Argyro KyriakidouSenior Marketing Manager, SDL Language Technologies
Wesley BuddMarketing Executive, SDL Language Technologies
2011 LSP Partner Business Development and Marketing Plan
SDL LSP Partner ConferenceTuesday November 2nd, 2010
Agenda
SDL LSP Partner Program FiguresJoint marketing activities to DateCommercial Benefits and Beta ProgramsThe 2011 Business and Marketing Plan – Interactive session
SDL LSP Partners: by level
LSP Partners – September Total: 167
Premier: 6
Advantage Plus: 35
Associate: 126
Joint activities 2009/ 2010
Objective: Deliver value and tangible benefits to LSP partners
Guest speakers have included: LSP Partners, SDL Technology Product Managers, Common Sense Advisory Board, SDL Senior Management.
Partner Portal: repository of all SDL information in a password protected area
LinkedIn group: online community for LSP Partners to exchange ideas, suggestions, knowledge and info
Press Releases: 14 LSP Partner Press Releases to date since program launch
Commercial Benefits & Beta Programs
Commercial benefits:
Significant discount on SDL Trados Desktop software (20% - 30%) and additional discount on promotion prices.50% discount on SDL Server products30% discount to freelance suppliers 3 - 5 Free SDL Trados licenses for freelancersTechnology referral program
Beta Program Participation:
SDL Trados Studio 2009 beta program: 20 LSP Partner Participants
SDL Server beta program: SDL TM Server 2009, SDL MultiTerm Server 2009 9 LSP Partner Participants
Affinity phase 1 beta program: Available through LSP Partner Advisory Board
Advertising in MultiLingual Computing 2009/ 2010
LSP Partners on sdl.com
Over 30,000 Unique Visitors per week
LSP Partner Sales Referral Scheme
The LSP Partner Referral scheme:
LSP Partners receive commission when referring corporations to purchase SDL Technology
Commission levels:
SDL Desktop licences: 5% commission on value of licence
SDL Server licences: 10% commission on value of licence
SDL Workflow solution licences: 20% commission on value of licence
LSP Partner Sales Referral Scheme
Process:
LSP Partners sends lead to Argyro Kyriakidou Argyro checks our CRM system for lead, if it exists already some element of proof is provided to partnerIf lead does not exist it is then passed on to the relevant SDL sales rep and LSP Partner is notifiedTrack of the lead in the is kept in the opportunity lifecycleWhen deal closes and SDL receives payment from the end customer LSP Partner receives commission on the net sale amount
2011 Business Plan
Some suggestions:
Case studies on technology usageJoint webinarsJointly deciding attendance at industry eventsSponsorship of LSP events, road shows or industry eventsMLC Joint Advertising
