Date post: | 06-Apr-2018 |
Category: |
Documents |
Upload: | consorzio-tecnoimprese |
View: | 216 times |
Download: | 0 times |
of 12
8/3/2019 IDEAnewsletter_nov2011
1/12www.ideaelectronics.com I
ADEC - South AricaAssciatin Distributrs Eectrnic Cmpnents
ARDEC - RussiaAutnmus Register Distributrs Eectrnic Cmpnents
ASSODEL - ItalyAssciazine Nazinae Frnitri Eettrnica
CEDA - ChinaChina Eectrnics Distributr Aiance
ECAANZ - AustraliaEectrnic Cmpnents AssciatinAustraia and New Zeaand
ECSN - United KingdomEectrnic Cmpnents Suppy Netwrk
ELCINA - IndiaEectrnic Industries Assciatin India
FBDI - GermanyFachverband der Baueemente Distributin
FEDELEC - TunisiaTunisian Federatin Eectricand Eectrnic Industries
SE - Sweden The Swedish Eectrnics Trade Assciatins
JEpIA - JaanJapan Eectrnic Prducts Imprters Assciatin
NEDA - United StatesNatina Eectrnic Distributrs Assciatin
SpDEI - FranceSyndicat Pressinne de a Distributinen Eectrnique Industriee
Down in the(Bookings)Delta
November 2011
MAY2011
N dubt, the ast 2 years were quite eventu r
the Eurpean cmpnents industry and specicay
distributin.
2009 started with the market jumping int an abyss,
created by the nance market disaster 2008/2009,
ny t be wed in 2010 by the steepest upturn in
recent histry, with 53% grwth the semicnductr
distributin market in Eurpe r that year. S, the
expectatins r 2011 at the beginning the year were
cautiusy ptimistic. What wed was a buish grwthunti May 2011, supprted by acatin ears ater the
Japanese earthquake.
In the rst ha 2011, the industry grew again int
dube gures, 23% t be exact, r the semicnductr
distributin industry (IP&E nt ar behind).
But it seems that specicay distributin-assciated
industry segments ike industria autmatin and the
autmtive sectr expanded their inventries ver-
prprtinay, just t nd ut that the ramicatins
the Japanese natura disaster were much smaer than
expected. Nw ha the market has t much inventry
and has therere naturay stepped n the brakes
regarding new rders.The cncusin is that a huge prtin the current
slowdown is an inventory correction that shud end
by the end caendar year 2011, and that in 2012 we
can k rward t anther rund at east mderate
grwth. But what about the other part o the slow-down?
The consumer and the world economy at large?
As we have seen in the ast crisis, the cmpnents market
has arrived in the rea wrd. With 2/3 the tta market
vaue cnsumed by cnsumer-type prducts (phnes,
cmputers, tabets, game cnses etc.), it is cear that
it is nt the investment gds cyces that are driving the
market behaviur but the cnsumers, wh act n dierent
principes, with this eect: cyces are much shrter and
much mre dependent n the vera market ecnmics.
What current actors are there which could inuence
both directly and indirectly the components market?The
Eur crisis, gba ecnmic swdwn, ears infatin
(Eurpe, US, China), natura disasters (rst Japan, then
Thaiand), the US debt, an verheated grwth in the ast
18 mnths. It reads ike the pt r the erfect storm.
But hw much these wi reay take eect? Nt even
the experts can te, but taking essns rm 2009, at eastthat much is cear when n ne knws what is cming,
there wi be mre cautin ging rward - which adds t
the inventry crrectin (it is nt quite cear where ese
excess inventry sits beside custmers; it cud be that
ASSOCIATIONS
i i i li i l i
INTE N TI N L
E LE T N I S
SU LIE S
e lect r on ics f o r u
l i i
r i
i i i r i i
r ci i i
r i i r
I i l i i il i i i
INTERNATIoNAl DISTRIBUTIoN oF ElECTRoNICS ASSoCIATIoN
federatIon
Year XXII n 3 - 2011
News IDEA
by Georg Steinberger
Chairman DMASS & President FBDi
www.fbdi.de
Distribution-associatedindustry segments like industrialautomation and the automotive
sector expanded their inventoriesover-proportionally
Adam Fletcher
Chairman of IDEA
Just to remind readers.I you would like to have theoriginal graphics
used in this article just email to the IDEA [email protected]
The IDEA statistics are taken rom actualbookings and billings returns made by a substantialpercentage o the electronic component distributorsin Europe, including all the major distributiongroups. Their sales represent Circa 70% o the totalEuropean distribution market so the trends shownare truly representative.
II - CEDA, Executive Meetingtakes place in Xian, China
IV - Q3 2011, the market hasclearly slowed across Europe!
VI - The South African market,an overview
VII - Dear original equipmentmanufacturer
VII - Solid State Lightingmarket (forecast)
VIII - Strong september drives3Q11 Connector Industrygrowth
X - Forecasting 2012: reasonsto be cheerful
XII - Building on Fortronicsuccess!
http://www.fbdi.de/http://www.fbdi.de/8/3/2019 IDEAnewsletter_nov2011
2/12www.ideaelectronics.com
China Electronics Distributor
Alliance (CEDA) has successuy
cmpeted the CEDA West China
Meeting inXian, the capita city Shaanxi
prvince. This meeting cused n heping
CEDA members t expre West Chinas
market demand and t devep the crrect
emerging market strategies r West China.
CEDA executives netwrked with Shaanxi
prvince and Xian municipa gvernment
cias, tp eectrnics manuacturers and
research institutes t discuss cabratin
in the eectrnics suppy chain. It tk
pace at the China Eectrnic (Xian) Fair,
the argest ranchise eectrnics techngy
shw in China.
CEDA executives rm Arrw Asia, Avnet,
WPG, Future Eectrnics, Muser, TTI,
RS Cmpnents, Cmtech, SZCEAC,
Hnestar, AsiaCm, Mrnsun, lierda,
Zetrn, letd attended the meeting.
Invited by CEDA t meet industry suppy
chain giants incuded eaders Shaaxin
prvinces Industry and Inrmatin
Techngy Bureau, Xian CEC High Tech
Park, Xian Internatina Harbur Service
and Shaanxi Eectrnics Institutin.
As invited were tp ca eectrnics
manuacturers, incuding Xian Industry
Autmatin and Cntr System Cmpany,
Shaanxi Pwer Fan Cmpany, Shaanxi
Eectrnics Techngy research institutes,
Xian Pwer Eectrnics Techngy
research institutes, Xian N.205 research
institute, Xian Jiatng University Kai-Yuan
Grup, and Xian Feiyu Eectric Cmpany.
Chen Wen Hai, Vice President o theChina Electronic Appliance Corporation
(CEAC), expained t CEDA executives
hw techngy cmpanies address
their marketing strategies and gave a
presentatin at CEF Xian. They visited
CEDA members bths incuding TTI/
Muser, Cmtech, CE-Pwer, letd, Taiy
Yuden and Sunrd Inc.
Lou Qing Jian, Vice Governor o Shaanxi
Province, addressed his pening speech
at CEF Xian and nted that the Chinese
eectrnics industrys restructuring and
recatin is bringing huge pprtunities
t state-run cmpanies and research
institutes, driving techngica innvatin
in deense, industry and civi prduct
devepment. He encurages the
technica cabratin suppiers and
manuacturers t use cmpimentary
resurces and devep west Chinas suppy
chain tgether.
Electronics component distribution has
seen ast and diversifed development in
China which enables China to become
truly part o the worldwide electronics
supply chain. The Ministry o Industry and
Inormation Technology values electronics
technology distribution service sector and
supports CEDA development, said Chen.
Mi Ji Rong, Bureau Chie o the Shaanxi
Province Industry and Inormation
Technology and Sotware Sector, attended
the CEDA dinner and intrduced key
industry gures Shaanxi prvince.
Shaanxi reached RMB 75 biin (US$
12 biin) revenue rm eectrnics saes
ast year, cntributed t by 400+ majr
state-run tp eectrnics manuacturers
and research institutes. Shaanxi has strng
resurces and capacities in technica
innvatin and high-end manuacturing
activities. Phtnic and Internet industry
are rapidy deveping in the prvinces.Huawei Technology and ZTE Cor
have buit research centers in Xian. IC and
cmpnent design and manuacturing are
as strengths the prvince that can
News
I E I L
ELE I
LIE
II
cmpnents suppiers buid a Wrk-in-
Prgress inventry as we, which expains
the sti reativey high utiisatin rate
waer abs).
one big and t date incacuabe actr
is the Eurpean autmtive industry,
accunting r a huge prtin the
Eurpean (even wrse: German)
cmpnents cnsumptin. Chasing
ne recrd ater the next r sme time,
specicay in China, the expectatins
r 2012 purprtedy have becme very
mderate which cud ead t a steep
drp in rders (actring in the high
inventry eves cmpnents). Itay,France and Germany wi nt ike this
scenari...
Ceary, the market demand des
nt vanish vernight. Therere the
exaggerated swdwn in bkings wi
ease ut sn, but a decine in demand
wi inevitaby ead t a swer recvery
the bkings at a wer eve.
In ther wrds, the tw recrd years 2010
and 2011 (mainy due t the strng rstha) wi stand r sme time. Aready,
king at the situatin in Western
Euroe, mre roduction is eaving
shre (specicay big custmers).
The exceptins are Germany and its
Eastern neighburs, wh in the meantime
accunt r ver 50% the distributin
market, and grwing. Here, the
prductin base remains stabe; hwever,
the market is extremey cmpetitive.
Ging rward, neither GDP nr the tta
cmpnents market, nr the distributin
market expectatins are very ptimistic.
Market research in the cmpnents
business ike Electronic Outlook expect
2011 t be negative aready (-0.8%
gbay, -3.8% r Eurpe).This is nt ging t happen r the
distributin sectr, at east nt r the
semicnductr part. Even under the
wrst circumstances in Q4/2011 (ets
say minus 20%) the distributin market wi
grw at east singe-digit in 2011, setting
a new recrd year. 2012 then has t dea
with such a high cmparisn basis.As the rst ha 2011 bied recrd
resuts, yu can cacuate r yurse what
mst prbaby wi happen rm January t
June 2012.
What are the key messages going
orward? Eurpe is a mature eectrnics
market that mst certainy wi ace
varius chaenges, endgenus and
exgenus. The cmpetitive strength in
varius industry segments is enrmus
but specicay Western Eurpe has stits manuacturing edge and is dwn t its
bare bnes.
Design yes, design infuence yes, but
ca manuacturing decining, market
utk very mderate. As t be actred
in - the eectrnics industry in Eurpe
has dicuties in nding empyees
in the yunger generatins. What is
nt erded by the cst cutters, wh
cntinue t deprive Eurpe meaningumanuacturing structures, wi be et with
a wrkrce in the ate 40s, eary 50s, with
very ew successrs in sight.
The current chaenges the industry are
a mere refectin what is ging n in
sciety in genera. N miraces are waiting
t happen t change this. What has been
st des nt cme back, and new ideas
need t ead t new business that can be
cmpetitivey manuactured here.
The remaining wrd market eaders that
Eurpe have are nt the big cngmerates
but the innvative sma and medium
sized cmpanies that cincidentay are
distributin custmers. And new wrd
market eaders rm Eurpe wi cme rm
there as we.
The distribution industry has t nd
ways t hep this business growth -
with techngy, engineering supprt,
marketing, services and, yes, as suppychain services that we prvide better
than anyne. Hwever, the seeds need t
cme rm smene ese - Gvernments,
innvatrs, pineers, and entrepreneurs.
When no one knowswhat is coming, therewill be more caution
going orward
by Amy Wang
CEDA
www.cedachina.org
CEDA, Executive
Meeting takes placein Xian, China
http://www.cedachina.org/http://www.cedachina.org/8/3/2019 IDEAnewsletter_nov2011
3/12www.ideaelectronics.com
ce is t be sited in CNT Netwrks and
CoC and Michae liu, PhD is eected the
rst secretary genera CEDA.
CEDA has been ully supported by ECIA/
NEDA (Electronic Component Industry
Association/National Electronic Distribution
Association), and IDEA (International
Distribution o Electronics Association).
They opened resources to help CEDAs
development, saidAmy Wang, VP o
COC and CNT Networks, addressing
thanks t the internatina cunter-parties
that heped CEDAs devepment.
CEDA is representing ranchised
distributrs in China with the missin
enhancing executive netwrking,
prtecting distributrs benets,
estabishing distributin businessreguatins, sharing market inteigence,
driving eectrnics cmpnent suppy chain
devepment, and prmting new vaues
the ranchised distributin service mde.
When the Chinese gvernment drives
prductin-service chain devepment in
the natin, CEDA wi ensure that incentives
r eectrnics cmpnent distributin
peratins are transerred rm the
techngy service chain, trading service
chain, gistic service chain and nancia
service chain.
We thank Shaanxi province and Xian
municipality government, or support
in hosting the CEDA West Meeting
and bringing in executive networking
opportunities to seek new business
collaboration, liu said. CEDA will bring
in an eective supply chain service to
west China and drive West China-made
components to world market.
back up CEDA members businesses.
Xian CEC Industry Park can provide
the best acilities and services to CEDA
members to set up business hubs and
develop the West China market, said
Lin Bin, VP o Xian CEC Industry Park, a
subsidiary China Eectrnic Crpratin,
as a mther cmpany CEAC. CEDAis deveping strategies t everage ca
resurces r CEDA members.
Mark Burr-Lonnon, VP o Mouser, spke
n beha exhibitrs and TTI/Muser.
West China is important to the electronics
industry. I hope its new product
development activities can be developed
as well as Europe and North America.
Muser, a CEDA member, red ut a
arge exhibitin bth at CEF Xian in a
strategica mve t the west China market.
We organized the CEDA West China
Meeting during CEF Xian time so that
executives can observe technical and
market trends at CEF, and promote
ranchise and catalog service at one
stop,said Michael Liu, PhD, CEO o
CNT Networks. CEDA arranged executive
meetings t netwrk with the members
ca tp eectrnics manuacturers and
research institutes during the shw perid.
The meeting as discussed and agreed
the CEDA missin, rganizatin structure
and artices prpsed by the preparatry
ce CEAC, CNT Netwrks and China
outk Cnsuting (CoC). The meeting
as agreed that the aiances secretary
This CEDA meeting reached the wing
agreements:
1 A unding members are CEDA bard
members;2 The meeting appinted Michae liu
as secretary genera CEDA and
secretary ce t be sited in CNT
Netwrks/China outk Cnsuting;
3 During the start-up perid, CEDA
wi adpt a fat structure incuding
a Chairman and Executive Bard
Members t best use members
resurces.
4 The secretary genera wi ensure jb
descriptins are prduces ang with
recmmendatins r Chairman andexecutive bard members, and revise
the CEDA Artice r bard members;
5 New CEDA members wi be recruited
by the secretary and detais sent t
executive bard members t apprve
every mnth. The apprva is carried
ut using an eectrnics/nine t
t be deveped by CNT Netwrks at
www.cedachina.org;
6 T devep msty distributr
membership. Cmpnent suppiers
aready amng the members wi
remain;
7 Muser and TTI t have tw separate
seats in the bard;
8 The secretary t w up Shenzhen
custmers and seek sutins (Dec 31,
2011);
9 The secretary t w up ECIA t
understand authrized distributr
inventry nine isting system and get
input CEDA (Dec 31, 2011);
10The secretary t prpse a custmer
credit reerra ramewrk CEDA
members t share credit experiences
(Dec 31, 2011);
11The secretary t prpse a CEDA
brandname prmtin pan r the
bard (Dec 31, 2011);
12 China DTAM and distributin statistica
wrk wi be nt be part the 2011
pan. It wi be re-discussed when the
CEDA rganizatin is in pace.
News
I E I L
ELE I
LIE
III
CEDA has beenully supported byECIA and IDEA
About CEDA
About ChinaElectronic Fair
About Cntronics.com
About 52solution.com
About China
Outlook Consulting
CEDA is a nn-prt rganizatinthat deivers service t eectrnics
cmpnent distributrs and reatedparties with u supprt rminternatina cunter-parties andthe Chinese gvernment.
China Electronics Fair (CEF) wasunded in 1964, and is endrsedby bth the Ministry Industry andInrmatin Techngy and theMinistry Cmmerce. CEF runsthree catins annuay, Shenzhen
in Apri, Shanghai in Nvemberand West China/in August (rtatingbetween Chengdu and Xian) Ithsts 150,000 key visitrs annuay.
Cntronics.com is an interactivenine patrm r engineers tbetter design circuits, seect theright cmpnents and deivertimey appicatin sutins. It hepsengineers t design circuitry thatenabes better IC perrmance.
52solution.com is a speciaizedsutin centers-based websitethat prvides system architectneeded technica resurces rR&D engineers. It heps engineerst earn the sutins in ht apps,share experiences, and imprveeciency thrugh webinars, techvides, tech artices, iteraturedwnad, sampe request, andnine rums,etc.
China Outlook Consultingenabes business executives internatina semicnductr andcmpnent suppier/distributrs tdevep better business strategiesr the Chinese market thrughthe China eoutk newsetter andcustmer research services.
amy Wng
rssing th Ceda mting
http://www.connectorindustry.com/8/3/2019 IDEAnewsletter_nov2011
4/12www.ideaelectronics.com
News
I E I L
ELE I
LIE
V
Q3 2011 - the market has clearly slowed
further across Europe!
by Gary Kibblewhite
www.ideaelectronics.com
It is dicut at the mment t
nd and market researcher r
statistician that is shwing buish
gures r the Wrd markets.
Even the Chinese manuacturing
sectr has swed despite the
underying Chinese GDP sti
grwing at ver 9% pa. This is
refected in ur industry inputs
which shw a sharp sw-dwn in
eectrnic cmpnent rders andsaes acrss Eurpe in Q3.
Graphic T6 bew, this shws the
grwth/decine in quartery saes
r each cuntry cmpared with
the same quarter ast year. Nw
it is ny Nrdic and France that
are sti shwing a margina biings
grwth and a ther regins have
aready experienced a decine.
Hwever, we mustnt rget that
Q3 is aways a bad quarter!!
Secndy Graphic T5 shws that
cumuative ytd bkings r mst
Eurpe have cntinued t drpwhen cmpared with ast year with
a regins drpping rm between
1.5% (UK) t 18.2% (Nrdic).
ECONOMIC
BACKGROUND
Eurstat shws that The eur
area seasnay-adjusted
unempyment rate was up
t 10.2% in September 2011
cmpared with 10.1% in August
2011 and 8% in September ast
We mustnt orgetthat Q3 is alwaysa bad quarter
Only Nordic andFrance are still
showing a marginalbillings growth
year. This is nt gd news ruture manuacturing utput.
The atest Eurpean Industria
prductin gures reeased by
Eurstat n the 12th octber are
r August 2011 and shw that,
cmpared with August 2010,industria prductin increased by
4.3%.
ELECTRONIC
COMpONENT SALES
IN Q3: OVERVIEW
Total components
Graphic T1 shws that, n a
quartery basis, tta biings were
2% dwn n the same quarter
ast year and 11% dwn n Q2.
Fr the secnd quarter running
Just t remind readers. I yuwud ike t have the riginagraphics used in this artice justemai t the IDEA secretary [email protected]
The IDEA statistics are taken rmactua bkings and biings returnsmade by a substantia percentage the eectrnic cmpnentdistributrs in Eurpe, incuding a
the majr distributin grups.Their saes represent Circa 70% the tta Eurpean distributinmarket s the trends shwn aretruy representative.
Q3 2011 TOTAL COMpONENTS TENDENTIAL INDEX BY COUNTRY (Q/QY-1) Graphic T6
ci i i lF r i ri El r ic
INTERNATIONAL
ELECTRONICS
SUPPLIERS
electronics foru
l i i
I r i l i ri iEl c r ic ci i
www.ilctronics.com
Q3 2011 TOTAL COMpONENTS YTD BOOKINGS TREND Graphic T5
www.ilctronics.com
Q3 2011 TOTAL COMpONENTS BOOKING, BILLING & BOOK:BILL RATIOGraphic T1
ci i i lF r i ri El r ic
INTERNATIONAL
ELECTRONICS
SUPPLIERS
electronics f oru
l i i
I r i l i ri iEl c r ic ci i
www.ilctronics.com
Sourc: eurostt
ci i i l
F r i ri El r ic
INTERNATIONAL
ELECTRONICS
SUPPLIERS
electronics f oru
l i i
r i
i i i r i i
r ci i i
r i i r
I r i l i ri i
El c r ic ci i
http://www.ideaelectronics.com/http://www.ideaelectronics.com/8/3/2019 IDEAnewsletter_nov2011
5/12www.ideaelectronics.com
News
I E I L
ELE I
LIE
V
Total bookings and
billings still run abovethe 2009 level
the bk:bi rati is bew 1:1.
It ks ike we are ging t see
the trend we experienced in 2009
happening again!
QUARTERLY SALES BY
pRODUCT FAMILY
Each quarter we k at bth
bking and biing trends by bth
prduct and by market.
Firsty prduct. Breaking the
prduct tta int the main
eements, initiay the argest:
Semiconductors.
Graphic S1 shws that, pst minr
adjustments t shw actua gures
r Itay, we nw have had three
negative bk:bi rati quarters
running. Whist tta bkings and
biings sti run abve the 2009
For the 2nd quarterrunning the total
components book:billratio is below 1:1
t be a pr Q4 biings number.
QUARTERLY SALES
AND ORDERS BY
GEOGRApHIC REGION
Graphic T3 shws that ny the
Nrdic regin shwed a sma
grwth ver the prir quarter but
a ther regins shwed a decine
ver bth the same quarter ast
year and the immediatey prir
quarter.
T add t the misery,graphics
T2 bew cvers bkings trends
cmparing current quarter with the
ast quarter ( Q/Q-1
) and the same
quarter ast year ( Q/QYHevetica
Neue (T1) ). A regins are
shwing a negative.
eve the bkings weakness ks
ike it is ging t ead t a pr
year end.
Passive Components
Graphic P1 cvering Passives
shws a secnd quarter
negative bk:bi ratis with tta
Eurpean bkings and biings
abut the same as Q3 2009.
Electromechanical components
Even emech & ther cmpnents
shwed a decine in bk:bi rati
this quarter eading t what is ikey
Q3 2011 SEMICONDUCTOR BOOKING, BILLING & BOOK:BILL RATIO Graphic T5 Q3 2011 TOTAL COMpONENTS BOOKING TREND Graphic T2
Q3 2011 TOTAL COMpONENTS BILLING TREND Graphic T3
Q3 2011 pASSIVE BOOKING, BILLING & BOOK:BILL RATIO Graphic P1
Q3 2011 E.MECHANICAL BOOKING, BILLING & BOOK:BILL RATIO Graphic E1
ci i i lF r i ri El r ic
INTERNATIONAL
ELECTRONICS
SUPPLIERS
electronics foru
l i i
r i
i i i r i i
r ci i i
r i i r
I r i l i ri iEl c r ic ci i
ci i i l
F r i ri El r ic
INTERNATIONAL
ELECTRONICS
SUPPLIERS
electronics f oru
l i i
r i
i i i r i i
r ci i i
r i i r
I r i l i ri i
El c r ic ci i
ci i i lF r i ri El r ic
INTERNATIONAL
ELECTRONICS
SUPPLIERS
electronics f oru
l i i
r i
i i i r i i
r ci i i
r i i r
I r i l i ri iEl c r ic ci i
ci i i lF r i ri El r ic
INTERNATIONAL
ELECTRONICS
SUPPLIERS
electronics foru
l i i
r i
i i i r i i
r ci i i
r i i r
I r i l i ri iEl c r ic ci i
ci i i lF r i ri El r ic
INTERNATIONAL
ELECTRONICS
SUPPLIERS
electronics foru
l i i
I r i l i ri iEl c r ic ci i
www.ilctronics.com
www.ilctronics.com
www.ilctronics.com
www.ilctronics.com
www.ilctronics.com
http://www.connectorindustry.com/http://www.connectorindustry.com/http://www.connectorindustry.com/http://www.connectorindustry.com/8/3/2019 IDEAnewsletter_nov2011
6/12www.ideaelectronics.com
News
I E I L
ELE I
LIE
VI
distributin channes. ADEC has becme
an imprtant industry rganizatin t
ensure that the eectrnics industry is
prtected within Suth Arica.
ADEC has as strng representatin
at the South African Electronics
Industry Federation (SAEIF) which is
wrking csey with the Deartment of
Trade and Industry t prtect and grw
the eectrnics industry.
one the initiatives where ADEC is very
much invved in is t review current
imprt duties in rder t prmte ca
manuacturing. We have bserved an
aarming trend in recent mnths wherekey R&D and manuacturing cmpanies
are in prcess dwnscaing their
wrkrce with the intend t imprt
cmpete manuactured prducts. Such
activities wi nt ny aect imprts
eectrnic cmpnents negativey, but
it wi as reduce jbs and aect the
ecnmy negativey.
The utk r 2012 is cautius
ptimistic, but a industry payers
incuding gvernment needs t wrk
tgether t ensure that grwth is
sustainabe in the ng term.
Metering are prbaby the tw mst
imprtant actrs which may stimuate
the eectrnics industry in the medium
term. At this stage, nthing is hwever
certain and gvernment and state wned
enterprises such as Eskom wi pay a
majr re in the utcme this grwth.
Risks that we shud be cautius is
the repacement cay manuacturer
prducts with cmpete imprted
prducts r kits. High risk areas areautmtive reated prducts, Set
Tp bxes and eectricity meters.
Many these prducts are currenty
being exprted and it wi be a ss
r the Suth Arican ecnmy i R&D
and manuacturing is reduced. The
eectrnics industry needs t wrk cser
with gvernment t prtect and grw
these industries.
The Suth Arican eectrnics industryhas aways been very innvative and new
ideas shud be appied twards ca
R&D and manuacturing gba trends
such as energy ecient prducts. lED
ighting is a gd exampe sme gd
innvatin which is currenty taking pace
in Suth Arica.
Frm an ADEC perspective, it is
critica that cmpnent distributrs
need t ensure that they cntinue t
add adequate vaue int the suppy
chain which wi make it attractive r
manuacturers t dea thrugh credibe
crreated with SAs grwth 8.1%. The
mre interesting anaysis is t k what
is happening currenty in the US and
Eurpe in rder t specuate what we
can expect in Suth Arica during 2012.
During 2011, US and Eurpean nancia
turbuence wed hard n the hees
the massive earthquake in Japan,
causing imbaances in semicnductr
suppy and demand.
The International Distribution o
Electronics Association (IDEA) has
indicated that there is a biings grwth
between 8% and 12% r Q2 2011
cmpared t Q2 2010 r Eurpean
cuntries. Their statistics indicate that
the Eurpean grwth rate is n a sharp
decine.
Anaysts urther recast that gba
semicnductr saes wi grw a swer
5% in 2012. The gba semicnductrindustry in 2012 cud be impacted by
a number macrecnmic issues,
incuding high unempyment in the
U.S., the nging debt crisis, the dds
a dube-dip U.S. recessin in the
United States and Japan, and the ear
infatin in China, India, and Brazi.
Frm a pure crreatin perspective, we
can expect that the grwth rate 8.1%
cmpnents saes in Suth A rica may
decine t 4% twards the end 2012.
Hwever, we need t k at the Suth
Arican industry t rene this crreatin.
Eectrnic prducts such as smart
phnes, media tabets, mbie PCs, set
tp bxes, lCD TVs, wired netwrks,
industria autmatin, and autmtive
intainment wi be the majr driver
eectrnics saes wrdwide.
Hwever, the Suth Arican industry is
very weak in mst these areas.
There are majr prjects n the hriznwhich may stimuate the grwth the
SA eectrnics industry in the cming tw
years. The Digital Terrestrial Television
switchover prject and Smart
The ast 4 years have been a
rercaster ride r the Suth
Arican eectrnics industry.
Suth Arican imprt statistics (see
attached graph) has shwn that Suth
Arica experienced a signicant decine in
imprts eectrnic cmpnents in 2009
due t the 2008 gba nancia crisis.
During 2010 the SA ecnmy recvered
and eectrnic imprts were n the
increase again. In terms cmpnentsaes, this recvery ny reaized twards
the secnd ha 2010 and cntinued
int 2011.
Accrding t ADEC statistics, the year
n year grwth r eectrnic cmpnents
saes r the 12 mnth perid ending
June 2011 was 8.1%.
The SA eectrnics industry d nt ny
ag gba trends by abut 12 mnths,
but these trends are as dampened
signicanty, which is wecmed in a
recessinary perid.
In rder t determine hw the SA
eectrnics industry is ding cmparedt gba markets we shud be king
sighty back int gba trends. Saes
grwth gba semicnductrs surged
by arund 32% in 2010 which can be
by Kobus Botes
ADEC Chairman
Technical Marketing Manager
Arrow Altech Distribution (Pty) Ltd.
Year on year growthor electronic
components sales or the12 month period endingJune 2011 was 8.1%
The Digital TerrestrialTelevision switchover
project and SmartMetering are probably
the two mostimportant actors
The South African market, an overview
8/3/2019 IDEAnewsletter_nov2011
7/12www.ideaelectronics.com
by Franco MusiariTechnical Director, Assodelwww.assodel.it
and by Silvio BaronchelliPresident of IDEA
Grasping the picture o the solid statelighting market is not an easy job.Firstly because there isnt a defnitivesource o reliable inormation thatcan capture the global lighting marketand secondly because there is a rapidprolieration o new comers. Not toorget that this type o reports typicallyhave a purchase ee that is prohibitiveand when they become accessible they
are usually out o date...
A new reportThere is a new report releasedby McKinsey & Company andcommissioned by Osram: Lightingthe Way: Perspectives on the GlobalLighting Market.
The report takes a broad view othe lighting industry with particularreerence to LED market share. Theinormation have been generatedthrough a survey developed in June 2011with interviews o lighting proessionalsand consumers in the USA, Germany,
Japan, China, Russia, Brazil, and India.Feedback was collected rom morethan 650 respondents representingthe design sector and more than 1,000respondents representing lightingproducts consumers. The report bringsan overview o the global lightingmarket, an evaluation o the impacto LED technology on lighting and anexamination o LED penetration.
the LeD Lighting mArketAccording to the report, the globallighting market will reach a revenuelevel o approximately 110 bllby 2020. Population increases,
urbanization and governmentregulations that avoursenergy efciency measuresare indicated as the keydrivers or this growth.Currently LED technologyis too expensive to becompetitive and able toconquer a wide applicationbase but the expectation thatthe LED costs will decrease ata rate o 30 percent per annumwill accelerate the adoption osuch a technology.
The graph shows that in 2010 theSSL market was worth 7 billion witha 10% market share. The picture isgoing to change drastically by 2016when the market is orecasted to reach40 billion ater a Compound AnnualGrowth Rate o 34% clearly showingthe above mentioned acceleration. Atthis point in time the SSL market shouldgrasp approximately 41% o the totallighting market.
Got at that point the accelerationwill slow and rom 2016 to 2020 theMcKinsey report suggests that theCAGR will drop at the 13% level. Thismeans that in 2020 the SSL marketshould account or 64 billion with 59%o the total market.
the key mArket segmentsIts clear, looking to the graph, thatthe report is taking in considerationthe three main sectors o the lightingmarket: al l, auvl and bacl.
General lighting, which accounts or75% o the total lighting market, isthe main market area or the cominggrowth and the one that will see thegreatest transormation due to LEDs.
In particular the applications inarchitectural lighting are viewed asan area o early adoption because othe incorporation o color control and,as McKinsey reports, will see an 85%market share by 2020.
News
I E I L
ELE I
LIE
VII
needs, the vera iabiity shud reside
with the origina Equipment Manuacturer
wh utimatey decides n his prduct
marketing strategy.
Sme the key questins t answer:
Whatinventorystrategyforwhat
product?
Storingnishedgoods,rawmaterials,
or both?
Whoisaccountablefortheinventory
level?
Howistheinformationmade
available?
Whereisthetransferofriskandtitle
happening?
Ismaterialliabilityclearly
documented?
Istheinventorypricingupdateclearly
owned and defned?
Vendr Managed Inventry is a way
t mitigate risk and psitin inventry
buers at strategic pints in the suppy
chain. As in ur gba ecnmy
suppy chains cmpete mre than
cmpanies, it shud as encurage
suppy chain team-mates t cabrate,
agree strategy and metrics, and share
inrmatin, risk and reward.
Distributrs are uniquey psitined t
depy VMI services r oEMs and their
assciated cntract manuacturers.
They have the abiity t mitigate materia
iabiity with their wide custmer base and
rebaance inventry between the varius
oEM prductin sites.
Inventry is a very pweru and
dangerus asset... as much as is needed
and as itte as pssibe!
W
hen it cmes t inventry
strategy, yu can ee bd
pressure rising acrss exec
teams. Its understandabe as it is
accepting that the wrd is anague,
that cnsumer behaviur des nt
w ve year pans and in a way
answering Edward Lorenzs questin
at the American Assciatin r the
Advancement Science cnerence:
Predictability: Does the Flap o a
Butterys Wings in Brazil Set o a
Tornado in Texas?. Accepting the
cncept a necessary inventry
is accepting rictin in mechanicaprcesses, and its a saer anding in the
rea wrd.
once yu embrace the idea yu need t
take a deep breath and get prepared r
many seepess nights. Inventry prtects
against uncertainties, but as deays the
understanding and impact prbems!
Fr the ean manuacturers, the greatest
maniestatin waste can be und in
unneeded quantities raw materias,
wrk in prgress and nished gds
(Daniel L. Gardner - 2004 - Business &
Economics).
The rst thing t d is reach ut t yur
upstream and dwnstream partners and
ay dwn the undatin yur inventry
strategy.
Inventry shud be seen as the ue, r
better, the xygen the suppy chain. Its
everynes prbem and as it refects the
need t address unpredictabe cnsumer
DearOriginal Equipment
Manufacturer
SSL Market (forecast!)
Is your inventory an accident, a way to address supply chain (in)efciencyor a conscious decision to support your supply chain strategy?
by Pascal Fernandez
Vice president SPDEI
and VP Avnet Velocity
www.spdei.fr
Led Lighting Market By Sector (eur billions)
http://www.assodel.it/http://www.spdei.fr/http://www.connectorindustry.com/http://www.spdei.fr/http://www.assodel.it/8/3/2019 IDEAnewsletter_nov2011
8/12www.ideaelectronics.com
News
I E I L
ELE I
LIE
II
EID NEwS
Eric Schuck has been namedpresident Arrow Euroe, MiddleEast and Africa (EMEA). In this re,Mr. Schuck wi ead the eectrniccmpnents prducts and servicesbusiness r the EMA regin, reprtingdirecty t Peter Kng, president
Arrw Gba Cmpnents.
Avnet Memec annunced itstransrmatin int a verticay aignedand custmer cused business hasawed it t dube its majr accuntbase rm 400 t ver 1000 and tripeits mnthy saes in just ve years.
Fwing the severe fash fdingin Thaiand, the csure manybusinesses in the regin has theptentia t impact the eectrnicssuppy chain. Element14 has createda dedicated nine space at ThaiandFding which wi act as a centrarepsitry r the eectrnics industryn the situatin, whie additinay beinga cnduit r inrmatin fw at thisdicut time
Farnell has aunched an a newdedicated maintenance and prductincatague, eaturing prducts rmver 300 the wrds eading
manuacturers. Cmprising ver 500pages, the new catague bringstgether many prducts ranging rmcnnectrs, cabes, and batteries ttest and measurement equipment,sdering prducts and reays. PremierFarne as annunces a gbaranchise distributin agreementwith Fox Electronics, a speciaist inthe design and suppy requencycntrers.
Mouser Electronics has signed agba distributin agreement withutra-w-pwer RF speciaist NordicSemiconductor, with Toumaz, asuppier in w cst, utraw energywireess teemetry techngies andwith Segger which deiver embeddeddevepment ts t design engineerswrdwide. Muser Eectrnics asannunces the aunch its secndmedica appicatins productKnowledge Center (pKC) training sitedevted t medica therapies. Museras annunces that it is an authrizedgba distributr r the cmpeteprti Natina prducts rm
Texas Instruments (TI).
RS Comonents has wn thelgistics and Distributin operatinsaward at the Eurpean Suppy Chain
Exceence Awards 2011. This awardrecgnises rganisatins in Eurpe thatdemnstrate exceence in their suppychain peratins.
DISTRIBUTION
Source: Electronics Industry Digest
September 2011 bkings
increased +16% ver
September 2010. YTD
bkings are up +5.1%. Sequentiay,
rders increased +3.2% rm August
2011. 3Q11 bkings were up
+6.9% year-ver-year.
September biings increased +16%
rm September 2010, and +9.9%
year-t-date. Sequentiay, saes
increased +7.4% rm August 2011.
3Q11 biings were up +9.1% year-
ver-year.
The September BTB rati was 0.92,
3Q11 was 0.95, and year-t-date is
0.99. The wing charts shw theindustry BTB since octber 2009.
The September bk-t-bi 0.92
is, hwever, the urth cnsecutive
mnth with a bk-t-bi rati ess
than 1.0.
The wing tabes shw the recent
biings histry the cnnectr
industry.
We have achieved 23 cnsecutive
mnths year-ver-year increases
in mnthy biings. order demand
increased in September 2011, but
cntinued saes grwth wi be dicut
t achieve in 4Q11 because
stness in wrd ecnmies.
Regional performanceThe wing tabes shw September
2011 bkings and biings
perrmance by gegraphic regin.
Year-t-date bkings have swed
t singe-digit grwth in Nrth
America, Eurpe, Asia Pacic, and
RoW.
September year-t-date bkings
turned psitive r China at 1.1%.
Japan has imprved t -2.4%.
Year-t-date biings shw dube-
digit grwth in Eurpe and RoW.
Year-t-date biings are singe digits
in a ther regins. Year-t-date
biings in Japan turned psitive t 1%
r the rst time since March 2011.
3Q11 Sales performance
The cnnectr industry shipped
$12,857 miin in 3Q11, up 9.1%
ver 3Q10. This set a new industry
recrd r saes in a quarter.
The third quarter, especiay
September, was much strnger
than we expected. The
autmtive and transprtatin
sectrs were particuary strng.
Teecmmunicatins (mbie devices
and mbie netwrks) and cmputer
sectrs had gd perrmances in
the quarter. Miitary and industria
The third quarter,especially September,
was much strongerthan we expected
The connectorindustry has achievedtwo outstanding years
since the horrifcbusiness conditions
in 2009
by Ron Bishop
Bishop & Associates
www.bishopinc.com
YEAR-TO-YEAR AND CUMULATIVE BILLINGS
pERCENTAGE CHANGE 2009/2010/2011 Table 1
Strong September Drives
3Q11 Connector Industry GrowthCONNECTOR INDUSTRY BOOK-TO-BILL RATIO Figure 1
SEpTEMBER 2011 BOOKINGS Table 2
http://www.bishopinc.com/http://www.bishopinc.com/8/3/2019 IDEAnewsletter_nov2011
9/12www.ideaelectronics.com
decine. This is nt a psitive sign
r uture cnnectr saes because
cnnectr saes csey track the
perrmance semicnductrs.
Eectrnic distributrs are
reprting mid-singe-digit grwth incmpnents and have swed their
rders t cmpnent manuacturers
News
I E I L
ELE I
LIE
IX
We estimate that4Q11 will decline
-5.3% sequentially,but still achieve+3.8% growth
year-over-year
were market aggers. In spite much
pubicized ecnmic wes, Eurpean
cnnectr saes were utstanding.
Much Eurpes cnnectr grwth isdue t a strng autmtive market.
North America connector saes
thrugh September 2011 have grwn
aster than Chinas (7.9% vs. 6.8%).
It has been ver a decade since that
has ccurred.
Euroean connector saes are
up an incredibe 16.5% thrugh
September.
The cnnectr industry has achieved
tw utstanding years since the
hrric business cnditins in 2009.
The wing tabe shws hw the
industry has perrmed ver the past
eeven quarters and ur estimate r
4Q11. We estimate that 4Q11 wi
decine -5.3% sequentiay, but sti
achieve +3.8% grwth year-ver-year.
Outlook 4Q11 and full year
2012
Semicnductr demand has swedand the past tw mnths have
resuted in a year-ver-year saes
CONNECTOR INDUSTRY SALES BY QUARTER Figure 3
CONNECTOR INDUSTRY QUARTERLY SALES YOY % CHANGE Table 3
YEAR-TO-DATE BOOKINGS BY REGION Figure 2
accrdingy. The cnnectr industry
bk-t-bi rati has been bew 1.0
r ur cnsecutive mnths, with
September resuting in a very pr BTB
rati 0.92. With rders swing earier
in the quarter and heavy shipments
in September, the industry backg is
shrinking.
We are experiencing swing demand
r eectrnic prducts. Hwever, we
beieve the key wrd is slowing. We
d nt beieve there is a arge decine
in demand ahead us. Fr exampe,
U.S. GDP grwth 2.5% in the thirdquarter is an encuraging trend that
essens the prbabiity a dube-dip
recessin.
Here is hw we see the next ew
quarters:
4Q11 - Sequentia decine in saes rm
4Q11 in the 5% range. Year-ver-year
grwth rm 4Q10 arund 4%.
1Q12 - Tugh cmparisns t 1Q11.
Cntinued swing demand and the
Chinese New Year resut in sequentia
and year-ver-year decines in the mid-
singe-digits.
2Q12 - Sequentia imprvement in
saes, but a decine in year-ver-year
resuts.
3Q11 + 4Q11 - Gradua imprvement
in saes with bth quarters achieving
sequentia and year-ver-year grwth.
The utk r 2012 is mdest grwth
in the 4% t 6% range.
http://www.connectorindustry.com/http://www.connectorindustry.com/http://www.connectorindustry.com/http://www.connectorindustry.com/8/3/2019 IDEAnewsletter_nov2011
10/12www.ideaelectronics.com
News
I E I L
ELE I
LIE
X
When ptted n a
garithmic scae graph
the gba eectrnic
cmpnents saes revenue nw
csey tracks gba GDP. Tday it
generay appears n the psitive
side the grwth curve because
the pervasive and increasing use eectrnics in daiy ie but his
was nt aways the case.
As itte as a decade ag the
typica gba cyces, driven argey
by advancement in semicnductr
prcess techngies, were
perids very high grwth
wed by a capse wed by
a sw advance twards the next
recvery.
This pattern hwever des nt
appear t be wed by the UK
eectrnic cmpnents markets
and GDP grwth. The UK
eectrnic cmpnents markets
are n track t achieve a grwth
apprximatey 7% in 2011,
cnsidating n what was a
phenmena 26% grwth in 2010,
whist the 2011 UK GDP grwth
is recast at 2% an imprvement
ver the minima grwth in 2010.
Why is this?
Its very hard t justiy using hard
data but anecdta evidence
suggests that the wide breadth
UK based system integratrs in
the aerspace, autmtive medica
and industria markets are actuay
enjying signicanty mre success
in internatina markets than they
are being given credit r.
Statistica inrmatin prvided
by ecsn members indicates that
there has as been an increase
in the saes rm the UK
eectrnic cmpnents, bth
directy by custmers t their
subsidiaries r sub-cntractrs
and by UK based distributrs
in supprt their custmers
in Eastern Eurpe and China.
The same statistica inrmatin
enabes me t estimate that this
trade has been grwing steadiy
ver the ast decade and maynw accunt r 5% t 7% the
UK eectrnic cmpnents saes
revenue. Accrding t UK oEM
custmers the primary reasn r
this activity is t gain cntr ver
the eectrnic cmpnents used
in the bard assemby prcess t
maintain quaity standards, but it
as enabes them t wied much
greater infuence ver suppiers,
pricing and avaiabiity.
So What Is Likely To
Haen in 2012?
A wide crss sectin eectrnic
cmpnents industry eaders
remains sceptica abut the ca
and gba ecnmic prspects.
A very unscientic p ver
150 US executives ast week
reveaed that the verwheming
majrity beieve that were in themidst a W shaped ecnmic
situatin i.e. a urther shrt perid
decine pssiby ng enugh
t be technicay cassied as a
recessin, r at best case l
shaped i.e. a perid itte grwth
r decine. This utcme refected
a simiar p carried ut with the
The UK electroniccomponents markets
are on track toachieve a growth oapproximately 7% in2011, consolidating
on what was aphenomenal 26%growth in 2010
The outlook oremployment in the
electronics industryis not really is not asbad as the problems
in the overall economymay suggest
by Adam Fletcher
Chairman of IDEA and ECSN
www.ecsn-uk.org
Forecasting 2012:
Reasons to Be Cheerful
The outlook or employment in the electronics industry is not
really is not as bad as the problems in the overall economy
may suggest says Adam Fletcher - Chairman at the Electronic
Components Supply Network. As many organisations enter
the fnal stages o their 2012 business planning cycle Fletcher
justifes his optimism by reviewing key data and inormation
sources, but he also shares his concerns that this will continue
to be a low job creation recovery at best, which is likely to
remain an ongoing problem or many developed economies...
http://www.ecsn-uk.org/http://www.ecsn-uk.org/8/3/2019 IDEAnewsletter_nov2011
11/12www.ideaelectronics.com
same grup in 2009, despite the
act that a very bvius V shaped
recvery was taking pace.
Their past experience suggests
that these industry executives
shud reaise that the recvery
amst aways vershts, decines
and then nrmaises. The drpped
tennis ba anagy is ten used
by ecnmists when describing a
recessin: A tennis ba wi aways
bunce back up again; its ny the
timing thats unknwn.
But in the current and very
uncertain ecnmic times thers
have ikened the gba ecnmy
t drpping a fat tba; n
hitting the grund it bunces back,
but nt much! The chaenge r
everybdy is t pump mre air int
the ba s that it bunces back
uy...
Signifcant drags
There are a numbers signicantdrags n UK ecnmic activity;
histricay w eves activity
in the husing market, wer
cnsumer spending as debt is paid
, stubbrny high unempyment
rates and the turbuence created
by the Eur regin currency and
debt crisis, t name just a ew.
These drags are being refected
in wer than nrma cnsumer
cndence eves,which has nw
spread t industria markets with
primary indices ike the Industrial
Purchasing Managers Indexand
CBI Industry Confdence Surveys
drpping bew unity.
These surveys whist very useu
indicatrs d smetimes becme a
se-uing prphecy as they have
the eect ensuring cnsumers
and industriaists becme mre
News
I E I L
ELE I
LIE
XI
Many organisationsnow run rolling 12month orecasts basedon multiple possibleoutcome scenarios,
only frming up theirplans or one or twoquarters at a time
based on the evolvingoutcome
negative. This is particuary true
i visibiity custmer demand in
the suppy netwrk as becmes
bscured. In the eectrniccmpnents industry we have
as had t cpe with the impact
the East Japan Earthquake and
Tsunami and nw serius fding
in Thaiand...
Customer visibility cloudy
but trends still Visible
Frtunatey the eves visibiity
in the eectrnic cmpnents
suppy netwrk, whist nt perect
remain reasnaby gd and wheninked t ast cmmunicatin
and accurate anaysis the
inrmatin, prvide the basis r
gd business panning.
In 2010 the avaiabe capacity
in the eectrnic cmpnents
markets did in sme areas
versht demand as the whe
industry attempted t grab sme
market share.
This ver capacity has, r is in the
prcess , been withdrawn and
as a resut lead-times r mst
cmmdity parts wi return t
4-to-6 weeks (athugh there are
sme specic prduct categries
that are ikey t remain n
extended ead-times).
Fr many UK businesses,
particuary thse in the eectrnics
market it remains very dicut t
recast 12 mnths activity with
any accuracy.
Unrtunatey, recasting remains
a critica business panning area
and ne against which many
rganisatins chse t make
imprtant perating decisins.
The rganisatins wh enjymst success are prbaby thse
wh have made a very signicant
investment in their business
panning prcess, uy invving
their partners up and dwn the
suppy netwrk - its rarey uck!
Many rganisatins nw run
ring 12 mnth recasts based
n mutipe pssibe utcme
scenaris, ny rming up their
pans r ne r tw quarters
at a time based n the evving
utcme.
on beha ur members ecsn is
nw engaging with a wide range
rganisatins in the UK eectrnic
cmpnents suppy netwrk t
try and accuratey recast the
utcme by quarter in 2012.
This prcess wi be cmpete by
the end Nvember when ecsn
shares the inrmatin widey
acrss the eectrnics industry
via the media t prvide sme
assistance in the panning prcess
and industry bench-marking r a.
Whist nt wanting t pre-judge the
ecsn members recast utcme
and assuming that there are n
urther majr natura r unreseen
ecnmic disasters, I wud bevery surprised i ur recast des
nt refect w singe digit grwth
r the UK and Eire eectrnic
cmpnents markets in 2012.
The 2012 utk r thse
individuas and rganisatins in
the UK and Eire eectrnic markets
remains bright. Tdays atest and
greatest new prducts are aready
being redesigned with increased
unctinaity. Hws that r a great
reasn t be cheeru?
Additina inrmatin abut
The Eectrnic Cmpnents
Suppy Netwrk and Adec may be
und at the wing website:
www.ecsn-uk.org with reguar
industry updates avaiabe t a n
the Breaking News pages.
http://www.connectorindustry.com/8/3/2019 IDEAnewsletter_nov2011
12/12
News
I E I L
ELE I
LIE
cur/heat seectin, Therma
management, Driver eectrnics,
optics, light measurement &
panning, Street, buiding, signage
& theatre, light shaping (diuser) &
stware cntr & autmatin
The secnd event wi be nTuesday 26th June 2012 at the
Williams Conference Centre
and wi cver RF & Wireess t
incude RF & Wireess teemetering,
Wireess sensr techngies,
Antenna design, large w-pwer
wireess netwrks, Shrt & ng-
wave wireess techngies.
The third event wi be n Tuesday
October 23rd 2012 (exact date &
precise tpics r this event may
change sighty) at the Wiiams
Fwing the successuaunch Fortronic in the
UK in 2011 a urther three
events are panned t take pace at
the Wiiams F1 Cnerence Centre
near oxrd. Each event incudes
bth wrkshps & technica
seminars and is ree t attendees.
The rst event in 2012 is
schedued t cver lED & lighting
design which wi take pace n
Tuesday the 17th Aril 2012
(exact date & precise tpics r this
event may change sighty) at the
Wiiams Cnerence Centre.
The cntent wi cver lED
Building on Fortronic success!
cnerence centre and cver Pwer
& pwer management. Incuding
Digita cntr, Pwer eciency,
Cntr techniques, Pwer
mdues, Pwer management, &
Pwer techngy innvatin.
A three events wi w the
prven Frtrnic rmat
Fr urther inrmatin n
prgramme cntent and
spnsrship packages pease
cntact:
Chris Osborn
Fortronic UK Director
+44 (0)7824444612 r emai chris@
motiv8uk.com
Further inrmatin can be und at
www.fortronicuk.com
Three moreFortronic design
engineering
workshops forthe UK
IDEA
Fr the ast 20 years the IDEANews has been supprted bythe Trade Assciatins acrssthe Wrd but increasing cstshave ed us t ering a singespnsrship r each urissues. The IDEA Newsetter witherere be Spnsred in utureand thisIssue with spnsrshiprm Bisho & Associatesshwsthe rmat we are using
The spnsr wi have their nameas a spnsr shwn tgetherwith their cmpany g.
They wi as have either netw-cumn r tw singe-cumnadverts per issue.Just t remind yu, the IDEANews is circuated t ver4.000 named individuas in ver3.000 eectrnics cmpanies in10 majr cuntries acrss theWrd.
Sponsorship costs for 2012 are:1 issue: 1.200 (1.050 r $1.700)2 issues: 1.100 (970 r $1.600)per issue
4 issues: 1.000 (880 r $1.400)per issue
Fr mre inrmatin [email protected]
SUppORT
The Fortronic Technical
Forum cncept has been prvenver 5 years events in Itayand is supprted by IDEA, anInternatina assciatin undedin 1987 with the express intentt spread gd practice withinthe gba eectrnic cmpnentindustry.
The Frtrnic TechnicaFrums have been extendedInternatinay in 2010 t Turkey &Tunisia and in June 2011 the rstevent was hed in the UK.
Why Fortronic Forum
1. QUaLItYFrtrnic guarantees thequaity the cntents thecnerences and the rganizatin the whe event.
2. teCHnICaL dIreCtorAn expert the sectr whcrdinates the cnerences andthe speakers.
3. SHare WItH US
A prgram cperatin withthe spnsrs the event t pan,prmte, cmmunicate, veriy theprmtin the event.
4. edUCatIonaLA training seminar t transerdesign cmpetences t theattending technicians.
Fortronic
IDEA NEwSLETTERINTERNATIONAL DISTRIBUTION OF
ELECTRONICS ASSOCIATION
Editor in ChiE: Gay Kbblewe
Editors: Aam lece (UK);
rb Gay (UsA); slv Bacell a
ac Mua (ialy); Lea ne (sveza);
Wlam Zeu (Gemay); Amy Wag (Ca);
PUBLishEr: slv Bacell
intErnAtionAL ProMotion BY: ConsortiUM ELEttriMPEX
PUBLishEd BY: tecmpee scal - Va C. lam, 19 - 20134 Mla - ialy
PrintEd BY: sevz tpgafc Cal Clmb - rme
http://www.fortronicuk.com/http://www.fortronicuk.com/