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Identifying Value in Lean Service Design

Date post: 16-May-2015
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I use the Business Model Canvas as my first step. The nine blocks that make up this canvas provides the organization the necessary structure needed. There is a video explaining how to complete and use the canvas. I apologize for the quality of the video this is the slide deck uploaded for it.
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Page 1: Identifying Value in Lean Service Design

Business901

Page 2: Identifying Value in Lean Service Design
Page 3: Identifying Value in Lean Service Design
Page 4: Identifying Value in Lean Service Design

Identify

Segments

Relations

Opportunity

Value

Define Value

Define Quality

Acquire

Value Gaps

Performance Gaps

Retain

Loyalty

Defection

Monitor

Measures

Outline

Page 5: Identifying Value in Lean Service Design
Page 6: Identifying Value in Lean Service Design
Page 7: Identifying Value in Lean Service Design

www.businessmodelgeneration.com

Page 8: Identifying Value in Lean Service Design

Print a copy of this as large as possible and paste on your wall!

Page 9: Identifying Value in Lean Service Design
Page 10: Identifying Value in Lean Service Design
Page 11: Identifying Value in Lean Service Design

www.businessmodelgeneration.com

Page 12: Identifying Value in Lean Service Design

Customer Segments

Type of Market: Mass Market Niche Market Segmented Diversified Multi-sided Platform

Page 13: Identifying Value in Lean Service Design

Value Proposition

Newness Performance Customization "Getting the Job Done" Design Brand/Status

Price Cost Reduction Risk Reduction Accessibility Convenience/Usability

Characteristics:

Page 14: Identifying Value in Lean Service Design

Channels

Customer Decision Making Process: 1. Awareness - How do we raise awareness about our products and services? 2. Evaluation - How do we help customers evaluate our Value Proposition? 3. Purchase - How do we allow customers to purchase products/services? 4. Delivery - How do we deliver a Value Proposition to customers? 5. After sales - How do we provide post-purchase customer support?

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Customer Relationships

Examples: Personal assistance Dedicated Personal Self-Service Automated Services Communities Co-creation

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Revenue Streams

Types: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising Fixed Pricing: List Price, Product feature dependent, Customer segment dependent, Volume dependent Dynamic Pricing: Negotiation (bargaining), Yield Management, Real-time-Market

Page 17: Identifying Value in Lean Service Design

Key Resources

Types of Resources Physical Human Financial Intellectual (brand, patents, copyrights, data)

Our Customer

Relationships?

Our Revenue

streams?

Our

Distribution

Channels?

Page 18: Identifying Value in Lean Service Design

Key Activities

Our Customer

Relationships?

Categories Production Problem Solving Platform/Network

Our Revenue

streams?

Our

Distribution

Channels?

Page 19: Identifying Value in Lean Service Design

Key Partners

Motivations for Partnerships: Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities

Page 20: Identifying Value in Lean Service Design

Cost Structure

Is your business more: Cost Driven - (leanest structure, low price, maximum automation, extensive outsourcing) Value Driven - (focused on value creation, premium value proposition)

Sample Characteristics:

Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale/scope

Page 21: Identifying Value in Lean Service Design

www.businessmodelgeneration.com

Page 22: Identifying Value in Lean Service Design

Alex Osterwalder

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Our Mission is to bring

Continuous Improvement

to Sales and Marketing.


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