CHAPTER I f
llAWACgIAt llWAVlOMl AIlO eWeCT1VltlllSSS
Uhrt do managers do' The questlon has evoked
mixed rerponres. The err1 lest authent lc description of
mrnagerirl w r k can be traced to Fayol (1949). Based on
praonrl rxperlencer he suggested that managers are actively
engaged in planning, organizing, commanding and controlling
on thelr fobs.
Plmnlng. Bv plrnnlng Fayol referred to the
long-term plrnr for operrtlon eade by ernagerr. These are
K O bF based on forecasts envisaged to affect the future
of the ar~rnlzrtlona. Plans also enable the managers
to make rpproprlatc decisions so as to strereline the
Lunctlonln~ o f the organization.
Orernlrln&. Fnsures the judicious corbination
of ~achlnr, mrterir1 and r s n for successful task
rcco~pl 1 rhncnt .
Cor..rndlng. Involves directing subardinace
r c r l v l t y tovrtds sccorpllshmcnt of organicrtldnal goals.
CoMrottlng. t;mphr$izcs prrldlcrl assessment
Of the orgrnlrrtlun structure rs rlso the subordin~tes,
beridem hllhl lghtlng the leportancc of rep1 acing faulty
structure or Lncompetent subordtnates to ensure
organizational performance. The controlling function ensures
that actual performance conforms to plans made.
Changlng environments, expectations and the
complex nature of organlzatlons have questioned Fayol's
obearvatlons. Slgnlficant among these are Drucker's,
Mlzer' and Mlntzberg'r dercrlptlonr of managerial work.
Dmeker'r Dercrlptlon of the Mnalertal Job
Accordlng to Drucker (19749 a manager must be
capable o f oonltorlng the various functions such that
outcomer exceed the Inputs. The performance of each unit of
the orgrnlzatlon should be viewed as corplementary to each
other. As such, rdcquatc and equal attention to each
rrpect is neccmbltrted. %reover, decisions pertaining. to
the prrbcnt rrc r r laportant as chose of long tern nature.
tirncr each of there dcclslons must be taken wlth due care so
thrt the v i a b l e continuance of the organlrrtlon is not
jcopr rdl t ad .
According to Druckrr a manager perfarss flve
dlrtlnct rolrr. He s e t s obJoctlvcs. organizes, ootlvates
rnd comrunlcates, measures, and develops subordinate
perforrrncr. By engaglng In each of these actlvltles, the
mrnrger rnsurer tha t h l r o r g r n l r r t t o n performs r s best as
L t can.
Sotti* object lves. The manager determines the
ob jec t lves o f the o rg rn i z r t l on . The goals t o be
r t t r l n e d and the modus operand1 are decided. These are
then comrunlcrted t o the subordlnrtes so that they may
d l r e c t che l r e f f o r t s towards rccompllrhment o f there
obJect lver .
O r6an l z lq . Through o rg rn l za t l on the manager
f l r r t d l v l d e r the uork l n t o ' ~ r n r g e a b l e r c t L v i t l e s ' .
There are then converted l n t o 'manageable jobs'. They
are then grouped r p p r o p r i r t e l y t o cons t l t u te the
a r g a n l r r t tonal r t ructure.
Mot lv rc lon rnl communlcrtion. The people engaged
In the varloun a c t l v l t i e s are r o t l v r t e d t o p e r f o r r through
the ernrger 'n dec l r lonn pertaining t o pay, p l rceaent
and proro t Lon. i lpurrd, dovnwr r d and 1 ate r r l communlcrtion
1s r r r o r t a d t o t o d i s r a r l n r t c requ l red Informatton.
Ilrrrurtry. Each i n d l v l d u r l I s i n t i m r t e d about
the p o r f o r r r n r r rsqulrements o f h l s job. These I n t u r n
rrr r r l r t d t o tho ove ra l l pe r l n r r rnce o f the o rgan l r r t l on .
The r r n a l r r r v r l u r t r s the p e r f o r r r n c r of rubord lnr tes .
Such evrlurtlon is communicated so that performance
short of expectations Is rectified.
h a l o p i n g . Lastly, since the manager works with
people, he must take interest in their development. The
task requires anrlytlcrl ability, integrity and socirl
*kLlls.
Manrgcrlrl jobs must be derived from
orgrnizrtlonrl objectives. They must have adequate scope,
ruthorlry rnd responslblllty to make r visible niche in the
orgrnlzrt Lon's success. As Drucker observes, "since
r nrnrgrr is someone uho takes responsibility for,
rnd contrlbutcs to, the flnrl results of the enterprise, the
Job should rlurys embody the mrxlmua challenge, carry
the *rxlmum rrrponrlbll lty, and mrke the maximum
contribution."'
Druckcr suggcsts that mrnagerlal jobs should be so
deslgnud rr to ensure pcrmrnance. The manager must be
crprble of arklng slgnlflcrnt contributions to the jobs.
Cffectlvr performance must be credlted 4 t h
rscognltlon. Psrsonrl development of the tndividurl is
'p.~,~rucker Manr e m n t : Tasks Ras nslbil it les and pr.ccis.s, *I P~ ~ x - t t a . ,D*.. I * l b i , m, p.403.
perhaps by far the most rewarding experience in the
organization. Since a manager works with a number of
rubordlnrtes he must be capable of passing on some of the
enthusiasm to work to his subordinates too.
Relrtlonships with sup*riors and with peers are equally
cruclal to r manager. For effective performance these
"oanagerlal relationrhipr" should preferably be as vide
as possible. Soae restriction should however be ioposed
on lateral ralrtlonshlpr rr otherwise they may prove to
be cumbcrvome, time consuming, and of superficial
importance only.
Jobs should be large enough to facilitate the
perronal growth of the incunbents. Since hlerarchlcal
structure in or~anizatlons generally have very feu top level
jobs. orgenlrationa should ensure that the nanagers
learn. develop etd novc up the hierarchy steadily over the
VCkrn. Orgrnitations which facilitate meteoric rise face
i~alnent destruction through frustration and resistance to
chrnge by the managers. nanagcrial jobs should
cs.entially provide rrtirfactlon so as to sustain long
term lntrrert$ of the job Occupant.
Jobs aust also ensure raooth transition of
ernr$rrlal functions from older to younger managers. This
crn be radr porjlblo only through proper planning. Care
should be taken to see that well experienced, efficient
managcrs are nurtured so as to take over key positions when
the need arises, without creating inbalances or hindrances
in the functlonlng of the organization,
Managerlal jobs s h w l d be capable of retaining
the beat talerit on the lobs. Jobs vhlch prove othervise
s h w l d be redesigned so that the incumbent can derive
s~tiafncclor~ through perfornoncc and achievement, operating
in the way that bcst cults him.
Further, jobs should be compact units such that
each ennrycr Is able to work lndependentlv without having to
rngryiv in Cc)u manv ecctlngs or requiring constant
~ w p c r n t i o r r ur cvordlnrtlon fron others.
\lnce aanagcrlrl jobs are key positions it
11 lncvltab~c that thev rrc designed appropriately so
thrt c f f ~ ~ r t n arc dlrccrcd towards achievement of
orflrnlzat lorro! obfcctlves. Druckcr be1 ieves that the
beat urv 1 % tocntrust thc design of their jobs
t o tht. rarragcrr thrmrclvrs. It ray be approved by the
ruprrior i f thcv satlrfy hlw about the results that
arc llkrlv t o cnbuc, the contribution that the manager Is
to be held rccounrrble for, and the contributions to be
mrdc by the mrna~crr. Based on suggcstlons made by the
supsrlors the Job drscrlpt Lon may bc made authent lc.
Mintzbsrg's Dimcnrional Analysis of Managerial Poles
A conceptually dlfferent treatise on managerial
jobs has been provlded by Hlntzberg 11975). Observations
such as the manager spends most of his time Ln planning and
dclegrclng rather than on social interaction, is more
rellecrlve and systcaatic while planning, derives all
rcqulrrd lnformrtlon froa the formal informaclon set up, and
;ha; mrnrgcment 1s evolving gradually into a science
rnd r profca.lon have been dismissed as mere folklore.
Mintrberg foul& that managers perform numerous
f l~rrr~ic~rr* on thelr f c ~ b * . tach actlvity lastedmosc often
oniy for r feu tlnutcr. Planning, if resorted to, is only
fur b c l l v l t i c x rvqulrltrg Lamediate attention rather than of
l o n ~ tera durrtlon. Inspiti. of the varlety of casks that
arnogcrn rrc rcqutrrd to pcrfors they are unable to delegate
bccruac. t r l rxrcs.ilvr rcllrncr on the verbal sedia as opposed
;a urlttrn co~nunlcatlon. As such they are often
r,vcrbirrdcncd and face tcutc tlrc pressures.
t. ifoct Ivc mrnagers engage constantly in
verbal cnmrunlcat Inn. Thc concept of r strorrg sanageaent
Intorartion ayetee that provldes all inforratlon requlred by
thr mrnrgers Ir ubsnlctr. Most Information IS processed
rnd rtorod In the rrnapcr's brsln. As Mintzberft observes,
"the strrteglc drtr brnk of the orgrnizrtion is not in the
memory of Its computers but in the minds of Its mrnagers."2
Besides performing regular mrnrgerirl duties,
mrnrgers also rctlvely engage in, 'r number of regular
duties, lncludlng rlturl , and ceremony, negotirtion,
and procerrlng of "softn informrtlon, thrt links the
orgrnlsrtlon with its environment ."3 "Soft" informrtion
"erpeclrl I y gossip, hearsay, rnd speculation"' are
cherlrhed by mrnrgerr for its "tlmellness".
Hlntzberg has identified ten mrnrgerirl roles
clrrslfled into three categories vit., interpersonal,
lnfornrtlonal, and declslonrl roles. Though different in
nature, there ten roles are interdependent and contribute
nubntrntlrfly to cffectlve performance.
The figureherd, leader and liaison roles
originate from the nrnrger's formrl ruthorlty and involve
Lnterpersonrl relrtionshlps. The figurehead role refers
to the ceramonlrl dutles thrt mrnrgers have to perform
becruse of the posltlon held by them. Such dutles have to
't+enry Hlnttberg, "The Mrnr ers Job: Folklore and Frct." Hrrvrrd Business Rrvltw. lufy - August, 1915 , p.26.
'z., p.24.
, ~ $ 2 8 .
3 7
be performed, as a matter of routine for the smobth
functioning of the organizrtion. As the organization unit's
head the manager performs leadership roles. Formal
authority glves him power to influence the work of
subordinator. The llalson role arises out of the managers'
nocorslty to interact wlth peers and others outside their
chaln of comaand. The role derives its importance as it
aids the manager to develop an effective external
lnformatlon system for his on, use.
Informatlmrl Roles. Through interpersonal
contacts vlth subordinates and others, the manager
bccomer r repository of information. Acquiring,
proccrstng and dlsscmlnatlng information is a crucial
prrc of arnagerlal work. The monitor, dlsreminator and
rpokeemrn roles fall under this category. Through
contrcte, the ranager 1s able to collect information for
prrformlng the monitor role. Most of the information
Lr in the nature of gosslp, speculation and hearsay.
Howver, such Lnformatlon has its utility for the
ranrgerr. As dlsseslnator, the manager passes on such of
chose lnformatlons rr are required wlthln his organization
co his rubordlnatcs. As rpokesperson, he is the unit's
reprosencatlvr.
DoctstonaI Roles. Entrepreneur, disturbance
handler, resource allocator and negotiator roles arise out
of the declsion maklng function. As entrepreneur, the
rrnrger is responsible for adapting the orgrnlzrtion to
rnvtronmentrl chrnges. He develops new projects, and
expends efforts to make them virble units. As dlsturbrnce
handler, the manager takes correctional steps to rectify
unexpected but serious dlsturbancts ln the functioning of
the organlzrtlon rrlsing out of changes initlrted by him.
As resource rllocator the manager 1s concerned with maklng
lmportrnt decirionr about allocrtlon of resources,
destgnlng the structure of the unit, pattern of formal
relrtlonrhlps, dlvlslon, and coordination of work.
Lastly, as negottrtor, the mrnrger represents the
organlzrclon a t ncgotlrtlons.
Minttbtrg'a description of mrnrgerirl w r k thus
crpharlzes on there ten roles which are inseparable from
each other. Two obrervstlons have been stressed in this
context. FlrrL, rlnce time management is the essence of
a l l mrnrgrrlrl work, mrnagtrs should manage it
ryst~matlcally. Moreover, the arnrgtr should be capable
of dlschrrglng obllgrtlonr to his advantage. Next, rs
rrnrgrr's effcctlvenesb 1s affected by his understtndlng of
hlb ovn w r k , I t is plausible that through Lntros$ectlon
r manager vlll be able to improve hls effcctlveness.
llrnr8erlrl Role8 in r Social System
M l z e s (1976, 1980) has identified four roles that
managers must perform to ensure effective functioning of the
organization. Ihe four roles viz., producing, implementing,
innovating, and integrating are related to one of the four
subsyrtems vlz., adminlstratlve/rtructural, economic/
ttchnologica1, Lnformational/dectslon-making, and human/
social.
Productq. The role emphasizes achievement of
result* rupcrior to those of competitors. Activities in the
acunoatc/ccchnologlcal subsystem are the focus of the role.
As kapierrntcrs managers schedule, coordinate, control and
cnrurc dlrclpllnc. trphasls is on the admlnistrativei
~rructural rubsystea.
Implsmcntl~. Tcchnlcal skills alone are not
rufflctrnt to help ranagcrs to perform effectively. They
nurt tw capable of dlrccting subordinates to achieve
orprnlzatlonal goals. While perforring this role managers
rrc engaged in rcheduling, coordinating, controlling and
dlrcipl ining subardlnater' pcrformrnce. The role emphasizes
the ~dmlnirtratlve/rtructural sub-systcm.
t n n w r t l q . Changing environments necessitates
qulck drcirlonr by managers. Often it entails changing
goals or systems to meet outside pressures. Hence they act
as innovators or entrepreneurs. The innovating role
focusrer on informrtional/decision-.rking subsystem.
Integrating. It implies combining indivldual
strrtegles into a g r w p strategy. The role stresses the
human/ soclal system. As Adires observes:
"When a group can operate on its own with J clear direction in mind and can choose its own direction over time without dependin on any one lndlvldurl For a successful optratfon, then we know that the integrating role has been performed adequately. It requires an individual who is rensltive to people's needs. Such m individual unlfles the whole organization behlnd goals rnd strategies".
Alrhough rll four roles have to be performed well
for ~ r n r ~ i n g the organltatlon effectlvely, the most crucial
role t r thrt of lntcgrrtlon. As such, managers must be
erprblc of performing this role approprlrtely.
Conclusions about managerial job behaviour have
thus under~one rlgnlficant rodlfications over the years
*havln$ regbrd to the challenges, environment and emerging
new trends in management. The process is likely to continue
as Ion8 as tha mrnagcrlal myth rerains.
'~chak Adites , "Mismana ement Styles ," Callfernla Manr.ement Review, 19. 110.2, ~ f n t e r 1976. p.6.
Wnrgerial Job Di~enriona
Managerial job behaviours are difficult to define
as they are subject to time, person, and situation
determined changes. In order to evaluate accurately it is
imperative that it should be possible to distinguish
betueen productive and unproductive behaviour. This is
posslble only if the evaluator knows accurately h a t
functions the svaluatee has to perform on the Job. Job
analyses must encompass all core responsibilities of
the jobs belng studied. Campbell G . , suggest
some methods for dcveloplng valid constructs of managerial
jab bchavlours. They are:
Flrst , rvste~rtlc observatlonr, reports, or records of sany managers' job behaviors must be rccumul rtcd. Second, these records of job behavlor surt be analyzed either rationally or strtlstlcally to discover broader behaviorai content crte ortes to deflne relatively similar groupln~s of &havloral components. Third. thc crtcgorits and the behavioral elements defining Lher should be trled out as a means of observing rrnagurlal behavlour and descrlblng the major dlmenslons making up another sample of msna erlrl obs. Fourth, the categories may need to & modllied 4s indicated, by these new observatlons; only then wlll the generality and broad urefulness of the cate8ories (dlnensionsl for dcllnlng the ma or behavioral requiremgnts of different mrna~erlr Jobs have been shown.
". !
'~ohn P. Campbell, Narvln D. Dunnette, Edward E. Iawler I f f , and Karl E . thick Jr., nanr erial Behaviour Serformanco, @ Lf Iectivenoss, ~J~W+C- fP70, p*7Z:
A slgnlflcrnt number of studies have used some of
these technlqutr to arrlve at logical conclusions about
mrnrgerlal behrvlour in the organlzattonal setting (Corlson,
1951; Burns, 1957; Dubin, 1962; Dobin and Spray, 1964;
Stewrrt, 1967; Campbell e., 1970; Hlntzberg,
1973). Obscrvrtions by these theorlsts have dlspclled much
of the mlsconceptlonr about mrnrgerlrl jobs.
Crrlaon (1951) obtrined information about job
rctlonr of ten cxecutlves. The executlve~ uere found to
work for r number of hours. One third of the uorklng tlme
war often spent outslde the flrm. Executive functions
llke Lnsptcting, overseelng, rerdlng and contemplation
were rcldom resorted to due to tlme pressures and
conrtrnt inttrruptlons.
On the basls of crltlcal incidents
method, Flanr~an cl9SL) identifled slx categorles of
job. vlz., hrndlln& admlnlstratlvc details, supervising
pcrronnel , planning and dlrect rctlon, accept ance of
orgrnltatlonrl rcsponslbLllty, acceptance of personal
renponslblllty, and proflclency in allltrry occuprttonrl
apclrllty, rr lmportrnt to officer-txecutlves of the Air
rorc..
YlIIlr~r 11956) rrrlved rt slx critlcrl areas of
mrnrg@rlrl jobs. These are planning, organlzrcion
and execution of policy, relations with associates,
technical competence, coordination and integration of
activities, work habits, and adjustments to the job.
Burnr ( 1 9 5 7 ) studied couunlcation patterns of
seventy sLx Britlsh managers working in eight middle sized
companlrs. fop level managers in firms committed to large
scale exprnslon spent about 80% of their wrking tine in
dlscurrlons. Since sost of the information obtained was
closely guarded by the top management, information flow
across the hlerrrchical levels war restricted.
Hcaphlll 11959, 19601 developed the Executive
Punltlon Dercrlptlon Questionnaire (EPLQ) based on the
rcrponrca of nlncty three executlver. The instrusent
frc~lltrrer ~ h c prcdlctlon of ranagerial effecflveness 6s
I t glvcn an advanced Indlcrtlon of those perforaances that
arc erphrslrcd by a prrrlculrr executive position. It
rlro provlder rpproprlrte procedures for understanding
srnrgarlrl Jobs and lob behrvlours. Personal and
organlzrtlonrl qurlltlcs leadlng to effective performance
on the job hove ~ l a o been ldentlfled.
The I:PW consists of ten clustcrs of jobs obtained
through factor anrlysls of five hundred and seventy flvc job
element*. Thr clusters rre - providlng staff service
in nonaperational rrrrs, rupcrvlsion of w r k , lnternal
business control , technical aspect8 with products and
market, human community and social affairs, long range
planning, exerclse of broad power and authority, business
reputatlon, personal demcinds, end preservation of assets.
Rubin and Spray (196rO found that face to face
dlscusslon w a s the most frequently used form of interaction.
Hlgher level executives interacted more with people outside
the orgrnlzatlon. Moreover, most of these discussions were
initiated by the executives rather than others. Lower level
executives on the other hand interacted .ore vith persons
ulrhln the ~ r ~ a n l t a t l o n .
Kelly 119641 adopted the activity sampling
rechnlquc cu andlyte urnagcrlal behavlour. Results showed
that arnrgsrs spent two-thirds of their tlme with other
n Dnc thlrd of which ras spent with peers, and one
hall with bubordinrter. Further, one half of the activities
pcrtalncd to planning or programlng vhlle about a qtsarter
lnvulvrd trchnicrl Batters and machine malntalnence. Just
aver ten percent of the tlme was spent on personnel
rdalnistrotion. The study supported the vler that personal
rtyir Is not 46 lrportant to effective manrgcaent as is
utll lrrt ion of resources and techniques 'for completing a
job.
According to Horne and Lupton (1965) the "typical"
middle manrgers rpent a consLderable portion of their time
ln givlng and taklng Informatlon directly at their own
offlces. Informal dlscusslons were confined to a few
oucrlderr. Bchavloural patterns ' were also found to be
slmllar across organizations differing in size and
technology.
Stewart (1967) obtained r record of all job
bchavlour lncldents excctdlng flve minutes duration of 160
managers. The study showed that managers dlffered in the
way they rpent rhclr tlme. The managerla1 job was often
conflned L O tht wanagcr's own office. Informatlon
b u s transelttcd through direct dlscusslons. Stewart found
t h a t jab# could be clustered lnco flve tategorles,
drpcndlng on r l w spent and slcllarltles to other jobs In
rhe clu~ter. Jobs in each cluster differed from those In
v L h ~ r rlustcrr. Managers In each cluster differed in
rhclr use of tlnc as corpared ta those ln other clusters.
Ths study also shoved chat they lnteract dlfferentlv to
develop dlffercrrl "stylcs" of tlme expendtrure.
Of the rtudlcs mentioned hlcherto Stewart's and
Hcmphlll's studlcs 4rc consldcred lnportanc as they
reveal Level and function differences in ~anagerlal
jobs. Top level managemant 1s nnre concerned with
personal requirements, planning, and power. On the other
hand mlddle management is concerned with products,
markets, and supervision. Sales, marketing and general
managers rpenc relatively sore time outslde their
offices as compared to prodwtlon and financial
services.
One of the more recent studles on managerial
behrvlor job description i s that by Luthans d., (1988). They studled four hundred and fifty seven managers at work.
Bared on the s t u d y , they categorized managerial activities
as cosrunlcation, networking, husan resource management, and
trrdltionrl rrnrgcrlal work such as planning, organizing,
cut1tru11 etc .
Yuki ~ 1 9 8 9 1 attespced to integrate the numerous
.oncrptr of lcadrrshlp devrlopcd hitherto with managerial
work and bchrvlor. t h e approach is largely based on
drclrlut' r r k t t t ~ , rxchrnping inforration, influencing others
n d dcvcloptng r~lrtlonshlpb within the organization.
According to Forwlas 11992) managerial jobs should
be thou~ht of In nnntrrdltlonal terms 1.r. not on the basis
of functlans rnd lerclr. The ~ u p ~ c s t l o n 1s in the light of
changcn thrt hsvc bccn notlced in recent years in the work
place. The behavloural job descrlpclon emphrslzes on
different types of interpersonal contacts (i.e. with peers,
subordinates or external people), and the need toinflwnce
people through different techniques.
Dlscusslons uere based on 6 years of research on
the behavlour and wrking strategies of managers. The
sample Included tuenty flve heads of functional areas,
eleven general rrnrgers, three group executives and tuenty
nine chlef business officers. 7he research compared
managers Ln the same or simllar jobs. Ihe aim vas to sttdy
how these dlfferent managers differed considering such
rspectr of nrnrgcrlal behaviwr as influence tactics, inter
perronrl contrctr, and strategic initiatives.
A Behrvlourrl Job Descrlptlon (AID) was developed
far use ln the study. Behavioural dlmensions used by
rrsrrrchcrs i n crrller stodles to differentiate among
managers in slmllrr jobs was used rs the basis for the
development of the BJD. The BJD clrsrlfles fob behavloural
demands into 3 broad areas vir., Impact of the managers'
rctlvitles, thelr lnterprrsonrl contacts, tnd approaches to
accomplishing w r k .
t h e st* found that the vlce presidents of
flnancr and marketing have slrllar profllas. Both are
onurged in mrintalnencc and operrtlonr. Both jobs requite
the incucbents to maintain good contact wlth people at least
for some time. However, contacts are usually initiated by
others. The first posltion necessitates less contact with
others. Moreover, it requires more contact with members of
other companies and wlth the superior. The first manager
also delegates more than the second. Both use rewards and
legltlmrte authority. However, the purpose for which they
use the two differs. C(oreover, they differ in the way they
~ccompllrh thelr work. The marketing manager does vork
wtthwt enlisting euch help fror others. Fondas recommends
the use of the BJD in organlzatlons. It is contended that
the BJD will be urcful for practising managers for making
rrrcsrernts abut areas of vork requiring attention.
Profcrslonrl dcvclopacnt personnel w u l d find It useful for
indlulduallring aanagcmcnt training prograrmes.
Evaluating I(.nrgerlal Performance
Job dcscrlpcions give evaluatees a clear
undcrstrndlng of &re 11 expected of them. Appraisals play
a vltal part in ensuring that performance Ls commensurate
vtth there otganitattonal expectrtlons. As Porter
fi. observe :
tvrlustlon is an tnevltable consequence of the way or~rntcatlonr are rtructurad and jobs are drrl8n.d. The asrtgnmrnt of responslblllty to
prrticular individuals for the performance of cercrtn tasks maker the assessment of how an individual performs both possible and necessary. It mrkes it possible because it identifies the resulce. for which the person is responsible. It mrkes it necessary b e c a w in order to operate, complex, dlfferentirted orgrnisrtions n e q information on how well fobs are being performed.
The process of evrluation is generally continuous.
Intormrtion derived from formal appraisals is usually used
to determine organizrtlonal rewards. It also acts as a
control mearure, by infusing disciplinrry actions, and can
be regarded as the first step in correcting behaviour
[Robblnr, 19821.
Perforrrnce appraisals pose severe problems
bccrue.~ of dlvergrnt view points held by evalurtees about
the crlterlr to h evrlurced. To avoid such
dlscreprncicr, bchrvlourrl scientists have suggested that
output *errores should include behrviourrl trrits and job
rcqulreoents that rre essential for proper job
performance. Such oerrures should preferably be
ob)ectivc In nacure rnd crprble of influencing
behaviour. Corls for future performrnce should be jointly
set rnd they should be maderrtely difficult. Evaluations
must k done at regular intewrls, living the concerned
'tYman U. Porter, Edward E. Lrwler 111, and J.Rlcharb Hackaan, khavlour & Oreanirrtions, ~ r a u Hill, New York, 1975.
managerr a chance to participate in the process. Reward
schcncs rhould adequately reflect the apprafsal report.
Appraisal measures are seldom capable of meeting
the foregoing requireaents as the process is cumbersome
rnd the organizational climate is not conducive.
Horc important1 y , constant conflicts are noticeable
berueen indlvldual and organlzatlonal objectives.
Supcrlor and subordinate perceptions differ so widely
chat rtrolutlon becoses Impossible at times.
Such dyrfunctlonal consequences can be overcome
through clearer definltlon of the managerial job, the
process fa r bccoeplirhing objectlves, and constructive
feedback through lntrraction. The critical question then is
knagerial Effectiveness Defined
Ptrhryr the flrst deflnltlon of ornagerial success
could k traced to that provlded by Cuion:
f h ~ success of an executive lies largely in rec;lng major organlzrtlon goals through the coordlnrtcd efforts of hls orgrnlrrtion; in part, r t lerst, there efforts depend upon the kind of influence the rriccutive has upon those whose work his own behavlor touches.... The executive's
behavior contributes to the achievement of or~rnlgatlonrl goals only by its influence on the ptceptLans, rttttudrr, and motives of other
~ o p l e lngthe organization and on their subsequent havior.
Gufon, in his definition of effectiveness,
scrcsrer on the attainment of organlaational goals, Goals
affect task performance by focussing on a particulrr
rspccc for acconplishment. It say take the form
of profit maximization, organizational efficiency,
stablllry, hlgh eaployee morale, organizational commitment
etc. Efforrb are then directed towards achieving these
goal r , through appropriate performance strategies.
Ptotivatlon of the employees Is a crucial factor for
goal accorpl lshrerrt . Since jobs are interlinked
organlxation.1 goals can be attained only through the
coordinated efforts of ell people engaged in it. As
such, i t is lsperetlve that the successful executive
nust neccsserllv be capable of manoeuvring subsequent
bchavlour, attitudes, motives and perceptions of others in
the or~nnltation.
Carpbell F_L aJ., have defined effective managerial
job behaviour as:
Any set of rrnagerlal actlons believed to be oprlmrl for identifying, assimilating, and utlllzlng both Intern81 and external resources
'R,u, Gulon, Personnel Testlna, NcGrau Hill, New York, 1965, p.666.
toward sustaining, over the long term, the functlonlng of the organizational unit for which a manager has some degree of responsibility.9
According to Campbell 1. the effective manager 1s engaged in optimizing the use of all resources for the
successful functloning a$ continuance of the organizrtion
for r long cerm. Optlmlzation of resources requires the
pcrfornancc of a n u ~ b e r of actlvitles. Different managers
nry use dlffcrent techniques to accompllsh similar levels
of pcrforsance.
tvrluetlon of managerial behrviour should reflect
thv rxtc5nt t o uhlch the I r i d l ~ p ~ d u a l canager performs on the
job to ensure optl~lzatlun. Most often the
t n d i v l c l c i r l ' ~ pcriurndncc is dependent on a number of
L r u * r l varlrblcs llkc Chc ranager's qualities, human,
f lnrntirl and netcriel resources at his and the
orgrnirrt~oti'r disposal. In addition, effectiveness of
o t h r r arnagcrs ulll elscj affect the perceived
cffect~vancsr of r ranrpcr. Finally, if the manager's
rrspotrsi b l l ltv spreads over a number of organizational
unlts, then hi* rctlons ulll affect all of them.
tonssqucntly, h i s pc.rformancr evaluations should take
rccnunt 01 this aspect too.
Peddin defines managerial effectiveness as:
The extent to vhich managers acpbeve the output requirements of their positions.
The def initlon makes the concept of managerial
effectLvcners the central focal point in management,
emphasizing performance rather than personality.
The various models of managerial effectiveness are
dlscusscd in the following section.
Hanagerlal Effectiveness Nodels
The heroic and post heroic models of managerial
c~fcctlvencar arc dlscussed below.
Heroic modelr of the manager. The traditional
rolr uf the ranrgcr centered around the three distinct
casks crf asslgnlng, monitorinp, and coordinating.
Sutwrdlnrtc's tasks were designed and a1 located
acrordlng t o superlor's perception. Se 1 dom was
prrttciparlvr decision maktng resorted to. As such, all
rcclvlty came to be centered around the manager. Success
war cvldrnccd by the capacity to control the unit under
the mrnrger. Thlr unltary concept of the herolc nodal ---
''u.J. Rcddln, Elfrctlve Mana emenc Tata bkGraw Hll l Pub1 lmhlng Conpany. Rcw Delhf,*i.
evolved lnto two distlnct models - manager as technician and manager as conductor models as a result of specific
orgrntzatlonal needs and managerial rethinking. The
baslc assuaptlon underlying [her+ models is that the
manager is a problee solver replete with technical
corpetcnce, ulsdom, and deft at artlculating subordinate
performance i Bradford and cohen 1987).
Manager as master technician. The model derives
itlr credence from its emphasis on knowledge of
technlcal aspects for success in the organization.
Bradford and cohen opine that:
In this s t v i e of leadcrshlp the relatlonshlp betvren the leader and subordinates tends to be personal and partlcularlstlc, governed less by rules and procedures and more by the particular rrl atlonrhlp,, betwecn the manager and each nubordtnatr.
The style vorks best when the ranager has vide
ltdepth knoulcdgc, vhcrc interpersonal relations are
mlnlral, or in caaerr vhcre differences of opinion aar
declrlon raking. It is also useful where subordinates
rrc unco8eltttd, not cnopcrat ivc or hlghly dependent. The
style vorkn bcrt durlnf tlres of cmcrgcncy.
av avid 1.. Bradfard and ~ l l a n R.Cohen, Mana in far Excrll.ncr, Wlley Eastern Limited, Ncu Delhl, g4---
-7-w
Problems arise vhen objectlve solutions are
ignored thereby undermining subordinate's confidence and
vhen organlzotlonal systems and procedures are overlooked.
Manager as Conductor. The prlaafacie motive of
Lhe s d c l is resolution of conflicts between aanagerial
and mubardlnatc thinking through involvement of
suhorcllnates at each st age of task performance. Control
over subordlnatcs is exercised, but acceptance by the
suburdlnrtes precedes it. This is achieved by using
the Crltlcal Path Analysis, Performance Appraisals,
\(rnry.vac.nc Infornation Svstess etc. (Bradford and Cohen
1 Iriv~lucnen; a l d r good huaan relactons and helps galn
accr;>l.arkcc, but n a y clot arake good use of huaan resources
; . r a,hieve gualltv solutions [Yiles and Rirchip, 1971).
c'oordlnat l ~ > n i5 achieved by ninlmlsing concern
f r ~ r nukx~rdlrrotrs, supprcsrlrlp subordinate development and
cxerci~lng cxcesslvc control. These aodels mar effective
pertorsrncc as ruhrdinatc potential is underuti1ized.
i f tflcetiut performance 1s to result, it is imperative that
wutx,rdinater rrr. induced to cxpcnd thc requlblte ef forts.
This c w l d hc: rchlrvcd through appropriate notivation. Job
Chrllengr needs to be Infused to stimulate desired
actlon (Bradford and Cahen. 19071.
Changes i n o r g a n l z a t l o n a l s t r u c t u r e s and a t t i t u d e s
of peop le necessitated changes In t h e p e r s p e c t i v e s of h e r o i c
r a n r g e r s . Th l s change i n ou t took gave b i r t h t o t h e new
' d e v e l o p e r ' t r a g c of t h e r a n a g e r .
The manager a s deve lope r . Th i s model i s a n
r p p r u p r l a t e a l t e r n a t e t o t h e h e r o i c models d e a l t w i t h s o
f a r .
D e v c l o p c r - ~ a n a g e r s l e a r n t o have impact w i thou t e x e r t i n8 t o t a l c o n t r o l , t o be h e l p f u l w i thou t hav tn a l l t h e answers , involved w i t h o u t deaan!tnp c e n t r a l t t y , tr Kt p m c r f u l w i thou t needing t o dominate a d t o a c t r e s p o n s i b l e wi thou t s q u e r r l n ~ o t h e r s o u t .
S u b o r d t n ~ t c s a r e o r t e n t c d t o s h a r e both manager ia l
and t a s k r r s p o r : s ~ b l l i t i c s t hus e n s u r i n g h ighe r q u a l i t y .
I J r n t 1 1 I ( r t t u ~ l $rf rirv o p p o r t u n i t i e s uncovers i n h e r e n t
p r~b!emb a t t h e t n l t t e l ScaKc t t s e l f t he reby p r e v e n t i n g i t s
a a t l l f ~ b t a ~ l o n i n t o e c r t s t s . Shared knovledge and e x p e r t i s e
<r,u;>l 'd wi th cosol tment i tpro\ .e5 t a s k performance th rough
j ~ b c h a l l c n g r , pe r sona l l e a r n i n g in f l u e n c c , and neu
o p p ~ > r t u n l L l r . i (Brati lrrrd a n d Cohen, 19871.
The wcxlcl c o n s i s t s of t h r e e i n t e r a c t i n g
components. The f t r a t Is conccrncd wi th deve lop ing a team
v h l c h v r l u q s b h ~ r i n g r c s p o n s l b t l l t i e s . The second -----.- "-- -.
" l b i d , - , p.62.
espha*! r e s con t iriuous development of i n d i v i d u a l
s k i l l s through work a s s lgnmcn t s , d i s c u s s i o n s and
t e c h n i c a l t r a l n l n g . The deve lope r p e r s p e c t i v e a i d s t h e
manager i n b a l a n c i n g o r g a n i z a t i o n ' s needs v i t h
l n d l v l d u a l ' s i n t e r e s t s t h rough s u b o r d i n a t e l e a r n i n g ,
Ifivol\,emcnt and growth. The t h i r d a spec t d e t e r m i n e s a
common goal which w i l l e n a b l e expending of e f f o r t s o f t h e
whole t e a * i n t h a t d i r e c t i o n . The goal must be un ique and
d I f l i c u l t t o ach leve s o a s t o engage t h e i n t e r e s t of t h e
mcrb'rs, b c s l d c s s e r v i n g t h e r o l e of a g u l d e l i n e f o r
d c c i s l o n maklng. The t h r u s t of t h e post h e r o i c model i s
i t \ o r i e n t a t to t ? towards t h e f u t u r e (Bradfo rd and Cohen,
19.1: 1 .
Thc t a n a g e r a s dcvc lope r i s s o r e a c t i v e t h a n t h e
hcrr7lc s a n a g c r . gives g r e a t c r autonooy t o s u b o r d i n a t e s
l n \ p l t c of p r r a t i * r c o n t r o l s , and d e r i v e s pover th rough
d i n h z ~ r s r n e n t o f p o w r t o s u b o r d i n a t e s . The manager
c a p h ~ r l r c s t c a s b u l l d l n g e n s u r i n g r e t e n t i o n of
l n d l v l d u a l l t v , l o s t l l l s o p t i m l s r In ~ u b o r d i n a t e c a p a b i l i t i e s
u l t h o u t s a c r l f 1 ~ 1 1 ~ ~ on work, and inp roves manager ia l
p c r f ( > r a n n c c t h r n u ~ h emphasls on o t h e r ' s needs ( B r a d f o r d
and Cohrn, 1987) .
A more comprrhcnslvc model o f managcrlal behav lour
has b r a n p rapor sd by Csmpbcll G .
Campbell c. 11970) relate the complex
concepts of "person" (individual manager's traits and
abllitles), "procerrn (organlzrtionrl results) and "product"
(manager's on the job behaviour and activities), to the
heurlstlc model of managerial behavlour.
The model is s schematic representation of
mrnagerlrl behrvlour to be reckoned vith in predicting
managerial effectiveness. lhe manager's job behaviour is
dlrccrned as a function of ability, motivation and
opportunlty In the organlzrtionrl environment. The model is
rlmllar to that of Halcr'r ( 1 9 5 5 ) . Maier contended that
the ruItiplLcrt1ve relationship between ability and
rotlvrtlon rpproprlrtely explalns the subjective
proporrltioc~ that either of the two variables by itself
cannot posltlvsly influence behavlour. As such, both
notlvrtlon and ablllty in reasonable measure are
prarequlrltea for cffecctve performance. The present model
rsrumer chat:
Executive behavlour - or more importantly, cffectlve executive behavlour - is a function of complex interactions between individurl or personrl characterlstics; the demand and oxpeccatlons placed upon persons by the physical. admlnlstrrtlve, rnd social environments of their organiratlon; and the nature of the feedback, incentive, and reward systems devpfoped by organlratlonal pollcles and practices.
The individual is conditioned by innate
differences, skills, aptitudes, intelligence a d
personality, all of which influence role behaviour.
Borrowing from motlvation literature they posit that the
three varirbles - expectancy 1, expectancy 2 and valence
act In unision to result in productive behavlour.
Expectsncy 1, Is the subjective probability estimate that
a porson wlll accomplish a particular task goal.
Expectancy 2, refers to the perception that accowplishwent
of the task goal will be followed by certain rewards.
Valence indicates the strength of preferences among
compet lng revrrds.
The lndlvldurl ' e perception of abilities
Lnfluences task optlons, goals and effort expended.
lndlvldurl differences apart, task demands including
rltuatlon constraints represent objectlve realities that a
manager hrs Lo reckon wlth. Availability and preference for
rewrrds alro influence job khaviour and performance,
Rewards may be categorized into extrinsic and intrinsic.
Extrlnslc revards are given by the organization and
include such thlngr as pay, promotions status etc.
Intrinalc rewards are self given. Included in it are
feel lngs of accowpl lshment and satisf action. Htre
exlstrnce of rewards docs not ensure performance. It is
important that the individual knows of its availability as
wll a6 the weans to secure it. Besldes these, the reward
hra to be poaitlvely valued by theindividual if it
is to induce performance.
Training and development improve performance by
moderating cask behaviour in the desired direction. The
assuaptlon underlying trainlng and development is that
lndivldual behavlour can be modlfled according to
organirationri require8ents. Hence selection programmes
must include plans for developlng managers. Jennings (1959)
had observed chat industrial group distinguish and hence
prefer either the "llfe process" i.e., managers are born
or the "nktll development" i.e., managers are made theories.
Campbell t_~ c . , do not make any such assumption in their
theory. T?iey oplne that:
To assure optimally effective managers, it is necessary to obtain as much information as porslblc on what crainlng can rccompllsh and to design jobs, orpanlratlonal environments, and relcction programs accordin to the Igondltions specified by training reserrc! results.
Managcrlal behaviour 1 s difficult to predict
becaunc of constant changes in the organizational
environment. T a ~ k demands too change frequently as a result
of cnvlronmental changes and feedback. In turn, feedback
affects lndlvldurl expectancies about task accomplishment,
reward contingencies and preferences for specific rewards
and perceptlonr of the orgrnlzattonal climate. Often,
feedback from performance and feedback from organizational
outcomes differ wldely because lndividual perceptions and
organlzrtlonal perspectives are divergent.
The end result 1s the output of the mrnagerial
role, as determlned by the collective action of experience,
lndlvldurl differences, training and development,
orgrnlrrclonal circumstances, and procedures. Managerial
cffectl~rn~bs Is posited to be:
... r function af complex interactions between ability, sotlvatlon, and opportunity variables and thc nature of fccdbrck, incentive, and reward crvrtems dcv loped by organizational policies and piacticcr.lf
Ih. Nanagerlal Crld
The srnrgerirl grid 1s a stgnlficant contribution
by Rlakc and nouton (19851 in ldentifylng leadership
styles of managers. In the grld concern for people 1s
denoted along the verclcal axis and concern for production
along the horizontal axls. Concern for production refers to
''H&l., p.12.
the key executives' initiative for growth and development of
the organlzatlon. "Since managers exercise leadership with
and through people, the assumptions they make about people
are important in determining manrgufal effec~iveness."~~
both these dimensions are represented by a scale running
from 1 to 9. 1 , represents mlnimum concern, 5, average and
9, maxlmum concern. The lntervenlng numbers from 2 to 4 and
6 to 8 denote intermediate degrees of concern. The five
brslc styles represent varylng combinations of concern for
people and production.
The 1.1 manager (impoverished style), has minimum
concern for productlon and people while the 9.9 manager
(team approach), has maximum concern for both dimensions.
The 5 , ) nanrger Is at the "middle of the road"., While the
1.9 manager has least concern for production and a maxlmum
concern for people. The 9 , l aanager has great concern for
productlorr ~ l t h a slnimun concern for people. The former is
referred to as the "country club" manager while the latter
"cask" manager.
Cach monapcr shows a greater tendency tovards one
of these styles. The doalnant mrnrgcrlrl style of a
lbllabert, R.Blrke and Jane, S.Mouton, The New Hana~erlal C S , Jalco Publishing House, Bombay, 1 9 6 p a
manager is influenced by several conditions such as the
organlzatlon, situatlon, values, personality and chance.
Blake and Mouton opine that the most effective leadership
style is that of the 9,9 team builder (Blake and Mouton,
1978). Further, empi rlcal evidence provided by them
substantiates their view that:
The lnteractlve notion of leadership style (that la, concern for people interacting with concern for productton) has more predictive validity than addlt lve situational approaches.17
lh Three Diwnelonrl hnagerial Ef fectivenesr Model
'be 3-D model propounded by Reddin ( 1987) makes
rYgnlflcrnt concrlbutlon to managerial effectiveness. In
thls model, Reddln has included the effectiveness dimension
co the concern for cask and concern for relationship
dlmenalons. The conceptual framework developed was
envlraged to help managers derive meaningful
expl rnrtions of managerial attitudes and performance.
Research has Identifled L W key elements in managerial
bchaviaur concurrent with treks to be performed and
rclrtlonnhlpr wlth rolcvant others. Rcddin observes:
Often, managers tend to emphasize either of the
"~obert R. Blake and Jane S. Mouton. "Planagemerit by Grid Prlclpler or SLtuatlonal ism: Which?" G t w p fi Organization Studies, December 1981, pp.639-455.
two b e h a v i ~ r a l elements, or a combination of the two in varying proportions. Also, both behaviours could be used to ether (the 3-D term is lntegrated style), task coufd used alone (dedicated style) relationship, could be used alone (related style) or each could bele used to only a small degree (separated style).
Inclusion of the effectiveness dlmensfon to each
of the four basic managerial styles yields corresponding
lese effective styles, viz., Compromiser, Autocrat,
Ulsslonrry and Deserter. The corresponding more effective
styles rre termed Executive, Btnevolent Autocrat, Developer
and Bureaucrrt.
Effectlvcness is dependendent on the situation.
Further, research has establlshed that each style in itself
vlrldr results in certain situations, though not in yet
othcrs. Insplte of the fact that no clear demarcation
of behavloura into either of the four basic styles 1s
pornlbie, the utility of the theory cannot be underrated.
Prcferec~cr for a prrtlculsr style of operation 1s dependent
on it6 utllltv in achieving higher outputs in the prevalent
condl t ions. The model coupled with Mrnrgenent by
Object lves, ckrnncl ires efforts towards neetin8 output
rcqui rementr.
Two methods may bc adopted In the context.
"~.~.~cddin, q.*., 1987, p.71.
They are style flexibility and style drift. While "style
flexibillcy" meets situational requirements, "style
drift" implies maintaining balance within oneself and with
respect to others, through style modification. The
latter does not indicate effective behavlour. Reddin
also refers to "style resillence" and "style rlgidityn.
The former 1s 8 positive quality aimed at maintaining
appropriate style under conditions of stress, while the
latter indicates continuance of inappropriate style.
In the theory, eephasis is laid on "the
situation", whlch 1s considered a composite of five elements
vtc., the organlzatlon, technology, superior, coworkers
and subordtnetcs.
The organizarion's operating mechanisms,
promottons and systems deslgn, are external to the
ranagrr's work Itself but lnf luence his behaviour
dlrrctly. Technological aspects deterrine the nature of
performance, and 1s vital to effective execution of work.
Superior, covorkers and subordinate styles are
other erJor lnflucnces on effectiveness. Superior's style
i s inlluentirl at the higher levels vhere the number of
subotdlnacts 1s less, and inter level tnteractions are more.
Subardlnrta styles are fnfluentlal where there are few
rubordinates and they interact frequently with the manager.
Usually subordinates are represented through groups. In
cases where jobs are interdependent, interaction with co-
workers 1s inevitable. Hence in all three cases flexibility
Ln expectatlons and operating styles is an iaportant
factors to be reckoned wlth.
The use of the aodel enables the manager to
identify the sltuatlon a5 it is, and the changes likely to
be encountered ulth in future. I t is thus possible to take
appropriate actions at the precise time. The use of the
grid ha6 been found to stimulate thinking, direct action and
ensure cnnpllance ;Weddln, 1 9 8 7 ) .
Theoretical models have induced researchers to
explore thC uvth of the managerial job. Several
proposlt Ions have been put forth and empirically tested.
Slp,nlflcarrt studlea in chls area have been documented in the
folloulnr~ chapter, under flve classlfications viz.,
global ratings, prcdlctlve studies, objective personality
tnd interest invcntorles, leadership ability tests and
rarer pcrccptlons. Soec overlap within these classifications
Is uncvoidrblc. However, a modest attempt is aade to retain
tho distlnctlvcncss of cach category.