2. We now live in a world whereinformation is potentially unlimited.Information is cheap, but meaningis expensive. Where is themeaning? Only human beings cantell you where it is. Wereextracting meaning from ourminds and our own lives.George Dyson, technologyhistorian 3. Data is the new oil. Reid Hoffman, Founder LinkedIn 4. Whats your story? 5. Storytelling = design 6. Where to start? 7. If you want yourproduct to be heardby consumers, itmust be rooted in astory that consumerscan emotionallyconnect with. 8. HERITAGE 9. Customer Service 10. Empowerment 11. Own the space 12. Caring 13. Make.Me.Care. 14. Make Me Care:Creating a successful narrative for your business Greg Williams Executive Editor, WIRED@GWillia66@mylondonstory