IDDI - BACKSTAGE Presentation Part 2 - 2015

Successful Products through Design and Innovation

Use under NDA only. All Rights Reserved. Do not distribute or publish.www.backstage-international.com

Mr. Vijay R. Nainani Partner

(Hong Kong SAR)

[email protected]

T +852 9091 9177

Mr. Guillaume SINCEPartner

(Hong Kong SAR)

[email protected]

www.backstage-international.com

M +852 9082 0529 T +852 3586 9826

Contacts

906, Nan Fung Commercial Centre, 19, Lam LokStreet,Kowloon Bay, Kowloon, Hong Kong SAR

Backstage Int’l Ltd.

Case Studies

Household Appliances

Westinghouse – Air PurifierDesign & development of this excellent air purifier using photo catalysis technology and part of a complete line of seasonal appliances under Westinghouse brand


- Air Circulator


XiotinBackstage designed this desktop air purifier, resulting in what is a stylish, easy to use, super-efficient air cleaner developed in a very short lead time, despite a very thorough R&D stage. The rising air pollution anywhere creates an opportunity for (real) domestic air cleaners. The new PM2.5 smog is a national crisis in many Chinese cities for example. With a good product design strategy, this 3309 has a big success on several major markets worldwide.

- Air Circulator with Humidifer


XiotinWith the success of 3309, Backstage designed this compact desktop air purifier features humidifier. This 2-in-1 air purifier and humidifier unit makes user feel comfortable throughout the year by room climate control .

Design & development partnership. Sweepeze vac can sense the dust and debris. Simply broom the dust towards it and it finish the job.. Energy saving, compact and silent.

Sweepeze Vac & Bin Westinghouse –


Optima Fan Forced Heater Serene –Design & development of that quiet, tangential fan delivering greater heat output with significantly less noise and consumption than other fan heaters.


Backstage designed & developed this amazing 2 in 1 steam mop and steam blaster product. It is a very smart, handy, user-friendly, safe and space saving cleaning product, suitable for cleaning the entire home environment and surfaces. The product is also very environmentally friendly, needing zero chemical to clean thoroughly surfaces, and only using and controlling the power of steam.

Xiotin - 2 In 1 Steam Cleaner Mop



Xiotin - Triangular Super Compact Steam MopBackstage designed this unique Triangular Super Compact Steam Mop, it is very compact and triangular shape let the mop gets into any corners easily.


- Canister Vacuum Cleaner Backstage designed these innovative (patented) canister vacuum cleaners concepts for Xiotin, that feature powerful, uninterrupted suction force, as well as various tools and multi-layered filtration (HEPA).

Xiotin

Melitta – One: One Pod Coffee and Tea Pod MachineDesign & development of this first pod machine in the USA market and a big success



Water Series - Instant KettleDesign & development of this excellent instant kettle, boiling super fast and on demand fresh water, saving lots of energy, being compact etc

George Foreman

- Health Spin Deep Fryer

Design & development of this revolutionary healthy fryer with unique spinning process


- Pro Kitchen SeriesDesign & development of this high end line of kitchen appliances, here are the pro food processor and the pro grill/panini press


Russell Hobbs

Juiceman - Pro Juicer JM503


Design & development of this top of the line large chute professional juicer and juice pitcher combining refined ergonomics, with anti-pinch clamps, and heavy duty stainless steel construction


- Elixier Slow Juicer Backstage studied the Industrial design of this slow Juicer in order to make the end user’s experience convenient and simpler. We optimized the human factors and style aspects achieving a better way to use it. The slow juicer preserves the natural taste and nutrition of fruits and vegetables by gently squeezing and pressing them instead of grinding them like other juicers.

Development partnering

Toastmaster - Opening Price Point LinesDesign & development of this hugely successful line of value for money and refined ergonomics items


Ultrasonex - Ultrasonic Tooth Brushes Design & development of these successful Ultrasonex oral care lines


Office Equipment

Steelcase - CPU HolderDesign & development of this successful and innovative CPU holder


Medical

Airsonea - Connected Asthma Monitoring DeviceThe AirSonea Wheeze monitor and its accompanying smartphone apps provide the tools you need to better manage asthma in ways that has never been available before.



Working in conjunction with a smart phone the AirSonea utilizes the computing ability and wireless connectivity ability of the user’s phone in order to achieve a high tech yet reasonably priced medical device.

Airsonea - Connected Asthma Monitoring Device

Consumer Electronics


Development partnering - Formation Wireless Boom Bass Outdoor SpeakerBackstage helped developing and implementing the design for this innovative wireless water resistant speaker


Backstage helped developing and implementing the design for this innovative wireless swimming speaker with great sound & LEDs to illuminate underwater

– Formation Floating Waterproof Wireless SpeakerDevelopment partnering

Car and Bike Accessories

Mr Vroom - Fm Transmitter & Engine Sound SimulatorBackstage has been in charge of this comprehensive end-to-end design, engineering & development of this new, exciting and fun product which can simulate the amazing engine sound of supercars into anyone’s normal car. Help with build-in FM transmitter, the user can also listen his favorite music from his mobile phone or PC on the car radio.


Sub-zero - Car AudioDesign & development of this audio set


Industrial Appliances

TWG, expert in tea, co�ee, and brewing machines distribution in Hong Kong hired us for the Industrial design & development of this first-of-the-kind automatic Hong Kong-style Milk Tea Machine. The unit uniquely delivers the genuine Hong Kong -style Milk Tea taste, that is comparable or better to the authentic, traditional manual brewing way.

- Commercial-type Hk Milk Tea MachineTWG


- Pro 60L Food MixerZICA


Design & development of this series of industrial food mixers. They are really overcoming all major human factors issues on this type of appliance, resulting in a much better productivity and hygiene respect among other advantages.

Packaging

Mr Vroom Fm Transmitter & Engine Sound Simulator Packaging

Mr Vroom Fm Transmitter & Engine Sound Simulator POS

Power Bank Packaging


Airsonea Connected Asthma Monitoring Device Packaging


Branding


Backstage was hired to create from scratch an entire brand identity design for a coffee shop franchise, focusing on mid and upper class market in Hong Kong, and elsewhere in China. We performed some in-depth market researches and analysis, and created a comprehensive design language(name and graphic) that was really a success for our client when the first place opened in July 2014.

Espuma

Media Coverage

Awards / Competitions


- GOOD DESIGN AWARD 2014 Medical and Scientific- EXCELLENCE IN DESIGN 2014 , Appliance Magazine- Red Dot Award 2014- Top 10 Digital Health Innovation at CES 2014

Airsonea Connected Asthma Monitoring Device


Beyond – Network Appliances

Publications


Melitta – One: One Pod Coffee And Tea Pod Machine

– One: One Pod Coffee And Tea Pod Machine


Melitta


- MSN Direct-enabled Mill & Brew Coffee MakerMelitta

Our Process


Westinghouse – Air Purifier



Richard Simmons - Steam Heat Steamer


- Commercial-type Hk Milk Tea MachineTWG


George Foreman - Health Spin Deep Fryer

Events

Keynote Speaker Guillaume SINCE (Head of Backstage)Successful Products through Design and Innovation

The 7th China Shunde Industrial Design Expo

Want to find out more? There’s no project too big or small,let’s start the conversation today.

Email: Phone:Web:Address:

[email protected]://www.backstage-international.com9F, 906 Nan Fung Commercial Centre,19 Lam Lok St, Kowloon Bay, Hong kong

Contact Us

www.backstage-international.com Use under NDA only. All Rights Reserved. Do not distribute or publish.

Thank you

Date post:	18-Aug-2015
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IDDI - BACKSTAGE Presentation Part 2 - 2015

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