Gideon Rubin, Chief Marketing Officer Twitter: @gideonrubin

Email: gideon@localmarketlaunch.com

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The Local Ad Market

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Local + Mobile

50%+ of mobile queries have local intent

90% take action as a result

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Local Mobile Search Market Opportunity

22 million businesses in the

United States

25% visible online

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3 Market Forces

The mobile revolution and decentralization of

search

Word-of-mouth has moved online

Death of print "directory advertising

TECHNOLOGICAL SOCIAL ECONOMIC

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3 Market Forces

TECHNOLOGICAL SOCIAL ECONOMIC

192 Million people with smartphones in

the U.S. by 2016

76% of consumers rely on online

reviews before making a purchase

$7.3 billion decline in print yellow page ad

sales since 2007

Tactics in Focus •  Complete Consistent NAPW + Enhanced Data

•  Local Mobile Landing Page

•  Claimed Business Profiles

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BEFORE Data Enhancement  

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Complete Consistent NAPW + Enhanced Data

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AFTER Data Enhancement  

Complete Consistent NAPW + Enhanced Data

Local Mobile Landing Page  

§  Conical URL

§  IP is geo-targeted

§  Local meta data with geotags

§  Location specific content:

•  Link to social & review sites

•  Location map and directions

•  Local coupons or special offers

•  Responsive design for mobile devices

 

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Claimed Business Profiles  

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Importance of Claimed Listings: Improves rankings on that search engine/directory/social site

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Importance of Claimed Listings: Visual Appeal

vs.

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Gideon Rubin - Chief Marketing Officer Linkedin.com/in/gideonrubin

Twitter: @gideonrubin

Facebook.com/LocalMarketLaunch Twitter: @LocalLaunch

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