3,67 3,63 3,56

0,0

1,0

2,0

3,0

4,0

Hewlett-Packard Check Point Trend Micro Barracuda Networks

Verisign ActivIdentity

Before After

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PRIOR THE EVENTRoadshow Advertisements

IT SYSTeMSLink: http://www.systemonline.czMedia Type: IT, Printed, On-lineDescription: 1/3 Page Printed Advert, Banner, Listed with Upcoming Events, Press Release

IT BIZLink: http://www.itbiz.czMedia Type: IT, Printed, On-lineDescription: Banner

aBC LInUXULink: http://www.abclinuxu.czMedia Type: IT, Printed, On-lineDescription: Banner

SeCUrITY POrTaL Link: http://www.security-portal.czMedia Type: IT, Printed, On-lineDescription: Banner, Listed with Upcoming Events, Press Release

AFTER THE EVENT

IT SYSTeMSLink: http://www.systemonline.czMedia Type: IT, Printed, On-lineDescription: Article about the Event

Interviews

aBC LInUXULink: http://www.abclinuxu.czMedia Type: IT, Printed, On-lineDescription: Interview with a Conference Speaker

M E D I A C O V E R A G E

PragUe, MARCH 17

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SOFIA, MARCH 22 DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

68,4% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11bg_agenda

Statistics

Total Registered: 275

Total Attended: 177

End Users: 168

IT Vendors: 4

Media: 5

Partners, Speakers, Organizers: 29

(94,9%)

(2,3%)

(2,8%)

37,3%

23,7%

7,3%

5,1%

4,5%

4,5%

3,4%

2,8%2,8%

2,3%2,3% 1,7% Government & Public Services

Banking/ Finance/ Insurance

Telecommunications

Education

Agriculture, Construction, Mining

Wholesale & Retail Trading

Transportation

Business Services

Media

Health Care

IT

Manufacturing

38,9%

37,9%

8,5%

7,3%

4,5%

2,8%Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

Other

CEO/Board/MD/Country Manager / Other Executives

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

CIO, IT Director, Deputy IT Director

26,4%

22,3%21,5%

10,7%

5,8%

5,8%4,1%

3,3% 1 000 - 4 999

500 - 999

200 - 499

100 - 199

Fewer than 50 Employees

50 - 99

10 000 and more

5 000 - 9 999

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Ithinkit’sgoodtodividetheeventintwoparts–onewithpresentationsandthe other with case studies and practical examples.

• Itwouldbegoodtogiveconcretesolutionsforriskmanagementinthecloud–but technological solutions, not just defined problems.

• Theconferencewascomprehensiveandinteresting.

• Veryinterestingpresentationsprovidedbyexceptionalspeakers.

• Goodchoiceofrelevanttopics,goodpresentations,variousspeakers.

• Asusual,aninterestingandprofessionallyorganizedconference.

• Thepresentationsareexactlyrespondingtothehottopicsoftoday.

• ThepresentationofMr.Gallegowasimpressive–brief,clear,accurateandpresented with high professionalism.

SOFIa, MARCH 22

23,7% of Attendees Responded

84,2% of Attendees Responded

22,0% of Attendees Responded

26,2%

19,0%

14,3%

14,3%

11,9%

7,1%7,1%

8.000 - 19.999 EUR

800.000 EUR and more

20.000 - 39.999 EUR

40.000 - 59.999 EUR

80.000 - 159.999 EUR

60.000 - 79.999 EUR

160.000 - 399.999 EUR

87,9%

9,4%

2,7%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

46,2%

43,6%

10,3%Specify

Recommend

Approve

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,66

IDC Presentation Content 4,42

Partner Presentation Content 4,23

Networking with Peers 4,06

Venue 4,73

Catering 4,35

Audio Visual 4,56

Registration Process 4,89

Customer Service On-Site 4,65

Value for You 4,48

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Ramsés Gallego (ISACA) 4,78 4,88 4,83

Boris Goncharov (G4S Security Services Bulgaria) 4,59 4,47 4,53

SSA Michael G. Shanahan (FBI) 4,36 4,60 4,48

Neli Vacheva (IDC Bulgaria) 4,42 4,33 4,38

Iva Valerieva (Stone Computers) 4,33 4,31 4,32

Grigorios Dimitropoulos (Printec Group of Companies) 4,24 4,02 4,13

Emil Filipov (Cyber Security Consulting Ltd.) 4,07 4,03 4,05

Evangelos Kotsonis (ADACOM) 4,17 3,90 4,04

Nikolay Dimitrov (DFK ANDA Consulting Ltd.) 3,90 3,92 3,91

Atanas Botev (Vinprom Peshtera) 3,78 3,80 3,79

Total Number of Returned Surveys = 60 (33,9%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,563,72

3,45 3,57 3,44

4,20 4,09 4,003,86 3,77

0,0

1,0

2,0

3,0

4,0

Stone Computers Verisign/ Symantec Secunet Adacom Printec Group of Companies

Before After

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PRIOR THE EVENTRoadshow Advertisements

BUSIneSS SOFTWare MagazineMedia Type: IT,PrintedDescription: Advert 205x285

enTerPrISe MagazineLink: http://www.enterprise.bg/Media Type: IT, PrintedDescription: Advert 105x225

TeCHneWS.BgLink: http://www.technews.bgMedia Type: IT, OnlineDescription: Baner 140x140

TBMagaZIne.neTLink: http://www.tbmagazine.net/Media Type: Business/ OnlineDescription: Baner 728x90

ITFOrUMBg.neTLink: http://www.itforumbg.net/Media Type: IT, OnlineDescription: Baner 728x90

eXPerT.BgLink: http://www.expert.bg/Media Type: IT, OnlineDescription: Baner 728x90

BUSIneSS Week MagazineLink: http://www.businessweek.bg/Media Type: Business/Finances, PrintedDescription: Advert 69x267

evenTBOX.BgLink: http://www.eventbox.bg/events/1390Media Type: On-line Description: Listed within Upcoming Events

evenTS.BgLink: http://www.events.bg/bg/articles/view/9615/ Конференция-IT-Security-Roadshow-2011Media Type: On-line Description: Listed within Upcoming Events

SeMInarI365.COMLink: http://www.seminari365.com/organization_ course.php?id=272&item_id=3609Media Type: On-line Description: Listed within Upcoming Events

eCOn.BgLink: http://www.econ.bg/news86025/article197691/ idc-it-security-roadshow-2011Media Type: General, OnlineDescription: Listed within Upcoming Events

Manager Magazine Link: http://www.manager.bg/news/biznes-sabitiya- prez-martMedia Type: Business/Finance, Printed/On-line Description: Listed within Upcoming Events

FInanCe5.Bg Link: http://www.finance5.bg/news/bulgarian/ 48943.htmlMedia Type: Business/Finance, On-line Description: Press Info

M E D I A C O V E R A G E

SOFIa, MARCH 22

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aCTUaLnO.COMLink: http://business.actualno.com/news_339206.htmlMedia Type: General, On-line Description: Press Info

dIr.BgLink: http://novini.dir.bg/news.php?id=8207969Media Type: General, On-line Description: Press Info

Bg-TOdaY.COMLink: http://bg-today.com/one_news.php?news_id=34145Media Type: General, On-line Description: Press Info

BULFaX.COMLink: http://www.bulfax.com/?q=node/1528404Media Type: Other, On-line Description: Press Info

e-LOCaTOr.neT Link: http://e-locator.net/news/863481.htmlMedia Type: Other, On-line Description: Press Info

B2BneWS.Bg Link: http://www2.b2bnews.bgMedia Type: Business/Finance, On-line Description: Press Info

TBMagaZIne.neTLink: http://www.tbmagazine.net/novini/top-eksperti-na- konferentsiyata-za-informatsionna-sigurnostMedia Type: Business, OnlineDescription: Press Info

Saga TeCHnOLgYLink: http://news.sagabg.net/idc-it-security- roadshow-2011-se-otkriva-v-sofiya-.htmlMedia Type: IT, On-lineDescription: Press Info

eXPerT.BgLink: http://events.expert.bg/event_1180/Media Type: General, On-line Description: Press Info

Journalists Participating at the EventSaga Technology, Alexander Glavchev.net magazine, Desislava Krusteva.net magazine, Margarita TomovaBiznews.bg, Elitza Elefterova InfoWeek, Iva Ivanova

M E D I A C O V E R A G E

SOFIa, MARCH 22

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BUDAPEST, MARCH 29 DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

87,8% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11hu_agenda

Statistics

Total Registered: 210

Total Attended: 148

End Users: 137

IT Vendors: 4

Media: 7

Partners, Speakers, Organizers: 45

(92,6%)

( 2,7%)

( 4,7%)

31,1%

24,3%8,8%

6,8%

4,7%

4,7%

4,1%

3,4%

2,7%2,7%

2,0%2,0%

1,4%0,7%

0,7% Banking/ Finance/ Insurance

Government & Public Services

Business Services

Telecommunications

Manufacturing

Media

Education

Health Care

IT

Oil, Gas

Utilities

Wholesale & Retail Trading

Other

Agriculture, Construction, Mining

Transportation

35,8%

35,1%

12,2%

6,7%

6,1%4,0%

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security ManagerNetwork Manager, System Engineer, IT Specialist/Consultant

CIO, IT Director, Deputy IT Director

CEO/Board/MD/Country Manager / Other Executives

Other

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

20,8%

18,5%

16,9%10,8%

10,8%

9,2%

6,9%6,2%

1 000 - 4 999

10 000 and more

200 - 499

Fewer than 50 Employees

500 - 999

100 - 199

5 000 - 9 999

50 - 99

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

COMMENTS FROM THE SURVEYS

• Thereareexpertsatsuchaconference;thereshouldnotbemuchbasics,since it is boring for them. More domestic case studies would be better.

• Highstandardofpresentations,andquestionsconnectedtopracticalissuesoflife were also discussed.

• Itwasinterestinginspiteofthefactthatthelasttwotopicsdidnotconcernme.As a whole, it was thought-provoking and very good for producing new ideas. I expected that.

• Basically,Iheardawell-plannedandpreparedseriesofpresentations.Iamsatisfied.

• Theforeignpresenterwasabadchoice.Hewasnottrulyanacknowledgedname. The client presentations were good, more of that was needed.

• Altogetheritwasaverygood,informativeseriesofpresentations.

BUdaPeST, MARCH 29

100,0% of Attendees Responded 85,1% of Attendees Responded

57,9%22,2%

11,9%

7,9%I take part in the decision-making process.

I don’t take any part in the decision-making process.

I analyze technical needs and make purchasing decisions.

I determine my organization’s ICT development policy.

87,8%

10,8%

1,4%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,20

IDC Presentation Content 4,27

Partner Presentation Content 3,96

Networking with Peers 3,96

Venue 4,36

Catering 4,57

Audio Visual 4,06

Interpretation 3,86

Registration Process 4,83

Customer Service On-Site 4,36

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Áron Tanos (Mobil-Cash Zrt.) 4,48 4,81 4,65

Eric Domage (IDC) 4,36 4,67 4,51

Dr. Gábor Hontert (Keler Zrt.) 4,42 4,24 4,33

Miklós Márton (KÜRT Zrt.) 4,37 4,26 4,31

István Laky ( Juniper Networks) 4,12 4,11 4,11

Thorsten Holz (Rurh University) 4,12 4,01 4,07

László Csósza (Check-Point) 4,03 3,98 4,00

Péter Szabó (S&T Consulting Hungary Kft.) 3,77 3,92 3,85

Tamás Arató(S&T Consulting Hungary Kft.) 3,81 3,41 3,61

Total Number of Returned Surveys = 107 (72,3%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

4,133,97

4,13

3,74 3,68 3,60 3,52

4,31 4,29 4,294,03 4,01

3,77 3,75

0,0

1,0

2,0

3,0

4,0

Balabit IT Security Kft.

Check-Point Software

Technologies Ltd.

Kürt Zrt. Juniper Networks

S&T Consulting

Hungary Kft./RSA

Euro One Computer Links

Before After

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PRIOR THE EVENTRoadshow Advertisements

IT BUSIneSS Link: http://www.itbusiness.huMedia Type: IT, Printed and On-lineDescription: One Page Page Advertisement

PrIM OnLIneLink: http://www.prim.huMedia Type: IT, On-lineDescription: Online Banner

CWLink: http://www.computerworld.huMedia Type: IT, Printed and On-lineDescription: ¼ Page Advertisement

BITPOrTLink: http://www.bitport.huMedia Type: IT, On-lineDescription: Online Banner

Techline.huLink: http://www.techline.huMedia Type: IT, On-lineDescription: Online Banner

Mai PiacLink: http://www.maipiac.huMedia Type: IT, On-lineDescription: Online Banner

PrivátbankárLink: http://www.privatbankar.huMedia Type: Economics, IT, On-lineDescription: Online Banner

Journalists Participating at the Event

Bitport, Bátky ZoltánIT Café, Krasznay CsabaComputerworld, Kristóf CsabaIT Business, Makk AttilaIT Business, Schopp Attila

M E D I A C O V E R A G E

BUdaPeST, MARCH 29

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WARSAW, MARCH 31

Statistics

Total Registered: 148

Total Attended: 142

End Users: 140

Media: 2

Partners, Speakers, Organizers: 49

(98,6%)

(1,4%)

DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

79,6% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11pl_agenda

43,0%

20,4%

9,9%

7,0%

6,3%

4,9%

3,5%2,1%

1,4%0,7%

0,7% Banking/ Finance/ Insurance

Government & Public Services

Manufacturing

Telecommunications

Business Services

Wholesale & Retail Trading

Oil, Gas

Media

Health Care

Agriculture, Construction, Mining

Utilities

47,2%

33,1%

15,5%

2,1% 2,1%Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

CIO, IT Director, Deputy IT Director

CEO/Board/MD/Country Manager / Other Executives

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

26,5%

18,6%

15,0%

12,4%

11,5%

8,8%

6,2%

0,9%

1 000 - 4 999

10 000 and more

200 - 499

5 000 - 9 999

500 - 999

100 - 199

50 - 99

Fewer than 50 Employees

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Veryinspiringtopics,goodorganization,butnotenoughend-userpresentations during the conference.

• AllthepresentationstoucheduponthelatestITachievements.Ideeplyrespectall IDC conferences in terms of the content and organization.

• Yearbyyear,thevalueoftheconferenceincreases.IamgladIcouldparticipatein this well-organized event.

• Duringtheirpresentations,speakerswerefocusedonthecontentratherthanon visual aspects. It was valuable and there should be more of this kind of presentation.

• Conferenceissuesideallyfocusedonactualtrendsinthisfield.Thefocusonsecurity issues was the most important thing. It was really intriguing.

• Showingthetimeonthemainscreenwasagreatidea.Ithelpstodisciplinespeakers.

WarSaW, MARCH 31

21,8% of Attendees Responded

85,2% of Attendees Responded

58,5% of Attendees Responded

35,5%

19,4%12,9%

9,7%

9,7%

6,5%

3,2% 3,2%

800.000 EUR and more

20.000 - 39.999 EUR

80.000 - 159.999 EUR

8.000 - 19.999 EUR

60.000 - 79.999 EUR

160.000 - 399.999 EUR

40.000 - 59.999 EUR

400.000 - 799.999 EUR

85,1%

10,7%

4,1%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

62,7%

22,9%

14,5%Recommend

Specify

Approve

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,53

IDC Presentation Content 4,39

Partner Presentation Content 4,19

Networking with Peers 4,19

Venue 4,79

Catering 4,79

Audio Visual 4,71

Registration Process 4,86

Customer Service On-Site 4,90

Value for You 4,44

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Ramsés Gallego (ISACA) 4,66 4,85 4,76

Peter Doggart (Crossbeam) 4,51 4,76 4,64

Krzysztof Nierodka (Check Point) 4,44 4,47 4,46

Jaroslaw Samonek (Trend Micro) 4,42 4,39 4,41

Piotr Niemczyk (Security Expert) 4,43 4,39 4,41

Dominic Storey (Sourcefire) 4,28 4,49 4,38

Tomasz Słoniewski (IDC Poland) 4,31 4,34 4,32

Robert Michalski (IBM) 4,18 4,24 4,21

Speaker Content Style Total

Ziemowit Buczyński (Novell Professional Services) 4,24 4,17 4,20

Robert Michalski (IBM) 4,28 4,09 4,19

Andrzej Blaszczyk (ActivIdentity) 4,24 4,15 4,19

Dariusz Kulawik (Moderator) 4,16 4,13 4,14

Anna Skottak (Soundofsocial) 4,22 3,96 4,09

Jakub El Mahdi (Agencja Społem) 4,00 4,08 4,04

Mikhail Romanov (Stonesoft) 3,87 3,65 3,76

Marcin Lesiak (Cyber-Ark) 3,70 3,38 3,54

Total Number of Returned Surveys = 80 (57,1%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,80 4,

03

3,93

3,60 3,

75 3,95

3,65

3,33 3,

50

4,29

4,23

4,22

4,11

4,08

4,07

4,00

3,76

3,62

0,0

1,0

2,0

3,0

4,0Before After

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PRIOR THE EVENTRoadshow Advertisements

deCYZJe.ITLink: http://decyzje-it.pl/wydarzenia/konferencja-idc-it- security-roadshow-2011.htmlMedia Type: ITDescription: Full Page Advertisement POrTFeL.PLLink: http://www.portfel.pl/pl/prestiz/art6902-IDC_ IT_Security_Roadshow_2010.htmlMedia Type: GeneralDescription: Full Page Advertisement

SeCUrITYMag.PLLink: http://securitymag.pl/?s=securityMedia Type: ITDescription: Conference Banner

Journalists Participating at the Event

Portal niwserwis.pl, Wojciech ChmielarzMiesięcznik Finansowy BANK, Janusz Grobicki

M E D I A C O V E R A G E

WarSaW, MARCH 31

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BELGRADE, APRIL 07 DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

88,6% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/secstor11rs_agenda

Statistics

Total Registered: 212

Total Attended: 149

End Users: 135

IT Vendors: 7

Media: 7

Partners, Speakers, Organizers: 37

(90,6%)

(4,7%)

(4,7%)

30,9%

22,8%10,1%

5,4%

4,7%

4,7%

4,0%

4,0%

3,4%2,7%

2,7%

2,0%2,0%

0,7%Government & Public Services

Banking/ Finance/ Insurance

Manufacturing

Business Services

IT

Media

Telecommunications

Wholesale & Retail Trading

Oil, Gas

Education

Other

Health Care

Utilities

Agriculture, Construction, Mining

42,3%

32,9%

8,1%

7,4%

4,0%

3,4% 2,0% Network Manager, System Engineer, IT Specialist/Consultant

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security ManagerMarketing/ Sales Mngr/Finance Manager/Project Manager/Media

Other

CIO, IT Director, Deputy IT Director

CEO/Board/MD/Country Manager / Other Executives

Storage Manager, Storage/Data Specialist

25,8%

21,2%

19,7%

12,1%

9,1%

5,3%4,5%

2,3%1 000 - 4 999

200 - 499

500 - 999

Fewer than 50 Employees

5 000 - 9 999

100 - 199

50 - 99

10 000 and more

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Verygoodorganizationwithprofessionallecturers.

• Veryinterestingconference,Iappreciatedtheopportunitytoexchangeexperiences with partners and customers.

• Extremelyuseful,raisesawarenessabouttherisksofITsystems.

• Perhapsmoretimecouldbeallowedforthepresentations(alotofinterestingcontent in a short time).

• IthinkthatattendanceatIDCconferencesisveryimportant.

• ParticularlyinterestingexamplesinsecurityofDLP.

• Asinpreviousyears,agoodchoiceofspeakersandtopics.

• Nicevenue,thelayoutofseatingisnotideal,asthescreenisn’tvisiblefromtheback rows.

BeLgrade, APRIL 07

31,5% of Attendees Responded

97,3% of Attendees Responded

69,1% of Attendees Responded

21,3%

14,9%

14,9%12,8%

12,8%

10,6%

8,5%4,3%

8.000 - 19.999 EUR

40.000 - 59.999 EUR

80.000 - 159.999 EUR

20.000 - 39.999 EUR

160.000 - 399.999 EUR

800.000 EUR and more

60.000 - 79.999 EUR

400.000 - 799.999 EUR

84,8%

11,0%

4,1% Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

54,8%

23,8%

21,4% Recommend

Approve

Specify

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,43

IDC Presentation Content 4,33

Partner Presentation Content 4,25

Networking with Peers 4,28

Venue 4,25

Catering 4,36

Audio Visual 4,52

Interpretation 4,25

Registration Process 4,86

Customer Service On-Site 4,71

Value for You 4,39

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Ramses Gallego (ISACA) 4,68 4,71 4,69

Miroslav Kržić (Coming - Computer Engineering) 4,67 4,64 4,65

Vladimir Vučinić (Net++ technology) 4,58 4,57 4,57

Srđan Milojević (Telekom Serbia) 4,33 4,33 4,33

Marc Van Goolen (Vision Solutions) 4,30 4,34 4,32

Tomasz Sloniewski (IDC Poland) 4,27 4,30 4,29

Željko Vujinović (IBM Serbia) 4,25 4,19 4,22

Aleksandar Radosavljević (S&T Serbia) 4,22 4,12 4,17

Grigorios Dimitropoulos (Printec Group of Companies) 4,12 4,04 4,08

Antonis Proimadis (ADACOM S.A.) 4,18 3,84 4,01

Tota

l Num

ber o

f Ret

urne

d Su

rvey

s = 1

05 (7

0,5%

)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

4,19 4,05 4,14

3,70 3,853,64 3,63

4,57 4,42 4,34 4,26 4,264,07 4,02

0,0

1,0

2,0

3,0

4,0

5,0

Coming -Computer

Engineering

Net++ technology

IBM Vision Solutions S&T Printec Group of Companies

ADACOM S.A.

Before After

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KAZAN, APRIL 07

Statistics

Total Registered: 238

Total Attended: 145

End Users: 144

Media: 1

Partners, Speakers, Organizers: 25

(99,3%)

(0,7%)

DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

63,2% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/secstor11rukaz_agenda

25,0%

18,1%

13,2%9,7%

5,5%

5,5%

4,9%

4,9%

4,2%

3,5%2,8% 1,4% 1,4% Government & Public Services

Banking/ Finance/ Insurance

Manufacturing

Business Services

Other

Utilities

Agriculture, Construction, Mining

Wholesale & Retail Trading

Telecommunications

Oil, Gas

Health Care

Education

Transportation

71,5%

17,4%

6,9%

2,1%1,4%

0,7% Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

CIO, IT Director, Deputy IT Director

Other

CEO/Board/MD/Country Manager / Other Executives

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

20,9%

20,9%

17,6%

13,2%

9,9%

8,8%

7,7%

1,1%

200 - 499

1 000 - 4 999

100 - 199

500 - 999

5 000 - 9 999

50 - 99

Fewer than 50 Employees

10 000 and more

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

DEMOGRAPHICS OF ATTENDEES BY MOTIVATION

kaZan, APRIL 07

19,4% of Attendees Responded

100,0% of Attendees Responded

37,5% of Attendees Responded

28,6%

28,6%

14,3%

10,7%

7,1%

7,1%

3,6% 8.000 - 19.999 EUR

20.000 - 39.999 EUR

800.000 EUR and more

40.000 - 59.999 EUR

80.000 - 159.999 EUR

400.000 - 799.999 EUR

160.000 - 399.999 EUR

93,1%

6,9%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

83,3%

13,0%

3,7%

Recommend

Specify

Approve

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,47

IDC Presentation Content 4,38

Partner Presentation Content 4,98

Networking with Peers 4,29

Venue 4,69

Catering 4,49

Audio Visual 4,61

Interpretation 4,65

Registration Process 4,78

Customer Service On-Site 5,00

Value for You 4,88

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Andrey Solovyev (Kaspersky Lab) 4,52 4,64 4,58

Artem Geniev (Dell) 4,52 4,53 4,53

Denis Bezkorovayny (Trend Micro) 4,51 4,52 4,52

Sergey Kozlov (Blue Coat Systems) 4,51 4,52 4,52

Igor Kamensky (APC by Schneider Electric) 4,35 4,46 4,41

Viktor Ganin (KAMAZ) 4,24 4,34 4,29

Vadim Yuzvik (Security Code) 4,25 4,28 4,27

Dmitry Sokolov (Kaspersky Lab) 4,26 4,10 4,18

Viktor Tsygankov (IDC Russia/CIS) 4,09 3,88 3,99

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,52

4,083,91 3,86

3,30 3,31 3,38

4,35 4,26 4,23 4,213,97 3,87 3,76

0,0

1,0

2,0

3,0

4,0

Trend Micro Kaspersky Lab

APC by Schneider

Electric

DELL Securtiy Code Blue Coat Crossbeam

Before After

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MALTA, APRIL 15

Statistics

Total Registered: 119

Total Attended: 81

End Users: 77

IT Vendors: 4

Partners, Speakers, Organizers: 17

(95,1%)

(4,9%)

DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

96,3% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/datacloud11mt_agenda

37,0%

27,2%

13,6%

4,9%

4,9%

3,7%

2,5%2,5% 2,5% 1,2% Government & Public Services

Banking/ Finance/ Insurance

Telecommunications

IT

Wholesale & Retail Trading

Utilities

Business Services

Manufacturing

Transportation

Media

37,0%

28,4%

13,5%

11,1%

6,2%

2,5% 1,2% Network Manager, System Engineer, IT Specialist/Consultant

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security ManagerCEO/Board/MD/Country Manager / Other Executives

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

CIO, IT Director, Deputy IT Director

Storage Manager, Storage/Data Specialist

Other

25,6%

21,8%

20,5%

11,5%

11,5%

9,0% 200 - 499

1 000 - 4 999

Fewer than 50 Employees

50 - 99

500 - 999

100 - 199

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

DEMOGRAPHICS OF ATTENDEES BY MOTIVATION

MaLTa, APRIL 15

43,2% of Attendees Responded

95,0% of Attendees Responded

18,5% of Attendees Responded

34,3%

11,4%11,4%

11,4%

8,6%

8,6%

8,6%

5,7% 800.000 EUR and more

20.000 - 39.999 EUR

160.000 - 399.999 EUR

400.000 - 799.999 EUR

8.000 - 19.999 EUR

40.000 - 59.999 EUR

60.000 - 79.999 EUR

80.000 - 159.999 EUR

92,2%

7,8%Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

53,3%33,3%

13,3% Recommend

Approve

Specify

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,19

IDC Presentation Content 3,92

Partner Presentation Content 4,00

Networking with Peers 4,04

Venue 4,54

Catering 4,48

Audio Visual 3,37

Registration Process 4,38

Customer Service On-Site 4,23

Value for You 4,15

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Marco Gercke (Attorney-at-law) 4,72 4,76 4,74

Domenico Dominoni (Cisco Systems) 4,28 4,45 4,36

Sonja Rnjak (HP) 3,94 4,19 4,06

Matthew Gatt (MITA) 3,94 4,16 4,05

Tom Schwieters (IDC CEMA) 3,90 4,00 3,95

Izzet Arditi (VMware) 3,90 3,60 3,75

Jaume Castanyer (IBM) 3,37 3,30 3,33

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

Total Number of Returned Surveys = 34 (42,0%)

3,893,67 3,74 3,71

3,54

4,32 4,253,96 3,82 3,75

0,0

1,0

2,0

3,0

4,0

Cisco Systems HP Performance/VMWare Microsoft IBM

Before After

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LJUBLJANA, APRIL 21

Statistics

Total Registered: 110

Total Attended: 75

End Users: 74

Media: 1

Partners, Speakers, Organizers: 24

(98,6%)

(1,4%)

DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

74,7% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/secstor11sl_agenda

29,3%

25,3%9,3%

6,7%

6,7%

5,3%

4,0%

4,0%

2,7%2,7% 1,3%

1,3%1,3% Government & Public Services

Banking/ Finance/ Insurance

Telecommunications

Manufacturing

Other

Transportation

Education

Utilities

Health Care

Media

Business Services

Oil, Gas

Wholesale & Retail Trading

40,0%

29,4%

17,3%

8,0%

2,7% 2,6% Network Manager, System Engineer, IT Specialist/Consultant

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

CIO, IT Director, Deputy IT Director

Other

CEO/Board/MD/Country Manager / Other Executives

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

25,0%

19,6%

14,3%

10,7%

10,7%

8,9%

7,1%

3,6%200 - 499

1 000 - 4 999

Fewer than 50 Employees

500 - 999

5 000 - 9 999

100 - 199

50 - 99

10 000 and more

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Interestinganduseful.

• Broadvarietyoftopics.

• PresentationbyMrGallegowasexcellent.

• Interestingpresentations.

• Intersting,up-to-date,illuminating.

• Greatoverviewoftrends.

• Greatlocation.

• Focusonproactivity.

• RamsesGallegowasgreat.

• Usefulinformation.

LJUBLJana, APRIL 21

28,0% of Attendees Responded

78,7% of Attendees Responded

78,7% of Attendees Responded

19,0%

19,0%

14,3%14,3%

9,5%

9,5%

9,5%

4,8%8.000 - 19.999 EUR

20.000 - 39.999 EUR

160.000 - 399.999 EUR

800.000 EUR and more

40.000 - 59.999 EUR

80.000 - 159.999 EUR

400.000 - 799.999 EUR

60.000 - 79.999 EUR

88,1%

10,2%

1,7%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

50,0%

19,6%

17,9%

12,5%

I take part in the decision-making process.

I analyze technical needs and make purchasing decisions.

I don’t take any part in the decision-making process.

I determine my organization’s ICT development policy.

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4.31

IDC Presentation Content 4.15

Partner Presentation Content 4.33

Networking with Peers 3.88

Venue 4.52

Catering 4.14

Audio Visual 4.64

Registration Process 4.72

Customer Service On-Site 4.43

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Ramses Gallego (ISACA) 4.44 4.81 4.63

Stefan Tanase (Kaspersky Lab) 4.27 4.37 4.32

Dr. Branko Jovanović (APC) 4.10 4.05 4.08

Mag. Matej Saksida (S&T Slovenija) 4.09 3.94 4.01

Darja Jama (IDC Adriatics, Slovenia) 3.96 3.98 3.97

Dr. Andrej Rakar (Astec) 3.94 3.81 3.97

Total Number of Returned Surveys = 52 (69.3%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,60 3,563,84 3,78

4,284,00 3,97 3,92

0,0

1,0

2,0

3,0

4,0

Kaspersky Lab APC Astec S&T Slovenija

Before After

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PRIOR THE EVENTRoadshow Advertisements

MOnITOr PrO Media Type: IT, PrintedDescription: Page 33, Whole Page Advertisement MOJ MIkrO Media Type: IT, PrintedDescription: Page 13, Whole Page Advertisement

raČUnaLnIŠke nOvICeLink: http://www.racunalniske-novice.com/dogodki/Media Type: IT, On-lineDescription: Listed within Upcoming Events

IkT InFOrMaTOr, FInanCeMedia Type: Business, PrintedDescription: Listed within Upcoming Events

agenCIJa neTLink: http://www.agencijanet.si/Media Type: IT, On-lineDescription: Banner Published on the Website, News on the Event

Journalists Participating at the Event

Agencija NET, Jure Mesarič

AFTER THE EVENT

agenCIJa neTLink: http://www.agencijanet.si/transformacija-ne- spreminja-pomena-upravljanja-varnostnih- tveganj/Media Type: IT, On-lineDescription: News on the Event

MOJ MIkrOLink: http://www.mojmikro.si/news/informacije_ so_kot_voda_odtekajoMedia Type: IT, On-lineDescription: News on the Event

M E D I A C O V E R A G E

LJUBLJana, APRIL 21

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ZAGREB, MAY 12 DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

100,0% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/secstor11cr_agenda

Statistics

Total Registered: 162

Total Attended: 127

End Users: 119

IT Vendors: 1

Media: 8

Partners, Speakers, Organizers: 47

(92,9%)

(0,8%)

(6,3%)

30,0%

16,5%

11,0%7,3%

5,5%

5,5%

5,5%

5,5%

3,2%3,2%

2,4%

2,0%0,8%

0,8%0,8% Banking/ Finance/ Insurance

Manufacturing

Government & Public Services

Media

Wholesale & Retail Trading

Education

Telecommunications

Transportation

Agriculture, Construction, Mining

Oil, Gas

Utilities

Health Care

Business Services

IT

Other

37,0%

33,1%

10,3%

9,5%

6,2%3,9%

Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

CIO, IT Director, Deputy IT Director

CEO/Board/MD/Country Manager / Other Executives

Other

42,4%

21,6%

9,0%

8,1%

7,2%

5,4%

3,6% 2,7%

1 000 - 4 999

200 - 499

Fewer than 50 Employees

500 - 999

100 - 199

5 000 - 9 999

10 000 and more

50 - 99

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Greatupdateofcurrenttechnologicaltrends.

• Locationclosertothecenterofthecitywouldbepreferable.

• Verywellorganizedconference,thetimeframeallowedlecturesandexcellentdriving instructors to focus on important things.

• Valuablecontentwithagilepresenters.

• Verygoodconferencewithavarietyoftopicsonsecurity.

• Theconferencepresentedtherelevantinformation.

• MorepresenterslikeRamsesGallega.

• Interesting,butsomepresentationsweretooshort.

• Coveredalargerrangeoftopicsthanpreviousconferences.

ZagreB, MAY 12

94,0% of Attendees Responded

32,8% of Attendees Responded

98,3% of Attendees Responded

23,1%

17,9%

15,3%

12,8%

12,8%

7,9%

7,7%

2,5%

8.000 - 19.999 EUR

800.000 EUR and more

80.000 - 159.999 EUR

400.000 - 799.999 EUR

160.000 - 399.999 EUR

40.000 - 59.999 EUR

20.000 - 39.999 EUR

60.000 - 79.999 EUR

89,7%

7,8%

2,5%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

38,7%

25,2%

18,5%

17,6%

I take part in the decision-making process.

I analyze technical needs and make purchasing decisions.

I don’t take any part in the decision-making process.

I determine my organization’s ICT development policy.

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,52

IDC Presentation Content 4,37

Partner Presentation Content 4,16

Networking with Peers 4,46

Venue 4,69

Catering 4,72

Audio Visual 4,57

Interpretation 4,82

Registration Process 4,74

Customer Service On-Site 4,37

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Ramsés Gallego (ISACA) 4,78 4,82 4,80

David Jacoby (Kaspersky Lab) 4,55 4,73 4,64

Ivan Turčin (IBM Hrvatska) 4,60 4,43 4,51

Filip Demianniuk (Trend Micro) 4,38 4,38 4,38

Ozren Kopajtić (Microsoft Hrvatska) 4,36 4,38 4,37

Total Number of Returned Surveys = 68 (57,2%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,91

3,74

3,69

4,12

3,83 4,

04

3,88

3,42 3,

56

4,47

4,40

4,32

4,32

4,26

4,16

4,10

3,94

3,77

0,0

1,0

2,0

3,0

4,0

Before After

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PRIOR THE EVENTRoadshow Advertisements

BUSIneSS.hrLink: http://www.business.hr/hr/Kompanije/Edukacija/Trziste-IT- sigurnosti-u-2010.-godini-vrijedno-12-43-milijuna-dolaraMedia Type: IT, Business/Finance, PrintedDescription: Page 21, 1/3 Format Advertisement, Listed within Upcoming Events BUSIneSS.hr Link: http://www.business.hr/hr/Kompanije/Edukacija/Trziste-IT- sigurnosti-u-2010.-godini-vrijedno-12-43-milijuna-dolaraMedia Type: IT, Business/Finance, On-lineDescription: Column: Companies and Education raCUnaLO.comLink: http://www.racunalo.com/poslovanje/22094-idc-it-security- and-datacenters-transformation-roadshow-2011- konferencija.htmlMedia Type: IT, Business/Finance, Other, On-lineDescription: Business

reP.hrLink: http://www.rep.hr/vijesti/edukacija-i-dogadanja/idc-it- security-konferencija-12-svibnja-u-antunovicu/2931/Media Type: IT, Business/Finance, Other, On-lineDescription: Events and Education

Journalists Participating at the Event

Racunalo.com–BožidarKomarić,SanjaLedinek,VladimirPetranovićVečernji list - Tanja Ivančić Belošević

BUG/Mreža–DraganPetricHrvatskiRadio,1.Program–MajaAntonićŠkaricaKapitalnetwork–RatkoPeterHINA–DavorinDukić

Journalists Attending the Press Conference

Racunalo.com–BožidarKomarić,SanjaLedinek,VladimirPetranovićVečernji list - Tanja Ivančić BeloševićBUG/Mreža–DraganPetricHrvatskiRadio,1.Program–MajaAntonićŠkaricaKapitalnetwork–RatkoPeterHINA–DavorinDukić

AFTER THE EVENT

varIOUS MedIa(eZadar, Gadgeterija, PC Chip, Bug On line, Arabba)Links: http://www.ezadar.hr/clanak/domace-trziste-it-sigurnosti-lani-vrijedilo-13- milijuna-dolarahttp://www.gadgeterija.net/tag/idc-it-security-and-datacenters-transformation-roadshow/http://www.pcchip.hr/vijesti/vijesti/poslovne-vijesti/odrzan-idc-it-security-virtualization-datacenter-roadshow-2010http://www.bug.hr/vijesti/idc-odrzao-roadshow-o-sigurnosti/108613.aspxhttp://www.arabba.hr/doma%C4%87e-tr%C5%BEi%C5%A1te-it-sigurnosti-lani-vrijedilo-13-milijuna-dolarahttp://www.poslovni.hr/vijesti/hrvatsko-trziste-it-sigurnosti-dosegnulo-vrijednost-od-13-milijuna-dolara-179209.aspxMedia Type: IT, Business, Finance, Economics, Other, On-lineDescription: After Event Articles

M E D I A C O V E R A G E

ZagreB, MAY 12

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ALMATY, MAY 19 DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

100% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/itsecurity11kaz_agenda

Statistics

Total Registered: 343

Total Attended: 203

End Users: 189

IT Vendors: 2

Media: 12

Partners, Speakers, Organizers: 34

(93,1%)

(1,0%)

(5,9%)

31,0%

12,3%

10,8%6,9%

5,9%

5,4%

5,4%

4,9%

4,9%

4,4%

3,9%2,0%

1,0%0,5%

0,5% Banking/ Finance/ Insurance

Telecommunications

Education

Media

Manufacturing

Other

Wholesale & Retail Trading

Business Services

Transportation

Government & Public Services

Oil, Gas

Agriculture, Construction, Mining

IT

Health Care

Utilities

36,4%

36,0%

10,8%

6,9%

6,9%

3,0% Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

Other

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

CIO, IT Director, Deputy IT Director

CEO/Board/MD/Country Manager / Other Executives

25,8%

21,2%

13,6%

12,1%

10,6%

9,8%

4,5% 2,3%

1 000 - 4 999

200 - 499

100 - 199

500 - 999

Fewer than 50 Employees

50 - 99

10 000 and more

5 000 - 9 999

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Internationalexperts,detailedandpoint-by-pointanswers,manycolleaguesfromthesamefieldofbusinessactivity,registrationprocesswasveryquickandprofessionally fulfilled, timely conference reminder.

• Appropriatevenue,theprocessofregistrationwasquickandofhighquality;the conference was of great value for me and well organized.

• ThereisalwayssomethingnewformetolearnatIDCconferences.

• Veryappropriateandcomfortablevenue;thesubjectoftheconferenceisofcurrent concern and is very relevant.

• Ingeneral,theconferenceimpressedmealot.I’vegainedalotofnewknowledge, purposes, and ways to achieveme them.

• Mygeneralimpressionabouttheconferenceispositive.Theconferencehelpedme to generate new ideas and compare my knowledge of the topic before the event and after.

aLMaTY, MAY 19

19,7% of Attendees Responded

94,1% of Attendees Responded

94,1% of Attendees Responded

47,5%

12,5%

10,0%

10,0%

7,5%

5,0%5,0%

2,5% 8.000 - 19.999 EUR

80.000 - 159.999 EUR

20.000 - 39.999 EUR

60.000 - 79.999 EUR

40.000 - 59.999 EUR

160.000 - 399.999 EUR

400.000 - 799.999 EUR

800.000 EUR and more

88,0%

7,9%

4,2%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

41,3%

33,9%

20,7%

4,1%I take part in the decision-making process.

I analyze technical needs and make purchasing decisions.

I determine my organization’s ICT development policy.

I don’t take any part in the decision-making process.

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,70

IDC Presentation Content 4,75

Partner Presentation Content 4,40

Networking with Peers 4,63

Venue 4,94

Catering 4,62

Audio Visual 4,70

Interpretation 4,75

Registration Process 4,92

Customer Service On-Site 4,88

Value for You 4,56

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Sergey Novikov (Kaspersky lab) 4,77 4,89 4,83

Tom Schwieters (IDC CEMA) 4,64 4,65 4,65

Anton Razumov (Check Point) 4,54 4,56 4,55

Alexey Zhukov (KazInkomBank) 4,50 4,22 4,36

Vladimir Bukin (HP) 4,38 4,24 4,31

Eugeniy Simonov (InfoWatch) 4,39 4,24 4,31

Dmitry Yachevskiy (headtechnology) 4,30 4,16 4,23

Ekaterina Yablokova (Stonesoft) 4,45 4,35 4,40

Yevgeniy Chanyshev (ITProtect) 4,36 4,24 4,30

Alexey Cherednichenko (McAfee) 4,23 4,11 4,17

Anton Serov (HP) 4,13 3,87 4,00

Tota

l Num

ber o

f Ret

urne

d Su

rvey

s = 1

06 (5

5,0%

)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

4,22

3,73 3,87

3,203,49

3,313,52

4,564,34

4,17 4,16 4,03 3,94 3,88

0,0

1,0

2,0

3,0

4,0

5,0

Kaspersky lab Check Point Hewlett-Packard Stonesoft ITprotect InfoWatch headtechnology

Before After

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PRIOR THE EVENTRoadshow Advertisements

InveSTkZ.COMLink: http://investkz.com/articles/7849.htmlMedia Type: Business/Finance, On-lineDescription: Press-Release

COMPUTerCLUBMedia Type: IT, PrintedDescription: Full-page Advertisement

COMPUTerWOrLdMedia Type: IT, printedDescription: Cover Page, Full-page Advertisement

TeCHnOLOgII BeZOPaSnOSTILink: http://www.safety.kz/index.html, http://www.safety.kz/ events/events.htmlMedia Type: IT, OnlineDescription: Banner IDC IT Security Roadshow

TeCHnOLOgII BeZOPaSnOSTIMedia Type: IT, PrintedDescription: Full-page Announce, Full-page Advertisement, 1/3-page IDC Calendar

PrOFITLink: http://www.profit.kzMedia Type: IT, On-lineDescription: Article, Banner

AFTER THE EVENT

aLFa Media Type: IT, PrintedDescription: Page 3, Half-Page Article

PrOFITLink: http://www.profit.kz/news/007226/Media Type: IT, On-lineDescription: Article, Photo Report

TOdaY.kZLink: http://www.today.kz/ru/article/science /2011-05-19/44404Media Type: Business/Finance, On-lineDescription: Article

kIT Media Type: IT, PrintedDescription: Article

COMPUTerCLUBMedia Type: IT, PrintedDescription: Article Interviews

eneWS.kZLink: http://enews.kz/index.php?do=cat&category=videoMedia Type: IT, On-lineInterviewee: Andrew Beklimishev, Sergey Novikov Interviewer: Timur Erbaev, Editor/Journalist, eNews.Kz

Journalists Participating at the Event

Computerworld, Nadezhda AkulovaToday.kz, Nikolay VorfolomeevAlfa, Erlan DzhusibalieveNews, Timur ErbaevDelovoi Kazakhstan, Aleksey NigayGazeta.KZ, Anna OsipovaGazeta.KZ, Evgeniya SalagdinovaQuorum.kz, Albina ShingalievaKIT, Sergey ProskurinTechnologii Bezopasnosti, Oksana Matakova

M E D I A C O V E R A G E

aLMaTY, MAY 19

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NICOSIA, MAY 25 DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

83,7% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/datacloud11cy_agenda

Statistics

Total Registered: 114

Total Attended: 86

End Users: 77

IT Vendors: 9

Partners, Speakers, Organizers: 21

(89,5%)

(10,5%)

22,1%

16,3%

15,1%11,6%

10,5%

7,0%

4,7%

4,7%

2,3%2,3%

2,3% 1,2% Banking/ Finance/ Insurance

Telecommunications

Government & Public Services

Business Services

IT

Education

Manufacturing

Wholesale & Retail Trading

Agriculture, Construction, Mining

Transportation

Utilities

Health Care

33,7%

30,2%

18,6%

8,1%

5,8%

3,5% Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

CEO/Board/MD/Country Manager / Other Executives

Marketing/ Sales Mngr/Finance Manager/Project Manager/Media

CIO, IT Director, Deputy IT Director

Other

22,2%

19,4%

19,4%

11,1%

11,1%

8,3%

6,9%

1,4%1 000 - 4 999

Fewer than 50 Employees

200 - 499

100 - 199

500 - 999

50 - 99

5 000 - 9 999

10 000 and more

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

DEMOGRAPHICS OF ATTENDEES BY MOTIVATION

nICOSIa, MAY 25

34,9% of Attendees Responded

86,0% of Attendees Responded

77,9% of Attendees Responded

26,7%

20,0%

16,7%

13,3%

10,0%

6,7%

3,3% 3,3% 800.000 EUR and more

8.000 - 19.999 EUR

160.000 - 399.999 EUR

80.000 - 159.999 EUR

20.000 - 39.999 EUR

40.000 - 59.999 EUR

60.000 - 79.999 EUR

400.000 - 799.999 EUR

86,5%

8,1%5,4% Keeping up to Date with the

Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

34,3%

31,3%

22,4%

11,9%I analyze technical needs and make purchasing decisions.

I take part in the decision-making process.

I determine my organization’s ICT development policy.

I don’t take any part in the decision-making process.

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,31

IDC Presentation Content 4,38

Partner Presentation Content 4,13

Networking with Peers 4,31

Venue 4,06

Catering 3,80

Audio Visual 4,38

Registration Process 4,50

Customer Service On-Site 4,40

Value for You 4,47

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Gerasimos Moschonas (Alpha Bank) 4,75 4,75 4,75

Davide Carlesi (Blue Coat) 4,44 4,28 4,36

Wouter Vancoppenolle (Vision Solutions) 4,33 4,22 4,28

Aris Levis (APC by Schneider Electric) 4,18 4,12 4,15

Andreas Lalos (BeSecure) 4,00 4,18 4,09

Jerome Salem (IDC CEMA) 4,12 4,06 4,09

Anastasios Moustakis (Uni Systems) 4,06 4,00 4,03

Eugenios Zervoudis (Cisco Systems) 4,00 3,88 3,94

Tatiana Hinova (IDC CEMA) 4,00 3,83 3,92

Timos Ravazoulas (Fujitsu Technology Solutions SA) 3,65 3,76 3,71

Tota

l Num

ber o

f Ret

urne

d Su

rvey

s = 1

8 (2

0,9%

)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,293,50

3,14

3,57 3,473,21

3,36

4,33 4,214,07 4,00 3,93 3,80 3,67

0,0

1,0

2,0

3,0

4,0

BLUE COAT VISION SOLUTIONS

UNI SYSTEMS CISCO APC BESECURE FUJITSU

Before After

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NOVOSIBIRSK, MAY 26 DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

78,4% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/secstor11runov_agenda

Statistics

Total Registered: 213

Total Attended: 125

End Users: 125

Partners, Speakers, Organizers: 22

(100%)

15,2%

14,4%

13,6%

10,4%8,0%

8,0%

8,0%

5,6%

4,0%

4,0%

3,2%3,2% 2,4% Manufacturing

Wholesale & Retail Trading

Government & Public Services

Education

Business Services

Telecommunications

Transportation

Agriculture, Construction, Mining

Banking/ Finance/ Insurance

Utilities

Oil, Gas

Other

Health Care

51,2%

30,4%

14,4%

3,2% 0,8% Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

CIO, IT Director, Deputy IT Director

CEO/Board/MD/Country Manager / Other Executives

Other

26,5%

17,3%

16,3%

13,3%

10,2%

7,2%

5,1%4,1% 1 000 - 4 999

500 - 999

100 - 199

200 - 499

50 - 99

Fewer than 50 Employees

10 000 and more

5 000 - 9 999

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Dynamicandthought-provoking.

• Informative,conciseandtothepoint.

• Lotsofinterestingandusefulstuff.

• Averyusefulevent!

• Greatevent!

nOvOSIBIrSk, MAY 26

23,2% of Attendees Responded

100,0% of Attendees Responded

36,8% of Attendees Responded

34,5%

24,1%

17,2%

13,8%

6,9%

3,4%

20.000 - 39.999 EUR

80.000 - 159.999 EUR

8.000 - 19.999 EUR

40.000 - 59.999 EUR

800.000 EUR and more

60.000 - 79.999 EUR

90,4%

8,0%

1,6%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

35,7%

34,3%

24,3%

5,7%I take part in the decision-making process.

I analyze technical needs and make purchasing decisions.

I determine my organization’s ICT development policy.

I don’t take any part in the decision-making process.

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,38

IDC Presentation Content 4,38

Partner Presentation Content 4,30

Networking with Peers 4,33

Venue 4,60

Catering 4,25

Audio Visual 4,44

Registration Process 4,75

Customer Service On-Site 4,54

Value for You 4,87

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Evgeny Luzhnov (Kaspersky Lab) 4,60 4,70 4,65

Yan Skasyrsky (Fortinet) 4,50 4,47 4,49

Timur Farukshin (IDC Russia/CIS) 4,36 4,56 4,46

Kirill Kostitsyn (EMC) 4,29 4,50 4,40

Sergey Kozlov (Blue Coat Systems) 4,36 4,39 4,38

Aleksey Knyazev (Kingston) 4,31 4,32 4,32

Artem Geniev (Dell) 4,32 4,28 4,30

Aleksandr Samokhin (APC by Schneider Electric) 4,21 4,08 4,15

Dmitry Zakharenko 3,77 3,57 3,67

Total Number of Returned Surveys = 81 (64,8%)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,70 4,

08

3,72 3,88

3,32

3,36 3,52

3,25 3,34

3,36

4,60

4,36

4,28

4,07

4,00

4,00

3,92

3,66

3,65

3,56

0,0

1,0

2,0

3,0

4,0

5,0Before After

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PRIOR THE EVENTRoadshow Advertisements

InveSTkZ.COMLink: http://investkz.com/articles/7849.htmlMedia Type: Business/Finance, On-lineDescription: Press-Release

COMPUTerCLUBMedia Type: IT, PrintedDescription: Full-page Advertisement

COMPUTerWOrLdMedia Type: IT, printedDescription: Cover Page, Full-page Advertisement

TeCHnOLOgII BeZOPaSnOSTILink: http://www.safety.kz/index.html, http://www.safety.kz/ events/events.htmlMedia Type: IT, OnlineDescription: Banner IDC IT Security Roadshow

TeCHnOLOgII BeZOPaSnOSTIMedia Type: IT, PrintedDescription: Full-page Announce, Full-page Advertisement, 1/3-page IDC Calendar

PrOFITLink: http://www.profit.kzMedia Type: IT, On-lineDescription: Article, Banner

AFTER THE EVENT

aLFa Media Type: IT, PrintedDescription: Page 3, Half-Page Article

PrOFITLink: http://www.profit.kz/news/007226/Media Type: IT, On-lineDescription: Article, Photo Report

TOdaY.kZLink: http://www.today.kz/ru/article/science /2011-05-19/44404Media Type: Business/Finance, On-lineDescription: Article

kIT Media Type: IT, PrintedDescription: Article

COMPUTerCLUBMedia Type: IT, PrintedDescription: Article Interviews

eneWS.kZLink: http://enews.kz/index.php?do=cat&category=videoMedia Type: IT, On-lineInterviewee: Andrew Beklimishev, Sergey Novikov Interviewer: Timur Erbaev, Editor/Journalist, eNews.Kz

Journalists Participating at the Event

Computerworld, Nadezhda AkulovaToday.kz, Nikolay VorfolomeevAlfa, Erlan DzhusibalieveNews, Timur ErbaevDelovoi Kazakhstan, Aleksey NigayGazeta.KZ, Anna OsipovaGazeta.KZ, Evgeniya SalagdinovaQuorum.kz, Albina ShingalievaKIT, Sergey ProskurinTechnologii Bezopasnosti, Oksana Matakova

M E D I A C O V E R A G E

nOvOSIBIrSk, MAY 26

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Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

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ST. PETERSBURG, JUNE 16 DEMOGRAPHICS OF ATTENDEES BY VERTICAL

DEMOGRAPHICS OF ATTENDEES BY COMPANY SIZE DEMOGRAPHICS OF ATTENDEES BY POSITION

62,4% of Attendees Responded

a g e n d ahttp://www.idc-cema.com/events/secstor11spb_agenda

Statistics

Total Registered: 118

Total Attended: 117

End Users: 116

Media: 1

Partners, Speakers, Organizers: 33

(99,2%)

(0,8%)

18,0%

14,5%

12,8%

11,1%

10,3%

10,2%

5,1%

5,1%

4,3%

2,6%1,7%

1,7%1,7%

0,9%Manufacturing

Banking/ Finance/ Insurance

Business Services

Wholesale & Retail Trading

Agriculture, Construction, Mining

Education

Oil, Gas

Transportation

Telecommunications

Utilities

Government & Public Services

Health Care

Other

Media

51,2%

30,4%

14,4%

3,2% 0,8% Head of Department, IT Manager, Chief Security Officer, IT Security Director, IT Security Manager

Network Manager, System Engineer, IT Specialist/Consultant

CIO, IT Director, Deputy IT Director

CEO/Board/MD/Country Manager / Other Executives

Other

21,9%

19,2%

16,4%

12,3%

12,3%

9,6%

5,5%

2,7% 200 - 499

100 - 199

1 000 - 4 999

50 - 99

500 - 999

Fewer than 50 Employees

10 000 and more

5 000 - 9 999

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Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

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DEMOGRAPHICS OF ATTENDEES BY PURCHASING ROLEDEMOGRAPHICS OF ATTENDEES BY SIZE OF COMPANY BUDGET

COMMENTS FROM THE SURVEYSDEMOGRAPHICS OF ATTENDEES BY MOTIVATION

• Learntalotofnewthings.Everythingisgood.

• I’vebeenpleasedbythespeakers’optimismregardingtheprospects of development of the IT market in the near future.

• Quiteinformative

• PlentyofnewproductsandopportunitiesfortheITcommunity

ST. PeTerSBUrg, JUNE 16

21,4% of Attendees Responded

100,0% of Attendees Responded

50,4% of Attendees Responded

28,0%

16,0%

16,0%

12,0%

8,0%

8,0%

8,0%4,0%

20.000 - 39.999 EUR

8.000 - 19.999 EUR

800.000 EUR and more

80.000 - 159.999 EUR

40.000 - 59.999 EUR

60.000 - 79.999 EUR

160.000 - 399.999 EUR

400.000 - 799.999 EUR

92,3%

6,0%

1,7%

Keeping up to Date with the Latest Developments

Investigating Background for an Upcoming Project

Evaluating Vendor for a Current Project

56,4%

38,2%

5,5%Specify

Approve

Recommend

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Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

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CONFERENCE EVALUATION (max = 5)

evaluation

Overall Satisfaction 4,36

IDC Presentation Content 4,32

Partner Presentation Content 4,26

Networking with Peers 4,08

Venue 4,62

Catering 4,24

Audio Visual 4,46

Interpretation 3,95

Registration Process 4,67

Customer Service On-Site 4,55

Value for You 4,08

ATTENDEE EVALUATION OF SPEAKERS AND PRESENTATIONS (max = 5)

Speaker Content Style Total

Vyacheslav Dubensky (Kingston) 4,61 4,71 4,66

Evgeny Pitolin (Kaspersky Lab) 4,36 4,60 4,48

Saylor Frase (Nuspire Networks) 4,30 4,45 4,38

Artem Geniev (Dell) 4,33 4,31 4,32

Viktor Gudkov (International IT Distribution Group) 4,40 4,14 4,32

Yaroslav Pashentsev (EMC) 4,21 4,28 4,25

Aleksandr Zagnetko (IDC Russia/CIS) 4,14 4,24 4,19

Joachim Walter (Proofpoint) 4,13 4,21 4,17

Dmitry Uspensky (APC by Schneider Electric) 4,04 4,07 4,06

Dmitry Voronkov (Check Point Software Technologies) 4,01 3,89 3,95

Kiril Ilganaev (Crossbeam Systems, Inc.) 3,75 3,93 3,84

Tota

l Num

ber o

f Ret

urne

d Su

rvey

s = 7

8 (6

6,6%

)

CHANGE OF ATTENDEE PERCEPTION OF VENDORS AFTER EVENT

3,85

3,69

3,71

3,66

3,65

3,27 3,35

3,15 3,1

3,25

4,47

4,11

3,96

3,93

3,82

3,68

3,62

3,45

3,43

3,37

0,0

1,0

2,0

3,0

4,0

Before After

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Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

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PRIOR THE EVENTRoadshow Advertisements

IT neWSLink: http://www.it-world.ru/it-media/Media Type: IT Description: Half-page Advertisement + Calendar Placement

IT ManagerLink: http://www.it-world.ru/it-media/Media Type - IT Description: Half-page Advertisement + Calendar Placement

IT eXPerTLink: http:// www.it-world.ru/it-media/Media Type: IT Description: Full-page Advertisement + Calendar Placement

Articles & PR

IT-WOrLd.rULink: http:// www.it-world.ruMedia Type: IT Published: 17.02-01.03Description: Event Announcement, Mailing to Subscribers

IT-evenT.rULink: http:// www.it-event.ruMedia Type: ITDescription: Mailing to Subscribers, Calendar Info, Event Announcement

AFTER THE EVENTArticles & PR

SPBIT.rULink: http://www.spbit.ruMedia Type: ITDescription: Event Write-up with Focus on IDC’s Presentation

M E D I A C O V E R A G E

ST. PeTerSBUrg, JUNE 16

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Tatiana HinovaAssociate Vice President SalesIDC CEMATel: +420 221 423 [email protected]

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ankara February 03 http://www.idc-cema.com/events/itsecurity11tuank_presentationsPassword: itsec11ank

Istanbul February 17 http://www.idc-cema.com/events/itsecurity11tuist_presentationsPassword: itsec11ist

kiev February 24http://www.idc-cema.com/events/itsecurity11ua_presentationsPassword: itsec11_pdf

Moscow March 02 http://www.idc-cema.com/events/itsecurity11rumos_presentationsPassword: confpr02

Bucharest March 10 http://www.idc-cema.com/events/itsecurity11ro_presentationsPassword: Threats11

athens March 11http://www.idc-cema.com/events/itsecurity11gr_presentationsPassword: GRSECURITY11

Prague March 17 http://www.idc-cema.com/events/itsecurity11cz_presentationsPassword: prgsec11

Sofia March 22 http://www.idc-cema.com/events/itsecurity11bg_presentationsPassword: ITsec11

Budapest March 29http://www.idc-cema.com/events/itsecurity11hu_presentationsPassword: GeorgesBizet

Warsaw March 31 http://www.idc-cema.com/events/itsecurity11pl_presentationsPassword: security3103

Belgrade april 07 http://www.idc-cema.com/events/secstor11rs_presentationsPassword: secstor2805

kazan april 07http://www.idc-cema.com/events/secstor11rukaz_presentationsPassword: kazan11

Malta april 15 http://www.idc-cema.com/events/datacloud11mt_presentationsPassword: Malta11DataCloud

Ljubljana april 21 http://www.idc-cema.com/events/secstor11sl_presentationsPassword: sec2104data

Zagreb May 12 http://www.idc-cema.com/events/secstor11cr_presentationsPassword: zagrebsector11cr

almaty May 19 http://www.idc-cema.com/events/itsecurity11kaz_presentationsPassword: sec2011kaz

nicosia May 25http://www.idc-cema.com/events/datacloud11cy_presentationsPassword: Nicosia11DataCloud

novosibirsk May 26http://www.idc-cema.com/events/secstor11runov_presentationsPassword: info26

St. Petersburg June 16http://www.idc-cema.com/events secstor11spb_presentationsPassword: vewpr16

A C C E S S T O P R E S E N T A T I O N S


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