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HOW DO YOU SPUR IDEA GENERATION?

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Generating

• Generating ideas from individuals

• Generating ideas from challenges

• Generating ideas within a structure

Developing

• “Digging deeper” to see which

ideas make sense• Determining

which ideas to pursue

Communicating

• Reaching out to individuals and

stakeholders who will make idea

come true

Actualizing

• Executing on the idea

• The Design Process : Innovation -> Development -> Actualization• How Innovation Happens

• It’s the birth of an idea to the actualization of an idea• It’s bringing an idea to life

Idea Life Cycle Elements

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oNeed Problem IdentificationoCustomers asked about needs, problems, and ideas. New product ideas are based on customer feedback

oAttribute ListeningoList all attributes of an product and decide how it can be put to other uses, minimized, magnified, substituted, rearranged, etc.

oBrainstormingoGroup creativity based on techniques by Alex Osborn The idea is to generate as many ideas with no evaluation.

oSyneticsoOrganized idea generation with a idea committee to review ideas, that are written, organized, and evaluated.

o Others – Experimenting, Forced Relationships, Morphological Analysis, etc.

Traditional Idea Generating Methods

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o Shares innovation across the organization and around the worldo 85,000 employees across 60 countrieso Share technologies/ best practices across 40 business units and 30 research labs around the world.

o Foster organic growth through innovationo Allows employees to take 15% of their time to innovateo Invests in new innovation by employeeso Creates a culture of innovation

o Rewards Innovationo Community Prestige and Recognitiono Compensation and Perkso Technical achievement programs

oCircle of Technical Excellence & Innovation, Genesis Grants Program and the Carlton Society.

Corporate Innovation – 3M

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o Share Everything!o Share technologies across divisionso Feed ideas across divisions

oTime Off to Innovate!oInnovation Time Off up to 20% to work on new ideas

o Resources to Innovateo Innovation spaces and community areas across Google

o Rewards Innovationo Support new ideas with team and recognitiono Provide financial incentives for new initiatives (stock options)

Corporate Innovation - Google

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Modern Day Innovation happens at Hackathons

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o PurposeoGive developers, designers, and entrepreneurs the chance to pitch app ideasoForm teams to build a prototype of their appoPresent to our hackathon judges for a chance win

oLasts between a day and a week in length (often over a weekend)

o Includes individuals with technical backgroundo Computer programmers, graphic designers, interface designers, managers, etc.

o Typically have a focuso Programming Language or a application or a specific subject

o Deliverable: Pitch to judges and audience the app/business idea

Hackathon

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Start with one or more presentations about the event

Participants suggest ideas and form teamsBased on individual interests and skills.

Begin main work of the Hackathon – coding and defining a businessCan last from several hours to several daysCoders and Developers build prototype for appDevelop a business case for the initiative

Demo follows at the end of the HackathonEach group presents their results and demos prototypeWinner is usually announced by judgesPossibility of rewards, the judges are usually made up of peers and colleagues in the field. Such prizes are sometimes a substantial amount of money; a social gaming hackathon at the TechCrunch Disrupt conference offered $250,000 in funding to the winners.[1]

Hackathon - Structure

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Startup Weekends

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o Startup Weekend is a non profit organization registered in the US

o An intense weekend initiative to start a startupo Typically armed with pizza, Coke, and caffeine – teams put together a business

oSimilar concept to a Hackathon

o Business ideas can come from individuals from all walks of life o Technical, management, marketing, etc. can all pitch a startup idea

o 54-hour structured program in which…o Individuals pitch ideas on a Friday evening and form teamso By Sunday evening, teams present a prototype of product and business plano Teams are judged based on the viability of the business case

Startup Weekend Purpose and Structure

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o Communityo Yammer – A Chance for Softtek Associates to share ideas with each other

o Hackathons (with individuals from all departments!)o Quarterly Hackathons at each of Softtek’s main locations

o Repositoryo A repository of all development initiatives within Softtek on the Collaboration page

o Listening, Learning, Talking, Growingo Webinars and Learning sessions

o Gusto A chance to enter an idea – any idea that furthers Innoventures’ goals in Enterprise Software!

Innoventures Idea Generation

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Q&A