Date post: | 23-Aug-2014 |
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Presentations & Public Speaking |
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IF YOU BUILD ITUser Focused
Strategies for PPC Advertising
Paolo VidaliDirector of Technology & Senior Digital Marketing Strategist @PaoloRobot
WHAT ARE WE TALKING ABOUT?
FIGURING OUT VISITORS USING
DATA
WE HAVE ACCESS TO ON-SITE STATS.
LOTS OF EM.
BUT WHAT ABOUT THE PSYCHOLOGY OF INTENT?
PPC
NEGATIVE KEYWORDS
FOLLOW THE ENTIRE CONVERSION PATH
DETERMINE INTENT THROUGH MEASUREMENT
What we really need to do to design, is look at the extremes, the weakest, or the person with arthritis, or the athlete, or the strongest or the fastest person.
Because if we understand what the extremes are, the middle will take care of itself.DAN FORMOSA, SMART DESIGN
“”
FINDTHE
OUTLIERS
USE ANALYTICS TO FIND THE REAL PEOPLE >>>
DIG INTO DATA
LET’S CHANGE OUR WAY OF
THINKING
THE WEB IS A GIANT EGG.
THESE ARE YOUR USERS
HOW DO WE KNOWWHERE TO BEGIN?
ASK.
DID WE GET TO THE MOON?WE DID.
THE WORLD IS YOUR STAGETHE WORLD IS YOUR STAGE
LET’S MAKE YOUR ACCOUNTS
BETTER
IT WILL SAVE YOUR
CLIENTS MONEY
IT WILL SAVE YOUR
CLIENTS MONEY
YOU WILL SLEEP BETTER AT NIGHT
ANY QUESTIONS?
THANK YOU KINDLY.
Find me@PaoloRobothttp://www.slideshare.net/PaoloVidali