IDENTIFY YOURSELF!

It’s About Us Serving You!

REASONS FOR A LOGO

• Identity beyond department name, cooking and serving food

• Professional image• Marketing tool or mechanism• Staff confidence• Customer identification

HOW TO DEVELOP A LOGO

• Factors to consider- Effective - Student Acceptance- Simple - Longevity- Attractive - Professional- Mission - Trademark ?

ALDINE LOGO CREATIONand

TIMELINE

• 2003 – Creation• Graphics Artist• Paper Products• Decision to Trademark• Trademark Attorney• 2007 - Official

LOGO APPLICATION

- Paper/Disposable Products - Menus- Training Materials - Uniforms- Customer Service Program - Business

Cards - Stationary - Website- Cafeteria Artwork - Staffing- Customer Service Program

Artwork Examples

“Tell people what you are

doing so they won’t tell you

what they think you are

doing.”

It’s About Us Serving You!