IdeaStorm
Microsoft Office Outlook.lnk Vida KillianManager, IdeaStorm Community
Dell Inc.www.ideastorm.com
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“A company this size is not going to be about a couple of people coming up with ideas.
It’s going to be about millions of people and harnessing the power of those ideas.”
-Michael Dell
People POST ideas for Dell products and services
The community VOTES on ideas (+10 points for each promote and -10 points for each demote)
The popular ideas float to the top via the wisdom of the crowds
Dell responds with Ideas in Action
IDEASTORM – HOW IT WORKS
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OBJECTIVE:
Encourage ideas,feedback, inputand dialogue from customers
RESULTS:
IDEASTORM
– 11,500 ideas generated by the community– 660,000 promotions of ideas– 84,000 comments– 325 ideas Implemented by Dell
www.ideastorm.com
Launched Feb. 2007
OBJECTIVE:
Encourage ideas,feedback, inputand dialogue from employees
RESULTS:
EMPLOYEESTORM
– 4,800 ideas generated by employees– 250,000 promotions of ideas– 22,000 comments– 150 ideas Implemented by Dell
Launched June 2007
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IDEASTORM IDEASA ROUGH BREAKDOWN
~4% INNOVATIVEPossible game changing ideas.
~80% IMPROVEMENTS
• Includes both incremental ideas for next generation products as well as improvements to existing products and services.
• Use existing Ideas Management process to work.
~12% UNUSABLENo action needed.
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IDEAS IMPLEMENTED
CASE STUDY – LATITUDE (AUGUST 2008)COLOR OPTIONSA LITTLE ZING TO BUSINESS LAPTOPS
13.3-INCH DISPLAY COMPACT, BUT BIG ENOUGH TO FIT A FULL-SIZED KEYBOARD UNDERNEATH
eSATA PORT LETS USERS CONNECT EXTERNAL HARD DRIVES AT FAST SPEEDS BACKLIT KEYBOARD
FOR WORKING IN THE DARK
FINGERPRINT READEREXTRA SECURITY APPEASES JITTERY MANAGERS
BETTER BATTERY LIFEUP TO 19 HOURS ON A SINGLE CHARGE
DELL CONFIDENTIAL
KEY LESSONS LEARNEDWITH IDEAS
BE PREPARED FOR THE INITIAL SPIKE OF IDEAS
10Source: http://blogs.salesforce.com/ideas/2008/07/what-should-we.html
Dell received 2,000 ideas in first 2 weeks Community expects immediate response/engagement
PROVIDE REGULAR UPDATES
DELL CONFIDENTIAL 11
Beginning - Updates were sporadic Today - A dedicated blog with updates every 2 weeks
UNDERSTAND EXPECTATIONS AND HOW TO ADDRESS EACH
CustomersExpectations - Positive experience Action taken on ideas Recognition
How to address – Timely feedback Clear status updates Thank you mechanisms
Business PartnersExpectations- Positive experience Executive support Defined process
How to address – Timely/accurate reporting Alignment with strategy Communication support
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PULL
– Engaged Business Partners
– Regularly on site reviewing ideas and comments
– Have Dell Login to the site to engage in conversations
– Provide access to Reporting and Idea Management tool
– They update Central Team on idea status changes
PUSH
– Areas that only want to review top ideas relevant to them.
– Won’t ask – need to be told.
– Provide regular reporting at appropriate time (i.e. – Product Planning cycles)
– Involve with urgent or highly voted ideas that need official response
TWO MODELS FOR IDEA MANAGEMENT
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Can create fields within the tool to turn qualitative info into quantitative data for easier reporting
Utilize the backend of salesforce.com to identify, report on, workflow and manage information
IDEA MANAGEMENT
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NEXT STEPS FOR IDEAS
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• Interact with people where they already are spending time
• Encourage friends to participate on ideas
IDEASTORM EVOLUTION – 2009EXTEND THE REACH OF THE COMMUNITY BY INTEGRATING WITH SOCIAL NETWORKS
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• Topic Specific IdeaStorms
• Dell Social Innovation Competition
• Partnership with University of Texas for ideas to
change the world. $50k prize
• IdeaStorm for Premier Customers
• Solicit input and feedback on the Premier Experience
• IdeaStorm for Healthcare and Life Sciences
• Solicit ideas specific to the Healthcare Industry
• Private IdeaStorms
• Private and secure collaboration opportunity with
Key Corporate Accounts
IDEASTORM EXPANSION – 2009USE THE TECHNOLOGY TO ADDRESS SPECIFIC BUSINESS NEEDS AND INTEREST GROUPS
KEY COORDINATES
www.dell.com/community
www.ideastorm.com