Date post: | 07-Dec-2014 |
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Technology |
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KIP 401 Foundations Of Communication Design
Presentation Of Major Project (IFind)
Lee, Chun-Hsien
About The Device
Brief
•IFind is a radar tracking object searcher .
•Users can attach the provided sticker on and object.
•Press the color button on the device and IFind will indicate the direction of the object.
Target AudienceUsers
•Children aged between 4 to 13
Purchasers
•Target user’s parent, aged around 30 to 40.
Sample AudienceUserName: KevinAge:7 years oldGender: MaleGoing to attend the elementary school for the first year
Buyer(Kevin’s mother)Name : JenniferAge:38 years oldWorking lady, too busy to play with her child all the time
Device Identity
•Fun
•Helpful
•Directive
Mood Board
About The Logo
Process of Design
Shape
-Law of Similarity and ProximityGroup the outer ring
Shape
-Law of Continuity•Read the outer ring as a whole•Continue the inner ring become a complete•Continue the arrow to create a dynamic energy
Shape
-Law of Symmetry•Hold the whole image together
Color
-Green is the common color of radar screen
Color
-Tradiadic Color•High distinct various color create a sense of fun and energy
Inspiration
Hitachi Logo(1910-1999)
• Hitachi group was founded in 1910
•Electrical equipment repair and manufacturing facilityHitachi(1910)
日立
About The Information Design
Pictorgram
Charactor
Inspiration
•Comic character to attract children’s attention
•Bobble dialogue space to contain the needed information
Doraemon(1990)
Final Outcome(Packaging)
Words and images integrate
•Using dialogue bubble to imitate comic atmosphere
Layering and Separation
•Number and the main character are separated by different layer
•Every step of instruction is strongly grouped by the number background
Small Multiples
•Repeating the same character in every step in order to continue the depicting of the information
About The Ad
Concept of Maze
•Addressing the identity “fun” of the device
•Attracting children’s attention
•Combining image of “home” to explain “treasure hunt at home!”
Leading the audience
1.Start of maze
2.End of maze
3.Flow of the background
4.Slogan and name of device
5.The image of the device
6.Description and information design
Inspiration
Namco(2002)
•Big, cute and funny image obtain most of the advertisement
•Slogans, description located in the lower position of the image
•Bright and fresh color
About The Packaging
Concept of Maze
•The Maze leads the audience to the edge of the cover, encourage them to open the cover
See the Info design and the device
Maze