Genpact (NYSE: G) stands for “generating business impact.” We design, transform, and run intelligent business operations including those that are complex and specific to a set of chosen industries. Founded as a division of GE, we have hundreds of long-term clients including more than one-fourth of the Fortune Global 500 and currently employ over 66,000 employees in 25 countries, with key management and corporate offices in New York City.
generating analytics impact
closing the data-to-action loop making analytics really work for you
through the industrialization of analytics
While analytics can separate the “winners” from the “losers”
only4%use analytics
fully
EXAMPLES: • Allocation of sales compensation for specific deals to support sales operations• Providing pricing information to close a large, complex, support contract by accessing client and asset risk data• Recommending steps to be undertaken by AML/KYC staff on specific client cases
EXAMPLES:• CFOs and sales leaders measure variance of sales incentives metrics via FP&A and sales operations to determine effectiveness • CPOs monitor the % of expenses under management, compliance with contracts and supplier base sustainability• Supply chain leaders detect risk via monitoring delays, spike in costs, and social media data
Sources: www.mckinsey.com/insights/consumer_and_retail/applying_advanced_analytics_in_consumer_companies; Big data: The next frontier for innovation. McKinsey Research Institute, May 2012; www.ibm.com/systems/hu/resources/the_real_word_use_of_big_data.pdf; Fall 2012
only 1 5 is satisfied with outcomes from their analytics
programme
outof
only 46% of companies areeffective at using
their data
What’s going on? EXPERTS ARE SCARCEJust like in the dot-com boom of 1999, finding technology and data science experts is hard.
ANALYTICS FATIGUEMuch insight is irrelevant or too unwieldy to use at scale
Are we headed for a crash and trough of disillusionment?
???
??
CorrectStrategy
SetTargets
GatherFeedback
Account/Consolidate
Analyze,Benchmark,
Augment
MeasurePerformance
ImplementInitiatives
Operate NewProcesses
DATA-TO-INSIGHT
INSIGHT-TO-ACTION
EXECUTEACTIONS
STEEREFFECTIVENESS
PROVIDEVISIBILITY
Data Scientists
IT SpecialistsBusiness Analysts
Automated enginesFront line employeese.g. Customer self service
Report
EXAMPLES:• CFOs and sales leaders define policies on incentives or pricing changes for specific customer segments• CPOs draft policies prompting reduction of purchases from suppliers when sustainability ratings are suboptimal• A “patient frailty” index can identify patients with highest probability of hospitalization or emergency treatment, by using claims data
Embrace analytics as a business process
AVOID THE HYPE
CFO COO CIOCMO
For more information visit, www.genpact.com or www.genpact.com/home/solutions/analytics-research Follow us on LinkedIn, Twitter, Facebook
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