Ideas2Print3D-Printing by Christoph, Oskar, Georgi, Patrick

2014 Innovation Management Class

lectured by Martin Chyla

How to get your 3D model? – Idea/ Whish

• Need for a special souvenir

How to get your 3D model? – Taking Picture + Upload

• Taking the picture and upload & purchase it mobile or via homepage.

How to get your 3D model? – Processing, Shipping

• Getting the pictures on our server

• Automatic processing into 3D-Model

• 3D-Print

• Shipping to the Customer

Examples

How to get your 3-D model? – Google

• Google for special memories Ideas2Print

Ideas2Print – 3D Bust

Ideas2Print

Who we are…

Oskar: Creative & Product Manager

Christoph: App Development & Printers

Georgi: Customer Relations & Logistics

Patrick: Business Development & Financials

Our Goal: Transforming people’s imaginings in touchable souvenirs

Who we are…

The Link between the average person & the technology of 3D Printing

Easiest and fastest way printing an individual 3D model

Creating an unique personalized memory

Available from anywhere & anytime

Implementation via Apps & webpage

Ideal Customer

•Germans between 15-75 years

• Seeking for special and individual gifts & souvenirs

•Affinity with apps and the internet

•Willing to pay more for something personalized

Market volume

12%

10%

23%

6%8%

8%

33%

Types of gifts

Photo/ Optics

Textile Accessoires

Wellness/ Cosmetics

Celebrations items

Dekoration

Office-Accessoires

Living Accessoires

• Germany: market for presents (10,4 bn€)

• Growing market (5-7%)

• Intended market share in these groups 0,5-1,5 %

• Approx. 100 M € per year in gift industry

IFH Retail Consultants

Business Model

Expenses:

• Var. Production costs:

• 20,-€ per standard bust / 25,- € souvenir

• University printer: 7€/h

• 3D Printer: 2800,-€

• Software: 2,500,-€

Receipts

Final product:

• Price: starting from 39,99€ per standard bust / souvenir

• End 2015: 1000 busts, 350 souvenirs

• Decrease in costs per goods sold by 20-30% in 2 years

• Selling 24/7

Project Plan

Prototyping

Q4 2014

Q1

Launch Homepage

Launch Mobile App

100 PayingCustomers5 k€ turnover

Enter B2B Market

Buying 3D-Printer

Q2 Q3 Q4 Q1 Q2 Q3 Q4

2015 2016

Initial Investment 50 k€

Buying 3D-Printer

Paying Test Customers

4.500 paying customers35 k€ turnover

We are by far the easiest-to-use and fastest way to get you your individual 3D bust or souvenir.

We are Ideas2Print

Appendix

Channel to Customer

• Social Media: Facebook, Twitter, LinkedIn, Pinterest

• Network adds, Blogging

• Sending special offer and discounts to keep customers buying.

Dream Customer

Private Person:

• Using mobile apps

• Mobile and online purchaser

• Looking for individual gifts

Later B2B:

• Individual business client gifts

• Individual Prototyping (Companies, Students)

Technology

• Additive manufactoring

• Digital fabrication (CAD, Slicing,.STL/.AMF data file) / 3D Scanner

• Powder bed and inkjet head 3D printing / Selective laser sintering or melting

• Materials: ceramics, metals, plastics, synthetic resins

• Mobile apps

USP/ Outlook

• Unique combination of 3D Printer and Software for printing individual gifts

• Replica

• Prototypes:

• Architecture

• Engeneering

• B2B Market:

• individual gifts for partners

• Advertisement for POS (statues, busts etc.)