8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

1/20

Presented By:-Shrishti dohare

Ideal consumer behavior on Eco

Friendly Products & Organic Cotton

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

2/20

Contents Objective

Research methodology Introduction- Eco friendly

Importance of Eco friendly products

Recycle & Reuse of textiles

Organic cotton Reasons for organic cotton production

Consumer behavior on eco friendly products

Case study

Variables that drive choices

Variables related to organic cotton

Hypothesis

References

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

3/20

ObjectivePrimary objective

Mapping the awareness of availability and acceptability oforganic cotton

Secondary objective

To study the consumer behavior and choices for eco friendlyproducts and organic cotton.

To identify the consumer profile who are willing to pay morefor eco friendly products and organic cotton.

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

4/20

Research Methodology &

Sampling Design

Research type- Exploratory and Descriptive research

Data type- Secondary

Data sources- Books, research paper, internet websites

No. of samples- 50 approx.

Age group- >= 25yrs

Location- Jodhpur

Income- Minimum Rs. 15000 per Month

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

5/20

Introduction- Eco Friendly

Eco-friendly literally means earth-friendly or not harmful to theenvironment.

This term most commonly refers to products that contribute to

green living or practices that help conserve resources like water

and energy.

Eco-friendly products also prevent contributions to air, water andland pollution.

Many organizations, corporations, and municipalities have begun

to increasingly adopt eco friendly aspects into their day-to-day

operations and product offerings.

Examples of eco friendly operations may include reducing orredesigning packaging to lessen landfill impacts, recycling

materials left-over from the manufacturing process.

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

6/20

Some Eco friendly Products

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

7/20

Importance of Eco friendly

products

The devastating effect of harmful gases, non-biodegradable

plastics, dangerous gases which not only pollutes the environment

but also causes respiratory problems in human beings.

Due to this polluted water and air there is a danger of complete

extinction of various rare species of animals and birds.

Not only that there is also a change in the global warming of the

earth, which increases the earths temperature, which in turn

causes the green house effect.

There are lots and lots of harmful effects of plastics, chemicals,

non biodegradable items, which is the main reason for us to start

using Eco friendly products as soon as possible.

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

8/20

Recycle & Reuse of a textile

Eco friendly, Green, Organic, Sustainable are the variety of termsused to tap the rapidly growing desire among consumers to buy

something that causes as little harm to the environment as

possible.

Reuse means extending the 'life' or repurposing an item rather than

discarding or throwing it away. Reuse creates less air and water pollution than making a new item

or recycling.

Recycling means taking materials from products we have finished

using and making brand new products with them.

Great quilts and patchwork can be made from piecesof recycled material. Large pieces of fabric such as

curtains or covers may offer enough material for a

whole outfit.

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

9/20

Organic Cotton

Organic cotton is grown using methods and materials that have alow impact on the environment.

It is grown and processed without toxic chemicals that can be

absorbed easily when in contact with the user's skin.

Production is not simply an elimination of fertilizers and

insecticides but it is a complete production system, which requiresequally sound knowledge of cotton production practices.

Organic cotton production requires careful planning so as to

realize optimum yield.

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

10/20

Reason for organic cotton

production

Concern for environment

Concern for family health

Lifestyle

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

11/20

Some organic cotton products

Shirts Trousers

Undergarments

Baby wear

Bathrobes

Towels

Denims

Bed sheet

Napkins

Diapers Cottonseed oil

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

12/20

Consumer behavior on eco

friendly products

Consumers growing concern for the environment andenvironment related issues are driving businesses across the globe

to offer a wide range of eco friendly products from fashion, cars to

gadgets.

Businesses that offer products which are designed and

manufactured with an environmental marketing mix have a

strategic competitive advantage.

Environmental or ecological issues are of importance to

consumers who are environmentally conscious when making a

purchase.

Increasing environmental concerns and awareness of eco-friendlyproducts among consumers have resulted in their green buying

behavior.

In India, it is reported that consumers are still easy prey to high

tech products and as such, the market for eco-friendly products is

yet to become mainstream.

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

13/20

Casestudy:

Some companies have chosen to fully convert to organic cottonfor all their products.

Other companies, especially ones that produce a large amount of

cotton apparel, reacted to the difficulties in the organic cotton

market of the 1990s.

Blending bales of raw cotton before spinning ensures a consistentlevel of quality throughout the yarn.

Blending of different levels of quality (i.e. strength or length) can

help achieve a specified, acceptable quality level for yarns.

This approach to increasing quality is used in both organic and

conventional yarns and requires a certain amount of the fiber be ofa high enough quality in order to meet the level of quality needed

for spinning.

Organic yarn spinners can have problems when there is

insufficient organic cotton fiber available at a high enough quality

to counteract the problems created by low quality fiber.

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

14/20

Organic cotton has the same quality fluctuations across crops asconventional cotton, there is just so much less of it that any drop

in quality becomes significant to overall quality levels.

By blending small amounts of organic cotton (3-10%) with

conventional cotton, producers could achieve several goals.

For example, in 2005, Nike would need 120 million pounds(60,000 tons) of organic cotton to produce only 100% organic

cotton products . Finally, producing 100% organic apparel

products requires costly adjustments to production, while blending

organic cotton into all products is a small but reasonable starting

point for reducing the environmental impact of the apparel

lifecycle.

Source:

http://krex.kstate.edu/dspace/bitstream/2097/150/1/Gwendol

ynHustvedt2006.pdf

http://krex.kstate.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.kstate.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.kstate.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.kstate.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdf

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

15/20

Variables that drive choices

Value

Knowledge

Needs & Motivation

Attitudes

Demographic

Intentions

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

16/20

Variables related to organic cotton

Demographic

Environmental concern

Attitude

Self identity

Skepticism of environmental products

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

17/20

Hypothesis

H1: People who value the environment will have a greaterintention to pay more for and will be more likely to purchase

environmentally products.

H2: People who have more knowledge about the environment

will have a greater intention to pay more for and will be more

likely to purchase environmentally products.

H3: Respondents who make greater use of organic cotton content

to determine purchase intentions will not differ in their

demographic characteristics from respondents who make lesser

use of the product attribute.

H4: Respondents who make greater use of organic cotton contentto determine purchase intentions will not differ in their

psychographic characteristics from respondents who make lesser

use of the product attribute.

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

18/20

References

http://www.mfp.com/eco-friendly/ http://www.informationbible.com/article-eco-friendly-products-

7815.html

http://chillibreeze.in/rate-articles-get-your-writing-

rated/miscellaneous/importance-of-eco-friendly-products/

http://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.html

http://www.greenngood.com/categories/NA-Green-and-Good-

Women/cid-CU00029899.aspx

http://www.ecoindia.com/products/

http://www.mfp.com/eco-friendly/http://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.ecoindia.com/products/http://www.ecoindia.com/products/http://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.mfp.com/eco-friendly/http://www.mfp.com/eco-friendly/http://www.mfp.com/eco-friendly/http://www.mfp.com/eco-friendly/

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

19/20

www.techno-preneur.net/information-desk/.../Reuse

-Textiles

.pdf http://www.indiantextilejournal.com/articles/FAdetails.asp?id=64

4

http://ccsenet.org/journal/index.php/ijbm/article/view/10821

http://www.sbaer.uca.edu/research/acme/2005/04.pdf

http://krex.k-state.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.p

df

http://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.indiantextilejournal.com/articles/FAdetails.asp?id=644http://www.indiantextilejournal.com/articles/FAdetails.asp?id=644http://ccsenet.org/journal/index.php/ijbm/article/view/10821http://www.sbaer.uca.edu/research/acme/2005/04.pdfhttp://krex.k-state.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.k-state.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.k-state.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.k-state.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.k-state.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.k-state.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.k-state.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://www.sbaer.uca.edu/research/acme/2005/04.pdfhttp://ccsenet.org/journal/index.php/ijbm/article/view/10821http://www.indiantextilejournal.com/articles/FAdetails.asp?id=644http://www.indiantextilejournal.com/articles/FAdetails.asp?id=644http://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdfhttp://www.techno-preneur.net/information-desk/.../Reuse-Textiles.pdf

8/2/2019 Ideal Consumer Behavior on Eco Friendly Products & - Copy

20/20

Thankyou