IFILMMAKER:How to make qualityfilms on yourmobile device

National eXtension Conference

David KetoUniversity of Wyoming ExtensionMedia Producer

WHY FILM?• What’s so cool about video?• Why should we make movies?• What topics interest you?

STORYTELLING

http://www.jasonohler.com/storytelling/storymaking.cfm

STORYTELLING

http://cdeemer2007.blogspot.com/2010/03/shakespeare-­‐storyteller.html

STORYTELLING

• Journalism- Who, What, Where, When, Why

• Essay- Thesis/Problem to Solve, Search for Answers, Supporting Evidence, Results, Conclusion

• Advertising- Situation/Product, Why Care, Call to Action

STORYTELLING

• Hybrid– Hook/why care– Thesis– 3-5 main points/steps– Solution/result– Call to action

AUDIENCE• Who is your audience?• What is the purpose of your film?• What style, format, distribution?

Diane  clip

iMovie Trailers

Clip:  Energy  Trailer

FILM PRODUCTION PROCESS• Pre-Production (Planning)

• Production (Shooting)

• Post-Production (Editing)

PRE-PRODUCTION• Outline• Storyboard• Script

PRODUCTION• Locations– Has meaning for audience– Avoid the office– Connect with audience– Consider sound & light– Get plenty of b-roll

PRODUCTION

• Talent– Screen presence– Connect with audience– Actors?– Interesting topics

• Schedule– Talent & location– Extra Time

EQUIPMENT

• Tripod & Mount• Microphone & Adapter

• Headphones• Lights

• Director’s Chair & Megaphone

EQUIPMENT

• Apps you’ll need:– Camera– iMovie ($5)Optional:– FiLMiC Pro ($5) or Classic– 8mm Vintage Camera ($2)

EQUIPMENT

• Gadgets

PRODUCTION PROCESS

• Follow your script/storyboard• Shoot coverage & extra b-roll

PRODUCTION PROCESS

• For interviews– Use a relevant background– Make subject comfortable– Start with a wide or medium shot– mid-way through readjust camera to close up

PRODUCTION PROCESS• For scripted videos (how-to, instructional, etc)– Plan to shoot video 2.5 times– 1st run through all wide or medium shot– 2nd run through all close up–½ run through close up of actions taking place

TECHNIQUES• Composition

TECHNIQUES

• Match shots to story• Hold each shot for at least 5 seconds• Try to get action in the frame without

having to move camera• Use pan and tilt sparingly, NO ZOOM• Variety—wide, medium, close for both

subject and b-roll

TECHNIQUES

• Rule of 3rds • Shoot any order• Light a little

LIGHTING

LIGHTING

7 FILMMAKING TIPS

• Tell a story• Think before you film• Use a tripod• Use a microphone• Light subject well• Shot variety• Think screen presence

Original Project

60  sec  videoAny  topic

Include  10  different  shotsShoot  in  any  orderYou  have  60  min

EDITING• Story• Practice• Experimentation

EDITING

• Rough Cut– Watch your footage– Cut and move chunks– Follow your storyboard/script– Start with interview or talking head– Add b-roll and cutaways second

EDITING

• Fine Cut– Watch your movie– Pay attention to pace– Make your movie smooth– Timing and rhythm– Get feedback from others

Edit, Tell us a Story

Don’t  be  afraid  to  cut,  move  clips,try  different  versions

Clips  will  not  be  damagedYou  have  90  min  

FINAL CUT

• Narration• Titles• Music• Distribution- in this case online, likely

YouTube

OTHER CONSIDERATIONS

• IRB?• Copyright• Remember why we do this• Analytics

AND MOST IMPORTANTLY….

QUESTIONS

David  KetoUniversity  of  Wyoming  Extension

Media  Producerdketo@uwyo.edu