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Idiot's guide to video marketing

Date post: 19-Nov-2014
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This presentation addresses these points: Things to talk about would be: 1. How to take video without being a videographer or any training in filmmaking 2. Tools you can use and how to take video right form your phone – even apps to use? 3. Video content. What can the airports take video of? What is compelling content? How long should the video be? 4. How do you do it? Some examples of successful “homemade” videos 5. How to optimize the video so it gets found 6. Why take video?
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SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport The (Multitasking, Multi-hat- wearing) Idiot's Guide To Video Marketing
Transcript
Page 1: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

The (Multitasking, Multi-hat-wearing)

Idiot's Guide To Video Marketing

Page 2: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Get the FREE Airport In-depth Web Marketing Analysis White

Paper here:http://www.sagerock.com/airport

Page 3: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 4: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 5: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

You never know what

is going to flop and what is going to be

great.

Page 6: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

From: http://www.techwelkin.com/

Page 7: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 8: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 9: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 10: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 11: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

If three of the major US networks were broadcasting 24 hours a day, 7 days a

week, 365 days a year for the last 60 years, they still wouldn’t have

broadcast as much content as is uploaded

to YouTube every 30 days.

Page 12: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

The animated story of one man's epic journey, created entirely from public domain symbols. In other words, an airport story told in the language of airport infographics.

#1 video in YouTube for the word “Airport.”

Page 13: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

What Bitches Wear At The Airport

Page 14: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Your Best Video Camera

Page 15: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

I also like:

Page 16: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

If you want to make an investment consider a DSLR with Video

Page 17: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 18: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Consider a mount for your smartphone to put on a tripod

Page 19: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Consider getting a Gorillapod to hold your camera.

Page 20: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Using an External Audio Device will significantly improve your video.

Page 21: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

I like buying from Cowboy Studio because their stuff is pretty darn good and super cheap.

Page 22: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 23: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

You can trim videos directly in the Photos app on your iPhone.

Page 24: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

You can get the YouTube Android App.

Page 25: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

I use this tool to trim videos on my Android Phone.

Page 26: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Edit Your Videos Within YouTube at: http://www.youtube.com/editor

Page 27: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Use Annotations to:

•Add background information about the video

•Create stories with multiple possibilities (viewers click to choose the next scene)

•Link to related YouTube videos, channels, or search results from within a video

Page 28: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

How to get the word out about your video…

Page 29: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Use Google AdWords for Video

Page 30: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 31: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 32: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Akron-Canton Regional Airport most viewed video.

Page 33: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Hartsfield Jackson Atlanta International Airport most viewed video.

Page 34: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Denver International Airport most viewed video.

Page 35: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Dallas/Fort Worth International Airport most viewed video.

Page 36: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Detroit Metropolitan Wayne County Airport most viewed video.

Page 37: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

George Bush Intercontinental Airport most viewed video.

Page 38: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Indianapolis International Airport most viewed video.

Page 39: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Kansas City International Airport most viewed video.

Page 40: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Orlando International Airport most viewed video.

Page 41: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Raleigh-Durham International Airport most viewed video.

Page 42: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Jacksonville International Airport most viewed video.

Page 43: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport


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