Date post: | 16-Feb-2017 |
Category: |
Marketing |
Upload: | jonny-watson |
View: | 215 times |
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If my mum was your boss
So who is this guy?
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Who is this guy?
A few assumptions
Imagine I am untouchable
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In a nutshell
Feeding back to creativesBriefing creatives
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We're all scared
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Give us the bigger picture
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Don’t move the goalposts
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Give us the truth
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Don’t be afraid to give us an example
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Who is this guy?
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Never leave a creative confused
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Feeding back to creatives
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The creative iceberg
Every experience we’ve ever had
Everything we’ve learnt about our craftEverything we’ve learnt on this brief
Every idea we’ve rejectedWhat you see
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Assume the best
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Go on the journey
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If you don’t know the answer, say so
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Give it the overnight test
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Give balanced feedback
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Emperor: My dear, young man, don’t take it too hard. Your work is ingenious. It’s quality work. And there are simply too many notes, that’s all. Cut a few and it will be perfect.
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Mozart: Which few did you have in mind, Majesty?
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Be specific
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Ask us what we think
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In summary…
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BRIEFING
Play nice, we’re scared
Context is key
Lock everything down
Be honest
Give examples
Make sure it’s understood
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FEEDING BACK
Assume the best
Go on the journey
If you don’t know, say so
Give balanced feedback
Be specific
Ask us what we think
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Thank you
@Jay_Wizzle @LondonEgotist