In Idea Generation, participants will explore the idea generation process in teams as they workthrough word association and problem identication.

Together, teams will create a new product or service concept and develop their idea using the 5 P’sof marketing. Teams then pitch their ideas to the group as a whole.

Participants will:

Create a product or service concept.

Gain experience writing and delivering pitches.

Gain awareness of and develop entrepreneurial skills, such as creativity, problem solving, critical thinking, leadership, teamwork, creativity and communication.

(Grades 4-12)Idea Generation