STORYTELLING

Cynthia Lair, Matt Smith, Bhama Roget

From www.cookusinterruptus.com

WHY TELLING A STORY IS MORE MEMORABLE THAN FACTS

http://www.bestinfographics.co/a

mazing-facts-about-writing-and-th

e-brain-infographic

/

When you listen to a Power

Point presentation…

two parts of the brain are

activated – language

processors that turn words

into meaning.

However, when we are told a

story the language centers are

engaged but also the areas of

the brain associated with

experiencing events lights up.

THE FAILURE BOW

YES AND

SEVEN PART STORY STRUCTURE

1.Once upon a time

2.Every day

3.Until one day

4.Because of that

5.Because of that

6.Until finally

7.And ever since that day

ADVANCE AND COLOR

I AM A TREE

THANK YOU