• Explore how you can test, report and optimise your digital fundraising strategy to show improved ROI

• Integrate digital in your current fundraising strategy

• Create more opportunities to interact and engage with supporters

• Develop a culture that will allow you to respond to new trends

HolidayInn,Bloomsbury,London.

#ifundraisingwww.institute-of-fundraising.org.uk

Official Sponsors:

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The potential of digital and mobile to transform fundraising is well documented, and in an ever changing landscape, charities are exploring new and exciting ways to engage with supporters and increase donations.

Digital fundraising is full of opportunities and this two day conference will show you how charities are testing, report-ing and optimising their digital fundraising strategies. And of course, there’s a difference between just bolting on a digital element to offline activity, and creating a fundraising campaign which has digital at its heart.

Featuring some of the most successful digital campaigns this year, this conference will enable you to create a culture that will allow you to respond to new trends and imbed dig-ital throughout your organisation.

“Innovativepeopletalkingaboutinnovativethings–aplacetolearnaboutthetrendsbeforetheybecomethenorm”

Ed Cervantes-WatsonInnovation Delivery-Senior Manager

Cancer Research UK

HOW CAN WE HELP YOU? Connect with us at @ioftweets

i-Fundraising Digital & Mobile Conference 2014 i-Fundraising Digital & Mobile Conference 2014

Cancer Research UK are in the process of transition towards a digital first approach to their fundraising & marketing products. By focussing the central digital team’s attention on creating sector leading online content, they are pushing their marketing teams to take the lead in the production of their online marketing channels.

Who we are: Child’s i Foundation believes children should grow up in families, not orphanages. We’ve proved it’s possible to find families for abandoned children instead of placing them into long- term care in Uganda. Now we want to change the lives of other children around the world.

9am

9.30am

9.40am

10.20am

Registration & refreshments

Opening remarks from the ChairAngharad McKenzie, Head of Supporter Development, WaterAid.Anne Marie Huby, Managing Director & Co-founder, JustGiving

James Gadsby Peet, Digital Marketing Specialist, Cancer Research UK

Kirsty Stephenson, Digital Strategist & Project Planner, Child’s i Foundation

Whatisyourdigitalstrategy?What are your ambitions for your charity’s digital strategy? This session will delve into the strategies of two brilliant charities with two very different approaches to using digital methods of fund-raising.

IntegratedCampaignsThe total and seamless integration around the central proposition of ‘Reserving a Place at Christmas’ across the entire campaign - offline, online, social media, video thank you, and emails - all integrated as one, made this the most ground-breaking andinnovative campaign by Crisis. Richard Moody, Head of Individual Giving, CrisisDerek Roberts, Direct Marketing Executive, Crisis

Cancer Research UK Child’s i Foundation

A major part of Thames Reach’s recent campaign was to use blogs, social media channels and Vox Pop film to whet the appetite of their audience.

Scout Association will talk about their experiences of generating engaging digital content, particularly with regards to involving beneficiaries as co-creators and using their supporters to help share.

11am

11.20am

12.00pm

12.40pm

Coffee & networking

Martyn Robson,Business Development Manager Thames Reach

Chris James Creative & Brand Advisor Scout Association

Lynn Roberts, Digital Communications Manager Scout Association

Discussion-Usingvideovoxpop&VinesContent is key to successful digital fundraising and it is video, Vox pops and vines that seem to be the most popular format. This discussion will look at how this type of content can be used most effectively and how to determine what works for yourorganisation.

GrowingyouraudiencewithmobileandsocialThe average smartphone user reaches for their handsets an average of nine times a day with most of that time being spent on social networks. Understanding the link between mobile and social is therefore key for any new fundraising campaign. Jonathan Waddingham, Social & Labs Product Manager, Just Giving

PechaKuchaA presentation style in which 20 slides are shown for 20 seconds each. The participants of this session have been asked to talk about how they have been using digital leaving you with inspiring ideas to take back to your organisation.

Zennon Hannick, Product Owner, Comic ReliefAdam Birchall, Director Business Development, BarclaysTom Latchford, CEO, Raising ITIain Williams, Director, InstaGIv

Thames Reach Scout Association

Symbols key:

Case Study Strategy Pecha Kucha Insight Discussion

Programme Day One

Monday 22nd September

i-Fundraising Digital & Mobile Conference 2014 i-Fundraising Digital & Mobile Conference 2014

Generating new donors via email had been somewhat of a challenge for the charity sector. In this respect, it was an unproven channel. Alzheimer’s Research recent campaign didn’t just generate donors; it delivered essential information and created connections with prospects who may not otherwise have heard about our work.

Find out how to adapt your digital content for mobile devices, tailor it to your audiences’ needs and meet your online goals. Jo will use the example of new.girlguiding.org.uk to illustrate how to develop personas, improve content management, and make mobile content work for you rather than against you.

Generating new donors via email has been somewhat of a challenge for the charity sector. This session will look at how World Vision have developed great results in a relatively unproven channel.

This interactive session will introduce us to the psychological concept of scripts. Scripts provide us with a new way of thinking about the supporter behaviours we want to change or reinforce. As we become more adept at spotting these patterns and expectations we have two options: to harness established scripts and go with the grain, or to disrupt them as means of generating impact and cut-through.

2pm

2.30pm

Carolyn CaustonMarketing Manager, Alzheimer’s Research

Esther Mathai Marketing Manager, World Vision UK

Natalie Horne, Strategy Director, Prime Decision

Jo Kerr Head of Digital Communications Girlguiding

Generating donors via email

Video - the driving forcebehind email marketing

SESSIONONE

SESSIONONE

SESSIONTWO

SESSIONTWO

Better content for mobile

The power of scripts indigital & social media

The #nomakeupselfie campaign and trends of a similar nature have raised millions.

Many articles have commented on just why these campaigns are so successful, from their mobile nature to the emotional triggers pulled by shared photographs. Aaron Eccles, Senior Social Media Manager, Cancer Research UK

3pm

3.20pm

5pm

Coffee & networking

Closing remarks from the ChairAngharad McKenzie, Head of Supporter Development, WaterAid

Howresponsiveisyourorganisation?

4pm DigitalinnovationDrawing from their numerous successes and learning in this field Google will talk about what they see as the future of digital fund-raising and how your organisation can use this to your advantage. Alex Nickolay-Kell, Senior Industry Head, Google

Programme Day One

Monday 22nd September

Symbols key:

Case Study Strategy Future Insight Discussion

1.10pm Lunch & networking

i-Fundraising Digital & Mobile Conference 2014 i-Fundraising Digital & Mobile Conference 2014

Programme Day Two

Tuesday 23rd September

9am

9.30am

9.40am

10.20am

Registration & refreshments

Opening remarks from the ChairAngharad McKenzie, Head of Supporter Development, WaterAidAdam Birchall, Director of Business Development, Barclays

PhilippinesSMSregulargivingappealThis campaign was hugely innovative because it:

• Required a new product that met the appeal’s time constraints

• Was the DEC’s first ever regular giving ask • Repositioned the DEC from a ‘first response’ organisation to

one that also offers ongoing support • Uniquely fused the urgency of an emergency with a request

for longer term support.

The proposition will be incorporated into the supporter journey for all SMS donors to all future appeals.

The DEC could consider testing this ask to credit card donors, by capturing mobile numbers and SMS opt-ins. This could further explode this innovation’s impact. Kathryn Brooke, Direct Marketing Manager, DEC

UnlockingthepotentialformobilefundraisingA panel discussion on innovations within mobile fundraisingfeaturing panellist charity organisations and Barclays from thecorporate sector. Topical discussion to focus on how we arelooking to embrace mobile technologies within the sector.

Craig Linton, Fundraising Director, RLSBJack Miller, Head of Fundraising & Income Generation, Victim SupportMeredith Niles, Head of Innovation, Marie CurieMilon Veasey, Director of Mobile Solution Specialists, BarclaysMartin Wilson, Innovation Project Manager, RNLI

Potential changes to European rules on mobile payment processing could hinder SMS donations. Vir2 Ltd will guide you through what you can do to keep up with ongoing developments.

BWB will run an interactive Q&A based around data protection in the context of digital fundraising and mobile fundraising and answer any other digital legal queries you may have.

11.20am

12.50pm

11.50am

Coffee & networking

Lunch, networking and questions

Roger Craven,Director Vir2 Ltd

Joanna Stokes, Solicitor Bates Wells Braithwaite

Raisingincomethroughtext-thelegalside

Symbols key:

Case Study Discussion Legal Expert

i-Fundraising Digital & Mobile Conference 2014 i-Fundraising Digital & Mobile Conference 2014

Programme Day Two

Tuesday 23rd September

2.50pm

15.30pm

Do’s&don’ts-ShareablecontentThe shape and size of digital media used to promote WWF’s campaigns, successes and challenges. Hear about the attribution of channels and the interplay of TV advertising. Shelley Haliburton, Digital Marketing Manager, WWF UK

Coffee & networking

4.40pm Closing remarks from the ChairAngharad McKenzie, Head of Supporter Development, WaterAid

4pm

Kath Heath Project Manager Friends of the Earth

Thinkingoutsidethebox...This session will look at how Friends of the Earth have usedlateral thinking to create strong integrated products andcampaigns that are tailored to their organisational needs.

Friends of the Earth

Symbols key:

Case Study Discussion Legal Expert

Following the success of its recent Bee Cause campaign that embraced the use of SMS in frundraising, Friends of the Earth have launched an innovative fundraising campaign that allows people to donate to text in, or upload, their photos of what makes the world special to them. The photos could then be shown on the new 40m digital motion screens at London Waterloo station.

1.50pm AsktheexpertWhat really makes for a successful digital fundraising campaign? This session will provide you with the chance to put yourquestions to our panel of Digital Experts and find out about their tried and tested techniques. This session will leave you with practical tips to take back to your organisation.

Oisin Lunny, Senior Market Development Manager, OpenMarketTom Latchford, CEO, Raising IT

i-Fundraising Digital & Mobile Conference 2014

JOINIoF when you book your conference place and benefit from both discounted membership and conference attendance at member

rate:

1Day£275or2Days£395

GROUPtickets available for IoF Organisational members - send three delegates for just £500.

Email: events@institute-of-fundraising.org.uk

If you work in the NFP sector, why not join IoF when you book? You will benefit from the member’s rate for the conference.

AND 12 months’ Associate membership!

Prices

or

IoFIndividualmember

1Day£195;2Days£295

Non-member

1Day£250;2Days£350

Commercial

1Day£300;2Days£400

Howtobook

ONLINE

www.institute-of-fundraising.org.uk/ifundraising

ForfurtherdetailscontacttheIoFEventsTeamon:

02078401040

Connectwithus:@ioftweets #ifundraising

www.institute-of-fundraising.org.uk/ifundraising