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The webinar will begin at 2:00 PM
All participants are muted to ensure sound quality
Ask questions through the question or chat
windows on the right, or e-mail them to
WELCOME
Webinar ID: 108-957-995
mailto:[email protected]:[email protected]8/10/2019 Ideas42 Webinar - Behavioral Insights and Interventions in Postsecondary Education
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This webinar is being recorded and will beavailable online
All webinar attendees are muted to ensure
sound quality
Ask questions through the question or chat
windows on the right, or e-mail them [email protected]
HOUSEKEEPING
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I. About ideas42
II. ideas42 and Postsecondary Education
III.LaGuardia Community College
IV.San Francisco State University
V. Next Steps
VI. Q&A
WEBINAR OVERVIEW
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I. About ideas42
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Sendhil Mullainathan
Harvard University
Antoinette Schoar
MIT Sloan
Eldar Shafir
Princeton University
board
advisors
affiliates
Todd Rogers
Harvard University
Geoff Cohen
Stanford University
Ben Castleman
University of Virgina
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FOUNDED BY VISIONARY ACADEMICS
WITH GUIDANCE AND SUPPORT
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APPLY ACADEMIC
THEORIES
A deep understandingof human behavior
from research in
behavioral economics
and psychology.
TO HELP MILLIONS
OF PEOPLE
TO SOLVE HARD
PROBLEMS IN:
EducationConsumer Finance
Economic Mobility
Health
Energy Consumption
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FOR AN AMBITIOUS GOAL
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BEHAVIORAL ECONOMICS
Decision Action Outcomes
Choice 1 Action 1 Outcome 1
Choice 2
Choice 3
Choice 4
Action 2
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Focus on context
BE TEACHES US IMPORTANT LESSONS
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BE TEACHES US IMPORTANT LESSONS
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DEFINE DIAGNOSE DESIGN TEST
ACTIONABLE
BOTTLENECKS
SCALABLE
INTERVENTION
DEFINED
PROBLEM
REDEFINE
PROBLEM
FIND ANOTHER
BOTTLENECK
STATED
PROBLEM
DISENTANGLE
PRESUMPTIONS
CAPACITY AND
SCALABILITY
INTERVENTION
CONCEPT
CONTEXT
RECONNAISSANCE
BEHAVIORAL
MAP
HYPOTHESIZED
BOTTLENECKS
POLISH
INTERVENTION
DETERMINE
FEASIBILITY
CLARIFY
OUTCOMES
IDENTIFY
SIDE EFFECTS
ROBUST
EXPERIMENT
ideas42 partner sequential iterative as necessaryconsumer
OUR APPROACH
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II. ideas42
andPostsecondary Education
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Behavioral design has already shown the potential to
improve outcomes in postsecondary education.
(Bettinger, Long, Oreopoulos,
& Sanbonmatsu, 2009)
Financial Aid Access
(Castleman & Page, 2013)
Summer Melt
$7 per student
+3-7% in
college
enrollment
+8% in
college
enrollment
BEHAVIORAL RESEARCH AND POSTSECONDARY ED
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IDEAS42 AND POSTSECONDARY ED
Hosted aConvening
Produced awhite paper
FieldBuilding
Request for
Problems
Two-dayMasterclass
Partner
Selection Selected partners Executed diagnosis
and design process
Assist
Projects
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Improve postsecondary outcomes
POSTSECONDARY ED PROJECTS
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Matriculation
Retention
LAGCC AND SF STATE
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III. LaGuardia Community College(LAGCC)
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2-year community
college in Queens, NYC
Current enrollment:
19,000 students
CUNY system
BACKGROUND
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65% live in Queens (local)
57% born outside the US
163 countries
129 languages
46% Hispanic, 20% Asian,
19% African American
80% of first-time, full
time students on
financial aid
BACKGROUND
Student Body
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Problem Redefined
Students avoid attending
new student orientation.We would like the
administration to design
an orientation that all new
students will attend.
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Students are accepted to
LaGuardia but do notenroll. We want them to
complete the enrollment
process and begin classes.
DEFINE
DEFINE
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BACKGROUND
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rank 1
(highest)
Rank 2-5
(averaged)
Rank 6
(lowest)
Student Registration Outcomes by LAGCC Ranking
Nowhere
Elsewhere
LAGCC
DIAGNOSEDEFINE
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DIAGNOSE
Testing
DIAGNOSEDEFINE
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DIAGNOSE
New
Student
Advising &Registration
DIAGNOSEDEFINE
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Students admitted to LAGCC in Fall 12 & 13
Dont test
anywhere
Dont register
anywhere
Elsewhere
BACKGROUND
6,000
7,000Register
12,000 19,000
DIAGNOSEDEFINE
32,000 13,00044,000
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DIAGNOSE
1. Hassles
2. Lack of studentidentity
3. Non-academic
lives are status quo
4. Aversive stimuliin environment
5. Long enrollmenttime periods
DIAGNOSEDEFINE
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DESIGN REVISED COMMUNICATION
DIAGNOSE DESIGNDEFINE
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DESIGN REVISED COMMUNICATION
DIAGNOSE DESIGNDEFINE
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Hi [#First Name#],
Were excited to welcome you to the LaGuardia family. Here are some ways to
celebrate the start of your LaGuardia college career:
1) Tell us why youre excited to attend
Help us paint a picture of the incoming class by replying to this e-mail with a short
message about why youre attending LaGuardia. Well post your message (with just
your first name) along with your classmates messages on our website.
2) Update Facebook to show that youre a student at LaGuardia
Click Update Info on your profile and add LaGuardia Community College under
Where did you go to college? You can also like us on Facebook to stay on top of
upcoming events and activities.
3) Tweet your great news
Just click here to let everyone know youre coming to LaGuardia this fall. You can
also follow us @LaGuardiaCC to join the conversation.
We look forward to seeing you soon! Congratulations again.
Sincerely,
Loretta CapuanoDirector, Student Information Center
DESIGN NEW COMMUNICATION
DIAGNOSE DESIGNDEFINE
http://www.laguardia.cuny.edu/home/https://www.facebook.com/help/276177272409629https://www.facebook.com/LaGuardiaCChttp://twitter.com/home?status=Excited%20to%20attend%20@LaGuardiaCC%20in%20the%20fall!http://twitter.com/home?status=Excited%20to%20attend%20@LaGuardiaCC%20in%20the%20fall!https://www.facebook.com/LaGuardiaCChttps://www.facebook.com/help/276177272409629http://www.laguardia.cuny.edu/home/8/10/2019 Ideas42 Webinar - Behavioral Insights and Interventions in Postsecondary Education
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Designs are live Approx. 3000 students (Spring 2015)
Students paying attention and acting
E-mail open & click-through rates
Administrative data
Goal:To increase student matriculation
TESTING
DIAGNOSE DESIGN TESTDEFINE
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IV. San Francisco State University(SF State)
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90% of students are from
California
More than 70% of
undergraduate students
represent minority
groups
63% receive financial aid
BACKGROUND
Student Body
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BACKGROUND
At-Risk Groups
Students from
Southern
California
Underrepresented
Minorities
Students with
a Low GPA
San Francisco
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Problem:
Approximately 18% of eligible first-time freshmen fail
to return to SF State for their third semester, wewould like them to continue their enrollment.
DEFINE
DEFINE
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~3,500 FTF in Fall 11
DIAGNOSE ATTRITION BY SEMESTER
Do not return
for Term 2
Do not return
for Term 3
82%95%
DIAGNOSEDEFINE
-5% -12%
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DIAGNOSE STUDENT INTERVIEWS
DIAGNOSEDEFINE
If I didnt know people
from high school,I would be alone.
Out-of-Area Freshman
In high school I had a designated
counselor. At SFSU, I dont even
know who my counselor is.
Freshman Commuter Student
I kept reminding myself that Im
halfway there, why turn backaround?
Fifth-year Senior
Im not stressed about
academics, but Im stressed
about other stuff
Freshman Student
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~3,500 FTF in Fall 11
DIAGNOSE
DIAGNOSEDEFINE
Do not return
for Term 2
Do not return
for Term 3
82%95%
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1: Difficulty getting
involved and feeling partof SF State community
2: Academic,administrative, and
social obstacles
3. Lack of positivefeedback or progress
report
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Design Concept #1:Re-framing Norms
and Narratives
Design Concept #2:Affirmation and
Reminders
DIAGNOSE
DIAGNOSEDEFINE
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DESIGN VIDEO
DIAGNOSE DESIGNDEFINE
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DESIGN VIDEO
DIAGNOSE DESIGNDEFINE
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DESIGN SURVEY DESIGN
DIAGNOSE DESIGNDEFINE
ReinforceKey Messages
Briefly explain a school-related challenge that you
overcame, and how you did it. How did you grow
from that experience?
EncourageAction
One strategy students find useful in the transition to
college is finding ways to get involved on campus.
Please select a type of activity or event youd be
interested in.
ProvideAffirmation
Take this opportunity to send your future self
some advice for the year ahead.
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DESIGN EXAMPLE E-MAIL AND TEXT
Email Text Message
Most SF State first years join
clubs in the 1st few weeks
come to the quad this week,
or check out the full list of
orgs at http://bit.ly/1qyMJyl"
DIAGNOSE DESIGNDEFINE
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Designs are live ~6000 students in Randomized Control Trial
Preliminary Indicators:
- Completion rate of video and survey (95%)
- Email open-rates (>60%)
Goal:Increase retention (enrollment), GPA, Credits
Attempted/Completed
TESTING
DIAGNOSE DESIGN TESTDEFINE
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V. Next Steps
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NEXT STEPS
LAGCC: Intervention live. Tracking results
through 2015.
SF State: Intervention live. Tracking results
through 2015.
Sinclair Community College: Currently
diagnosing the problem. (2014-2015)
Youth Policy Institute: Work will begin in
early 2015.
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VI. Q & A
Q&A
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Q&A
E-mail any remaining questions to
Anthony Barrows
Vice President
Dan Connolly
Associate
LAGCC Project Lead
Lori Knapp
Senior Associate
SF State Project Lead
David Mungua Gmez
Associate
Webinar Organizer
mailto:[email protected]:[email protected]