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PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
RESEARCH REPORT ON PAKISTAN DAIRY
PRODUCTS (Pvt.) LIMITED
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
NAME OF MEMBERS ROLL NO.
HUMAIR JAFRI (TEAM LEADER)
FURQAN FARHAT
MUHAMMAD ZEESHAN SHAIKH
PASHA JAFRI
SALMAN RIZVI
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
By the grace of God we have successfully completed our Research Report on
“IGLOO ICE CREAM”(Pakistan Dairy Products Pvt. Limited)
SALES OF IGLOO IS LOW DUE TO LACK OF EFFECTIVE MARKETING STRATEGIES
We would like to thanks Miss BUSHRA RAZA for being a wonderful teacher with a difference. Also for her understanding individual students and motivating them to achieve understanding of course we well thought fairly difficult to say the least.
Thank you ma’am, we apologize for any mistake in the following report. We have given it our best shot.
And last but not the least we would like to thanks our family and friends who arranged to go the shops and meet people concerned with our report. With their help and criticism our report would not have turned out to be so polished.
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
We have conducted our research on low sales of IGLOO ice
cream in which we set our hypothesis that the sales of IGLOO
is low due to lack of effective marketing strategies. In this
Methodology Report we have proofed that the reason for low
sales of IGLOO ice cream is due to ineffective marketing
strategies, mainly because of low advertisement and lack of
awareness to their customers.
Through our whole research process, we conclude several
points. If the organization acts upon such decisions, the sales
of IGLOO will be increased as compared to its competitors.
IGLOO should emphasize on their marketing strategies
(strategies are very low), in which they have to focus on
advertising mainly. IGLOO also inconveniently available on
local stores, it has to be available on super stores as well as
local area stores
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
PURPOSE OF THESIS
IGLOO Ice Cream is facing a problem of low sales as compared to other company brands. In this report, we analyze the factors affecting on the company due to which they are facing this problem in today’s highly competitive market.
In this study, we have tried to research that the problem arises due to lack of marketing strategies (such as advertising and promotional activities). My hypothesis is:
HYPOTHESIS:
“SALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES”
INTRODUCTION
Ice Cream signifies merriment, joy and happiness and is cherished by people of all over the globe. Consumers relish this immensely popular year round product with a demand spreading over various social segments throughout the seasons. Ice Cream is a source of great merriment and delight with a rich and creamy taste, complemented by the nutritional nature of its ingredients like only a few companies are dedicating their efforts to produce ice cream loaded with fun and nutrition.
Companies have been trying to fine new and better ways to market and make their products available to the consumers. Similarly Pakistan Diary Products is a pioneer in introducing ice cream. Amongst these companies, IGLOO stands out as an unparallel provider of value through its enticing array of ice cream flavor in a sumptuous assortment to appeal diversified consumer tastes. All along, it has hallmarks a gigantic market presence as a household celebrated brand.
DESCRIPTION OF THE THESIS
I have divided this thesis into following 4 chapters:
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
Chapter # 1- This part consists of an in-depth literature review and
explains the concept of Customer sales of Igloo is low because of
ineffective marketing strategies.
Chapter # 2-This chapter explains the methodology of the thesis, giving
information about the respondents, sample size, and the questionnaire
designed.
Chapter # 3-This gives results and an in-depth analysis of the answers
given by the respondents to each question.
Chapter # 4-This final part concludes the findings of the survey and
validates the hypothesis and states the conclusion of the thesis.
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
CHAPTER# 1
‘Literature Review’
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
COMPANY BACKGROUND Operating under the aegis of Pakistan dairy products since 1976, Igloo ice cream is the pioneer ice cream manufacture in Pakistan. As a nation wide premium ice cream manufacture, their emphasis has always been on providing consumers with quality ice cream with a vast variety that guarantees consumer satisfaction. The company operates from Karachi; however its distribution network covers vast area of Sindh and Bolochistan. Igloo stepped into the new millennium with a renewed vigor and commitment to provide value and quality to consumer as well as dealers. Igloo chooses the choicest ingredients with imported milk and butter offering different variations to suit the consumer’s tastes and demands. Igloo is a supplier of superior quality ice cream to many renowned restaurants and hotels of Pakistan. This is yet another deflection of Igloo’s determination ad commitment to provide quality and taste to all. On the whole IGLOO has the strongest and most delicious ice cream portfolio among its competitors, comprising 28 different products and packs with more 28 flavors under the IGLOO brand as the pricing of the products, making all its products easily affordable for the masses. Igloo’s strategy is highly consumer-orientated and it eaves no stone unturned to fulfill its promise of being the Ice cream “Full of Fun”
Igloo’s product portfolio is continuously expanding & promises to provide consumers with unmatched flavors & product innovations. IGLOO emphasizes on providing consumer with quality and a vast variety of ice cream assortments for maximum enjoyment. One of the most successful ranges from Igloo is supreme range which has several unique flavors, like strawberries n cream, blue berries n cream, butter scotch n cream, coffee, chocolate crispy, strawberry cheese cake, coffee toffee cookies n cream, etc. these packs are available in exclusively produced reusable plastic bowls. The supreme rang has become a major household favorite all over Pakistan.
Besides IGLOO also offer other variety of exclusive products for all kind of generations to enjoy. With ever-expanding rang of products and flavors, and innovate sales techniques, Igloo now stand at par with the best in the country.
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
CUSTOMER SATISFACTION
DEFINITION OF KEY TERMS INCLUDE:
NEEDS:
STATED NEEDS:
UNSTATED NEEDS:
DELIGHT NEEDS:
EXTENSIVE VARIETY OF SIMILAR PRODUCTS:
HIGH-QUALITY PRODUCTS:
BETTER SALES SERVICE:
DISCOUNT SCHEMES AND SPECIAL OFFERS:
ATTRACTIVE AMBIENCE AND FACILITIES FOR
SHOPPING:
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
AUTHENTICITY OF THE PRODUCTS:
CHAPTER# 2
‘Methodology & Questionnaire Design’
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
METHODOLOGY OF THE THESIS
SAMPLE SIZE:
In order to test the hypothesis accurately, a realistic and measurable sample size of 50 respondents is taken.
50 individuals (including men and women) are involved in the research that has filled the questionnaire.
The individuals eligible for filling the questionnaire, who are minimum
18 years old,
Probability sampling method used.
Stratified probability sampling is the procedure of selecting sampling
unit.
Actual sampling unit:
Students (Above 18).50 males and 30 females
Professionals. (25 & above)10 men and 10 women
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
Company Objective:
Pakistan Dairy Products (Pvt.) ltd. wants to know the reason for low sales of IGLOO ice cream as compared to other company brands.
Objectives
Management of Pakistan Dairy Products (Pvt.) ltd. should emphasis on following techniques to increase the sales of IGLOO ice cream.
Pakistan Dairy Products (Pvt.) ltd should have to:
Increase its advertisement through electronic and printing media.
Make available its product on big and local super stores of different
areas.
Improve its taste and quality of product.
Make new line product to compete other company brands.
Set the price according to its product taste and quality.
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
Name : ______________________________
Location : ____________________________
Professional : ________________________ Age :_________________________________
1. I always like to spend on igloo ice cream.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
2. IGLOO Satisfaction Scale is excellent.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
3. IGLOO ice cream needs advertisement for increasing its Business.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
4. Most of people do not like the pace of Igloo ice cream.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
5. Do you believe that IGLOO shall reposition its production, marketing as an ice cream for masses in urban areas including high income group?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
6. Do you prefer IGLOO Ice Cream over Walls Ice Cream?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
7. All flavors of IGLOO ice cream do not need equal promotion.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
8. IGLOO caters all sort of age group.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
9. IGLOO ice cream gives you energy.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
10. Economies instability of country also affects the sales of IGLOO.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
11. IGLOO is considered as a high quality and safe product.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
12. Is this true that its market growth rate is higher as compare to Walls?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
13. Distribution network of IGLOO is quite good.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
14. IGLOO market shares are low.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
15. Availability of IGLOO is at low cost.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
16. Both upper and lower class people enjoy the IGLOO Ice Cream.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
17. Do you believe that IGLOO should improve the product packaging to make it more attractive for consumers?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
18. They should set their price according to its product taste and quality.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
19. They should develop their new line product to compete with other brands.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
20. They should use different T.V channels for promotion like Star plus focused by Housewives, Nat Geo by Men & Nick by Children etc.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
21. Do you believe that IGLOO Ice Cream has lost its market share against the Walls because of its focus on lower income group and rural areas?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
22. Do you place the logo of IGLOO Ice Cream as the best logo amongst all ice cream logos?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
23. Choco bar & Dino is very popular amongst children.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
24. Preference of IGLOO Ice Cream is high over other brands.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
25. It is the best quality Ice Cream in Pakistan.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
CHAPTER# 3
‘Research Results & Analysis’
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
RESEARCH RESULTS AND ANALYSIS
Following tables have been designed for each question in the questionnaire. The results that were found out are summarized and tabulated along with an in-depth analysis of each question after reviewing the results and data obtained.
1. I always like to spend on igloo ice cream.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
ANALYSIS :
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
2. IGLOO Satisfaction Scale is excellent.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
ANALYSIS :
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
3. IGLOO ice cream needs advertisement for increasing its Business.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
ANALYSIS :
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
4. Most of people do not like the pace of Igloo ice cream.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
ANALYSIS :
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
5. Do you believe that IGLOO shall reposition its production, marketing as an ice cream for masses in urban areas including high income group?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
ANALYSIS :
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
6. Do you prefer IGLOO Ice Cream over Walls Ice Cream?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
ANALYSIS :
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
7. All flavors of IGLOO ice cream do not need equal promotion.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
ANALYSIS :
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
8. IGLOO caters all sort of age group.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
ANALYSIS :
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
9. Igloo ice cream gives you energy.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
ANALYSIS :
10. Economies instability of country also affects the sales of IGLOO
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
ANALYSIS :
11. IGLOO is considered as a high quality and safe product.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
12. Is this true that its market growth rate is higher as compare to Walls?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
13. Distribution network of IGLOO is quite good.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
14. IGLOO market shares are low.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
15. Availability of IGLOO is at low cost.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
16. Both upper and lower class people enjoy the IGLOO Ice Cream.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
17. Do you believe that IGLOO should improve the product packaging to make it more attractive for consumers?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
18. They should set their price according to its product taste and quality.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
19. They should develop their new line product to compete with other brands.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
20. They should use different T.V channels for promotion like Star plus focused by Housewives, Nat Geo by Men & Nick by Children etc.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
21. Do you believe that IGLOO Ice Cream has lost its market share against the Walls because of its focus on lower income group and rural areas?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
22. Do you place the logo of IGLOO Ice Cream as the best logo amongst all ice cream logos?
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
23. Choco bar & Dino is very popular amongst children.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
24. Preference of IGLOO Ice Cream is high over other brands.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
25. It is the best quality Ice Cream in Pakistan.
□ Agree □ Disagree □ Strongly Agree □ Strongly Disagree □ No Comments
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
ANALYSIS :
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE
PAKISTAN DAIRY PRODUCTS (PVT). LIMITEDIGLOO ICE CREAMSALES OF IGLOO IS LOW BECAUSE OF INEFFECTIVE MARKETING STRATEGIES
CHAPTER# 4
‘CONCLUSION’
PREPARED BY: Pasha Jafri, Furqan Farhat, M. Zeeshan Shaikh, Humair Jafri, Salman Rizvi
NEWPORTS INISTITUTE SCIENCE & COMMERCE