Date post: | 31-Mar-2015 |
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IFAD’s regional communication strategy for Western and Central Africa
Farmers’ organizations, policies and markets
Developing the strategy
• Needs assessment and definition of objectives
Sources: Western and Central Africa regional strategy, interviews with staff of WCA and Communication Divisions
• Development of draft one of strategy
• Presentation to key stakeholders in the region
• Review process based on the inputs received
• Development of a revised draft strategy
• Clearance process and approval
• Implementation
- Preparation of medium-term communication plans
- Integration into annual work programme and budget
Farmers’ organizations, policies and markets
Goal
Enhance the effectiveness, efficiency and impact of the region’s poverty eradication programmes and projects through communication
Farmers’ organizations, policies and markets
Objectives
1. Strengthen the capacity of rural poor people to communicate
2. Ensure advocacy and policy dialogue
3. Build and strengthen through learning and sharing a community of practice among local, national, regional partners and IFAD
4. Ensure through enhanced internal communication that IFAD staff members, project management units and partners have the information they need to work effectively
5. Build strong partnerships with local and regional media and increase their understanding of rural poverty issues
Farmers’ organizations, policies and markets
Objective 1: Communication for development
Output:
Communication activities undertaken within all projects and programmes and tools produced
Possible activities:
• Integrate communication for development objectives and activities into new programmes and projects
• Pilot new approaches to communication for development that improve impact, ownership and sustainability
Strengthen the capacity of rural poor people to communicate
Farmers’ organizations, policies and markets
Objective 2: Advocacy and policy dialogue
Ensure advocacy and policy dialogue
Output:Advocacy materials (policy briefs and studies) prepared and circulated
Possible activities:• Generate policy communication vehicles and circulate
global communication products• Initiate and participate in special events for advocacy
and policy dialogue
Farmers’ organizations, policies and markets
Objective 3: Knowledge management
Output:
Knowledge activities and tools developed
Possible activities: Integrate knowledge management and learning
objectives and activities into all programmes and projects and liaise with FIDAfrique
Identify innovative projects early and implement plans to capture evidence of lessons (stories, photos, video) over time to enable effective communication in support of replication and scaling up
Build and strengthen through learning and sharing a community of practice among local, national, regional partners and IFAD
Farmers’ organizations, policies and markets
Objective 4: Internal communication
Output:
Internal communication activities and tools developed
Possible activities:
• Feed internal communication vehicles
• Organize learning routes (field trips) for Executive Board directors, senior management and other IFAD staff
Ensure through enhanced internal communication that IFAD staff members, project management units and partners have the information they need to work effectively
Farmers’ organizations, policies and markets
Objective 5: Profile and awareness
Output:
Media partnerships established
Possible activities:
• Conduct research and preparatory work to lay foundations for media relations (developing media databases, networks, contacts and proposed partnerships)
• Develop media partnerships that focus media coverage on rural poverty issues and solutions
Build strong partnerships with local and regional media and increase their understanding of rural poverty issues
Farmers’ organizations, policies and markets
Workshop participant inputs
• What are your communication needs and priorities?
• What are concrete ways to link the communication strategy with FIDAfrique?