Conducted across the IDG Enterprise brands:

CIO, Computerworld, CSO, InfoWorld, ITworld, and Network World

2013 Consumerization of IT in the Enterprise

2

Purpose and Methodology

Survey Sample

Total Respondents 1,621

Margin of Error +/- 2.4%

Audience Base CIO, Computerworld,

CSO, InfoWorld,

ITworld, and

Network World

Survey Method

Collection Online Questionnaire

Number of

Questions

38 (incl. demographics)

Survey Goal

To gain a better understanding of consumer

technologies in the enterprise today, and how

those technologies are enabling innovation.

Source: 2013 Consumerization of IT in the Enterprise, IDG Enterprise

3

Consumer Tech Initiatives Largely Reactive

Mostly reactive, 49%

Mostly proactive, 33%

Not applicable, 18%

Q. Would you describe the initiatives under way at your organization to enable consumer technologies for work as mostly reactive (in response to sudden changes in the market or pressure from customers, end user suppliers, partners, etc.) or mostly proactive (as part of a long term business plan that has evolved over time)?

Source: 2013 Consumerization of IT in the Enterprise, IDG Enterprise

4

IT Supports Shift Towards Tablets

Q. Which of the following types of employees’ personally owned devices does your organization support and service? Which of the following types of employees’ personally owned devices will your organization support and service 12-18 months from now?

Smartphone

Laptop

Tablet

Desktop

Netbook

CURRENTLY

SUPPORTED

WILL SUPPORT 12-18

MONTHS FROM NOW

60%

57%

51%

47%

31%

61%

58%

50%

35%

31%

Source: 2013 Consumerization of IT in the Enterprise, IDG Enterprise

5

Enterprises Developing Employee Apps Internally

Q. How is your organization creating employee-focused mobile apps?

We are developing

these apps internally

We are providing a kit

and/or some support

and letting business

groups create their

own apps

We are outsourcing

the creation of these

apps to a traditional

enterprise software

vendor

We are outsourcing

the creation of these

apps to smaller

startups,

niche/pureplay

vendors or consumer

companies

We are not currently

developing/deploying

this type of

mobile app

1,000+

<1,000

66%

44%

13% 10% 15%

10%

19% 22%

43%

6%

Source: 2013 Consumerization of IT in the Enterprise, IDG Enterprise

6

Similar Approach for Customer-Focused Apps

Q. How is your organization creating customer-focused mobile apps?

We are developing

these apps internally

We are providing a kit

and/or some support

and letting business

groups create their

own apps

We are outsourcing

the creation of these

apps to a traditional

enterprise software

vendor

We are outsourcing

the creation of these

apps to smaller

startups,

niche/pureplay

vendors or consumer

companies

We are not currently

developing/deploying

this type of

mobile app

1,000+

<1,000

61%

40%

9% 13%

18% 22%

11%

20% 25%

42%

Source: 2013 Consumerization of IT in the Enterprise, IDG Enterprise

CRM and

customer

service

7

Consumer, Collaboration Tools Used without IT

Q. Please indicate which of the following cloud-based services are currently being used by employees at your organization both WITH and WITHOUT the approval of IT.

Consumer

or individual

services used

for work

File-sharing and

collaboration

tools

Other cloud

services

Talent and

human capital

management

Financial

management

88%

71%

52% 51% 51%

Enterprise-

focused social

networking tools

40%

33%

12%

39%

41%

47%

With IT Approval

Without IT Approval

31%

40%

18%

34%

22%

29%

16%

24%

14%

19%

Source: 2013 Consumerization of IT in the Enterprise, IDG Enterprise

8

Consumer Tech Increasing Bandwidth Needs

47%

49%

53%

65%

66%

71%

74%

4%

2%

4%

1%

4%

5%

2%

49%

49%

43%

34%

30%

24%

24%

Use of Web 2.0 technologies

Demand for new applications by customers/clients

Demand for new applications by end-users

Use of cloud computing services

Level of investment in security products and services

Complexity of governance/policies/procedures

Network/bandwidth needs

Increasing Decreasing No impact/Not sure

Q. What impact is the use of consumer technologies in the workplace having on the following at your organization?

Source: 2013 Consumerization of IT in the Enterprise, IDG Enterprise

9

Satisfaction, Productivity, Agility Key Drivers of Consumerization

32%

41%

43%

43%

46%

53%

58%

61%

67%

68%

69%

70%

76%

82%

24%

57%

33%

25%

52%

45%

39%

38%

30%

27%

28%

27%

20%

15%

44%

2%

24%

32%

2%

2%

3%

1%

3%

5%

3%

3%

4%

3%

Enterprise security

Revenue growth

Cost

IT support services

Competitive differentiation

External customer satisfaction

Ability to attract/retain talent

Product/service innovation

Workflow velocity/speed

Access to critical business information

Process efficiency collaboration

Business agility

User productivity

User satisfaction

Net positive impact Neutral Net negative impact

Q. What type of impact will the consumerization of IT have on the following areas of your business over the next 12-18 months?

Source: 2013 Consumerization of IT in the Enterprise, IDG Enterprise

10

Learn More

• For more information on this study, contact Sue Yanovitch at syanovitch@idgenterprise.com