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Identity Handbook

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ELSA Identity Handbook ELSA Design Guidelines
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Page 1: Identity Handbook

ELSA Identity Handbook

ELSA Design Guidelines

Page 2: Identity Handbook

ELSA Identity Handbook� ELSA Identity Handbook �

Table of content

Introduction 5

ELSAlogo–word/figurativemark 7

ELSAlogo–colourversions 9

ELSAlogo–protectedzoneanddeformation 11

Basicbrandcolours 13

Typeface 15

Images 17

ELSAgrid 19

Stationery 23

Stationerygrid 25

Stationaryarrangement 27

Envelopes 29

Corpratedesignsamples 31

Synergymagazine 37

Synergygrid 39

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ELSA Identity Handbook� ELSA Identity Handbook �

Introduction

Introduction

Logos and Corporate Design (CD) Elements are a part of our everyday-life; you cannot walk down a supermarket aisle, open a magazine, drive down the highway or turn on television with-out being pummelled with graphic IDs that send you various messages. We have through time become increasingly aware of the importance of acorporate design. With the growing globali-sation, we find an increasing competition in all areas of busi-ness, even when it comes to associations. It is therefore becom-ing more and more important to be able to identify the different products and using a logo and a specific design is one of the best ways of doing that.

The ELSA CD should be identified with a certain level of qual-ity and image, no matter where a person is on the ELSA map. They have to be able to find our products by our CD. This is what is expected of us, pass the message just by glancing at the ELSA logo, and just associate ELSA as synonymous of success.

When a sponsor is finding the co-operation with one ELSA group so satisfying that they are willing to sponsor another ELSA group, it is vital that the other ELSA groups appear to be from the same organisation and do not work with their own ELSA style, structure or products of ELSA.

It is in everybody’s interest to use and maintain the same and correct ELSA design in every country, in every Local and Na-tional Group, as well as in all marketing materials.

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ELSA Identity Handbook� ELSA Identity Handbook �

Logo

ELSAlogo

ELSA becomes visible with the help of a multitude of publica-tions. What they all have in common is the display of the word/figurative mark – the organisation’s most important identifica-tion marking. The even and straight composition of the word/figurative mark represents the values ELSA members expect from their organi-zation: credibility, confidence and representation.

In this scope, the assembly and organization of the figurative mark (1) and the word mark (2) is fixed and predetermined. The position of the individual elements of the word/figurative mark is defined by the width of the bar in the letter “L” (A). The arrangement of the word mark towards the figurative mark is always centred below.

The name of National and Local ELSA groups stands centered below the word mark wiht an interspace of A.

In both printed and electronic publications, the logo may not be printed or displayed in two colors or in different screens of one color. It should remain in the approved formats and pro-portions.

X

A

A

1

2

GERMANY

X

A

A

1

2

A

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ELSA Identity Handbook� ELSA Identity Handbook �

Logo – alternatives

ELSA-Logocolourversions

The colour versions of the word/figurative marks are specified differently for the fields internet, office and print. In addition to this, there is a variation of different shades of grey for single-colour printing as well as versions in black and white for faxes and special applications.

For printed publications it is imperative to use the EPS-format of the Logo, as it guarantees a clear printing.

There might be a need for further file formats depending on the production technique and the employed office technology.

LogostandardblueThe logo in ELSA blue is the standard logo and is to be used for all coloured publications

LogoinvertedThe inverted, white version of the logo is used when the logo is to be placed against dark backgrounds.

LogogreyThe grey logo is used in order to place emphasis on something or not to dis-tract from important content.

LogoblackThe black logo is used on faxes or master copies (that are to be photo-copied).

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ELSA Identity Handbook10 ELSA Identity Handbook 11

Logo – usage

X

X

X = vertical height l

Protectedzoneanddeformation

A logo needs to be surrounded by an area that is left clear. To be representative, the ELSA logo also needs an expansion space. This clearly defined protected zone is to be respected in all applications. The size of this protected zone is determined by the cap height of the letter L in the ELSA logo and is to be respected for all directions.

All modifications lead to the distortion of the character of the word/figurative mark and are therefore illegitimate. These in-clude in particular irregularities in the typefaces, the omittance of individual parts, the turning and deforming of the word/figurative mark as well as variations in terms of colour.

The logo shall neither be used in connection with any state or national symbols of any country nor be animated in any way.

InappropriateusageoftheELSAlogo

Protectedzone

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ELSA Identity Handbook1� ELSA Identity Handbook 1�

Blue

HKS 42

CMYK: 100 95 0 0

RGB: 10 48 135

WEB: #0B3087

White

CMYK: 0 0 0 0

RGB: 255 255 255

WEB: #FFFFFF

Black

CMYK: 0 0 0 100

RGB: 0 0 0

WEB: #000000

Grey

CMYK: 0 0 0 60

RGB: 135 136 138

WEB: #87888A

Orange

HKS 10

CMYK: 0 83 92 0

RGB: 249 71 17

WEB: #F94711

Colours

Basicbrandcolours

Colours are essential components of a corporate design. The ELSA colours are derived from the logo and its allowed varia-tions in colour. Furthermore, accents can be set by the econom-ical use of orange. Only the pictured definitions are permitted due to their exposed valency.

As a principle, it is recommended to use CMYK (cyan-magen-ta-yellow-black) shades for all print productions. The full tone colours (spot colours) of the HKS palette should only be used if the entire print production could be achieved with fewer than four colours and would thus result in cost savings. RGB-colours (red-green-blue) are used for all screen and projec-tor presentations. The system of hexadecimal colour definitions was created especially for internet applications. Three consecu-tive, two digit hexadecimal numbers each represent one colour of the RGB colour space.

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ELSA Identity Handbook1� ELSA Identity Handbook 1�

Typeface

Onlytwofontfamiliesarebeingused

The ELSA corporate design uses fonts with prominent profiles. The choice of Garamond, an Antiqua-type of fonts that clearly differs from the widely spread Times fonts, conveys power, el-egance and generosity. In order to intensify this impression, the line spacing for the standard body text has been increased to 14 pt.

For headings and prominent paragraphs another ELSA corpo-rate design font, the sans-serif linear Antiqua font Helvetica New is used. In this context, the word ELSA is always in bold and in majuscules.

HELvEticA NEuE �� bLAckAbcDEFGHiJkLMNOPQRStuvWXYZÄÖÜ

Helvetica Neueabcdefghi jklmnopqrstuvwxyzäöü

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ

123456789

Adobe Garamond regularabcdefghijklmnopqrstuvwxyzäöüABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ123456789

AdobeGaramondboldabcdefghijklmnopqrstuvwxyzäöüABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ123456789

Adobe Garamond italicabcdefghijklmnopqrstuvwxyzäöüABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ123456789

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ELSA Identity Handbook1� ELSA Identity Handbook 1�

Images

Youngbutambitiouspeopleinafreshfashion

Pictures convey messages on a subconscious level. They talk to the observer on an emotional basis. Therefore it is of utmost importance that the pictures are selected with meticulous care.

The pictures need to be perceived as credible. One should be able to clearly associate the people and situations shown in the picture with the ELSA members’ reality.

Studentsinrelaxedatmosphere

Studentsenjoyingtheirstudies

Confidentstudents

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ELSA Identity Handbook1� ELSA Identity Handbook 1�

Basic Grid spacing

Headline

ELSA logo and claim

Duis eum quatet vulla facilit lortincipis nos ate magna cor-Valer in auconsus in sulibut ebemus, sunte factali, Ti. Runt-eat ussendam ina, Cupio, consu mo vist is, vignox meric res sedic mortebate ad si corum, egerit. It L. Imil ut egerorei serim sent, nihil ubis caedo, vesidem vatus hocut que etri scis. Gultoret vehendam diemquidem pernum in terte remquide ine faceretion vivivituium ilineque nonemum praecre, ut gra? querobus vivit.Aginima ximantro, confecus ad popubli busqua orunti, nos etimili natiam intemun temus. Sercerunt? At is ocus Ad C. Multusul hos praci init, num factusus? Ibunuliam fatusa quit; iae ad menatquem erum poteres senaterox mantin-teris habusciem mus vivervi cidium publinequos patumus sendam acermis hum strum poporescris. Perfes cri is, pratu supplis ad cles paturni hiliis; esid ina Si simorbi facremo intere conu vendicus, des cas audactur. At quiderum pro consum note manterniu condit.Patidem. Mum publin ses? Emolum pulum obse con-temn orteatum Romnihilnes, corestandam, efec te publis horis. Catiest ruresul icamquodi furbitelut ventrudes adhus abuntesi pline occhuc fue audefec erehebem ia ves inatur-num pos fur, iam inatimilis, catquam sessoltur pri, vidis et L. Ad condet patum efestrorent.Paterentem. Hacervi rmilicules? Quamdiu viri puliis. Ade con vis, fi ciessatod fi caventere, estrum con Etrum noncus patam omnem medica reissilia rem inihiliusa pos intio hu-idius sultori tervirmis, comnit, publin nonstem tum conve,

te quem menium mius? Et; num, Catqui cone imis con vis. Ifecres vatquon fi rmis. Overmisula oc, sulum at, quo ium audam ex modi, vidicasdam ad fac tatimunt? Alabesu lticus clarit dea milicitus, que nonsuliis consultumei te, suam di, quam inc ia vocae moratiq uonsultoreo audenatra? Utervi-tam quam, nessidi poriam peris mur, omne quonfex milis videt patus nondam vissedo, Casti factuius, mo es? iam no-verfe conster udena, et; eniqua inestili patus, manum fi ca sulisse num strus rescrit. mus, quame con huces eropuleris, pultorude cortis, cortum occhili comactui in spiorunt. Quonsum dis.Oli cris in trorum actur, qui conendem nimihic upiocaperi inatumus manduci entio, consus prorum mande fi ricul icatus At dem sedo, nonsulut re convocae crem perituam sulossed diumus fuem et inte nicaeludam re te aciam prica; Catus, quam ad fi cion signonsus Cuppl. It, C. Em nimis confecem diesedi entebem, vita ia st? O tus; int? Dum dius virion vicamqu itere, quemus sa tandam horbi pro et? Ibemo num ne consis? Patia nescit. Tortur, num efectod num quam publis. Ducibus enti condit. Gracis; hae, cul cri, nostiem ut et nihicepes bon silibus, nox sili, nonfi cis iac modiemu llemqua L. Les non se, te cer patrae oca; iampliu capestilic fatiu simius M. Nihica oponsum veris cavered simaximis esilissid sentil vit, sena, quemure nonsum pra? Ostrum. Ahala veribus tem Patum avena vil ves nonscionde nostra nuntemunu qui sum popublis inarid con tus si pos bonimacitem rem publius vigit Catiorum publiam tem pero

Oli cris in trorum actur, qui conendem nimihic upiocaperi inatumus manduci entio, consus prorum mande fi ricul icatus At dem sedo, nonsulut re convocae crem perituam sulossed diumus fuem et inte nicaeludam re te aciam pric. Oli cris in trorum actur, qui conendem nimihic upiocaperi inatumus manduci entio, consus prorum mande fi ricul icatus At dem sedo, nonsulut re convocae crem perituam sulossed.

ELSA Identity Handbook1

18

18

5

5

Helvetica New 45 light / 37pt / Standard blue

72

126

267

18

18

TheELSAgrid

A distinctive corporate design not only consists of individual basic elements but also of their combination and assembly. Fur-thermore, an organized and consistent positioning of the dif-ferent design elements allows for an economic production of prints as well as their further processing and use. A grid has been developed for the ELSA corporate design pro-viding an organising principle: for every section of the docu-ment there is an underlying basic grid. The organisation of the latter results from the edge distance. All graphic elements, im-ages and texts have their own, defined position in this grid.

GaramondProBold/10,5pt/black

Garamond Pro Regular / 10,5 pt / blackLine Spacing 14pt

FoliationHelvetica New �� black / �pt / grey

identifierHelvetica New / 7pt / grey / right-aligned

135,875

top-alignement

of left textbox

6

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ELSA Identity Handbook�0 ELSA Identity Handbook �1

SEPTEMBER

ELSA Hungary National Council MeetingELSA Conference on “International Private Law” – WTO Law

Date: 28– 30 September 2007Place: Szeged, HunagaryWorking Language: English, HungarianContact Information: Deilinger Viktó[email protected]: +363 0225 1955www.elsaszeged.hu

”Law: Do it the Macedonian way”ELSA Weekend Celebration 10 years ELSA Republic of Macedonia

Date: 28– 30 September 2007Place: Skopje, Republic of MacedoniaWorking Language: EnglishContact Information: Martina Smilevska and Zorica [email protected];[email protected]: +389 7087 1960, +389 7072 7000www.elsa-rm.org.mk

OCTOBER

ELSA Spain Training Week

Date: 1– 7 October 2007Place: Seville, SpainWorking Language: English, SpanishContact Info: Guillermo de la Torre [email protected]: +34 606 09 30 50www.elsaspain.org

ELSA International

239, Boulevard Général JacquesB-1050 Brussels, BelgiumPhone: +32-2-646-2626 Fax: +32-2-646-2923E-mail: [email protected] Website: www.elsa.org

ELSAClaim of the folder

Offi cial title

Basic Grid spacing12

125

5

TheELSAgrid–DINlongfolder

Publications that are set up on the basis of the DIN long folder show an inner space reduced to one third. The white edge dis-tance of 5 mm is however maintained.

Space for Picture

12

12

Helvetica New / 16,5pt / Standard blueLine Spacing 19,8pt

Helvetica New 45 Light / 10,5pt / Grey

97 mm folding 197 mm folding

100 mm folding 200 mm folding

Logo Color syntonised to the picture

Sub-Headline for special useHelvetica New �� black / �pt / grey

Seperator 0,5pt orange

Line Spacing 18pt

Line Spacing 20pt

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ELSA Identity Handbook�� ELSA Identity Handbook ��

ELSA International

239, Boulevard Général JacquesB-1050 Brussels, Belgium

Tel.: +32-2-646-2626Fax: +32-2-646-2926Email: [email protected]

UBS bruxellesBIC: ubsafrpppbyAccount: 00010087150IBAN: be76 3000 4001 5300

ELSA International • 239, Boulevard Général Jacques • B-1050 Brussels

Austria • Belgium • Bulgaria • Croatia • Czech Republic • Denmark • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Kazakhstan • Latvia • Lithuania • Malta • Montenegro � e Netherlands • Norway • Poland • Portugal • Republic of Macedonia • Romania • Russian Federation • Serbia • Slovak Republic • Slovenia • Spain • Sweden • Switzerland • Turkey • Ukraine • United Kingdom

Stationery

LetterheadandBusinessCard

The set-up of the letterhead, with the word/figurative mark cen-tred on the top of the page, allows for a generous layout – also with regard to the address field at the bottom right of the page. The corporate design offers both a representative coloured ver-sion and one in shades of grey which can also be used as master copy. Furthermore one could use Times New Roman instead of Garamond and Arial instead of Helvetica for correspond-ence utilizing the letterhead, note paper, memo and fax sheets. One should however note that Times and Arial typefaces show bigger variances in their positioning and therefore convey a less organized picture than Garamond and Helvetica.

The business cards are organized according to a consistent grid with reference to the print space in two columns. They are the size of bank cards (85x55 mm).

The word/figurative mark is to be found at the right bottom, with however the entire right space of the card remaining clear. On the left side of the card one can find the contact person’s contact data. The data of the organization is at the same height as the word/figurative mark. At the top, quite prominently, one can find the person’s name and function (two lines maximum).

ELSA International

239, Boulevard Général JacquesB-1050 Brussels, Belgium

Tel.: +32-2-646-2626Fax: +32-2-646-2926Email: [email protected]

Albert HeijnVice President Marketing

Page 13: Identity Handbook

ELSA Identity Handbook�� ELSA Identity Handbook ��

ELSA International

239, Boulevard Général JacquesB-1050 Brussels, Belgium

Tel.: +32-2-646-2626Fax: +32-2-646-2926Email: [email protected]

UBS bruxellesBIC: ubsafrpppbyAccount: 00010087150IBAN: be76 3000 4001 5300

ELSA International • 239, Boulevard Général Jacques • B-1050 Brussels

Austria • Belgium • Bulgaria • Croatia • Czech Republic • Denmark • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Kazakhstan • Latvia • Lithuania • Malta • Montenegro � e Netherlands • Norway • Poland • Portugal • Republic of Macedonia • Romania • Russian Federation • Serbia • Slovak Republic • Slovenia • Spain • Sweden • Switzerland • Turkey • Ukraine • United Kingdom

Stationery grid5

5

50

ELSA-Logo / height18mmcentered on 105 / 23

186

ELSA International

239, Boulevard Général JacquesB-1050 Brussels, Belgium

Tel.: +32-2-646-2626Fax: +32-2-646-2926Email: [email protected]

Albert HeijnVice President Marketing

2

2

28,375

6

12

6

44

50

287

Page 14: Identity Handbook

ELSA Identity Handbook�� ELSA Identity Handbook ��

Dear Albert Heijn,

Ore magnibh el ipit iriusto commodiam, quis nulla feuis am vulputat. Luptat. Ostrud ent lorper susci bla faccumsan utatet, qui tinim ecte molobore ectem ipsusci ero commod eummy nullaorper si er si.Im et ero ecte magnisc iduipis sissequi tatisl del ipissi etum dolumsandre commod do exerillum adio delendio odipit vent am quat. Cum zzrit ad dolut praesenis ex elendre faccum dolobor ercidunt luptatem vendiat. Wis dunt augait ullum acipsustin exero consequismod molore tate magnim exero odit aliquam in hendre velisl er se magnit dit veraessequat acincinis autpat niam quismodolore dolorem venim voloborerit ing etumsandrem doloboreet augait wisl do core eugiam zzriliquis erat. Putpat, quipsum alis nibh euguerit augue magna commodolor sum augiatum iureet diamcon ver aliquip eugue tion utem nis elis ea conummo dipsustie veliquam quipit ilit et, vulla ad magnibh exeratuer sum ing enibh estio do dolut ut laortionum quamet irillaortio dolortie commod tet lorem autpatuero consenim do del er sim deliquam, conulla accum zzrit incil ute feu faccum doloreet praesequissi ea feuisci liquat lute enim nulla facidunt et doleseniam velese ting exer alit dolenis nostrud ex exeriurem delendre ectet lore velisisl ute faccum endio essequat, sit ad deliquisl inibh et, si bla con henibh etum zzrit nismod mod dolor at. Na facin veriusto consequate feummolortis et praesent alisi enit praesecte molore faccum dolorti nissequisit dolum ipit, vullut adionulla con utem voloborercin volore magna aut wisl ing er ing er augait lor acil eniam, volutat adignisl utpat, vulput adit amcons aut aut veniatue volor sequatum nosting etum eugiat iuscilit iure velit wisl eugait lore minci tem diam dolor alismod tetum adit praestie faccum volenibh eum quisi esequate faccum vel utet, quat iril utpat, volorem ing eu feugiat lut wis ad modolesto ea aut accum ipis dolore core min ecte con-sequat. Gait do od magnisl eugiam euis augue eum euisl in utate duiscidunt aliquam auguero odolort incincin veliquam quisl dolore vel dion henit praestrud enibh et wisim aliquipisim inci tat.

Ommod tationsed enisciliquat lore feu feui tiniscidunt lorem iniam duisci eu faccumsan heniat nim zzriure facincilisl duismolor incipisi tat. Ut non utate

Yours sincerely

ELSA International

239, Boulevard Général JacquesB-1050 Brussels, Belgium

Tel.: +32-2-646-2626Fax: +32-2-646-2926Email: [email protected]

UBS bruxellesBIC: ubsafrpppbyAccount: 00010087150IBAN: be76 3000 4001 5300

ELSA International • 239, Boulevard Général Jacques • B-1050 Brussels

Mr. Albert Heijn, Vice President MarketingELSA NetherlandsSteenschuur 25

NL-2311 ES Leiden

Brussels,16.02.2008

Subject matter

Austria • Belgium • Bulgaria • Croatia • Czech Republic • Denmark • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Kazakhstan • Latvia • Lithuania • Malta • Montenegro � e Netherlands • Norway • Poland • Portugal • Republic of Macedonia • Romania • Russian Federation • Serbia • Slovak Republic • Slovenia • Spain • Sweden • Switzerland • Turkey • Ukraine • United Kingdom

Stationery arrangement

56

132

GaramondProBold/10pt/black

Garamond Pro Regular / 10 pt / blackLine Spacing 14pt

100

24

24

Et, vulputat, volobore delesse quatummy non ea con henibh et, sim dolor sum velessi tat, quisissed magna feuipisim num doluptat diametue minci tismodit elissen iatumsa ndiat, velenisis non ulput lorem zzriustrud magna adigna feum ing et vent digna feu faciliquis eu feugiamcore veliquat, vent del dionsequis digna faccum nulputpat. Ut prat ilit vent incidunt am dui bla coreetum dolor alit wis nisim zzriuscil essecte tet veliquat irit, sim duisit luptat incidunt ametue exer sisi.Acillan drerit augait nisit ulputet, commolor aliquat. Ercilit nullandreet lum quat, con hent dolor ipit prat ilit, veliquis ad dionullam quip exeraestrud dolobore feuis elessim vullam quamcoreet wismodolenim venibh eum velis acillam zz-rilis alissed min ullan henis autat aut vullupt ationse diam nisl duis am il in velesed modolor eriliquat. Ut nonsequi bla commy nons nisim zzrit autpatummy nit amet luptat, ver sequam ing ero estie mod dolortionsed tatet dipiscilla feuisi te feui ting eliquis exercil et, sectet alisl ing ex eugait wis ecte veliqui tet nos autat, quam, volor amconse con vent praesto od diatin utate dit laor sed del utpat, quamet in vendignim duip endigna feuguer illandrero dolor ad te magna facin ulla alisim do essim dolobore velis num vel dolore conse magnissi.Nulla feugait lumsan eu feugueros nulputpat, quisim eugait ad tissequat. Ut velit wis eugueraesto consed exero con ut-patue corting euip eum nos dolessequat.Wis estinciduis nonsendipisi exerat utat.Od dolutating ea ad erat. Susci estrud ea conulput volore magniam, velisit amet nosto eu faci tisl in henis ex eugiat. In hendrem zzrit ulputat, cortinc iliquis eugait praessed tatuerit lorem in etuer sis at et la facipsum nos dolor ing ea feugiam, quissisim ilisis nim niscin hent vel ipsum quisi.Lorer sustin ero odolore delesenit lortini ssequamet praesecte eugiam dolorem dolorem quam, sum qui tatet volortio dolortin henibh erit in velis nim eugiam, quat, vulput nulluptatie vel dipisit nonsequip eum iure el ilisit nullan velenim dolobore moloreros elesto duis aliquat augait niam, quis ecte veros nullum exeraestrud duipsumsan ulla faccum doluta-tum vel dolore veliquat lor ad mincing esse molore enim zzriliquat ulla faccum venim zzrit iril dolore magna aliquat issent lut at. Unt alit alit iriliquissit aliquat wis nonse diatinis eugiamconse min ullaor sit alis dolestrud et, si.Ullam ilisi bla consent luptat dolesto dunt ulla facidunt ercing eugiamconse estrud modiat, si.Nibh exeraesenim vel ilis dunt nullum do dolor sed ming etue magna con venisci liquisi.Rud dolorem quat. Cilla feummy nis am del elenim nulla ad tem acillam ex erit iril eui tat vero conse feuguer sustie dunt am, si tatet, consequam, conse conullan ut atis nullan volesto delisi tie magnis nostio commolummod tis et pratini ssequis am vel dolore dolobortie dolorem velit prat, vendipit velesen isiscilit adipis at luptat ut wisl ut incillum velesent illuptat lummodolorem zzrillum erat wisit euis nullam, veros et lobore tat, commy nosto odit loreet, consequam, conse-quis nit wisl irilisl utat wis eugiam dolent duis aliquatio core vent nonsed molobore tat la acipisl duipit praesen dignim adipisl ese veliquisi blaor autetueriure vero dions nosto cons et, quamcorer ad magna at, quat, corper sumsan erilla commolore ming exero odigniat.Lan ut at, velisisl endre eumsandre feugiamet num quisit et acilit luptat etue feu feu faciduis nosto et, consenim ing eu facil dolummolorem quam velisi.Ostio doluptat iuscini scilism odolesent erosto odolumm odigna adit wis dolore vendiam dolendrem irit volore magna facilit am nibh ex ent accum zzriliquam dolore faccum vel et, sit ad eum venim numsan utat, vullam nis exerostis augue eu feu facidunt eu faci bla adiam qui blaortie min henit et, si.Cum del ullan hent wisissent ip eum ad te ming et niam, quipis doluptat venis diat irit ilis nostis at adio dignibh et do-loree tumsand reriustin velismodit adignisi blam, sum nim irillam doloreet iustrud dolessit ea commy num dolor sequis nulputpatin etue feum dip eugait iure magniat lor adit, quamet luptatio et nostie feugiamcor si.Gue feuguer ipit, si. Ibh ectem incip eugait praesenim el utatis dolobore deliquisit atisl ulluptat dolore conse dit la fa-cidunt nullaor iurem nosto dolum augait dolorer cidunt ipit, sed dolore faccumsan ver ad magna feum del exeros nullan veril do consendio dip eugiat alissenim iurerat dipit lut ea facillu ptatio ea accumsandip eriliquat nim il eu facin henit iurem aute min eu feui esto commolorper sum euis et, venis adiam dit, qui tisci tetum quatie commolo rpercip ea facipsu scincil iquisci et alit ex ea feugiam duisit wismodi onsequip ercin ut lore magnim iurem dunt alit wis at. Faciliquisi.

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Envelopes

Envelopes

The organisation of the envelopes follows the one of the business cards. The word/figurative mark is placed at the right bottom of the envelope (in relation to the position of the window).

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ELSA Identity Handbook�0 ELSA Identity Handbook �1

Corporate Design samples

Folderandflyer

Folder und Flyer im DINA4-Endformat.

ELSA Annual Report 07|08

ELSA Annual Report

ELSA Identity Handbook 1

ELSA International Focus Programme

ELSA International Focus Programme

Intellectual Property | Resources Guide

ELSAThe European Law Students‘ Association

ELSA Organisation Profile

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ELSA Identity Handbook�� ELSA Identity Handbook ��

Corporate Design samples

Folderandflyer

Folders and flyers in the DINlong- final trimmed size are or-ganized according to the layout of the A4 brochures. As for the choice of the images, the chosen material needs to be suitable for the resulting portrait format of the front page.

� e NEW International Focus Programme

� e idea behind the International Focus Programme (IFP) is to have a specifi c theme for the whole ELSA Network to focus its eff orts on over a fi xed term.

� e theme covering a ‚hot legal topic‘ should give ELSA the chance on Local, National and International Level to have an impact on law students and young lawyers, society and the international community.

In ICM Prague, “Intellectual Property Law” was chosen as the new IFP topic. � e duration of the new IFP is between 1st November 2007 and Spring ICM 2009 and the fi nal result of the IFP will be a conference and a publication. � e preparations for the implementation of the new IFP will be presented in ICM Reggio di Calabria.

Should you have any contributions about the implementation of the New IFP, please do not hesitate to contact ELSA International: [email protected]

� e world’s largest independant law students’ association

� roughout the ELSA Network, consisting of Groups in 36 European Countries and more than 220 Universities, approximately 60 International Events on diff erent legal topics are being organized every year.

� is brochure provides information on a collection of 9 International Events taking place in Autumn and Winter 2007- 2008.

ELSA International

239, Boulevard Général JacquesB-1050 Brussels, BelgiumPhone: +32-2-646-2626 Fax: +32-2-646-2923E-mail: [email protected] Website: www.elsa.org

ELSABe part of the network!

Corporate Partners of ELSA International:

International Events 2008

Organising an international event?Want to promote it for the Network to see?

Just send us an event specifi cation form and we will make sure that your event reaches the eyes of our members!

More information: www.elsa.org/events

SEPTEMBER

ELSA Hungary National Council MeetingELSA Conference on “International Private Law” – WTO Law

Date: 28– 30 September 2007Place: Szeged, HunagaryWorking Language: English, HungarianContact Information: Deilinger Viktó[email protected]: +363 0225 1955www.elsaszeged.hu

”Law: Do it the Macedonian way”ELSA Weekend Celebration 10 years ELSA Republic of Macedonia

Date: 28– 30 September 2007Place: Skopje, Republic of MacedoniaWorking Language: EnglishContact Information: Martina Smilevska and Zorica [email protected];[email protected]: +389 7087 1960, +389 7072 7000www.elsa-rm.org.mk

OCTOBER

ELSA Spain Training Week

Date: 1– 7 October 2007Place: Seville, SpainWorking Language: English, SpanishContact Info: Guillermo de la Torre [email protected]: +34 606 09 30 50www.elsaspain.org

Best of ELSA Poland-Human Rights Training Week

Date: 8- 14 October 2007Place: Wroclaw, PolandWorking Language: EnglishContact Information: Agata Piń[email protected]: +48 663 880 174www.bestofelsa.eu

European Convention of Human RightsPan European Conference 10 Years of ELSA Republic of Macedonia

Date: 25-28 October 2007Place: Skopje, Republic of MacedoniaWorking Language: EnglishContact Information: Dragana [email protected]: +389 7595 4882Website: www.elsa-rm.org.mk

NOVEMBER

Law and DevelopmentLaw as a resource and barrier of development

Date: 9-11 November 2007Place: Passau, GermanyWorking Language: GermanContact Information: Nina [email protected]: + 49 (0) 1733 884 373www.elsa-passau.de

Autumn International Council Meeting

Date: 21-28 November 2007Place: Reggio di CabriaWorking Language: EnglishContact Information: Francesco [email protected]

DECEMBER

� e Mt. Kopaonik School of Natural LawLaw, Snow and Fun

Date: 12-17 December 2007Place: Kopaonik Mountain, SerbiaWorking Language: Serbian, EnglishContact Information: Aleksander [email protected]: +381 6389 82 552www.elsa.org.yu

JANUARY

International Presidents’ Meeting (IPM)

Date: 30 January- 3 February 2008Place: Mavrovo, Republic of MacedoniaWorking Language: EnglishContact Information: Mila [email protected]

� e NEW International Focus Programme

� e idea behind the International Focus Programme (IFP) is to have a specifi c theme for the whole ELSA Network to focus its eff orts on over a fi xed term.

� e theme covering a ‚hot legal topic‘ should give ELSA the chance on Local, National and International Level to have an impact on law students and young lawyers, society and the international community.

In ICM Prague, “Intellectual Property Law” was chosen as the new IFP topic. � e duration of the new IFP is between 1st November 2007 and Spring ICM 2009 and the fi nal result of the IFP will be a conference and a publication. � e preparations for the implementation of the new IFP will be presented in ICM Reggio di Calabria.

Should you have any contributions about the implementation of the New IFP, please do not hesitate to contact ELSA International: [email protected]

� e world’s largest independant law students’ association

� roughout the ELSA Network, consisting of Groups in 36 European Countries and more than 220 Universities, approximately 60 International Events on diff erent legal topics are being organized every year.

� is brochure provides information on a collection of 9 International Events taking place in Autumn and Winter 2007- 2008.

ELSA International

239, Boulevard Général JacquesB-1050 Brussels, BelgiumPhone: +32-2-646-2626 Fax: +32-2-646-2923E-mail: [email protected] Website: www.elsa.org

ELSABe part of the network!

Corporate Partners of ELSA International:

International Events 2008

Organising an international event?Want to promote it for the Network to see?

Just send us an event specifi cation form and we will make sure that your event reaches the eyes of our members!

More information: www.elsa.org/events

� e NEW International Focus Programme

� e idea behind the International Focus Programme (IFP) is to have a specifi c theme for the whole ELSA Network to focus its eff orts on over a fi xed term.

� e theme covering a ‚hot legal topic‘ should give ELSA the chance on Local, National and International Level to have an impact on law students and young lawyers, society and the international community.

In ICM Prague, “Intellectual Property Law” was chosen as the new IFP topic. � e duration of the new IFP is between 1st November 2007 and Spring ICM 2009 and the fi nal result of the IFP will be a conference and a publication. � e preparations for the implementation of the new IFP will be presented in ICM Reggio di Calabria.

Should you have any contributions about the implementation of the New IFP, please do not hesitate to contact ELSA International: [email protected]

� e world’s largest independant law students’ association

� roughout the ELSA Network, consisting of Groups in 36 European Countries and more than 220 Universities, approximately 60 International Events on diff erent legal topics are being organized every year.

� is brochure provides information on a collection of 9 International Events taking place in Autumn and Winter 2007- 2008.

ELSA International

239, Boulevard Général JacquesB-1050 Brussels, BelgiumPhone: +32-2-646-2626 Fax: +32-2-646-2923E-mail: [email protected] Website: www.elsa.org

ELSABe part of the network!

Corporate Partners of ELSA International:

International Events 2008

Organising an international event?Want to promote it for the Network to see?

Just send us an event specifi cation form and we will make sure that your event reaches the eyes of our members!

More information: www.elsa.org/events

Page 18: Identity Handbook

ELSA Identity Handbook�� ELSA Identity Handbook ��

Webiste:informationcomesfirst!

The new online design guidelines are a media-specific transcrip-tion of the rules for print material for the web. Particular focus is given to clarity, feasibility and functionality. This implies the quickest possible, unlimited availability of all information and functionalities – even provided that the structures of ELSA are unknown to the user.

Corporate Design samples

Page 19: Identity Handbook

ELSA Identity Handbook�� ELSA Identity Handbook ��

Synergy magazine

Editorialdeisgn

Offering Synergy, ELSA provides a magazine to its members which clearly outclasses comparable products from student en-vironments. Therefore, this publication deserves particular at-tention in the scope of the development of a new corporate de-sign – as it also addresses interested non-members. The generous design of the cover and the inside as well as the clear separation of the cover story and additional articles is to be emphasized.

Page 20: Identity Handbook

ELSA Identity Handbook�� ELSA Identity Handbook ��

Synergy Grid

SYNERGYmagazine

Window of opportunity:

ELSA’s new web portal online!

Introducing Albert Heijn

A look into an intersting career

What a wonderful world…

A day in the life of a Japanese, a US and a Palastinian law student

Apply now!

� e ELSA Moot Court Competition on WTO Law

Magazine of The European Law Students’ AssociationNo.00 · II-2007

Helvetica New 75 Bold / 9pt / black

85

Garamond Pro Italic / 7pt / black

ELSA-Logo / height18mmcentered on 105/260

25,375

5

5

5

5

20

6

35,75

7,25Garamond Pro Italic / 10pt / blackLine Spacing 14pt

Helvetica New 75 Bold / 12pt / black

Garamond Pro Italic / 22pt / blackLine Spacing 24pt

Format: 210 x 280

SYNERGYmagazine6

To od do doloborper sim iure tat eui tie commodo odignisse velisit nis at. Ut wis el exeril eui essed dolut praestrud et nit

iliquatisit iurerci et ullamet wismolortis aliquat incincing eum irit, qui tissi elisl et ad dipsum nim iustincin eugait lobor si er senit aliqui te dolor si. Sumsan ea atem nonulla feugue magna facil ipisi blaore feuisim volut at wisl dolore et aliscin esenibh eu feugue feuis ad elis nim ip ex er susto ea faccums andionsed tem veliqua tueros doluptat.Ibh erit wisl ing ea con henisit praese dolesequat. Ommy nit atie conum do enim verillamet, quat. Ut augue feummodipsum amconsectet utatis nit nismodio dunt luptat ute faci tetue del inisim quis nosto dolessismod dolore conulput praesseniat exer se dolorer aliquipit wisci er sit la facipsustio od et lut lore magna faci blandio dolore minit wisim zzril diam diamconsed ea facin eu faccum vel et, senit velessed magna faccum dolessi blandrem diate magnim vendre volobor aliquam ad elisl ilisis augiam do commy nis eraesto con utatuerci bla conullum dui blaore modolutat.

User friendly and fast

Ad ea faci et prat praesse consed tat. Ex esto dipis nulputating et dolor sequisi. Lobor irilit acipit ut acilit, sum dunt utpat luptate min ut nosto od eu feuipisci bla feugiatue tatue dion

heniscilit nullaore dolobortinim zzriure dit nim adipisim volenibh et ulla facipit luptat accum dunt acilla cor iriustie do elis diat, quat, vero essit venismo loborero consecte del er in utpat, sum do con heniate dolorpero dolore tem ipsum iure te faccum zzrit utat eugait vel do od magnim ametummy nosto er ipit delenibh er secte commolobore dolobor

iriure etum non venis acincipsum estrud dolor alit euis augue delit in hent lutpatie modolor susto ero exer alisit aci blaorem zzrilla feugue min hendigna adipsum modolestrud tionsenisl essendrem ip ex et at praesendio con velit ad eugait vulputatem.

More information than ever

Dolobor incin heniscidunt nullute min endrer sit velenim eugiatet nit ute molore et praesed tie tiniam, veliquamet wismodolor sum venit wisim ipsustie feuisl utem incipit alismodit vel utem nim zzrit, suscilit, quat velenibh elesed eros aliquissi blan erit euis augait num ipit lan ulputpat dion voloborting elent vel dit nit iuscidunt prat vullum iuscip el in veraesed min ute ming er sequatin vullandignit nis auguero dit augait augiatem zzrillut lore modio digna commolo rperos augiam, sim vel eratue ming

Window of opportunity

ELSA’s new web portal is now online!To od do doloborper sim iure tat eui tie commodo odignisse velisit nis at. Ut wis el exeril eui essed dolut praestrud et nit iliquatisit iurerci et ullamet wismolortis aliquat incincing eum irit, qui tissi elisl et ad dipsum nim iustincin eugait lobor si er senit aliqui te dolor si.

Milena Djaletic, VP Marketing, ELSA Montenegro

Dolobor incin heniscidunt nullute min endrer sit velenim eugiatet nit ute molore et praesed tie tiniam, veliquamet wismodolor sum venit wisim ipsustie feuisl

Helvetica New 75 Bold / 16pt / Standard blue

Garamond Pro Italic / 12pt / black Line Spacing 16pt

610

10

10

10

20

10

Garamond Pro Italic34pt / grey

Captions:Garamond Pro Italic / 9pt / blackLine Spacing 12pt

bottom of author-box alligned to line 4 of the copytext

4

4

min. 6

Spacing around the box: 3mm

Copytext:Garamond Pro Regular / 10,5 pt / blackLine Spacing 14pt

FoliationHelvetica New �� black / �pt / grey

identifierMagazine title / height 2,522 mm

Helvetica New 75 Bold / 10pt / black

Page 21: Identity Handbook

ELSA Identity Handbook�0

ELSA International

239, Boulevard Général JacquesB-1050 Brussels, BelgiumPhone: +32-2-646-2626 Fax: +32-2-646-2923E-mail: [email protected] Website: www.elsa.org


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