D E S I G N M A T T E R S9 T H - 1 0 T H M A R C H 2 0 1 3

DESIGN MATTERS

ROUTE 1

DESIGN MATTERSIf

then it’s not about the design

ENABLESIt’s about what it

ELIMINATESGood design

SPEAKSDIRECTLY

Good design

“When your environment is cluttered the chaos restricts your ability to focus. The clutter also limits your brains ability to process information. Clutter makes you distracted and unable to process

information as well as you do in an uncluttered, organized and serene environment.”

- Princeton University Neuroscience Institute

“...an uncluttered, organized and serene environment.”

SIGNAL VS NOISE

REDUCE BACKGROUND NOISE

We want to

CREATIVE VACUUM

...to create

IDEAS ARE CLEARWhere

GET THE POINTSo that people

MATTERSBecause that’s what

BOLD AND SIMPLECONVERSATION STARTERSTHOUGHTFUL MESSAGES

Design Language

Trending Colors 2012Tangerine + Mint

A poster that uses its surroundings to get people’s attention. Material : Recycled Plastic from Dharavi + Vinyl

ADDDesign decisions

SUBTRACTDesign decisions

MULTIPLYDesign decisions

DIVIDEDesign decisions

T-shirt give-aways paired with a marker to allow people to customize their own or leave as is!

Material : Cotton

ROUTE 2

DESIGN MATTERSIf

we want people to think creatively

CREATE AN AMBIENCE

We want to

CREATIVE THOUGHT

A visual theme that is conducive to

MIXING IDEAS...Design Forums are about

CONNECTIONSBETWEEN THEM

and exploring the

LANGUAGE OF CREATIVITY

If Design is the

COLOR AND FORM

then

are its syntax.

IDEAS MIXINGWe want to show

INTERESTING CONVERSATIONS

and the

that happen between them.

Trending Colors 2012NEON SHADES

COLORFUL AND ABSTRACTORGANIC AND FLUIDHANDMADE AND UNIQUE

Design Language

USING PAPER MARBLING Process

to create unique and exciting patterns using bright/fresh neon colors

Event Posters

Bold Graphic Patterns

Series Note Books

Give away T-shirts in Event Colors

THANK YOU