Date post: | 16-Dec-2015 |
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Ideation Bootcamp
The Founder Institute
http://FI.co/join
GOAL:Develop a winning idea.
CHALLENGE:Everyone has ideas.
REALITY:Ideas don’t matter.
Execution matters.
A Good Idea?
Brainstorm
Evaluate
Research
Kill
Discuss
Step 1: Brainstorm
ANGER
PASSION CURIOSITY
More ideas are better.
Nothing is taboo.
Don’t say, “no,” right away. Keep everything.
idea
ideaidea
idea
idea
idea
idea
idea
idea
idea
idea
Your target is 25 ideas.
Step 2: Evaluate
Do you want to pursue this for 20 years?
IDEAYOU
Never pursue an idea that you don’t love.
You willobsess overyour idea foryears to come.
personality fit
Step 3: Research
Step 4: Discuss
Business to Consumer
• Survey 500+ Consumers• Facebook Advertising• 25+ Interviews
Business to Business
• 20 Domain Experts• 10 Businesses• 3 Letters of Intent
Speak to anyone and everyone that will listen.
Step 5: Kill
25 Ideas
10 Evaluate
5 Research
3 Discuss
1Pursue
1Pursue
Tips
Nobody will steal yourstupid idea.
It’s easy to fall in lovewith a bad idea.
The best ideas complete your own life story.
Exercises
Audience Participation
• What is your idea?
• How does it fit within your life narrative?
• What research have you done?
• How many people have you spoken to?
• Have you genuinely tried to kill the idea?
Thank you!
The Founder Institute
http://FI.co/join