39
IDENTIFY * CHOOSE * PREPARE 1 Thirty-Third District PTA Spring Training June 3, 2017
IDENTIFY * CHOOSE * PREPARE
1 Thirty-Third District PTA Spring Training June 3, 2017
Why Are You Here?
Who is this person? Why should you care?
Who are you?
Gender
Generation
Tech savvy
2 Thirty-Third District PTA Spring Training June 3, 2017
What the Heck is Social Media?
3 Thirty-Third District PTA Spring Training June 3, 2017
Thirty-Third District PTA Spring Training June 3, 2017 4
Reinforce PTA Brand
PTA - Part of a larger organization.
PTA positively impacts the lives of all children and families.
PTA is dynamic, relevant, inclusive, and volunteer powered.
Your visual identity.
Your presence should look like PTA.
Otherwise ask yourself – why PTA?
5 Thirty-Third District PTA Spring Training June 3, 2017
Show your PTA Pride
6 Thirty-Third District PTA Spring Training June 3, 2017
Downloading The PTA logo
To Build Your Own logo use Arial Black (or Bold) font (http://bit.ly/BYOLogo)
Download from CAPTA.org and search for logos (http://bit.ly/PTAlogos)
7 Thirty-Third District PTA Spring Training June 3, 2017
California State PTA Communications 2017 8
QUICK STEPS FOR TWITTER
CHOOSE A PROFILE NAME
ADD IMAGES
COMPLETE YOUR BIO
FOLLOW SOME PEOPLE
I might know some cool people you can follow! https://twitter.com/BradWaller/lists
GET TWEETING
140 character limit #PTA4Kids
• Start a Twitter account if you haven’t already. • Follow @CaliforniaStatePTA, @DiannaMacMommy,
@BradWaller and the CA State PTA BOM • Tweet this:
Now is a great time to join PTA. Believe in our Children, Believe in PTA. #PTA4Kids
Thirty-Third District PTA Spring Training June 3, 2017 17
Increase Awareness and Value of PTA
PTA connects families, schools, and communities.
PTA makes your child’s school a better place – and thereby boosts your child’s education.
PTA brings valuable programs and services to your school.
18 Thirty-Third District PTA Spring Training June 3, 2017
Position PTA as a Thought-Leader in Priority Areas
PTA has a seat at the table when key policy issues at the local, regional, state, and national levels are decided.
Testing requirements
Funding for our schools
PTA is influential and a trusted leader.
PTA was instrumental in passing laws in California that positively affect my child.
19 Thirty-Third District PTA Spring Training June 3, 2017
CAPTA Social Media Strategy Facebook: PTA Internal Communications, primary
audience is PTA Officers.
Twitter: Showcase PTA as a thought leader at the state level, show depth and breadth of PTA, primary audience is education partners, media, policy makers.
Instagram: Similar to Facebook but show more personality of PTA, show what it feels like to be part of PTA.
YouTube and Vimeo: Video hosting and embed links to our website on appropriate pages.
20 Thirty-Third District PTA Spring Training June 3, 2017
Unit Social Media Strategy
Facebook: engage members in a personal way.
Interaction and conversation
Inspiration
Mobilization
Twitter: timely information & announcements.
Meetings
Deadlines
Events
Showing off accomplishments
21 Thirty-Third District PTA Spring Training June 3, 2017
Social Media Issues
Publications/President Approval?
Principal Control?
Who can post?
Who has passwords?
Don’t have time for Twitter?
OK to Post? http://bit.ly/PTAadvocacy
PTA Policy: http://bit.ly/PTAsmPolicy
22 Thirty-Third District PTA Spring Training June 3, 2017
Choose the Best Tool
Facebook is great for a lot of things, but not everything.
Twitter is best for a very few timely alerts and reminders.
Pinterest and Instagram can be great for attracting people and showing off.
YouTube can be great for showing off as well as teaching.
23 Thirty-Third District PTA Spring Training June 3, 2017
Facebook is …
Best for sending people to find information.
Good for organizing people/events.
Good for getting people to spread the word.
OK for timely information.
24 Thirty-Third District PTA Spring Training June 3, 2017
Facebook Tips Assign responsibilities, share tasks, set
more than one administrator.
Share content that relates back to your key messages and communications objective.
Vary your posts.
Engage members, elected officials, school administrators.
Use Facebook Insights.
Set a schedule for posting.
25 Thirty-Third District PTA Spring Training June 3, 2017
5 Reasons for a Facebook Page 1. Remind parents of upcoming events, PTA meetings,
deadlines, etc.
2. Build relationships with key audiences – make the connection feel personal through photos, comments, likes and sharing.
3. Recruit volunteers for events and/or leadership roles.
4. Educate key audiences on how the PTA benefits their children, the school and the community.
5. Discuss important issues and mobilize parents into action.
26 Thirty-Third District PTA Spring Training June 3, 2017
Blocking, Hiding, Deleting
Block, hide and delete posts sparingly.
Foster an open community where people can respectfully share thoughts and opinions.
Take the opportunity to engage in discussion.
Move the conversation offline.
27 Thirty-Third District PTA Spring Training June 3, 2017
More Helpful Hints
Evaluate the “need” to have a PTA presence in all social media sites.
Consider developing a content calendar.
Keep all social media passwords in one place – shared Excel doc or hard copy.
Publicize all your PTA social media.
Web, email, newsletters, Facebook, etc.
28 Thirty-Third District PTA Spring Training June 3, 2017
Tools to Make Life Easier Hootsuite (hootsuite.com) – easily schedule and
manage Twitter and Facebook posts.
WordPress (wordpress.org) – websites that you can update and manage yourself.
MailChimp (mailchimp.com) – free email lists for non-profits.
SurveyMonkey (surveymonkey.com) – free limited simple surveys
Doodle poll (doodle.com) – find a date and time that works for a small group
GroupMe (groupme.com) – free group texting solution for iPhone and Android
29 Thirty-Third District PTA Spring Training June 3, 2017
HootSuite (Limited Free) Monitor Multiple Streams in One Place.
Browse Twitter, Facebook, Instagram, YouTube, etc.
Engage users on Twitter and Facebook.
Message Scheduling.
Post at a set date/time.
Post the same message multiple times.
Basic Analytics.
iOS and Android Apps, Chrome plug-in.
30 Thirty-Third District PTA Spring Training June 3, 2017
Brad Waller
VP Communications, CA State PTA
31 Thirty-Third District PTA Spring Training June 3, 2017
Thirty-Third District PTA Spring Training June 3, 2017 32
Create & Manage Your Page
33 Thirty-Third District PTA Spring Training June 3, 2017
Hootsuite Cheat Sheet HootSuite Tutorial Video - http://tinyurl.com/18r Hootsuite Review - http://tinyurl.com/l2n9h6c HootSuite Review – 5 Reasons to Use HootSuite as Your
Social Media Dashboard - http://tinyurl.com/6a243pc 7 Reasons why you SHOULD use Hootsuite -
http://tinyurl.com/kzatfn7 Good alternative: SocialOomph -
https://www.socialoomph.com/ Schedule Tweets Track Keywords Drafts URL Shortening Multiple Accounts
34 Thirty-Third District PTA Spring Training June 3, 2017
Hootsuite Setup
35 Thirty-Third District PTA Spring Training June 3, 2017
Hootsuite Publisher
36 Thirty-Third District PTA Spring Training June 3, 2017
Hash Tags and Scheduling
37 Thirty-Third District PTA Spring Training June 3, 2017
Choose Date/Time, Shrink URL
38 Thirty-Third District PTA Spring Training June 3, 2017
Confirm and Repeat
39 Thirty-Third District PTA Spring Training June 3, 2017
