Idea 2 Innovation Enabling - ISPIM Innovation...

INNOVATION

Idea 2 Innovation Enabling– in large scale organizations

Fabian S. SchlageHead of Idea and Innovation ManagementNokia Corp.

2 © Nokia Solutions and Networks 2015

The shift to the Programmable World is already underway

Confidential

21/03/20163 © Nokia 2014Confidential

Billions of sensorsTrillions of connectionsMassive data flows

Intelligent softwareCloud analyticsInsight and automation

Improved lives

A PROFOUND TECHNOLOGICAL SHIFT

Not just quantitatively greater, but qualitatively different

FROM NETWORK TO NERVE SYSTEM

21/03/20164 © Nokia 2014

TQM, SIX SIGMA,KAIZEN, TRIZ, CIP,QFD, DMAIC, LEAN

NABC, DESIGN THINKING,FAB LABS, BROKERING,VC MODELS, OSTERWALDER,OPEN INNOVATION,CROWD SOURCING,KICKSTARTER

21/03/20165 © Nokia 2014 - File Name - Version - Creator - DocIDConfidential Innovation Management across Industry and Academia

Project „Industrialize applied Innovation & Idea Management within NET“Building Blocks (BB)

Tooling

Intelligence Services

Operations

Usage ReportingRecognition Trainings

MethodsPhysical Environment / Tools

Foundation

Thought-leader-Networks

Enabling

Enabling & Process

Corporate approach

People Applied Disciplines

Inspiration Management

Campaign Management

Growth Costs

Communication

Industrialized applied Innovation and Idea Management

Culture Content (Challenges)

21/03/20166 © Nokia 2014 - File Name - Version - Creator - DocIDConfidential

OUR APPROACH TO INNOVATIONS IS COMPANY WIDEcovering all phases of the product lifecyclewith a direct P&L impact

Transformational innovationsNew markets, products, solutions, technologies, patents, business models

IncrementalinnovationsFor product & services

Outside-ininnovationswith customers, partners, ecosystem, standards

Customer ledinnovationsFor value points

Growth Maturity Decline

Customer intimacy and operational excellence zone

ProductLeadership

Zone

Need forRenewal

SalesinnovationsPricing models, channels

Product Revenue/Profits

To innovate is to turn ideas into money

Process innovations

High value IPRs

Spin OffMonetize

Spin OffMonetize


From Process to Framework…

from Framework to Culture…from Culture to Routine…


Learnings…

from Process to Frameworkfrom Framework to Culturefrom Culture to Industrializationfrom Industrialization to a Lifetime Cycle of Innovation Management



Tooling


Operations



Foundation

Thought-leader-Networks

Enabling

Enabling & Process

Corporate approach



Campaign Management

Growth Costs

Communication


Culture Content (Challenges)

21/03/201610 © Nokia 2014

21/03/201611 © Nokia 2014

CompetitiveMarketAnalysis

Execution Edge

Archetype identified

Benchmark Gapsindentified

Leadership

Innovation

Performance

Culture Selection, Benchmark and Gap Analysis…

Reminder 1:Culture is a question of choice!

21/03/201612 © Nokia 2014

Reminder 2:Culture does not just happen!

Good News:Today we knowhow to createa culturesystematicallyandaccording to thebusiness needs..

3/21/201613 © Nokia 2015 Confidential

Innovation awareness and mindset creation in full speed

Successful OIC 2015 communications

Open InnovationChallenge2015

GIM promotion started

Inventors of the Year 2014 celebrated

Innovation Award 2015 launched

Innovation Days running in the sites with local recognition activities

3 e-learningmodules on innovation beingprepared

CDC – Innovation mindset score

Project Implementation and Outcome Measures Status



Project „Industrialize applied Innovation & Idea Management within NET

Building Blocks (BB)

Tooling


Operations



Foundation

Thought-leaders

Enabling

Enabling & Process

Corporate approach



Campaign Management

Growth• Open Innovation• Special Matter

Costs• Kaizen / CIP• Quality• TC Innovation

Communication


Culture

• New service model IT/ vendor• Performance Monitoring• Security Monitoring

• Idea Capturing Wiz• Idea Evaluation Wiz• Design Simplification• ‚World Class GIM‘

• War Room Cockpits• Cockpit automation• Social analytics• KPI based consult.

• Value based framew.• Process / Backend• Funnel Management

• Standard Certificates (NET)• Automated Certificates• Recognition Shop Interface• Success Template / Sharing

• Role based• Certified• Tool

• NABC• Design Thinking• CIP / Kaizen• Business Canvas

• Complementary Approaches• Top-Down & Bottom Up

• Managed Anarchy Model• Crowd Driven Innovation

• Culture and Change Management• Ecosystem & Open Innovation Disciplines

• Plattform Innovation / Quality / CIP• Innovation Incubation / Maturity Model

• Academic Thought Leaders Network(Persons / Organizations / Relations)

• Selected Academic Platforms(Awards, Conferences, Paper Sharing)

• Industry Thoughtleaders Networks(Companies / Contacts / Relation)

• Ecosystem Platforms• Benchmarking

• Materialized Innovation Tools(iBOX / Buzzer / Cups)

• InnoTV / RE implications

Content (Challenges)

• Vision / Mission & Technology Vision• Trendscouting / Trenddatabase

• Inside News• Events

• Innovation Awarenessand Mindset ICAM

16 © Nokia 2015

Innovation day

For internal use

An enhanced version of the Global Innovation Mall launched on Sept 30, 2015

Innovation Day


World Class GIM - Overview

GIM participation +15%

versus project target for P9

Positive user feedback“GIM tool this year is 100% better than previous years.” Kahaduwe Ajit, Head of Ecosystem Innovation, T&I TEDAtri, Kanika, Head of Special Projects, T&I TSO

Exciting new features coming aheadMobile client, idea inspiration place, integration of global trends database, partner/customer ecosystem joint ideation, rapid brainstorming and evaluation, reporting & KPI automation.

Innopoints+55% versus project target for P9

NET Innovation Award 2015Application submission and evaluation in

GIM tool for the first time.

Open InnovationChallenge2015

136k€2016 budget plan

0100020003000400050006000

Dec

-14

Mar

-15

Jun-

15

Sep

-15

Dec

-15

Mar

-16

Jun-

16

Sep

-16

Dec

-16



Tooling


Operations



Foundation

Thought-leaders

Enabling

Enabling & Process

Corporate approach



Campaign Management



Communication


Culture






















21/03/201619 © Nokia 2014


Success story: Nokia drone for Mobile Network Services

Submitted to “Crazy Idea” campaign in 2014

2014: Selected as winning idea in EB Innovator’s pitches

GIM Idea2014-02089

Impact so farMay 2015: Proof-of Concept with operator DU mobile in UAE

• Industry 1st press release jointly with customer• Network planning offer for 18 DU sites• Huge customer interest, e.g. 3UK, MTS, SKT• GS initiated productization• More value expected soon…

Sharing Assessment Implementation Value




Tooling


Operations



Foundation

Thought-leaders

Enabling

Enabling & Process

Corporate approach



Campaign Management



Communication


Culture























Latest trends on the screen of all employees

My Idea

Outside Trends

Trend inspired ideaIdea collected to trendTrend supports ideaIdea + Trend causes new ideaTrends causes new trend space


Future Agenda 2.0

Nokia internal use

The World in 2025

The world's leading open foresight programme

25 © Nokia 2015

The Future Agenda 2.0 Methodology

..selectedhosts

• Workshop Methodology

10 Hosts, 20 Topics, 50 Countries, 100 Workshops, 2000 Organizations

Hunton & WilliamsIBMImperial College LondonIndependentInnovate UKInternet SocietyKnowledge Transfer NetworkKPN TelecomMarmalade BoxMunich Re GroupNokiaNorthumbria University NewcastlePromontoryTechnische Universitat MunchenThe Hague Security DeltaVodafone GroupW.L.Gore & Associates GmbH

A&O IT GroupBertelsmann FoundationBIS - Department of Business, Innovation & SkillsBT Research & TechnologyCity UniversityDeloitte EMEADeutsche Bahn AGDeutsche Telekom AGDurham UniversityEngineering & Physical Sciences Research CouncilEuropean Commission - Joint Research CentreFischerBrownFraunhofer-InstitutFree University of BerlinGP+S - Gerlach, Porst + Steiner GmbHGSM AssociationGSMKHogan Lovells

Line up for the FA2.0 Cybersecurity Workshop:



Tooling


Operations



Foundation

Thought-leaders

Enabling

Enabling & Process

Corporate approach



Campaign Management



Communication


Culture























21/03/201628 © Nokia 2015 Confidential Innovation Management across Industry and Academia

Project „Industrialize applied Innovation & Idea Management within NET“

Building Blocks (BB)

Tooling


Operations



Foundation

Thought-leaders

Enabling

Enabling & Process

Corporate approach



Campaign Management



Communication


Culture






















• -- the scientific background

OPEN UP!Hank Chesbrough -- Godfather of Open Innovation. Having the most citations on OpenInnovation. Wrote in addition 2011 the book Open Innovation in Services.Hank (Henry) gave the ‚drill‘ example 2011 in Billund.

The world innovates for us and our customers.

Build trusted relationshipsWe take a leading role in the telecoms ecosystem and develop trusted relationships with the key players. We share risks and rewards to create sustainable innovation partnerships

Applied Open Innovation research has started in 2003

What is “Original Open Innovation” about?

minus

plus substitution

substitution

Source: Henry Chesbrough, Haas School of Business, 2011

Design of Nokia’s Open Innovation Challenges (Israel, Silicon Valley, Europe)-- Intense preparation and post-event efforts are crucial success factors

Planning and Preparation

3 months

Campaign Launch & Promotion

1.5 months

Managing Submissions, Jury and Evaluation

1 month

Event + Slush Exposure

2 months incl. planning

Finding new business opportunities

1+5 months

Scope &GeolocationResourcingInvestors

CommunicationSocial MediaToolingCapturing

PitchingJury &AssessmentFinalists

Event planningWinnersSpeakersPress

Make / BuyProject WorkResearch / R&D…many ways

!

!



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Idea 2 Innovation Enabling - ISPIM Innovation...

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