1

IDEA CELLULARPRESENTED BY:-

ANKUR SRIVASTAVA B-45SANKALP AGARWAL F-4

RAGHAVI RANGARAJAN F-32PRIYANKA BHATIA F-31

2

COMPANY PROFILE

Idea is an Indian mobile network provider based in Mumbai.

It was founded in 1995. Pan-India GSM operator. 3rd Largest operator. 182 million subscriber.

3

IDEA’S-Mission

“We will delight our customers while meeting their individual communication needs anytime anywhere”We survive because of our customers

4

MANAGEMENT BODYName Designation

Mr. Kumar Mangalam Birla Chairman

Mr. Rajashree Birla Non-Executive Director

Mr. Arun Thiagarajan Independent Director

Mr. Gian Prakash Gupta Independent Director

Mr. Mohan Gyani Independent Director

Ms. Tarjani Vakkil Independent Director

Mr. Biswajit A. Subramnjan Non-Executive Director

Mr. M.R. Prasanna Non-Executive Director

Mr. Saurabh Misra Non-Executive Director

Mr. Sanjeev Aga Managing Director

5

SERVICES PROVIDED•Music Messaging with background tones.• Email service and voice portal.• Prepaid service• Postpaid service• Internet packs- 2G, 3G & 4G•VAS•Online Facilities

6

SUBSCRIBER BASE•Delhi- 60,13,531•Madhya Pradesh- 1.9 crore•Maharashtra- 2.1 crore•Kerala- 99,22,334•Uttar Pradesh(E)- 1crore•Gujarat- 1.1 crore• Punjab- 63,27,993

7%23%

25%12%

12%

13% 8%

SUBSCRIBER BASE

DELHI MADHYA PRADESH MAHARASHTRAKERALA UTTAR PRADESH GUJARATPUNJAB

7

INDUSTRY ANALYSISINDUSTRY SIZE OF TELECOMMUNICATION

• 3rd largest Telecommunication Network Worldwide• 2nd largest in Asia• Contributions by both Private and

Public Sector• High Growth of the Industry

8

PLAYERS IN INDIAN TELECOM INDUSTRY

State owned companies Private Indian owned companies Foreign invested companies

Vodafone o Airtel o Idea Cellular o Tata docomo o BSNL o MTNL o Reliance

9

MARKET STRUCTURE

10

MARKET SHARE IN THE WIRELINE SUBSCRIBER

MTNL13.48%

Bharti13.06%

Tata6.51%

Reliance4.48%

Quadrant0.87%Vodafone

0.31%

Sistema0.22%

BSNL61.07%

MARKET SHARE

MTNL Bharti Tata Reliance Quadrant Vodafone Sistema BSNL

11

MARKET SHARE IN THE WIRELESS SUBSCRIBERS

Reliance; 11.14%

Aircel; 8.48%

BSNL; 7.96%

Tata; 6.32%Telewings; 4.89%

Sistema; 0.90%

Videocon; 0.76%MTNL; 0.36%

Quadrant; 0.28%Bharti; 23.51%

Vodafone; 18.96%

Idea; 16.44%

MARKET SHARE

Reliance Aircel BSNL Tata Telewings SistemaVideocon MTNL Quadrant Bharti Vodafone Idea

12

CHANGING MARKET SCENARIO

• Increase in telephone subscribers in India from 1006.96 million to 1022.61 million• Growth of 1.55% over previous quarter• Increase in Tele density in India :-

1. Urban - 149.70 million to 153.49 million2. Rural - 48.66 million to 48.76 million

• Increase in Internet subscription from 319.42 million to 324.95 million • Growth of 1.73% over previous quarter

13

MARKET POSITION OF IDEA CELLULAR

14

IDEA’S PERFORMANCE• Revenue growth is twice the industry growth rate• Third largest wireless operator in India• Revenue market share of 14.4% (up by 1.1% since the

previous year)• Profits have increased from 24.5% in the previous year to

26.1% in the current year• 113 million customers in India currently

15

SWOT ANALYSIS OF IDEA• Strengths

1. Latest technology being offered at faster pace

2. Cheap rates3. Awareness among people

• Weaknesses1. Market is regulated by Government

bodies.2. Wide scales of consumer churn in

this sector.

16

•Opportunities1. Vast untapped rural population 2. Language independent services3. Infrastructure equipment cost is down

• Threats1. MNP has added further pressure on operators to retain

customers2. Price war – ARPU is falling.

17

MAJOR COMPETITORS

• Vodafone

• Airtel• Tata docomo

• BSNL• MTNL• Reliance

18

MOST ECONOMICAL SERVICE PROVIDER

The cheapest service provider according to the customers :

IDEA32%

Vodafone19%

Airtel7%

MTNL7%

Reliance7%

Aircel26%

NO response3%

19

MOST SELLING CONNECTIONThe most selling service provider according to the customers is :

Airtel55%Vodafone

22%

Idea15%

Aircel5%

Reliance1%

MTNL1%

20

CONSUMER’S PERCEPTION

21

IDEA’S ADVERTISEMENTS

20%

32%

36%

12%

Idea users: Perception

Boring Innovative Appealing Funny

23%

29%

44%

4%

Non Idea users: Perception

Boring Innovative Appealing Funny

Conclusion: Positive response

22

ADVERTISING CAMPAIGNS• Education Campaign• Caste war Campaign• For the people, by the people• Taj Campaign•Walk and Talk•Get Idea• ‘No ullu banoing’ campaign•Delhi nahi rukegi

23

BRAND ROLE: IMPORTANCE

67%

33%

Non Idea users

Yes No

22%

78%

Idea Users

No

24

CHOICE ASPECTS

Innovative Economical Reliable

52%

33%

15%

Consumer Aspects

25

CONSUMER’S MIND

Bad Network Economical 3G/4G Tag Lines Good Plans

14%

38%

14%

26%

8%

First thing which hits the consumer

26

THANK YOU