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MARCOM STRATEGY OF IDEA Cellular

Presented by,ALOK PRATAP SINGH

M.B.A(Final Year)

0936370004

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MARCOM STRATEGY

Marcom (sometimes spelled "marcomm") is an abbreviation for"marketing communications." Marcom is targeted interaction withcustomers and prospects using one or more media, such as directmail, newspapers and magazines television, radio, billboards,

telemarketing, and the Internet. A marketing communicationscampaign may use a single approach, but more frequentlycombines several.

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Title Of The Study

MARCOM STRATEGY OFIDEA CELLULAR

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Objective of the study

qTo make a understanding about the Company IDEA CELLULAR LTD.

qTo make a understanding about the product and services which they providing.

qTo know the marketing communication strategy of the IDEA CELLULAR LTD.

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SCOPE oF THE STUDY

To know about the customer base of the IDEACELLULAR.

To know the growth of the company in last years.

To know how to reach the target customer in the most perfect way.

To create a better understanding about the company and their product.

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LIMITATION OF THE STUDY

This study is done in the few area like lucknow Raibariely. Thats why it will notgive the clear picture of the thinking of mobile subscriber about the company and itsproducts.

Limited database and short time span for the project.

Lack of professional approach since researcher are student.

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METHODOLOGY

The purpose of methodology is to describe the process involved in research work.This includes the overall research design, data collection method, the field surveyand the analysis of data.

For our project we did a small survey based on the 50 people in the Alwal,Lothkunta and few more area of Secunderabad.

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MARKETING COMMUNICATION

STRATEGY ADOPTED BY THE IDEATV Commercials Radio Websites Brand Endorsement Print media Out door billboards

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Q: 2 .) From whom you come to know about this?A) Family B) Colleague C) FriendsD) Advertisement

Interpretation: Advertisement is played a important role to spread the awareness.Whereas other medium are also helped.

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Q:3 Any time you used the serviceA) Always B) Most of the time C) Sometimes D) Not

at all

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Q:4 Did you liked that services?

A) Highly Satisfied B) Satisfied C) Neither satisfied nor

dissatisfied D) Dissatisfied E) Highly dissatisfied

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Q:5 Are you aware about the different products of the idea

cellular

A) Yes B.) No

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Q:6 .) From where you come to know about the product line ofidea cellular.A) Family B) Colleague C) Friends

D) Advertisement

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Q:7 If from Advertisement, then how would you rate that

advertisementA) Very good B.) Good C.) Neither good nor bad D.) Bad

E.) Very Bad

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Q:8 Did you think that it was effective enough to communicatethe message?A.) yes B.) No

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Q: 10 Any suggestion which you want to suggest to the company toimprove the advertisement or marketing communication effort?

Most of the subscriber suggested that the advertisement wasgood enough to communicate the message but lastly the service

provided by idea will work. So, there is need to improve thecoverage of Idea .

And other suggestion which given by the subscriber that theyliked Abhishek Bacchan more as Brand Ambassador for IDEA.

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FINDING AND SUGGESTION:

People are known to the IDEA CELLULAR LTD. and itsproducts.

Advertisement is good that means marketing communication is

good.

Subscriber are not very much satisfied with the service. So,there is need to improve the coverage.

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CONCLUSION:

Communication strategy of idea is very good because most ofthe person are well known about the idea and its product. Beingvery new company in telecom industry, people still havingsome hesitation to go for it. And other reason that the

subscribers are not opting for this is that competitors of idea arevery much powerful in communicating as well as providing theservice.

And one thing which come into the focus is that BrandAmbassador is also a key part to get the attention from thesubscriber because most of the people told that they likedAbhishek Bacchan more than Sariya Saran.

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What an idea ?

THANK

YOU!

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Idea can change your life

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