Date post: | 13-Apr-2017 |
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Design |
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If You Are Not Allowed To Take Your Time, Freedom, Space, It’s Not Your Fault
Christian JungUX Camp Hamburg 2016
»The contributions of Design Thinking to the field of design and to society are immense.
Design Thinking was able to move designers from a focus on aesthetics to the much wider social space of systems and society.«
Bruce Nussbaum
»Design consultancies hoped that a process trick would produce change«
»The success rate for design thinking processes was very low«
Bruce Nussbaum
I don‘t have time to playNo time for researchMy gut feeling is not appreciatedEverything must be reasoned They don‘t understand meMediocrity is good enoughEverything is managed to cover so’s ass
»From the beginning, the process of Design Thinking was a scaffolding for the real deliverable:
Creativity.«
Bruce Nussbaum
»You've got an incentive designed to sharpen accelerate creativity,
and it does just the opposite. It dulls thinking and blocks creativity.«
Dan Pink, the puzzle of motivation, TED 2009
»...when you say the word ›design‹ to people across a table, they tend to smile politely and think ›fashion‹.
Say ›design thinking‹, and they stop smiling and tend to lean away from you.
But say ›creativity‹ and people light up and lean in toward you.«
Bruce Nussbaum
»One part humanist, one part technologist, one part capitalist«Lou Lenzi, design executive at AudiovoxForget Design Thinking and Try Hybrid Thinking
Design Thinking Is A Failed Experiment, Bruce Nussbaum
http://www.fastcodesign.com/1663558/design-thinking-is -a-failed-experiment-so-whats-next
Value of design
http://www.dmi.org/?DesignValue
Forget Design Thinking and Try Hybrid Thinking
http://www.fastcompany.com/1338960/forget-design-thinking-and-try-hybrid-thinking
Dan Pink, The puzzle of motivation
https://www.ted.com/talks/dan_pink_on_motivation/transcript?language=en
Design Thinking Process
https://dschool.stanford.edu/groups/k12/wiki/17cff/Steps_in_a_Design_Thinking_Process.html