8/3/2019 Ideation Bootcamp Slides 11-15-11

1/31

SoYouHaveaStartupIdea?StartupIdea0on11

@AceLiu@DaveParkerSEA

8/3/2019 Ideation Bootcamp Slides 11-15-11

2/31

Agenda

Whatinvestorslookfor? BigIdeas/BigMarket Businessmodel? 7Rules Example YourTurn

8/3/2019 Ideation Bootcamp Slides 11-15-11

3/31

Dontbeafraidtoshareyouridea!

Ideas dont matter feedback and iteration doYou have more to gain than to loseNobody is going to steal your stupid ideaDont ask an Investor to sign your NDA

8/3/2019 Ideation Bootcamp Slides 11-15-11

4/31

Mostofyou

havebadideas,

anyway.

8/3/2019 Ideation Bootcamp Slides 11-15-11

5/31

Really.

8/3/2019 Ideation Bootcamp Slides 11-15-11

6/31

HowInvestorsSeeYou

BigMarket/BigIdeaTeamthatcanexecuteScalableProductTrac0on

8/3/2019 Ideation Bootcamp Slides 11-15-11

7/31

AboutMarkets?

B2BorB2C Billions $1M Ifyouownthemarkethowbigwouldyourbe Establishedvs.Immature MarketLeadervs.FirstMover Knownorunknown Go-To-Market

8/3/2019 Ideation Bootcamp Slides 11-15-11

8/31

BigIdeas?

Simple Ahaidea Transforma0onalvs.Incremental Changestheworld Changesthemarket EstablishedorNewIdea

8/3/2019 Ideation Bootcamp Slides 11-15-11

9/31

Passion! Ideas! Product

Doesntmakeitagreatbusiness

Execu0on

Company

8/3/2019 Ideation Bootcamp Slides 11-15-11

10/31

13ConsumerModels

8/3/2019 Ideation Bootcamp Slides 11-15-11

11/31

13ConsumerModels

TechCrunchTeardown:13ConsumerInternetBusinessModels(PartI)TheWorldAccordingTo

Carph^p://fndri.com/jEvuYa-StevenCarpenter Media PaidService PhysicalCommerce

Yourideahastofoottoamodel! Benchmarks

8/3/2019 Ideation Bootcamp Slides 11-15-11

12/31

8/3/2019 Ideation Bootcamp Slides 11-15-11

13/31

8/3/2019 Ideation Bootcamp Slides 11-15-11

14/31

Yourexamples

Whatmodelwillyouuse?Howwillyoumodelit

8/3/2019 Ideation Bootcamp Slides 11-15-11

15/31

8/3/2019 Ideation Bootcamp Slides 11-15-11

16/31

7Rules

8/3/2019 Ideation Bootcamp Slides 11-15-11

17/31

7Rules

1. Simpleideaswin2. Youhaveonerevenuestream3. Nameyourcustomer4. Makesomethingexplainable5. Smallmarketssuck6. Mixinsecretsauce7. Beoriginal

8/3/2019 Ideation Bootcamp Slides 11-15-11

18/31

ExplainYourIdea

8/3/2019 Ideation Bootcamp Slides 11-15-11

19/31

I want to develop

to help

(solve a problem)

(with secret sauce)

(a defined offering)

(a target audience)

IdealibsforStartups

8/3/2019 Ideation Bootcamp Slides 11-15-11

20/31

TheOffering

BeSpecific asocialu0lity"vs"anecommercewebsite"

AvoidBuzzwords "mobilesocialCRM"vs"aniPhoneapplica0on"

SkiptheAdjec0vesandSuperla0ves "arevolu0onaryservice"vs"backendsoware"

8/3/2019 Ideation Bootcamp Slides 11-15-11

21/31

TheAudience

Iden0fyDemographics "femaleconsumers"vsnewmothers"

SpecifyYourMarket "ar0stsandmusicians"vs"unsignedalterna0vebands"

ClarifytheBuyer "largebusinesses"vs"purchasingmanagersat

mul0na0onalcompanies"

8/3/2019 Ideation Bootcamp Slides 11-15-11

22/31

TheProblem

Makesureeveryonecanunderstandtheoffering. Hintataviablerevenuemodel.

"finddealsonline"vs"shopforhipbabyproductsatwholesaleprices"

8/3/2019 Ideation Bootcamp Slides 11-15-11

23/31

TheSecretSauce

Explainwhatmakesyourbusinessunique. "faster"vs"withautomatedorderingfordiapersandother

staples

8/3/2019 Ideation Bootcamp Slides 11-15-11

24/31

Workshop

YourTurn!

8/3/2019 Ideation Bootcamp Slides 11-15-11

25/31

I am developing

(solve a problem)

(a target

audience)

(with secret sauce).

(a definedoffering) to help

Step1:Arculate

Step2:Evaluate

Simpleidea? Onerevenuestream?

Idenfiablecustomer? Easilyexplainable?

Largeenoughmarket? Legimatesecretsauce?

Original?

8/3/2019 Ideation Bootcamp Slides 11-15-11

26/31

ThankYou!

8/3/2019 Ideation Bootcamp Slides 11-15-11

27/31

AndyLiu@AceLiu

/AceLiu

InspiredStartup.com

DaveParker@DaveParkerSEA

/DaveParker

ForestTreesBark.com

www.FI.co/join/nwen

Applica0onDeadlineFeb26thSessionStartsMar5th

8/3/2019 Ideation Bootcamp Slides 11-15-11

28/31

FI.co/Join/NWEN

16WeekProgramwithLocalandSVMentors Idea0ontofundraising Officehours/Individualcoaching Mondaynightmeals Costs

$5Applica0onFee/Test $995CourseFee 3.5%ofcompanyintosharedpool(peers,mentorsandFI)

8/3/2019 Ideation Bootcamp Slides 11-15-11

29/31

Mentors

AndyLiu ToddHooper DanSchapiro T.A.McCann RebeccaLovell

8/3/2019 Ideation Bootcamp Slides 11-15-11

30/31

fi.com/join/nwen

Beoneofthefirst1ApplicantsacceptedintotheprogramandreceiveafreeSeasonsPassto

NWENa$249Value

8/3/2019 Ideation Bootcamp Slides 11-15-11

31/31