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+ Andrés Guadamuz SCRIPT Centre for Research in IP and Technology Law, Edinburgh, UK If You Build It, They Won’t Come
| Date post: | 28-Jan-2015 |
| Category: |
Technology |
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+
Andrés Guadamuz
SCRIPT Centre for Research in IP and Technology Law, Edinburgh, UK
If You Build It, They Won’t Come
+
Myths and memes
+The myth of the struggling creator
+The myth of the amateur
+If you build it they will come…
+This is copyright Jim, but not as we know it…
+Copyright policy dichotomy
Read Only Web Read/Write Web
Top-down Bottom-up
Maximalist Minimalist
Myth of the creator Amateur/”If you build it”
Commercial Non-commercial
All rights reserved Some rights reserved
+Pareto distributions
+Pareto distributions in copyright
+The world…
+Population…
+Licence fee exports (2002)
+Long tail
+
Rhapsody: More than 2 million tracks40% of revenue from tracks not at Wal-Mart
The long tail data
+New economy
+
The sharing economy
+Long tail Web 2.0?
mys
pace
.com
Wikip
edia
.org
phot
obuc
ket.c
om
crai
gslis
t.org
YouT
ube.
com
flick
r.com
face
book
.com
IMDB.
com
digg
.com
Wor
dPre
ss.com
010,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,000
Monthly Visitors
+Long tail Web 2.0?
phot
obuc
ket.c
om
digg
.com
mys
pace
.com
Wikip
edia
.org
YouT
ube.
com
flick
r.com
Wor
dPre
ss.com
IMDB.
com
face
book
.com
crai
gslis
t.org
0
50,000,000
100,000,000
150,000,000Inbound Links
+Long tail Web 2.0
+Mainstream Web 2.0?
+Mainstream Web 2.0?
+
What is going on?
+Autopoiesis
+Self-organisation
+Complex networks tend to self-organise
+Concluding…
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