Company Profile Idea cellular, a part of Aditya Birla group, is one of leading GSM mobile services operator. This telecom company has licenses to operate in all 22 service areas. Presently it is operating in 13 circles. Idea Cellular value–added services like GPRS, call conference, GSM, GPS and also provides customized solutions according to business specific needs. With a customer base of 98 million as on August 2011, it is among top 25 telecom companies. Through merger and acquisitions, Idea Cellular has received established service areas for mobile operations. In January 2001 it merged with Tata Cellular, which had service area in Andhra Pradesh. In June 2001, through its acquisition of RPG Cellcom, it received Madhya Pradesh service area. In January 2004 it received service areas of Haryana, Uttar Pradesh and Kerala through its acquisition of Escotel Mobile Communication. In 2006 it became part of Aditya Birla Group. Idea Cellular has acquired 40.8% stake in Spice Communication. Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.
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Company Profile
Idea cellular, a part of Aditya Birla group, is one of leading GSM mobile services operator. This telecom company has licenses to operate in all 22 service areas. Presently it is operating in 13 circles. Idea Cellular value–added services like GPRS, call conference, GSM, GPS and also provides customized solutions according to business specific needs. With a customer base of 98 million as on August 2011, it is among top 25 telecom companies.
Through merger and acquisitions, Idea Cellular has received established service areas for mobile operations. In January 2001 it merged with Tata Cellular, which had service area in Andhra Pradesh. In June 2001, through its acquisition of RPG Cellcom, it received Madhya Pradesh service area. In January 2004 it received service areas of Haryana, Uttar Pradesh and Kerala through its acquisition of Escotel Mobile Communication. In 2006 it became part of Aditya Birla Group. Idea Cellular has acquired 40.8% stake in Spice Communication.
Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.
Milestones2010: Idea won 3G Spectrum in 11 service areas in India.
2011: First operator to announce the launch of Mobile Number Portability, have been the Top gainer ever since the service was launched. Launched 3G in 10 circles – Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Kerala, Madhya Pradesh and Chhattisgarh, Maharashtra and Goa, Uttar Pradesh, Only operator in the country to have ISO 9001:2008 certification for its service delivery platform for all 22 service areas and the corporate office.
2012: Won back spectrum for 7 circles for which licenses were quashed by the Supreme Court. Idea wins at the prestigious World Communication Awards 2012, second year consecutively.
2013: Idea Launches the BlackBerry Z10 smartphone in India.Idea introduces ‘Speed Booster’ plans for postpaid 3G data users.Idea introduces buffet plan for its postpaid subscribers.
Recent developments:Idea Cellular has launched EDGE enabled USB Data card ‘Netsetter’ for prepaid and postpaid subscribers in Mumbai. This data card would be priced at Rs.2,490. It will provide anywhere–anytime internet access and is only Data Card having compatibility with multiple operating systems such as Windows 2000, XP, Vista, and Mac.
Awards It received the 'CARE' service in the 'Best Billing or Customer Care
Solution' award at the GSM Association Awards in Barcelona, Spain Idea Cellular won an award for the 'Bill Flash' service at GSM Association
Awards in Barcelona, Spain. Idea is the winner of ‘The Emerging Company of the Year Award’ at The
Economic Times Corporate Excellence Awards 2009. IDEA Cellular also received the prestigious Avaya Global Connect Award
for being the ‘Most Customer Responsive Company’ in the Telecom sector in the year 2010.
It won the GSM Association Award for ‘Best Billing and Customer Care Solution’ for 2 consecutive years. It was awarded ‘Mobile Operator of the Year Award – India’ for 2007and 2008 at the Annual Asian Mobile News Awards.
CompetitorsIdea competes with 13 other mobile operators throughout India. They are Aircel, Airtel, BSNL, Loop Mobile, MTNL, MTS, Ping Mobile, Reliance Communications, Tata DoCoMo, Tata Indicom, Uninor, Videocon, Virgin Mobile, T24, and Vodafone.
Plan Name Plan 399Monthly Rental (Rs.) Rs 399Activation charges/fees (Rs.)
Rs 250 PEF charges (Refund will be Rs. 50 in 6th bill and Rs. 100 each in subsequent two bills
Free AirTime(FAT) You have to opt for 12 !-plan packs in multiples of: 100 Mins. Local !-Pack; 90 Mins. STD !-Pack; 135MB 3G !-Pack; 250MB 2G !-Pack; 350 L/N SMS !-Pack; 6 Mins. US/Can/UK-Fixed ISD !-Pack; 40 OG Mins. Roaming !-Pack
Voice Call tariffs (Rs. Per Min)LocalIdea to Idea 50pIdea to Other Mobile 50pIdea to Fixed Line 50pSTDIdea to Idea 50pIdea to Other Mobile 50pIdea to Fixed Line 50pSMSLocal 50pSTD 50pISD 5Roaming (On Idea Network)Incoming 75pLocal Outgoing Rs 1STD Outgoing Rs 1.5SMS (Local/ STD/ ISD) 1/1.5/5
Plan 199
Plan Name ! Plan 199Monthly Rental (Rs.)
Rs 199
Activation charges/fees (Rs.)
Rs 250 PEF charges (Refund will be Rs. 50 in 6th bill and Rs. 100 each in subsequent two bills
Free AirTime(FAT) You have to opt for 4 !-plan packs in multiples of: 100 Mins. Local !-Pack; 90 Mins. STD !-Pack; 135MB 3G !-Pack; 250MB 2G !-Pack; 350 L/N SMS !-Pack; 6 Mins. US/Can/UK-Fixed ISD !-Pack; 40 OG Mins. Roaming !-Pack
Other Discounts - SMS -Data -Voice Call tariffs (Rs. Per Min)LocalIdea to Idea 50pIdea to Other Mobile
50p
Idea to Fixed Line 50pSTDIdea to Idea 50pIdea to Other Mobile
50p
Idea to Fixed Line 50pSMSLocal 50pSTD 50pISD 5Roaming (On Idea Network)Incoming 75pLocal Outgoing Rs 1STD Outgoing Rs 1.5SMS (Local/ STD/ ISD)
1/1.5/5
Plan 299
Plan Name ! Plan 299Monthly Rental (Rs.)
Rs 299
Activation charges/fees (Rs.)
Rs 250 PEF charges (Refund will be Rs. 50 in 6th bill and Rs. 100 each in subsequent two bills
Free AirTime(FAT)
You have to opt for 8 !-plan packs in multiples of: 100 Mins. Local !-Pack; 90 Mins. STD !-Pack; 135MB 3G !-Pack; 250MB 2G !-Pack; 350 L/N SMS !-Pack; 6 Mins. US/Can/UK-Fixed ISD !-Pack; 40 OG Mins. Roaming !-Pack
Other Discounts - SMS -Data -Voice Call tariffs (Rs. Per Min)LocalIdea to Idea 50pIdea to Other Mobile
50p
Idea to Fixed Line
50p
STDIdea to Idea 50pIdea to Other Mobile
50p
Idea to Fixed Line
50p
SMSLocal 50pSTD 50pISD 5Roaming (On Idea Network)Incoming 75pLocal Outgoing Rs 1STD Outgoing Rs 1.5SMS (Local/ 1/1.5/5
STD/ ISD)
Plan 999Plan Name ! Plan 999Monthly Rental (Rs.) Rs 999Activation charges/fees (Rs.)
Rs 250 PEF charges (Refund will be Rs. 50 in 6th bill and Rs. 100 each in subsequent two bills
Free AirTime(FAT) You have to opt for 50 !-plan packs in multiples of: 100 Mins. Local !-Pack; 90 Mins. STD !-Pack; 135MB 3G !-Pack; 250MB 2G !-Pack; 350 L/N SMS !-Pack; 6 Mins. US/Can/UK-Fixed ISD !-Pack; 40 OG Mins. Roaming !-Pack
Other Discounts - SMS -Data -Voice Call tariffs (Rs. Per Min)LocalIdea to Idea 50pIdea to Other Mobile 50pIdea to Fixed Line 50pSTDIdea to Idea 50pIdea to Other Mobile 50pIdea to Fixed Line 50pSMSLocal 50pSTD 50pISD 5Roaming (On Idea Network)Incoming 75pLocal Outgoing Rs 1STD Outgoing Rs 1.5SMS (Local/ STD/ ISD)
1/1.5/5
999 Unlimited Local and STD
Plan Name 999 Unlimited Local and STDMonthly Rental (Rs.) 999Activation charges/fees (Rs.) NARefundable security Deposit (Rs.)
500
Free AirTime(FAT) Unlimited Local and STD Mobile Minutes free every month
Other Discounts - SMS 500 L/N SMSData NAVoice Call tariffs (Rs. Per Min)LocalIdea to Idea 0p/minIdea to Other Mobile 0p/minIdea to Fixed Line 50p/minSTDIdea to Idea 0p/minIdea to Other Mobile 0p/minIdea to Fixed Line 50p/minSMSLocal 30pSTD 50pISD Rs. 5Roaming (On Idea Network)Incoming 75p/minLocal Outgoing Rs. 1/minSTD Outgoing Rs. 1.5/minSMS (Local/ STD/ ISD) 1/1.5/5
Idea Buffer Plans
Idea 899 Plan
Plan Name Idea 899 PlanMonthly Rental (Rs.) Rs. 899Activation charges/fees (Rs.)
NA
Refundable security Deposit (Rs.)
Rs.500
Free AirTime(FAT) 4000 Local / STD mobile mins + 1000 Roaming Mobile Minutes
Other Discounts SMS 450 Local / National SMS free every monthData NAVoice Call tariffs (Rs. Per Min)LocalIdea to Idea 30pIdea to Other Mobile 30pIdea to Fixed Line 40pSTDIdea to Idea 50pIdea to Other Mobile 50pIdea to Fixed Line 50pSMSLocal Rs. 0.3STD Rs. 0.4ISD Rs. 5.0Roaming (on idea network)Incoming 75pLocal Outgoing Re. 1STD Outgoing Rs. 1.5SMS (Local/ STD/ ISD) 1/1.5/5
Per Minute Plans
RTP-FR
Plan Name RTP-FRMonthly Rental (Rs.) 399Activation charges/fees (Rs.) 99Refundable security Deposit (Rs.) 300Free AirTime(FAT) NAOther Discounts - SMS NAData NAVoice Call tariffs (Rs. Per Min)LocalIdea to Idea Rs. 1/minIdea to Other Mobile Rs. 1/minIdea to Fixed Line Rs. 1/minSTDIdea to Idea Rs. 1.5/minIdea to Other Mobile Rs. 1.5/minIdea to Fixed Line Rs. 1.5/minSMSLocal Rs. 1STD Rs. 1.5ISD Rs. 5Roaming (on idea network)Incoming FreeLocal Outgoing Rs. 1/minSTD Outgoing Rs. 1.5/minSMS (Local/ STD/ ISD) 1/1.5/5
Per Second Plans
POST 225 PSB Plan
Plan Name POST 225 PSB PlanMonthly Rental (Rs.) 225Activation charges/fees (Rs.) 99Refundable security Deposit (Rs.) 300Free AirTime(FAT) 36000 Local Mobile Seconds FreeOther Discounts SMS 200 Local & National SMS FreeData NAVoice Call tariffs (Rs. Per Sec)LocalIdea to Idea 1p/2secIdea to Other Mobile 1p/2secIdea to Fixed Line 1p/2secSTDIdea to Idea 1p/secIdea to Other Mobile 1p/secIdea to Fixed Line 1p/secSMSLocal 30pSTD 50pISD Rs. 5Roaming (on idea network)Incoming 1p/secLocal Outgoing 1p/secSTD Outgoing 1p/secSMS (Local/ STD/ ISD) Local - 1/STD - 1.5/ISD - 5
Plan Name 3G_Combo_NBS_899Monthly Rental (Rs.) 899Activation charges/fees (Rs.)
NIL
Refundable security Deposit 500Free AirTime(FAT) 2000 Local + STD Mobile MinsOther Discounts SMS 1000 Local + National SMS Data 2 GB 3G Data with NBS Limit Rs.
1000 (Overage 1p/10kb)Voice Call tariffs (Rs. Per Min)LocalIdea to Idea 50pIdea to Other Mobile 50pIdea to Fixed Line 75pSTDIdea to Idea 50pIdea to Other Mobile 50pIdea to Fixed Line 75pSMSLocal Rs. 0.5STD Rs. 0.5ISD Rs. 5.0Roaming (on idea network)Incoming Rs. 0.75Local Outgoing Re.1STD Outgoing 1.50SMS (Local/ STD/ ISD) Local - 1/STD - 1.5/ISD - 5
3G_Combo_NBS_299Plan Name 3G_Combo_NBS_299Monthly Rental (Rs.) 299Activation charges/fees (Rs.)
99
Refundable security Deposit (Rs.)
300
Free AirTime(FAT) 450 Local Mobile MinsOther Discounts SMS 300 Local SMS Data 300 MB 3G Data with NBS Limit Rs. 1000
(Overage 4p/10kb)Voice Call tariffs (Rs. Per Min)LocalIdea to Idea 50pIdea to Other Mobile 50pIdea to Fixed Line 75pSTDIdea to Idea 50pIdea to Other Mobile 50pIdea to Fixed Line 75pSMSLocal Rs. 0.5STD Rs. 0.5ISD Rs. 5.0Roaming (on idea network)Incoming Rs. 0.75Local Outgoing Re.1STD Outgoing Rs.1.50SMS (Local/ STD/ ISD) Local - 1/STD - 1.5/ISD - 5DataData rates post free entitlementNBS Limit
PrepaidA range of prepaid plans to suit your needs. Discover prepaid options to control your spends. Choose from Extra talk time offers, Full Talktime Vouchers, Top-up Vouchers, Special Tariff Vouchers, Combo Vouchers and Plan Vouchers. Roaming options, mobile internet offerings that always keep you connected and the kind of network coverage that you can count upon anywhere.
Startup Kit
Get a head start! The perfect Startup kit for your Idea
SUK 15SUK Start-up KitMRP (Rs.) 15.00Talktime (Rs.) 0.00Service Tax (Rs.) 1.65Validity 180 days ^ Tariff PlansCall Type Destination Tariff under Home CircleVoice Local Onnet 2 p/ sec
Local Offnet Mobile 2 p/ secLocal Fixed 2 p/ secSTD Onnet 2.5 p/ secSTD Offnet Mobile 2.5 p/ secSTD Fixed 2.5 p/ sec
Video Local Onnet 2p/secLocal Offnet Mobile 2p/secLocal Fixed NASTD Onnet 2p/secSTD Offnet Mobile 2p/secSTD Fixed NA
Business Enterprise SolutionsIntroducing Ideas that transform your business. Explore our comprehensive range of business enterprise solutions. Choose from our Voice, Connectivity and Location based services.
Idea Conferencing SolutionIdea ConCall is a simple, convenient & cost-effective audio conferencing service. This service allows multiple people at different geographical locations to enagage in a conference call in their own virtual meeting room.
Key Features Idea offers following business features which are beneficial to Enterprises Solution offered on cloud based architecture, thereby reducing any CAPEX
investments Comprehensive Online Administrator Dashboard for real-time, enterprise-
wide conference visibility Comprehensive Online Web-controls for Conference Host Customised greeting message to guest during login Free Recording Feature Web based reporting module 24x7 after sales support Listen only feature for press/Investor conferences
Typical Use Cases Client meeting Sales and marketing call Project management calls Contract negotiations Investor conference
Field Force Automation SolutionIdea Field Automation (FFA) is a mobile CRM Tool that helps to speed up and streamline all phases of business from prospecting, lead management, sales tracking, stock, services and order management.
Key Advantages to Enteprises Pay as use model Work while on the move Field staff empowement Incresed efficiency & productivity Faster customer Response Improved decision making
Key Features Idea offers following business feature which are beneficial to Enterprises
Solution offered on cloud based architecture, thereby reducing any CAPEX investments.
Solution Available on both GPRS and USSD channels. SMS and email alert management module Integration with Enterprise CRM/ERP through API's. Web based reporting module.
Typical Use Cases Sales order management Collection agencies Customer servicing Senior management , CXO etc
Work Force Tracking SolutionsIdea Work Force Tracking solution is location based service which helps Enterprises with large remote workers to optimally manage their work force for better productivity and performance.
Solution is based on advance Cell ID technology and service is compatible with all makes of GSM handsets from basic GSM phone to smart phone fitted with Idea SIM.
Key Advantages to Enterprises NO Capex investment on handsets/devices Reduced travel expenses Low employee turnover Faster customer response Increased efficiency & productivity
Key Features Idea offers following business features which are beneficial to Enterprises Handset agnostics and works on all types of handsets. Completely web based and no plug in/application to be downloaded onto PC
and works with various WINDOWS OS SMS and email alert management module Web based reporting module Solution works on advanced Cell ID technology and doesn’t consume
GPRS/SMS channel which results in higher battery life.Typical Use Cases
Collection agencies Courier agencies for collection/delivery Private Security agencies White goods Servicing companies Inter Street Fleet tracking companies
