M S Swaminathan Research Foundation

Programme Area 600 : Information Education and Communication

Our Journey,…

DistrictNationalGlobal

Replication – Srilanka, Nepal, Latin America,

Malaysia etc

VISION

Sustainable development through knowledge empowerment

MISSION

participative and developmental relationship between science, society and technology to reduce knowledge divide

STRATEGEY

Networking, Capacity Building, Social Targeting, Community of Practice, Research & Development

GOAL

To enable knowledge empowerment among stakeholders across rural Inida through effective use of ICT, research, education and sustainable development practices by the year 2019

IEC, Knowledge is the connecting point across its programme

Village Knowledge Centers – 1998 (Hub and Spokes Model)

VKC

VKC

VKC

VKCSpread

spectrum

VKC

VKC

VKC

VHF

(Hub)

Village Resource Centre

Information

Knowledge(Locale Specific and Demand Driven)

VKC

VRCs - managed by MSSRFVKCs - managed by the community

VRC – Village Resource Centre

VKC – Village Knowledge Centre

ISRO – MSSRF Village Resource Centers

Three – tier Knowledge Network

National Level Hub (MSSRF)

Strategic Partners

Block level hubsVillage Resource Centre (VRC)

ISRO Uplink/DownlinkSatellite

2003

Village Knowledge Centre (Village Level)

Lab-to-Lab: Lab-to-Land : Land-to-Lab : Land-to-Land

Virtual Village knowledge Centres

village 1 village 2

village 3

village 45

6

7

8

Village Resource Centre(VRC)

Lab-to-Lab: Lab-to-Land : Land-to-Lab : Land-to-Land

Virtual Village Knowledge Centre

Knowledge Workers

Strategic Partners

Our Approach and Methods

VRC-VKC

Communicate

Appropriate Information

Technologies

Behavioral Changes

Social Targeting

PRA – Community Needs

Follow up

Location Specific Content

Capacity Building Linkages

Strategic PartnersLand-Lab, Lab-Lab, Land-Land, Lab - Land

Institutions Individuals Community

Knowledge & Skill Empowerment

Agriculture Animal HusbandryFisheries Horticulture

Livelihood Needs of the rural Community

Welfare & Civic Services Education Health Microenterprises

Development needs of the rural community

Thematic Coverage of ICT Enabled Services

MULTIPLE

TOOLS

&

METHODS

ADDRESSING

Focus : Enhancing Food and Livelihood Security

Information & Knowledge

Empowerment

Knowledge & Skill Empowerment

Audio Conference Vedio Conference On-site Training

Text

Voice

SMS Server

Locale SpecificOffline CDs

Local Database Helpline & Ph.in

Fisheries Related Intervention Key Issues and needs Lack of real-time information Spoilage of fishes - Unhygienic Fishing practices Uncertainty in weather conditions - life and livelihood asset losses Reduction in fish catch Lack of awareness on safety measures Lack of capacity on new fishing technologies Crossing IBL Alternate LivelihoodsFocus Risk Reduction through anticipatory information Knowledge and Technology transfer Capacity building Value addition ConvergenceInterventions Mobile Application – FFMA & 24X7 Helpline Crucial information through short messages – voice and text Knowledge empowerment - land -lab using phone in, audio & video conferences Capacity building on new techniques in fisheries

SMS and audio advisories services for fisher folks on INCOIS Services

• 4066 fisher folks from 121 villages receive 2 text SMS on daily basis• 3443 fishers from 10 districts received one audio SMS on daily basis

Potential Fishing zone Wave Height Wind Speed Wind Direction High wave alert Swell Tuna forecast Cyclone warnings Heavy rain forecast Fishermen schemes Sea safety tips Market information

VRCs Morning Afternoon

Chidambaram 8.30-9.30am 4.30-6.30pm

Thanjavur 10-11.30am 4.30-5pm

Pudukkottai   10-11.30am 4.30-5pm

Nagercoil 9.30-10.30am 5.30-6.30pm

Thangachimadam 3.30-5.30pm

Nagapattinam 5.00-6.00pm

Puducherry 7.30-8.30am 7-8pm

Andhra Pradesh 5.00-6.00pm

Types of Services

MSSRF Chennai

Capacity Building Interventions

Fish Quality Management Sea-Safety Measures Global Positioning System

Fish value added products Sustainable FishingEngine Mechanism

Turtle Excluder Devise

Ocean Information dissemination for fishers - operating in 11 villages

Wave Rider Buoy

(Communication system)

Wind Speed and Direction

Wave height - Normal waves

- Significant waves - High waves - Tsunami waves

Current speed and Direction

Sea SafetyAvoidance of drifting into Sri Lankan waters

Disseminating Fisheries Information through Mobile PhonesGIS integration

Wave height, Weather, Potential Fishing Zone, Flash News, Government Schemes / announcements, Market, Rural Yellow Pages GIS integration

Fisher Friend Mobile Application - Phase II

Fisher Friend Mobile Application - Phase II

Fisheries Integrated Cyclic Approach

On shore- Checking safety - venture to sea

Precise OSF

Risk ReductionDecision making

On sea - Search for fish

Potential Fishing Zone ZonesEconomic certainty

Reduced time and fuel

Food Safety on shore

On shore hygienic handling training

Hygienic fish, Better price

Improved Lives of fisher folk

Precise Navigation-PFZ

Training on GPSFishing Efficiency

Safety at high sea

Safety measures, First aid, Trouble shooting

Reduced stress

Post harvesting

Fish Value addition

Nutrition and Additional income

High Catch

Food Safety on board

Quality control & Hygienic handling

Hygienic fish, Better price

Helpline Support

Agriculture Related Intervention • Key Issues and Needs

o Poor Soil health & water scarcity o Lack of real time information (anticipatory on dynamic information and other agro

advisories)o High cost of production and Low productivityo Increased pest and disease

• Focuso Risk Reduction through early warningo Knowledge and Technology transfero Capacity building

• Interventiono Mobile Soil & Water testing laboratory o Helpline Serviceso Agro advisories and forewarning system o Establishing Plant clinics & Promoting Plant Doctorso Knowledge and skill building on latest technology

Agriculture & Animal Husbandry Services

Awareness on Soil Testing and Sample Collection

Soil Testing and Fertilizer Advisories

Knowledge enhancement in soil nutrition management through soil sample testing and fertilizer advisory

Weather forecasting and advisories

Seeds selection and processing

Nursery raising and plantation methods

Weed, diseases and pests management

Machineries in Agriculture

Post Harvesting processes

Market Price information

Crop Cycle Approach

Agro Advisories & Helpline

Details of Voice SMS• No. of farmers : 1570 (M: 924, F: 646)• States covered : TN, Pudhucherry, Maharashtra• District covered : 11• Villages covered : 225

Helpline• No. of questions received per month : 370

Agricultural Labourers, Livestock

Practitioners ,Farmers club

farmers, Milk society members

Present Project Monitoring Review

Committee

Need Assessment

VRCDissemination of

Local Specific Content

Situation analysis• Cropping Pattern• Agriculture Issues• Farmers Need Content developed

based on need assessment /

cropping pattan / Seasonal calendar /

surveys etc

Help lineHelp line

Phone-in-programme

(Daily Two Audio and Two Text Advisories based on their need

and convenient time)

(Daily Two Audio and Two Text Advisories based on their need

and convenient time)

SubscribersSubscribers

Knowledge Dissemination - Information on Agricultural and Allied

activities to farmers

Fixed Wireless Local Loop Telephone – CUG based Audio Conferencing

VKC VRC

VKC

VKCVRC

ExpertsVRC

VKC

VKC

VKC

VKC

VKC VKC

VRC

Plant wise Programme: Farmers, Plant Doctors in Plant Clinic

TECHNOLOGY

TRANSFER

Soil & Water Testing Camp in the Villages

Soil Health Card Distribution with Agriculture Expert Interactions in the Village

Follow up Case Studies with the Farmers for Benefit Analysis

Soil & Water Sample Handing over in VKC / VRC

Mobile Soil & Water Testing Laboratory

Awareness on Soil Testing and Sample Collection

Soil Health Card with Fertilizer recommendations and crop advisory

Tamil Nadu & Maharashtra

Soil Testing Lab - Vidharba• Two Soils labs in Wardha and Yavatmal

• Awareness camps conducted : 29 (54 Villages)

• Soil tested : 1366 – Wardha 767 / Yavatmal – 354 / Washim – 150 and Amravathi – 95

• Audio messages : 619 – Wardha – 200 / Yavatmal – 100 / Washim – 59 & Amravathi – 150

• Helpline Service : 390 – Wardha – 72 / Yavatmal – 123 / Amravathi – 85 & Washim – 110

• Phone in Programme : 38 – Wardha & Yavatmal – 24 & Washim and Amravathy – 14

MSSRF – ISRO Automated Weather Station

• Established in 2005 – Wind speed, wind direction, temperature for agriculture focused interventions• 80 locations for TN• In and around Taramani on pilot basis

• Rejuvenated the station now

• Website : http://www.mosdac.gov.in/home.do • Availability of information for all the districts

Animal Husbandry

FWP with Portable PAS- Audio Conferencing

Health – Tele Health Education through Video Con

Connecting 15 locations at a time

Conducted 9 different programmes

More than 1286 benefitted

ICT-based curriculaMicrosoft Unlimited Potential Programme

Computer Aided Learning Programme

Intel Learn Programme

Community Newspaper

Knowledge Management System

Jamsetji Tata National Virtual Academy (NVA) Fellowship

South-South Exchange Traveling Workshops and Study Tours

Nationals from Ghana, Uganda, Ecuador, Guatemala, Peru, Thailand, Nigeria, Philippines, Bangladesh, Papua New Guinea, Malaysia, Camreoon, Cambodia, Kenya, Indonesia, Sri Lanka, Chile, Colombia, Bolivia, Panama and India participated.

Universities/Research Institutions

Corporate Sector

UNAgencies

Technologists

NGOs / CBOs

Financial Institutions

Central/StateGovernmentsDepartments

Media

Grameen Gyan Abhiyan – Rural Knowledge Movement (Mission

2007: Every Village a Knowledge Centre)

Different Telecenter Managers

International Research /

Funding Institutions

Hospitals

“The National Commission on Farmers has

recommended the establishment of Rural Knowledge

Centres all over the country using modern information

and communication technology (ICT).  Mission 2007 is

a national initiative launched by an alliance comprising

of nearly 80 organizations including civil society

organizations.  Set up a Knowledge Centre in every

village by the 60th anniversary of Independence Day. 

Government supports the goal, and I am glad to

announce that Government has decided to join the

alliance and route its support through NABARD. I

propose to allow NABARD to provide Rs.100 Crore out

of  RIDF”. Budget speech by Shri P Chidambaram,

Minister of Finance, February 28, 2005

National Virtual

Pudukkottai & Nagapattinam(Tamil Nadu)

Koraput(Orissa)

Moosapet(Andhra Pradesh)

Pokran(Rajasthan)

Anandwan & Waifad

(Maharashtra)

MSSRF(Tamil Nadu)

ICRISAT(Hyderabad)

Congress of Farmers

VRC

VRC

VRC

VRC

VRC

January 5, 2006

Thank you