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Green CSR in the Crunch b b y G y G ábor Bihari ábor Bihari www.greenmedia.hu www.greenmedia.hu May 28, 2009
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Green CSR in the Crunch
bby Gy Gábor Bihariábor Bihari
www.greenmedia.huwww.greenmedia.hu
May 28, 2009
Terminology:
CSR = Corporate Social Responsibility
SRB = Sustainable Responsible Business
TBL = Triple Bottom Line, or "3BL", or "people, planet, profit"
May 28, 2009 – Green CSR in the Crunch
CrunchCrunch = = Global Financial CrisisGlobal Financial Crisis and the and the Credit CrunchCredit Crunch
May 28, 2009 – Green CSR in the Crunch
May 28, 2009 – Green CSR in the Crunch
Corporate Self-regulationCorporate Self-regulationBut Why?But Why?
May 28, 2009 – Green CSR in the Crunch
free advertisement for a superficial , trendy free advertisement for a superficial , trendy causecause
preparation for future inevitable regulationspreparation for future inevitable regulations
true long-term planningtrue long-term planning
May 28, 2009 – Green CSR in the Crunch
EXAMPLES OF GREEN CSR:EXAMPLES OF GREEN CSR:
Community Development Projects Community Development Projects
Support of Environmental NGOs, eventsSupport of Environmental NGOs, events
Voluntary Environmental RegulationVoluntary Environmental Regulation
May 28, 2009 – Green CSR in the Crunch
May 28, 2009 – Green CSR in the Crunch
Biggest Disadvantage:Biggest Disadvantage: “ “Too voluntary”Too voluntary”
May 28, 2009 – Green CSR in the Crunch
May 28, 2009 – Green CSR in the Crunch
Exit Policy?Exit Policy?
May 28, 2009
May 28, 2009 – Green CSR in the Crunch
May 28, 2009 – Green CSR in the Crunch
smaller car …smaller car …
try to save money any way you can …try to save money any way you can …
May 28, 2009 – Green CSR in the Crunch
Do it for the kids !!!Do it for the kids !!!
May 28, 2009 – Green CSR in the Crunch
May 28, 2009 – Green CSR in the Crunch
CSR is alive and well around the worldCSR is alive and well around the world
bby Gy Gábor Bihariábor Bihari
May 28, 2009 – Green CSR in the Crunch
May 28, 2009 – Green CSR in the Crunch
May 28, 2009
No need to be altruistic …No need to be altruistic …
Green CSR in the Crunch
bby Gy Gábor Bihariábor Bihari
www.greenmedia.huwww.greenmedia.hu
May 28, 2009
