IDEX India Retail Magazine September2011

8/4/2019 IDEX India Retail Magazine September2011

1/60

INDUSTRY

NEWSSmaller Towns AreGrowth Arenas ForBranded Jewellers

MARKET

REPORT

Sentiment &

Prices Head

South

SPECIAL

REPORT

IIJW Combines Glamour& Social Cause To GrabHeadlines

IN AN UNCERTAIN MARKET

LOWER PRICEDDIAMONDS COULD EDGE

AHEAD

INDIA RETAIL

Sep 11

DIAMONDRETAILBENCHMARK

A price list toassure yourcustomers


2/60


3/60

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4 IDEX MAGAZINE INDIA RETAIL | NO 10

Contentsmagazine india retailS EPT EM B ER

05 FROM THE EDITORS DESKThe Priceless Value Of An Intangible Value Proposition

06MUMBAI DIAMOND MARKET REPORTSentiment & Prices Head South

10 COVER STORYLower Priced Diamonds Could Edge Ahead

23RETAIL ET CETERA

27DIAMOND RETAIL BENCHMARKA diamond price list to assure your customers

34 SPECIAL REPORTIIJW Combines Glamour & Social Cause To Grab

Headlines

50POLISHED DIAMOND PRICESUp, Up And Away

53 INDUSTRY NEWSSmaller Towns Are Growth Arenas For Branded Jewellers

56 FACETS

08 _w~B hram ~mOma H$s [anmoQ>_Zmo^md Ama _y` X{jU H$s Amoa

16AmdaU H$WmEH$ A{Z{VVm ^ao ~mOma _|H$_ H$s_V dmbo hram| Ho$ {bE ~ohVa ^{d`

42{deof [anmoQgw{I`m| _| OJh nmZo Ho$ {bEIIJWZo b_a Ama gm_m{OH$H$`mU H$mo gmW {_bm`m

www . i d e x o n l i n e . c o m

S E P T E MB E R 2 0 1 1VOL. 1 No. 10

EDITORIAL DEPARTMENT

EDITOR-IN-CHIEF VinodKuriyan

EDITORS Edahn Golan, Danielle Max

IDEX ONLINE RESEARCH Ken Gassman

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Tamar Katzav

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MANAGING DIRECTOR Yaron Barzilay

MARKETING MANAGER Kuldip Bedi

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PRODUCTION & CIRCULATION Helena Dorsht

ACCOUNT MANAGER Rinat Oz

ART DEPARTMENT

GRAPHIC DESIGNERS

Boris Mandelis(Red Designer Studio)

Ilana Akselrod (Red Designer Studio)

Liran Brenner (Red Designer Studio)

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IDEX MAGAZINE INDIA RETAIL | NO 10: EDITOR 5

From the

Editors Desk

T

he Indian gem and jewellery industry to a

huge step into the future when it cast away

the millennia-old crutch of intrinsic valueand moved decisively into the intangible world of

aesthetics and human aspirations. It suddenly grabbed

the attention of hitherto indifferent consumers and

engaged them with a clever mix of glamour and

a social cause at the India International Jewellery

Week (IIJW).

For the first time in India, jewellery stood for

something that went far beyond the usual mix of

investment and adornment that has characterised

it for as long as anyone can remember. It took its

glamour and beauty and stood up for the girl child.In doing so, it also stood out from every other luxury

product.

No longer does todays consumer want to simply f launt

his or her wealth. No longer does he or she crave

just exclusivity. Todays consumers wants societys

approval and wants to be seen doing something

that makes a difference to the human condition

everywhere. Todays consumer wants to show that

he or she cares.

These are all intangibles. But they are as powerfulas any social or economic force that every moved

human society. That they have been harnessed by

jewellery gives the industry a distinct edge over other

luxury products.

It would do the industry well to keep this in mind

as it now contemplates a short-term future that has

the shadow of a possible second global recession cast

over it. A product with these intangible attributes of

demonstrating caring and a willingness to stand up

and right a wrong, will endure economic adversityfar better than one that doesnt.

India is relatively well placed to ride out the worst of

any global economic upheaval. But in todays wired

and connected world, no one is completely insulated.

If the world does dip into another recession, the

domestic jewellery retail industry will most certainly

feel some effect.

But the intangibles of the human spirit rise up in times

of adversity and to have a product that acts as a symbol

of that spirit, is a tremendous advantage indeed. Thedanger is however, that most of the jewellery retail

industry didnt understand what a significant step it

had taken when it made the campaign against female

foeticide its own. All to readily, retailers are willing

to revert to an old stereotype of a product that has

some beauty quotient but no value except what a

commodity market places on it.

A product valued as a commodity is usually the

one that comes of worst in hard economic times.

So while high gold prices are definitely a cause for

concern, they should not be the dominant factorin the industrys well being. But for those who do

understand , the intangibles of the human spirit will

add a value far beyond anything they could have

imagined so far.

The Priceless Value Of An Intangible

Value Proposition

Vinod KuriyanEditor


6/60

By Vinay Parekh

6 IDEX MAGAZINE INDIA RETAIL | NO 10: MUMBAI DIAMOND MARKET REPORT

MumbaiDIAMOND MARKET REPORT

Trading sentiment in the Mumbai polished market

was very subdued at the time of reporting.

Rough diamond prices looked like declining

substantially at the time of reporting, the 10 percent

premiums on De Beers Diamond Trading Company (DTC)

sight boxes had not only vanished, they had been replacedby a 2-3 percent discount. Polished sellers were natural ly

worried about inventories they held that had come out

of rough that had cost more previously. Compounding

matters was a liquidity crunch that pushed dealers to

selling more easily at softer prices.

The India International Jewellery Show (IIJS), which

ended on August 8, saw extremely strong domestic

buyer resistance to polished diamond prices. It was

clear coming out of the show that the sharp increase in

polished prices in the recent past was not sitting well with

the Indian consumer and that prices would inevitably

have to head south. That said, however, what depressed

trading sentiment most was the uncertainty in the market.Traders were unsure as to how much rough the miners,

particularly De Beers, would pump into the market and

at what price.

The one positive factor was that Indian dealers from

Antwerp were in the Mumbai market and buying.

Their activities were mainly responsible for generating

some movement in the market.

SENTIMENT & PRICESHEAD SOUTH


7/60

7IDEX MAGAZINE INDIA RETAIL | NO 10: MUMBAI DIAMOND MARKET REPORT

Size in Ct. (Sieve) Comments Forward Call

-0.01 (-2 ) Good demand for SI & piqu goods. Low

demand for VVS-VS goods. Steady demand for

Top shades.

Once the hottest category will witness low

demand & increased resistance from buyers.

Softness in prices expected.

-0.02 (+2-6.5) Very good demand for SI/J+ goods. Good

demand for piqu goods. Low demand for VVS-

VS goods. Steady demand for Top shades &

white natts.

Overall demand will be stable. Price resistance

from buyers may force sellers to be soft on

their asking prices.

0.03-0.07

(+6.5-11)

Good demand for SI/J+ & piqu goods. Steady

demand for Top shades & white natts.

Demand & prices will remain stable. Gap

between stars & melee prices will be reduced.

0.08-0.14 (+11-14) Good demand for SI+ & piqu goods. Activity will be stable with slightly lower tone.

0.15-0.17

(+14-15.5)

Good demand for SI+ & piqu goods. Activity & prices will be softer.

0.18-0.22 (1/5) Fair demand for SI+ goods. Overall demand & prices will be lower.

0.23-0.29 (1/4) Good demand for SI1+ goods. Fair demand for

piqu goods.

Overall demand & prices will be lower.

0.30 (1/3) Good demand for SI goods. Fair demand for

piqu goods.

Overall demand & Prices will be soft.

0.40 (3/8) Good demand for SI/F-J col. Overall demand & Prices will be soft.

0.50 (1/2) Very good demand for SI+/J+ col.

Good demand for I1 & lower goods.

Demand & activity will be stable. Some

softness in prices expected.

0.75 (3/4) Good demand for +0.90 carat SI+/J+ col. Fair

demand for I1-I2/J+ col.

Demand for SI goods will remain stable. Some

softness in prices expected.

1.00 (4/4) Good demand for VS & SI goods.

Fair demand for I1 & lower goods.

Overall uncertainty in the prices will be seen.

Prices may drop by up to 10%.

+3.00 Good demand for SI/G-K colors. Lower demand for +5 ct size will be seen.

Overall uncertainty in the prices will be seen.

Prices may fall sharply.

M U M B AI D IAM O N D TR AD IN G IN AU G U S T


8/60

8 MAGAZINE INDIA RETAIL | NO 10: MUMBAI DIAMOND MARKET REPORT

_w~B hram~mOma H$s [anmoQ>

nmoQ> {bIZo Ho $ g_` VH$ _w~B Ho$ nm{bS> ~mOma _| `mnma

_Zmo md H$m\$s _Xm Wm& [anmoQ>{bIo OmZo VH$ IwaXao hrao

H$s H$s_V CoIZr` $n go ZrMo {JaVm ZOa Am ahm h-

S>r ~r`g S>m`_S> Q>oqS>J H$nZr(DTC) _|10% r{_`_ gmBQ> ~mg Z

Ho$db Jm`~ hmo J`m Wm, ~pH$ 2-3% Ny>Q> go {VWm{nV ^r hmo JE&nm{bS> _mb Ho$ {dH o$Vm AnZo nmg Ho$ Bd|Q>ar Ho$ {bE dm^m{dH$ $n

go qM{VV Wo, {Oh| Chm|Zo IwaXao _mb go {b`m Wm Ama nyd _| CZH$s

A{YH$ H$s_V Wr& qMVm H$m {df` {b{${S>Q>r H $M Wm, {OgZo S>rbg

H$mo Z_H$s_Vm| na A{YH$ _mb ~oMZo Ho$ {bE o[aV {H$`m&

AJV8 H$mo g_m hmo Zo dmbo B{S>`m BQ>aZoeZb dobar emo(IIJS), _| nm{bS> hram| H$s H$s_Vm| Ho$ {V Kaoby IarXXmam| H$m

O~aXV $n go {damoY XoIm J`m& Bg emo go `h gm\$ nVmMbVm h {H$ nm{bS> _mb H$s H$s_V _| hmb _| hB VoO d{^maVr` Cn^mo$m Ho$ AZw$n Zht Wr Ama H$s_V A{Zdm` $ngo X{jU H$s Amoa OmEJr& hmbm{H$ _mZm OmVm h {H$ `mnma

_Zmo md H$mo g~go A{YH$ naoemZ H$aZo dmbr MrO Wr ~mOma H$sA{Z{VVm& `mnmar Bg ~mV H$mo boH$a A{Z{V Wo {H$ IXmZH$nZr ImgH$a S>r ~r`g{H$VZo IwaXao _mb ~mOma _| CVmaoJmAma {H$g Xa na&

EH$ gH$mam_H$ H$maH$ Wm {H$ E|Q>dnHo$ ^maVr` S>rbg_w~B~mOma

_| Wo- Ama IarXXmar XoIr JB& ~mOma _| A{YH$ J{V bmZo Ho$ {bE

_w`V CZH$s J{V{d{Y`m hr {O_oXma Wt&

_Zmo^md Ama _y` X{jU H$s Amoa{dZ` nmaoI mam


9/60

9MAGAZINE INDIA RETAIL | NO 10: MUMBAI DIAMOND MARKET REPORT

H$aoQ> gmBO(grd)

{Q>n{U`m ^mdr X`

-0.01(-2)

SIVWm {nH$ JwSg H$s AN>r _mJ&

VVS-VS JwSg Ho$ {bEQ>mn eoSg Ho$ {bE pWa _mJ&

g~go hmQ> dJH$s H$_ _mJ hmoJr VWm IarXXmam| H$s Amoa

go {VamoY ~T>oJm&

-0.02

(+2-6.5)

SI/J+JwSg H$s AN>r _mJ&

{nH$ JwSg H$s AN>r _mJ

VVS-VSJwSg H$s AN>r _mJ&

Q>mn eoSg VWm g\o$X ZQg H$s pWa _mJ&

Hw$b _mJ pWa aho Jr& IarXXmam| H$s Amo a go H$s_V

{VamoY {dHo$VmAm| H$mo CZHo$ AmpH$J mBg na Z_ ahZo

Ho$ {bE o[aV H$aoJm&

0.03-0.07

(+6.5-11)

SI/J+VWm {nH$ JwSg H$s AN>r _mJ& Q>mn eoSg VWm g\

o$X ZQg H$s pWa _mJ&

_mJ VWm H$s_V pWa hmoJr&

Q>mgVWm _rbrO H$s H$s_Vm| Ho$ ~rM H$m AVa H$_hmoJm&

0.08-0.14

(+11-14)

SI+VWm {nH$ JwSg H$s AN>r _mJ& hHo $ {ZZ Q>oZ Ho$ gmW J{V{d{Y pWa ahoJr&

0.15-0.17

(+14-15.5)

SI+VWm {nH$ JwSg H$s AN>r _mJ& J{V{d{Y VWm H$s_V Z_ ahoJr&

0.18-0.22

(1/5)

SI+Jw Sg H$s C{MV _mJ& Hw$b _mJ VWm H$s_V H$_ ahoJr&

0.23-0.29

(1/4)

SI1+JwSg H$s AN>r _mJ&

{nH$ JwSg H$s C{MV _mJ&Hw$b _mJ VWm H$s_V H$_ ahoJr&

0.30

(1/3)

SIJwSg H$s AN>r _mJ&

{nH$ JwSg H$s C{MV _mJ&

Hw$b _mJ VWm H$s_V Z_hmoJr&

0.40 (3/8) SI/F-JH$bg H$s AN>r _mJ& Hw$b _m J VWm H$s_V Z_hmoJr&

0.50

(1/2)

SI+/J+H$bg H$s H$m\$s AN>r _mJ&

I1 VWm bmoAa JwSg H$s AN>r _mJ&

_mJ VWm J{V{d{Y pWa ahoJr& H$s_Vm| _| Hw$N> Z_u H$sC_rX h&

0.75

(3/4)

+0.90H$aoQ> SI+/J+H$bgH$s AN>r _mJ&

I1-I2/J+H$bg H$s C{MV _mJ&

SIJwSg H$s _mJ pWa ahoJr&H$s_Vm| _| Hw$N> Z_u H$s C_rX h&

1.00

(4/4)

VS VWmSIJwSg H$s AN>r _mJ&

I1 VWm bmoAa JwSg H$s C{MV _mJ

H$s_Vm| _| Hw$b {_bmH$a A{Z{VVm {XImBnS>oJr& H$s_V

10% VH$ ZrMo OmEJr&

+3.00SI/G-K H$bg H$s AN>r _mJ& +5 ctgmBO H$s H$_ _mJ XoIr OmEJr& H$s_Vm| _| Hw$b

{_bmH$a A{Z{VVm ahoJr& H$s_V VoOr go ZrMo {JaoJr&

_w~B {ham ~mOma H$m H$mamo~ma


10/60

IN AN

UNCERTAINMARKETLOWER

PRICEDDIAMONDSCOULDEDGE AHEAD

BY VINOD KURIYAN

IDEX MAGAZINE INDIA RETAIL | NO 05: COVER STORY10


11/60

There were a variety of reactions from

both exhibitors and buyers at the 2011edition of the India International

Jewellery Show (IIJS), which ran from

August 4 to 8 in Mumbai. But the

buyers were the ones who put out a

message that resonated around the world they were

most certainly not willing to pay the kind of diamond

prices the exhibitors were asking. Yet, while strongly

resisting high diamond prices, buyers also signalled a

confidence about how the rest of the year would go by

buying strongly as long as exhibitors were willing to

go down with diamond prices.

The dampener on the show was the downgrading of the

US economy and the resulting turmoil in world stock

markets. The immediate fallout of this was felt by plain

gold jewellery manufacturers, who saw the price of

gold shoot up by Rs.2,000 per 10 grams in the space of

three days. With gold price still climbing days after the

show, industry players were justifiably worried. Having

crossed Rs.26,300 in international trading on August

10, industry watchers said gold was on its way to the

Rs.29,000 mark and possibly even higher by Diwali.

On the other hand, diamond prices seemed to be

headed downwards as a result of the buyer resistance

at the IIJS as well as the global economic turmoil. At the

beginning of the second week of August, rough diamond

prices had declined by between 10- and 15 percent. This

meant that polished diamond would definitely stay at

current levels even if they didnt go down which they

seemed almost inevitably to do. The rough diamond

tender by mining major BHP Billiton in the middle of

the month was cited by diamond industry sources as

being the deciding factor for polished diamond prices.

At the time of writing, most diamond manufacturerssaid they were at present unwilling to bid high for any

new rough.

11IDEX MAGAZINE INDIA RETAIL | NO 05: COVER STORY


12/60

As it is, the Indian market seemed

determined to push polished

diamond prices down. At the

IIJS show, loose diamond dealers

encountered the stiffest resistance

in the larger sizes, with buyers

asking for up to eight percent off

for 1-carat goods. The -2 sieve size

(-0.01 carat) and stars (-0.02 carat)

however, were moving at only

slightly reduced prices of between

2- and 3 percent off, with the better

categories even showing some

appreciation.

But the very high prices of this sizecategory turned out to be to its

detriment at the IIJS. The fact that

some colours and clarities of these

goods actually cost more than the

larger mele sizes meant that many

jewellery manufacturers had avoided

using them altogether and offered

product with the latter. This meant

that even in loose diamond sales, the

big performers in terms of sales were

the +6.5-11 sieve sizes (0.03-0.07

carat) which are now the jewellerymanufacturers hot favourites.

Manufacturers of diamond-set

jewellery did very well at the IIJS

because they were able to book

orders at the price points demanded

by buyers by agreeing to go down

with diamond qualities on any of the

product they had on display. Loose

diamond dealers, who had inventory

that had come out of expensive

rough, did not have this luxury and

thus reported only a moderately

successful show.

Coming out of the show and looking

ahead, the big worry, however, is

the price of gold. In India, where

jewellery acts as a storehouse of value

for consumers, high gold prices act

as a deterrent to sales. International

analysts too echoed this worry as

much of Asia treats gold the way theIndian consumer does.

What this means is that while

the consumer may very likely buy

gold as a hedge against inflation

having lost faith in most other

investment avenues like the stock

market and realty he or she is

more likely to buy primary gold

rather than jewellery. And given the

international uncertainty about the

global economy, this is likely to be astrong trend through to the end of

the year at least.

The outlook for plain gold jewellery

therefore seems to be the most

uncertain, while the diamond-

set variety seems to have a much

more positive spin. If the Indian

economy isnt affected by any

global economic factors and if

this years harvest is good, there is

every reason to believe that buying will be strong over Diwali. Right

now, said one plain gold jewellery

manufacturer and wholesaler at the

time of writing, retailers are still

willing to buy plain gold jewellery

albeit in reduced amounts.

What worries me is whether they

will still have enough footfalls in

their showrooms come Diwali if

the price of gold goes through the

roof as it seems almost certain to.

Echoing the sentiments of other

manufacturers, he worried that high

gold prices might drive consumers

to buying primary gold rather than

jewellery. He acknowledged that

12 IDEX MAGAZINE INDIA RETAIL | NO 05: COVER STORY


13/60

THE OUTLOOK FOR PLAIN GOLD JEWELLERY

THEREFORE SEEMS TO BE THE MOST

UNCERTAIN, WHILE THE DIAMOND-SETVARIETY SEEMS TO HAVE A MUCH MORE

POSITIVE SPIN.

in such a scenario, consumers are

going to find jewellery set with

lower priced diamonds an extremely

tempting option to store value.

Lower prices will make diamonds

more attractive, and setting themin jewellery also helps reduce its

gold content. I would say the best

option for a product line going into

this Diwali season would be a mix

that featured a high proportion of

diamond jewellery.

Much of the problem could

be managed with a far greater

amount of certainty if the Indian

jewellery industry were to adopt

modern management techniques,as became apparent at a panel

discussion moderated by Ashok

Minawalla of Pallazio Danabhai

Jewellers. The discussion, entitled

Excellence In Store Operations,

focussed on the theme that the

basic path to success for everyone

was the same one has to increase

sales and reduce expenses to

improve profitability. This was

achieved in a variety of ways and

the discussion panels corporate

jewellers Sandeep Kulhalli, vicepresident for retail and marketing

at Tanishq, R.K. Menon, chief

operating officer of DDamas

and Vijay Jain, chief executive of

Orra brought a completely new

perspective to the whole gamut

of store operations from store

design and merchandising display

to retailing techniques, inventory

control and product supply and

recycling. Where family-owned

traditional jewellery retailers sawwhatever jewellery that was in their

inventories as an asset and indeed a

profit in itself because they banked

on the intrinsic value of its gold

appreciating, the corporates saw

only dead stock and a product that

needed to be changed.

However, what was interesting was

that the family-owned jewellers

on the panel, Vinod Hayagriv of

C. Krishniah Chetty, Nitin Kadam

of Kadam & Kadam and R.K.

Sharma, executive director ofPC Jewellers, all had thoroughly

modern perspectives that were

in sync with much of what their

corporate counterparts said. Nitin

Kadam, however noted that there

were no wrong ways of looking

at things in this regard. While the

corporates brought science and

systems to the industry, the family-

owned jewellery retailers brought

that all-important value of personal

trust to the table when dealingwith consumers. The family-owned

jewellers on the panel all, however,

agreed that the new corporate way

of thinking was what the jewellery

retail industry in India needed to

inculcate in order to successfully go

into the future.



14/60

As one retailer later said, If we

could all adopt this new way of

thinking, a lot of what we consider

as the value of our businesses

would go out of the window. But

a lot of our problems and would

go out of the window as well. We

would begin to operate more in

line with the way other industries

and retail businesses are run

much more profitably and with a

greater resistance to downturns and

difficult times.

Along with all this, the IIJS show

also demonstrated the Indian gem

and jewellery industrys confidence

in itself, its product and the Indian

consumer. On the opening day of

the IIJS, the Gitanjali Group unveiled

a number of new brands and

collections. According to the firm,

each of the new offerings is targeted

at a niche consumer segment that

has not been addressed till now

and will be of immense benefit to

partnering retailers in meeting the

emerging demands of consumers in

their regions.

Some of the new brands unveiled

were GDivas, GSolitaire, Amoreand Maya Diamonds, each of which

addresses the jewellery needs of

different segments of society. Along

with these were the MeJewels and

MeSolitaire brands that are retailed

through an innovative combination

of online and offline systems.

Gitanjalis chairman and managing

director Mehul Choksi said, We

have introduced new brands and

collections to address new niche

segments and fill the gaps in our

offerings to consumers. The IIJS,

which attracts trade visitors from

across India and different parts of

the world, is the perfect platform topresent these to the trade.

A seminar on the IIJS shows

penultimate day entitled, Blending

Indian Culture With International

Technology and Design had

prominent speakers like K

Srinivasan, managing director

of Emerald Jewel Industry Pvt.

Ltd, Anil Talwar of Talwarsons

Jewellers, Giuseppe Gullo, head of

international business development

at the Gitanjali Group and Pramod

Derewala, president of Derewala

Jewellery Industries Ltd.

The seminar made the point that

for aeons, India has relied on its

traditional manufacturing skills,

but now there are clear signs of

change. An increasing number of

Indian manufacturers are operating

on Italian technology in largefactories and volume-producing

varieties of Indo-Italian jewellery.

Predominantly, these are sold in

metros in top retail outlets that

pride themselves on clients with a

strong desire for innovation and

creativity in the products they buy.

This relatively new segment was

not clearly understood by much of

the jewellery retail fraternity. This

was summed up by Anil Talwar

when he said, The consumers and

demand are here, but the billion

dollar question is whether the

retailer is ready for this change!

Talwar noted that since there wasconsumer demand for this sort

of product in India, the jewellery

would either have to be imported or

manufactured with technology and

knowhow that was imported.

The concluding day of the IIJS

show also featured a seminar

titled Preparing for Profit by

Shishir Nevatia, founder and

chairman of the Sunjewels group

of companies. He spoke about the

challenges faced in maintaining the

appropriate return on investments.

Very sagely, he noted that in

todays unpredictable scenario,

trustworthiness, risk and credibility

are key factors in leveraging ones

own goodwill and assets.

Nevatias observations serve as

a guide to the jewellery retail

fraternity in India as it goes into thefuture. It must develop a credibility

for itself and its product that will

weather any economic storm and

keep the consumer engaged in the

face of mounting competition from

a whole range of other product

groups.



15/60

IDEX MAGAZINE INDIA RETAIL | NO 05: COVER STORY 15


16/60

EH$ A{Z{VVm ^ao ~mOma _|

H$_H$s_V dmbohram| Ho$ {bE

~ohVa ^{d`


{d Z moX H w$[a` Z mam


17/60

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18/60

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19/60

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Ho$ gmW hmoZo bJoJm&



20/60

Bg g~Ho$ gmW, IIJSemo _| ^maVr` aZEd Am^yfU CmoJ H$m AnZo Amn _|,AnZo CnmXm| _| Ama maVr` Cn^mo$mAm|

_| Am_{dmg ^r H$Q> hAm& IIJSHo$

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IDEX MAGAZINE INDIA RETAIL | NO 10: COVER STORY 21


22/60


23/60

WATCH BY CHRISTIAN MIKKELSEN

An Eye On The TimeIts easy to keep your eye on the time with these new watch

designs. As always, theres something for every taste, be it

classic and cultured or fun and fashionable. So take a lookat some of the newest trends in timepieces.

MASCULINE SOFT

The circle within a square gives Danish designerChristian Mikkelsens most recent Obaku design, the

Obaku V139, a soft yet masculine feel. The watch has a

case edge of less than one millimeter, as well as a very slim

total case overall. The name Obaku stems from a branch

of Zen philosophy, which focuses on the essentials in life.

The philosophy fits well with Danish design tradition,

which believes that less is certainly more.

23IDEX MAGAZINE INDIA RETAIL | NO 10: RETAIL ET CETERA

RetailEtCetera


24/60

COLOR CODE

Pierre Lannier, one of Frances top watchmakers, offers

a new, ultra trendy and daring collection of extra-flat

ladies models. The watches come in flashy colors such as

orange, red, purple and green with steel bands or colored

leather thread straps. For those who want to tone downthe color, just a little, the line also includes a version with

a black or white dial.

WATCHES BY PIERRE LANNIER

FASHION PREDATOR

The Predator Plongeuses line byRochet comprises six

diving watches, ideal for the summer with their trendy,

pop look. The steel case (diameter 24mm) has an

aluminum and steel bezel that matches the color of the

silicon strap and the color of the dial, which has a date

window at 3h00. Color choices include yellow, orange,

red, blue, black or white. Water-resistant to 20 bars, the

watch is fitted with a screwed back and crown.

WATCHES BY ROCHET

24 IDEX MAGAZINE INDIA RETAIL | NO 10: RETAIL ET CETERA


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A DAZZLING SYMBOL OF

ABUNDANCE

Kamadhenu, the divine cow, is believed to have the power

to grant any wish to her owner and is worshipped as

a symbol of abundance. Vummidi Bangaru Jewellers ofChennai have crafted a true symbol of abundance with this

jewelled Kamadhenu. Weighing over half a kilogram and

set with an astonishing 2,320 round diamonds weighing

53.06 carats, 172 baguette cut diamonds totalling 3.98

carats, 24.26 carats of rubies and 17.47 carats of emeralds,

this masterpiece of craftsmanship is also a tribute to the

jewellers art.

WATCHES BY GO

KAMADHENU

GET GOING

French companyGo offers bang up-to-date fashion

watches in bright and happy colors. The chic watches

feature Swarovski stones and a silicon bracelet and are

water-resistant up to 30 meters. On your marks, get

set, GO!

25IDEX MAGAZINE INDIA RETAIL | NO 10: RETAIL ET CETERA


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27/60

For the first time ever, Indian diamond jewellery retailers

have a retail benchmark for diamond prices, enabling

them to assure their consumers about the retail prices

being charged for diamonds. The endorsement of the All

India Gems & Jewellery Trade Federation (GJF) makes

the benchmark prices accepted countrywide, giving the

consumer further confidence to buy diamonds.

The Diamond Retail Benchmark (DRB) is derived from up-

to-date market data using an objective and fully transparent

system. Standard retail mark-ups across the country have

been factored in to ensure that the norms of every geographic

market in the country are accounted for.

The diamond category is one of the few retai l sectors that

up to now has not had a credible retai l price benchmark

for consumers. For consumers, many of them first-

time diamond buyers, the purchase of a diamond may

sometimes prove to be a confusing experience. As a

luxury product that is bought to celebrate major life

events and which will accompany them everywhere,

confidence is essential. Consumers should be able to

buy a diamond with the confidence of knowing they

paid a fair price.

The DRB presents a retail price benchmark for a diamond

based on each of the 4Cs Cut, Carat, Colour and Clarity.

The DRB should be used as background information

only. Actual prices are determined by the sellers.

Your input will only make the system better. We urge you to contact us at anytime with your comments,

suggestions and questions.

IDEX Online

Call us at (022) 6633 2187

Fax us at (022) 6633 2186

Email us at [email protected]

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ABOUT THE IDEX ONLINE DIAMOND RETAIL BENCHMARK

27IDEX Magazine India Retail | NO 10: DRB


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Prices are in Rupees Per Carat Powered by www.idexonline.com

SPETEMBER 1st 2011

IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3

D 1796575 1322155 1127720 855512 668855 567749 474420 373314 318873 217767 124438

E 12288261158830 979950 785516 629968 528862 451088 349982 303318 209989 116661

F 1112166 1011060 894399 715519 598858505530 427756 334427 287763 202212 108883

G 785516 754406 723297 629968 559972 474420 412201 318873 279986 194435 101106

H 653300 622191 583304 528862 482198 451088 396646 311095 264431 186657 101106

I 559972 544417 505530 451088 427756 404424 357760 287763 241099 171102 93329

J 466643 451088 435533 412201 373314 357760 334427 256654 209989 155548 93329

K 419979 404424 388869 373314 318873 311095 279986 233321 194435 139993 85551

L 373314 357760 349982 334427 295541 279986 248876 217767 178880 124438 77774

M 311095 303318 287763 272208 241099 225544 202212 171102 155548 116661 77774

N 248876 248876 225544 209989 186657 172384 157394 134909 132215 108883 77774Round

4/4

(1.0

0-

1.4

9)


D 1994243 1614742 1488241 1138505 915268 736679 602738 461355 364619 230677 133942

E 1577536 1510565 1265005 1071534 870621 706915 572973 439031 349737 223236 126501

F 1369182 1250123 1190593 982239 833415 669709 535767 424149 334854 215795 119059

G 959916 937592 892945 811092 729238 610179 498561 394384 319972 208354 111618

H 773886 751562 729238 662267 617620 565532 476237 364619 305089 200913 111618

I 684591 677150 654826 580414 535767 498561 424149 334854 290207 186030 104177

J 565532 558091 535767 483678 439031 424149 372060 297648 245560 171148 104177

K 461355 446472 431590 424149 379502 349737 319972 267883 223236 156265 96736

L 416708 401825 386943 364619 334854 319972 290207 245560 200913 148824 89294

M 349737 342296 327413 319972 282766 267883 245560 208354 178589 133942 89294

N 282766 282766 267883 249254 230677 215795 200913 171148 156265 119059 89294Round

1.5

0

(1.5

0-

1.9

9)

Round

3.0

0

(3.0

0-

3.4

9)

Round

3.5

0

(3.5

0-

3.9

9)


D 49678263849666 3418376 26436502092557 1381727 1022318 670896 575054 303501 167724

E 3769797 3426362 2875269 2300215 1924833 1301858 966410 638949 535120 295514 159737

F 3250652 2995072 2523847 2092557 1789056 1221989 926476 607001 503172 279540 151750

G 2603716 2340150 2108531 1876912 1573411 1102187 878554 575054 479212 271553 143763

H 1972754 1892886 1757109 1533477 1317832 950436 838620 543106 455251 263566 143763

I 1405687 1365753 1317832 1182055 1006344 830633 726804 495185 423304 247593 135777

J 1142121 1126147 1086213 982384 886541 718817 638949 455251 375382 223632 127790

K 1054265 1006344 966410 878554 790699 614988 535120 415317 335448 207658 127790

L 790699 750765 710830 678883 614988 463238 391356 343435 263566 199671 119803

M 654922 638949 614988 575054 527133 415317 351422 311487 231619 183698 119803

N 519146 527133 519146 471225 439277 367396 311487 279540 199671 167724 119803


D 5344074 4141228 3677273 2843872 2251041 1486374 1099745 721708 618607 326487 180427

E 405531036858653093033 2474427 2070614 1400457 1039603 687341 575648 317895 171835

F 3496846 3221910 2714996 2251041 1924554 1314539 996644 652974 541281 300712 163243

G 2800913 2517385 22682242019063 1692577 1185663 945094 618607 515506 292120 154652

H 2122165 2036247 1890187 1649618 1417640 1022419 902135 584240 489730 283528 154652

I 1512150 1469191 1417640 1271580 1082562 893543 781850 532689 455363 266345 146060

J 1228622 1211438 1168479 1056786 953685 773258 687341 489730 403813 240569 137468

K 1134112 1082562 1039603 945094 850584 661565 575648 446771 360854 223386 137468

L 850584 807625 764667 730300 661565 498322 420996 369446 283528 214794 128876

M 704524 687341 661565 618607 567056 446771 378037 335079 249161 197610 128876

N 558464 567056 558464 506914 472547 395221 335079 300712 214794 180427 128876


D 2872847 2319824208999617093441242506948039 775669 531477 416563 244192 136460

E 22480022104360 1795529 1529791 1192231 926493 754122 517112 402199 237010 129278

F 1975082 1781165 1601612 1350238 1141957 876218 703847 495566 387834 229828 122096

G 1422059 1307145 1192231 1091682 998314 818761 675119 466838 366288 222646 122096

H 1106046 1034225 962404 912129 847490 732576 632026 430927 344742 215463 114914

I 897765 869036 818761 754122 696665 632026 574569 395016 330377 201099 107732

J 718212 689483 660755 617662 574569 524295 488384 359106 301649 179553 107732

K 646390 624844 603298 560205 524295 474020 438109 344742 258556 172371 100550

L 502748 488384 474020 452473 409381 373470 337559 287285 222646 165189 93368

M 430927 423745 416563 409381 351924 316013 287285 251374 186735 150824 93368

N 359106 359106 359106 326748 294467 258556 237010 215463 156265 136460 93368Round

2.0

0

(2.0

0-

2.4

9)


D 3236747 2613674 2354734 1925865 1399893 1068127 873922 598798 469328 275124 153746

E 2532755 2370917 2022967 1723568 1343250 1043851 849646 582615 453145 267032 145654

F 2225264 2006783 1804487 1521271 1286607 987208 793003 558339 436961 258940 137562

G 1602190 1472720 1343250 1229964 1124770 922473 760636 525971 412685 250848 137562

H 1246148 1165229 1084310 1027667 954840 825371 712084 485512 388410 242756 129470

I 1011484 979116 922473 849646 784911 712084 647349 445053 372226 226572 121378

J 809187 776819 744452 695901 647349 590706 550247 404593 339858 202297 121378

K 728268 703993 679717 631166 590706 534063 493604 388410 291307 194205 113286

L 566431 550247 534063 509788 461237 420777 380318 323675 250848 186113 105194

M 485512 477420 469328 461237 396502 356042 323675 283215 210389 169929 105194

N 404593 404593 404593 368137 331767 291307 267032 242756 169929 153746 105194 Round

2.5

0

(2.5

0-

2.9

9)

Round

4.0

0

(4.0

0-4.9

9)


D 5391337 4284465 3917581 3158938 2481134 1511067 1099745 721708 618607 326487 180427

E 42720283898925 33703632823145 2344330 1455101 1057125 687341 575648 317895 171835

F 3855397 3364145 3034570 2611720 2145342 1380481 1032251 652974 541281 300712 163243

G 2910203 2611720 24500422307020 1884170 1225021 951412 618607 515506 292120 154652

H 2213744 2101813 1958790 1821986 1529722 1094435 902135 584240 489730 283528 154652

I 1598124 1517285 1455101 1343170 1175274 914102 781850 532689 455363 266345 146060

J 1287205 1225021 1187711 1094435 970068 802171 687341 489730 403813 240569 137468

K 1134112 1082562 1039603 945094 850584 661565 578310 446771 360854 223386 137468

L 850584 807625 764667 730300 661565 498322 420996 369446 283528 214794 128876

M 704524 687341 661565 618607 567056 446771 378037 335079 249161 197610 128876

N 558464 567056 558464 506914 472547 395221 335079 300712 214794 180427 128876 Round

5.0

0

(5.0

0-

5.9

9)


D 8033706 6083136 5474822 4608637 3504415 2135710 1448051 727331 618607 326487 180427

E 6023627 5421925 4773939 4132565 3306052 1977019 1401766 687659 575648 317895 171835

F 5289683 4760715 4363989386808128432051805104 1342257 661210 541281 300712 163243

G 3967262 3570536 3286216 3021732 2512600 16662501269524 634762 515506 292120 154652

H 3173810 2876265 2644842 2380357 1990243 1448051 1143894 584240 489730 283528 154652

I 2287788 2142322 2069589 1851389 1666250 1223239 991816 532689 455363 266345 146060

J 1719147 1633190 1520784 1454663 1388542 1090997 879410 489730 403813 240569 137468

K 1342257 1243076 1183567 1117446 1051325 859574 727331 446771 360854 223386 137468

L 985204 945531 899246 859574 793452 661210 502520 369446 284320 214794 128876

M 852961 813289 780228 747168 714107 595089 449623 335079 249161 197610 128876

N 720719 681047 661210 634762 634762 528968 396726 300712 214794 180427 128876

THE DIAMOND RETAIL BENCHMARK - INDIA

DIAMOND RETAIL BENCHMARK FOR POLISHED DIAMONDS

SPETEMBER 1st 2011

Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based omarket data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federatioof Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transactiosource of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The A

India Gems and Jewellery Trade Federation (GJF), a trade body headquartered in Mumbai, and IDEX, a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to t he consumer

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D 121870 114008 102214 94351 78626 70763 58969 55038 47176 35382 23588

E 114008 106145 94351 78626 66832 62901 55038 55038 43244 31450 23588

F 106145 98282 82557 70763 62901 58969 51107 51107 39313 27519 19656

G 98282 86489 74695 66832 58969 55038 47176 47176 35382 27519 19656

H 78626 74695 66832 62901 55038 51107 43244 43244 31450 23588 19656

I 62901 58969 55038 55038 51107 47176 39313 39313 31450 23588 15725

J 51107 47176 47176 43244 43244 39313 35382 35382 27519 19656 15725

K 43244 39313 35382 35382 35382 31450 27519 27519 23588 19656 15725

L 39313 35382 35382 31450 31450 31450 27519 23588 15725 15725 11794

M 35382 35382 35382 31450 31450 31450 27519 23588 15725 11794 11794

N 35382 35382 35382 31450 31450 31450 27519 23588 15725 11794 11794Fancy

1/5

(0.1

8-0.2

2)


D 145483 136097 122018 112632 93860 84474 70395 65702 56316 42237 28158

E 136097 126711 112632 93860 79781 75088 65702 65702 51623 37544 28158

F 126711 117325 98553 84474 75088 70395 61009 61009 46930 32851 23465

G 117325 103246 89167 79781 70395 65702 56316 56316 42237 32851 23465

H 93860 89167 79781 75088 65702 61009 51623 51623 37544 28158 23465

I 75088 70395 65702 65702 61009 56316 46930 46930 37544 28158 18772

J 61009 56316 56316 51623 51623 46930 42237 42237 32851 23465 18772

K 51623 46930 42237 42237 42237 37544 32851 32851 28158 23465 18772

L 46930 42237 42237 37544 37544 37544 32851 28158 18772 18772 14079

M 42237 42237 42237 37544 37544 37544 32851 28158 18772 14079 14079

N 42237 42237 42237 37544 37544 37544 32851 28158 18772 14079 14079Fancy

1/4

(0.2

3-

0.2

8)


D 176720 162391 148062 138510 119405 105077 95524 85972 63982 47986 38210

E 162391 152839 138510 128958 114629 95524 85972 81196 58650 42986 33433

F 152839 143286 128958 119405 109853 90748 81196 76419 53318 38210 28657

G 143286 128958 119405109853100300 85972 71643 71643 47986 38210 28657

H 124181 114629 105077 100300 90748 81196 66867 66867 42986 33433 28657

I 100300 95524 90748 85972 76419 71643 62091 62091 42986 33433 23881

J 81196 76419 76419 71643 62091 57314 52538 52538 38210 28657 23881

K 71643 62091 57314 52538 52538 47762 38210 38210 31991 26659 23881

L 62091 57314 52538 47762 47762 42986 38210 33433 28657 23881 19105

M 52538 47986 47986 42986 42986 42655 37323 31991 23881 19105 19105

N 47986 47986 47986 42655 42655 42655 37323 31991 21327 19107 19105Fancy

-1/2

(0.4

5-

0.4

9)


D 263626223834203937 184041 169119 139274 119378 109430 94508 74611 54715

E 228808203937 189015 164145 149223 124352 99482 99482 89534 69637 49741

F 203937 189015 169119 154197 139274 119378 94508 94508 84559 64663 49741

G 189015 169119 154197 139274 124352109430 89534 89534 74611 59689 44767

H 169119 154197 144248 129326 119378 94508 84559 84559 69637 54715 44767

I 144248 129326 124352 114404 104456 94508 84559 79585 64663 54715 39793

J 114404104456 99482 94508 89534 84559 79585 69637 59689 54715 39793

K 89534 79585 79585 74611 74611 69637 64663 64663 54715 49741 34819

L 74611 69637 69637 64663 64663 64663 59689 59689 49741 44767 34819

M 59689 59689 59689 54715 54715 54715 49741 49741 44767 39793 29845

N 49741 49741 49741 44767 44767 44767 39793 39793 39793 34819 24870 Fancy

1/2+

(0.5

0-

0.6

9)


D 165286 154623 138627 127964 106636 95973 79977 74645 63982 47986 31991

E 154623 143959 127964 106636 90641 85309 74645 74645 58650 42655 31991

F 143959 133295 111968 95973 85309 79977 69314 69314 53318 37323 26659

G 133295 117300 101305 90641 79977 74645 63982 63982 47986 37323 26659

H 106636 101305 90641 85309 74645 69314 58650 58650 42655 31991 26659

I 85309 79977 74645 74645 69314 63982 53318 53318 42655 31991 21327

J 69314 63982 63982 58650 58650 53318 47986 47986 37323 26659 21327

K 58650 53318 47986 47986 47986 42655 37323 37323 31991 26659 21327

L 53318 47986 47986 42655 42655 42655 37323 31991 21327 21327 15995

M 47986 47986 47986 42655 42655 42655 37323 31991 21327 15995 15995

N 47986 47986 47986 42655 42655 42655 37323 31991 21327 15995 15995Fancy

1/3

(0.2

9-0.3

7)


D 171998 158052 144107 134809 116215 102269 92972 83675 63982 47986 37189

E 158052 148755 134809 125512 111566 92972 83675 79026 58650 42655 32540

F 148755 139458 125512 116215 106918 88323 79026 74378 53318 37323 27892

G 139458 125512 116215 106918 97621 83675 69729 69729 47986 37323 27892

H 120864 111566 102269 97621 88323 79026 65080 65080 42655 32540 27892

I 97621 92972 88323 83675 74378 69729 60432 60432 42655 32540 23243

J 79026 74378 74378 69729 60432 55783 51135 51135 37323 27892 23243

K 69729 60432 55783 51135 51135 46486 37323 37323 31991 26659 23243

L 60432 55783 51135 46486 46486 42655 37323 32540 27892 23243 18594

M 51135 47986 47986 42655 42655 42655 37323 31991 23243 18594 18594

N 47986 47986 47986 42655 42655 42655 37323 31991 21327 18597 18594Fancy

3/8

(0.3

8-

0.4

4)

Fancy

3/4

(0.7

0-0

.89)


D 355495 277578 262969248359233750209401 180182 165573 126615 87656 58437

E 282448262969253229233750 214271 185052 160703 150964 121745 82786 53568

F 267838253229243490224010 199661 175312 150964 141224 116875 77917 53568

G 253229238620224010 204531 185052 155833 141224 136354 112005 77917 48698

H 228880209401 204531 189922 165573 141224 131484 126615 102266 73047 48698

I 194792 180182 175312 160703 136354 121745 112005 107135 92526 68177 43828

J 155833146094 141224 131484 126615 116875 97396 92526 77917 63307 43828

K 131484 121745 116875 112005 107135 97396 87656 82786 68177 58437 38958

L 107135 102266 97396 92526 92526 87656 82786 73047 58437 48698 38958

M 82786 82786 82786 77917 77917 77917 73047 73047 48698 43828 34089

N 68173 68173 68177 63307 63307 63306 63307 39793 39793 38958 29219


D 410504324584315038295945 276851 262532 229118 186159 138426 100239 62053

E 324584315038295945 281625 267305 248212 214799 176612 133652 95466 57280

F 315038295945276851267305 252985238665210025 171839 133652 90693 57280

G 295945 276851267305257758238665 219572 195705 167066 128879 85919 52506

H 257758238665229118 219572 205252 195705 171839 157519 119333 85919 52506

I 229118 214799 210025200479 186159 181385 157519 138426 114559 81146 47733

J 195705 190932 186159 176612 171839 162292 143199 124106 100239 71600 47733

K 157519 152746 147972 143199 143199 133652 124106 109786 85919 62053 42960

L 124106 119333 114559 109786 109786 105013 100239 90693 66826 52506 38958

M 95466 95466 95466 90693 90693 90693 85919 81146 52506 47733 38186

N 76373 76373 76373 71600 71600 71600 71600 71600 39793 38958 38186Fancy

0.9

0

(0.9

0-0.9

9)


Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based omarket data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federati oof Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transactionsource of the diamond certificate; fluorescence; cu t specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The A

India Gems and Jewellery Trade Federation (GJF), a trade body headquartered i n Mumbai, and IDEX, a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to the consumer

SPETEMBER 1st 2011 3



SPETEMBER 1st 2011


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SPETEMBER 1st 2011


D 647773 435145 390642370862 341193 301635 252186 207683 158235 108786 69228

E 435145390642375807 360973331304286800242297 202738 153290 103841 64283

F 390642375807 365918 346138 311524 276911 237352 197793 148345 103841 64283

G 375807 365918 351083 326359296690 257131 222517 187904 138455 98897 59338

H 311524 291745 276911 262076 237352 217573 192848 178014 133510 93952 59338

I 267021 257131 247242 237352 217573 197793 173069 163179 128566 89007 54393

J 227462 217573 207683 197793 187904 173069 153290 138455 108786 74172 54393

K 187904 182959 178014 173069 163179 153290 138455 123621 98897 64283 49448

L 153290 148345143400138455 128566 118676 113731 98897 79117 59338 44503

M 133510 128566 123621 118676 113731 103841 98897 93952 69228 54393 44503

N 113731 108786 103841 98897 98897 89007 84062 71600 59338 49448 44503Fancy

4/4

(1.0

0-

1.4

9)


D 828821 570144 522632506795475120443446364259285072 216444 137257 79187

E 570144522632 506795490958464562432887358980 279793 211165 131978 79187

F 522632506795490958464562443446417050 343142269235200606 126699 73908

G 506795490958464562448725 417050380096322026258677 195327 121420 68628

H 411771 401213 385375369538348422322026 279793 232281 174211 116141 63349

I 353701 343142 337863 322026 306189 290351 242839 211165 163653 110861 63349

J 274514 269235263956253398242839 232281 200606 174211 137257 100303 58070

K 237560 232281 227002216444205885200606179490 153094 121420 89745 58070

L 200606 195327 190048 184769 168932 163653 147815 126699 105582 79187 52791

M 168932 163653 158373 153094 142536 137257 126699 116141 89745 73908 47512

N 137257 131978 126699 121420 116141 110861 105582 105582 73908 68628 44503Fancy

1.5

0

(1.5

0-

1.9

9)


D 2242457 1812249 1591768 1306755 1118540 801262 548515 440963 376432 198971 112929

E 1747718 1607901 1478838 12314691048631 774374 521627 419452 349544 188216 107552

F 1521859 14304401306755 1134672 967967 720598 500116 403320 333411 177461 102174

G 1344399 1252979 1183071 989477 865793 639934 489361 381809 317278 166705 96797

H 1113162 1059386 962589 828150 709842 537759 451718 349544 290390 155950 96797

I 849660 801262 758241 693710 570025 473228 392564 311900 263502 145195 91419

J 607668 580780 553892 516249 467851 376432 328033 252747 209726 134440 86042

K 489361 473228 451718 435585 387187 322656 285012 225859 188216 123685 80664

L 354921 338788 322656 295768 279635 231237 209726 182838 155950 112929 69909

M 263502 252747 236614 220481 209726 177461 161328 145195 129062 107552 64531

N 172083 166705 150573 145195 139817 127122 127147 121618 105034 102174 59154Fancy

3.0

0

(3.0

0-3.4

9)


D 24349581967820 1728412 1418933 1214560 870045 595601 478817 408746 216051 122624

E 1897749 1745929 1605788 1337183 1138650840849 566405 455460 379550 204373 116785

F 16525021553235 14189331232077 1051061 782457 543048 437942 362032 192695 110945

G 1459807136054012846301074418 940116 694868 531370 414585 344514 181016 105106

H 1208720 1150328 1045222 899241 770778 583923 490495 379550 315318 169338 105106

I 922598 870045 823331 753260 618958 513852 426264 338675 286122 157659 99267

J 659833 630637 601441 560566 508013 408746 356193 274444 227730 145981 93428

K 531370 513852 490495 472978 420424 350354 309479 245248 204373 134302 87588

L 385389 367871 350354 321158 303640 251087 227730 198534 169338 122624 75910

M 286122 274444 256926 239408 227730 192695 175177 157659 140141 116785 70071

N 186855 181016 163498 157659 151820 134302 127147 121618 110945 110945 64232Fancy

3.5

0

(3.5

0-3.9

9)


D 1252431 910401 839984 764536 714238 578432 422507 316880 246462 145865 90537

E 910401 839984 764536 714238 643820 553283 412447 306820 241432 140836 85507

F 839984 764536 714238 643820 593521 528133 402387 296761 231373 135806 85507

G 744417 694118 643820 593521 568372 477835 387298 281671 221313 130776 80477

H 598551 548253 497954 472805 447656 402387 331970 251492 201194 125746 75448

I 472805 447656 422507 397358 372208 352089 301791 236403 186104 120716 75448

J 362149 347059 331970 316880 296761 281671 251492 191134 150895 110657 70418

K 306820 291731 281671 266582 261552 251492 231373 171015 135806 105627 65388

L 221313 211253 201194 186104 181074 176044 165985 140836 115686 95567 60358

M 181074 171015 160955 155925 150895 150895 140836 125746 105627 90537 55328

N 140836 131978 130782 125746 125724 115664 115686 110657 95567 85507 50298Fancy

2.0

0

(2.0

0-

2.4

9)


D 13765001000588923195 840273 784992 635733 464361 348271 270878 160315 99506

E 1000588 923195 840273 784992 707598 608092453305 337215 265349 154787 93978

F 923195 840273 784992 707598 652317 580452442249 326159 254293 149259 93978

G 818161 762880 707598 652317 624677 525171 425665 309574 243237 143731 88450

H 657845 602564 547283 519643 492002442249 364855 276406 221125 138203 82922

I 519643 492002 464361 436721 409080386968 331687 259821 204540 132675 82922

J 398024 381440 364855 348271 326159 309574 276406 210068 165843 121618 77394

K 337215 320631 309574 292990 287462 276406 254293 187956 149259 116090 71865

L 243237 232181 221125 204540 199012 193484 182428 154787 127147 105034 66337

M 199012 187956 176900 171371 165843 165843 154787 138203 116090 99506 60809

N 154787 143731 143738 138203 138178 127122 127147 121618 105034 93978 55281Fancy

2.5

0

(2.5

0-

2.9

9)

Fancy

4.0

0

(4.0

0-4.9

9)


D 306495924734762226128 19680261709924 1032407 709780 516204 419415 225839 129051

E 2403573 22261282080946 1806713 1586251 994767 682894 489318 392530 215085 123674

F 2172357 20809461919632 1656153 1408806 930242 661386 462432 371021 204331 118297

G 1838975 1666907 1527102 1457200 1220606 860339 645254 435547 349513 193576 112920

H 1500217 1414183 1295886 1204475 1016276 752797 569975 397907 328004 182822 107542

I 1102310 1053916 994767 924865 865716 656009 500072 349513 286122 172068 102165

J 801191 768928 742043 699026 666763 532335 435547 301119 241970 161314 93428

K 634500 602238 575352 553843 516204 414038 371021 284987 220462 145182 87588

L 451678 440924 430170 408661 392530 317250 279610 231216 182822 129051 80657

M 354890 338759 328004 317250 311873 258102 225839 188199 150559 118297 75280

N 258102 236593 236554 225839 225812 198953 172068 145182 118297 110945 69903Fancy

5.0

0

(5.0

0-5.9

9)


D 442349833702843096448276995222749421374444889966 579268 431818 247505 142184

E 3312357 3085916 284367725593092122226 1327049 863635 547671 405487 236973 131652

F 2817347 263303424750522264410 1837858 1205930 816241 526607 389689 226441 121120

G 2306538 2106427 1974776 17904631516628 1079544 779378 505543 368625 215909 115854

H 2001106 1843124 1658812 1516628 1305985 937360 674057 458148 347561 205377 110587

I 1363912 1263856 1184865 1079544 990021 737250 568735 405487 321230 194845 102165

J 984755 937360 884700 821507 763580 610864 510809 358093 289634 179046 94789

K 784644 747782 710919 658259 631928 500277 426552 331762 263303 163248 89523

L 552937 526607 500277 484478 473946 379157 315964 284368 231707 147450 84257

M 463414 447616 421285 400221 379157 315964 273836 221175 173780 131652 78991

N 373891 368625 342294 315964 284368 252771 231707 157982 118297 115854 73725

Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based omarket data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federatioof Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transactiosource of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The A

India Gems and Jewellery Trade Federation (GJF), a trade body headquartered in Mumbai, and IDEX, a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to t he consumer



SPETEMBER 1st 2011

32


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34 IDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORT

IIJWCOMBINES GLAMOUR& SOCIAL CAUSETO GRAB HEADLINES(MUMBAI, AUGUST 1, 2011)

IDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORT34

SPECIAL REPORT


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35IDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORT

The second edition of the India International

Jewellery Week (IIJW), which ran in Mumbai

between July 31 and August 4, made a media

impact in the country by combining a high

fashion and glamour quotient with a strong

social cause.

At the initiatives inaugural event, some 40 celebrities,

including popular Bollywood actresses walked the ramp for

Gitanjali Jewels in support of the Beti campaign against female

foeticide. The campaign is supported by the United Nations

Population Fund (UNFPA). Many appeared on the ramp with

their daughters, while one prominent actress walked the ramp

with her mother. The combination of the cause with its high-

profile ambassadors has made a splash in the Indian media.

The five-day IIJW showcased the talents of 35 designers and

design houses and had two specific objectives. First, it was

intended to demonstrate to global jewellery consuming markets

that the Indian gem and jewellery industry has moved far

downstream and is no longer merely an offshore production

centre, possessing the capability to generate design and style

trends in any part of the world.

The second objective was to create a sustained media buzz about

jewellery in India, where a range of other luxury goods are jostling

one another for a share of the consumers discretionary spending.

The initiative kicked off with a memorable event as Jewel

Souk presented the Gitanjali Beti with Queenie for Giantti,

Nizam and Envi at the opening show. The Beti campaign

IDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORT35

WALKING THE RAMP FOR THE BETI CAMPAIGN

ARE SOHA ALI KHAN, BIPASHA'S MOTHER

MAMTA BASU, RIYA SEN, BIPASHA BASU AND

RAAGESHWARI


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36 IDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORTIDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORT

SAWANSUKHA

36


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THE BETI

CAMPAIGN

AGAINST

FEMALE

FOETICIDE.

was launched by Anu Ranjan co-publisher of

GR8 and the Gitanjali Groups extravaganza was

a glittering parade of TV, film and corporate

celebrities who walked the ramp for the cause.

The Nizam collection recreated the regal drama

of centuries gone by and Envi was a line of

superbly crafted jewellery with emeralds giving

an opulent look.

Getting the show off to a great start was IIJW

brand ambassador Sonam Kapoor, who last year

was the face of the Anant diamond jewellery

promotional campaign. Miss India World 2011,

Kanishtha Dhankhar, pledged her support to

the cause at the show which had 40 glamorous

creations by Neeta Lulla and Pria Kataaria Puri.

Wearing the stunning creations of Pria Kataaria

Puris Marrakesh collection and with the voice

of Sufi singer Kavita Seth accompanying them, B.

Nagesh of Shoppers Stop with daughters Pooja

and Pallavi, star Riya Sen, TV star Deepshika, Soha

Ali Khan, Rohit Roy, Suchita Krishnamurthy and

finally Pria Kataari Puri and her daughter walked

the ramp to make a social point.

For the Neeta Lulla section it was popular singer

Raageshwari and father Trilok Loomba who sang

from their Sufi album while Avika Gor star of TV hit

Balika Vadhu took the ramp. The star studded parade

included Smita Bansal, Aashka Groradia, Hina, Mahi

Vij and many more with their respective mothers.

Neeta Lulla and daughter Nishka got a rousing

applause while Bipasha Basu and her glamoro

mother Mamta were the finale of the great show

With headlines made, the IIJW then went

to demonstrate what it had set out to do. F

five consecutive days, retail and brand nam

showcased their finest creations in show aft

show. The Gemological Institute of America (GIand the International Gemological Institute (IG

took on the role of talent incubators when th

showcased the work of a slew of young, up-an

coming jewellery designers.

An overseas touch was added when Sonam Kapo

paraded a Boucheron neckpiece at the IIJW

grand finale on the last day.

MANUBHAI GEMS

RETAILERSAND BRAND NAMES

SHOWCASED

THEIR FINEST

CREATIONS


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ANMOL JEWELLERS

TANISHQ

TANISHQ

ANMOL JEWELLERS

C. KRISHNIAH CHETTY

AMRAPALI

AMRAPALI

C. KRISHNIAH CHETTY

MANUBHAI GEMS

GEMOLOGICAL INSTITUTE OF AMERICA

HEMA MALINI FOR SCINTILLATING JEWELLERY


39/60

39IDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORTIDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORT

Mahima Chaudhury for

Sawansukha Jewellers

IDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORT 39


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IIJW BRAND AMBASSADOR SONAM

KAPOOR MODELS A BOUCHERON

NECKPIECE

40


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C KRISHNAN CHETTYGIA

KANGANA RANAUT FOR AMRAPALIMANUBHAI GEMS



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IIJWIDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORT42

{deof [anmoQ>


43/60


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WALKING THE RAMP FOR THE BETI CAMPAIGN

ARE SOHA ALI KHAN, BIPASHA'S MOTHER

MAMTA BASU, RIYA SEN, BIPASHA BASU AND

RAAGESHWARI


44/60


TANISHQ

44


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45

THE BETI

CAMPAIGN

AGAINST

FEMALE

FOETICIDE.

IDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORT

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gw{I m| _| AmZo Ho$ ~mXIIJW Zo AnZo b`m| Ho$ ~_| MMm H$s&

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MANUBHAI GEMS

bJmVma nmM{XZm| VH$ [aQ>ob VWm ~mS>Zm_m| Zo emo Ho$~mX AnZo ~ohVarZ H$boeZ

H$mo noe {H$`m


46/60


GEMOLOGICAL INSTITUTE OF AMERICA

TANISHQ

GIA SAWANSUKHA

ANMOL JEWELLERS

C. KRISHNIAH CHETTY AMRAPALI

C. KRISHNIAH CHETTY

MANUBHAI GEMS

ANMOL JEWELLERSAMRAPALI

ANMOL JEWELLERS

GEMOLOGICAL INSTITUTE OF AMERICAAMRAPALI


47/60

47IDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORTIDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORTIDEX MAGAZINE INDIA RETAIL | NO 10: SPECIAL REPORT

C. KRISHNIAH CHETTY

47


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IIJW BRAND AMBASSADOR SONAM

KAPOOR MODELS A BOUCHERON

NECKPIECE

48


49/60


MAHIMA CHAUDHURY FOR

SAWANSUKHA JEWELLERS

KANGANA RANAUT FOR AMRAPALIHEMA MALINI FOR SCINTILLATING JEWELLERY


MANUBHAI GEMS


50/60

50 IDEX MAGAZINE INDIA RETAIL | NO 10: POLISHED

Global PolishedDiamond Prices

Once again, global

polished diamond

prices rose sharply

in July, continuing a trend that

began earlier this year. The

IDEX Online Global Polished

Diamond Price Index hit a new

record level of 146.7 for July,

based on average prices during

the month.

Polished prices in August appear

to be even higher, with the IDEX

Online Index reaching over 147

during the first couple of days of

the month.

Here are highlights of prices for

polished diamonds during July:

. The IDEX Online Global

Polished Diamond Price Index

averaged 146.7, a record level well

above any prior periods.

. Polished diamond prices were

up by 5.6 percent compared to

June, based on the average prices

for both months.

.

Prices rose 2.2 percent betweenJuly 1 and July 31. At the beginning

of the month, the IDEX

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